人群分析市场规模、份额和成长分析（按组件、部署类型、组织规模、应用、垂直产业和地区划分）－2026-2033年产业预测

预计到 2024 年，人群分析市场规模将达到 21.9 亿美元，到 2025 年将达到 27.2 亿美元，到 2033 年将达到 155 亿美元，在预测期（2026-2033 年）内，复合年增长率为 24.3%。

人群分析市场正经历快速成长，其主要驱动因素包括：在充满活力的都市区，高效率的人群管理和资源分配至关重要。随着城市扩张，先进的拥塞分析对于提升公共和交通系统效率至关重要。乘客对数据驱动型洞察的需求快速成长，也催生了对人群动态管理和出行体验管理工具的庞大需求。日益增长的安全担忧进一步推动了市场成长，因为人群分析在确保大规模集会的安全方面发挥关键作用。此外，物联网技术在零售和运输等领域的应用，增强了对人群行为的即时数据收集和分析。然而，发展中地区IT基础设施的不足构成了一项挑战。同时，商业智慧解决方案的兴起，透过促进策略规划，凸显了未来市场扩张的潜力。

人群分析市场驱动因素

全球人群分析市场的主要驱动因素之一是零售、运输和活动管理等各个领域对即时、数据驱动决策的需求日益增长。各组织机构逐渐意识到，了解人群行为和移动模式对于优化营运、改善客户体验和加强安全措施至关重要。人工智慧、机器学习和物联网 (IoT) 等先进技术的广泛应用，使得资料收集和分析更有效率。随着企业寻求竞争优势并有效率地管理资源，采用人群分析解决方案对于策略规划和营运效率的提升变得至关重要。

人群分析市场限制因素

全球众包分析市场面临的主要阻碍因素之一是人们对资料隐私和安全的日益关注。随着企业越来越依赖众包分析来收集和分析与消费行为相关的数据，处理敏感个人资讯所带来的风险也日益受到关注。资料保护法等法规结构对企业如何收集、处理和储存此类资讯制定了严格的准则。这增加了合规成本，并可能阻碍企业投资云端分析解决方案，最终抑制市场成长。此外，公众对数据使用的质疑也可能进一步阻碍企业采用这些技术。

人群分析市场趋势

人群分析市场正日益受到人工智慧和机器学习融合的影响，显着提升了人群控制行动的准确性和有效性。这种技术融合实现了自动化决策和即时数据处理，从而带来更精准的预测分析。随着各机构采用这些先进的分析工具，他们能够更深入地了解营运效率，并实施更有效的人潮控制措施。对人工智慧驱动型解决方案的日益依赖，使得人群分析成为活动管理、公共和城市规划等领域不可或缺的一部分，推动大规模集会管理和安保策略向更智慧、数据驱动型发展趋势。

目录

介绍

• 调查目标
• 定义
• 市场覆盖范围

调查方法

• 资讯收集
• 二手和一手资讯来源
• 市场规模预测
• 市场假设与限制

执行摘要

前景
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场动态
  • 司机
  • 机会
  • 抑制因素
  • 任务
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 监管分析
• 案例研究分析
• 价值链分析
• 专利分析
• 技术分析

众包分析市场按组件划分

• 独立解决方案
• 服务
  • 专业服务
  • 系统整合
  • 培训和教育
  • 支援与维护
  • 咨询
  • 託管服务

按部署模式分類的人群分析市场

• 云
• 本地部署

按组织规模分類的人群分析市场

• 大公司
• 小型企业

按应用分類的人群分析市场

• 客户管理
• 行销宣传活动效果衡量
• 市场预测
• 定价分析
• 收益优化
• 事件响应和警报通知

按行业垂直领域分類的人群分析市场

• 消费品和零售
• 旅游
• 运输
• 媒体与娱乐
• 公共
• 医学与生命科​​学
• 银行、金融服务和保险
• 其他的

按地区分類的人群分析市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲（MEA）
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争格局

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市占率（2025 年）

主要企业简介

• Nokia Corporation
• AGT International
• NEC Corporation
• Walkbase
• Spigit, Inc.
• Sightcorp BV
• Wavestore
• Savannah Simulations AG
• Crowdanalytix, Inc.
• Securion Systems
• Crowd Dynamics
• Geodan
• Ubimo
• CrowdVision
• Kairos AR, Inc.
• Munich Airport International GmbH
• ARMORWAY, Inc.
• iOmniscient Pty Ltd.
• Axis Communications AB
• Sensum

Crowd Analytics Market size was valued at USD 2.19 Billion in 2024 and is poised to grow from USD 2.72 Billion in 2025 to USD 15.5 Billion by 2033, growing at a CAGR of 24.3% during the forecast period (2026-2033).

