计算创意市场规模、份额和成长分析（按技术、组件、部署类型、应用、垂直产业和地区划分）－2026-2033年产业预测

预计到 2024 年，全球运算创意市场规模将达到 8.532 亿美元，从 2025 年的 10.7844 亿美元成长到 2033 年的 70.2707 亿美元，在预测期（2026-2033 年）内复合年增长率为 26.4%。

随着人工智慧与创造性过程的融合不断深入，全球运算创意市场正经历显着成长。推动这一趋势的关键因素包括机器学习和自然语言处理的持续进步，这些技术使电脑能够产生原创且富有创意的内容。艺术、设计、内