The crowd analytics market is experiencing rapid growth driven by key factors such as the need for efficient group management and resource allocation in bustling urban areas. As cities expand, advanced crowd analytics become essential for enhancing public safety and streamlining transit systems. The surge in passengers requiring data-driven insights creates a vital demand for tools that manage crowd dynamics and improve travel experiences. Heightened concerns regarding security further propel market growth, as crowd analytics play a pivotal role in ensuring safety at large gatherings. Additionally, the integration of IoT technologies across sectors like retail and transportation enhances real-time data collection and analysis of crowd behavior. However, inadequate IT infrastructure in developing regions poses a challenge, while the rise of business intelligence solutions underscores potential for future market expansion by facilitating strategic planning.

Top-down and bottom-up approaches were used to estimate and validate the size of the Crowd Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Crowd Analytics Market Segments Analysis

Global Crowd Analytics Market is segmented by Component, Application, Deployment Mode Organization Size, Industry Vertical and region. Based on Component, the market is segmented into Standalone solution and Services (professional services (System integration, Training and education, Support and maintenance, Consulting) andManaged services). Based on Deployment Mode, the market is segmented into On-Premises, and Cloud. Based on Organization Size, the market is segmented into SMEs and Large Enterprises. Based on Application, the market is segmented into Customer management, Marketing campaign measurement, Market forecasting, Pricing analytics, Revenue optimization, and Incident response & alerting. Based on Industry Vertical, the market is segmented into Consumer-Packaged Goods (CPG) and retail, Travel and tourism, Transportation, Media and entertainment, public safety, Healthcare and life sciences, Banking, Financial Services and Insurance (BFSI) and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Crowd Analytics Market

One key market driver for the global crowd analytics market is the increasing demand for real-time data-driven decision-making in various sectors such as retail, transportation, and event management. Organizations are recognizing the importance of understanding crowd behavior and movement patterns to optimize operations, enhance customer experiences, and improve safety measures. The proliferation of advanced technologies such as artificial intelligence, machine learning, and Internet of Things (IoT) devices is enabling more efficient data collection and analysis. As businesses seek to gain a competitive edge and efficiently manage resources, the adoption of crowd analytics solutions is becoming essential for strategic planning and operational efficiency.

Restraints in the Crowd Analytics Market

A significant restraint for the global crowd analytics market is the growing concerns regarding data privacy and security. As organizations increasingly rely on crowd analytics to gather and analyze data related to consumer behavior, the risks associated with handling sensitive personal information have come under scrutiny. Regulatory frameworks, such as data protection laws, impose strict guidelines on how companies collect, process, and store such information. This increases compliance costs and may lead to hesitance among businesses to invest in crowd analytics solutions, ultimately hindering market growth. Additionally, public skepticism towards data usage can further deter organizations from adopting these technologies.

Market Trends of the Crowd Analytics Market

The Crowd Analytics market is increasingly influenced by the integration of AI and machine learning, which enhances both the precision and effectiveness of crowd management operations. This technological convergence facilitates automated decision-making and real-time data processing, leading to improved predictive analytics. As organizations embrace these advanced analytics tools, they gain deeper insights into operational efficiencies, enabling better crowd control measures. The growing reliance on AI-driven solutions positions crowd analytics as a vital component in sectors such as event management, public safety, and urban planning, fostering a trend towards smarter, data-informed strategies for handling large gatherings and ensuring safety.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree of Competition
• Top Investment Pockets
• Ecosystem of the Market
• Regulatory Analysis
• Case Study Analysis
• Value Chain Analysis
• Patent Analysis
• Technology Analysis

Crowd Analytics Market, By Component

• Market Overview
• Standalone solution
• Services
  • Professional Services
  • System Integration
  • Training and Education
  • Support and Maintenance
  • Consulting
  • Managed Services

Crowd Analytics Market, By Deployment Mode

• Market Overview
• Cloud
• On-Premises

Crowd Analytics Market, By Organization Size

• Market Overview
• Large Enterprises
• Small & Medium Sized Enterprises

Crowd Analytics Market, By Application

• Market Overview
• Customer Management
• Marketing Campaign Measurement
• Market Forecasting
• Pricing Analytics
• Revenue Optimization
• Incident Response and Alerting

Crowd Analytics Market, By Vertical

• Market Overview
• Consumer Packaged Goods and Retail
• Travel and Tourism
• Transportation
• Media and Entertainment
• Public Safety
• Healthcare and Life Sciences
• Banking, Financial Services, and Insurance
• Others

Crowd Analytics Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2025

Key Company Profiles

• Nokia Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AGT International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEC Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walkbase
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spigit, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sightcorp BV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wavestore
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Savannah Simulations AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crowdanalytix, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Securion Systems
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crowd Dynamics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geodan
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ubimo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CrowdVision
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kairos AR, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Munich Airport International GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ARMORWAY, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iOmniscient Pty Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Axis Communications AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sensum
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments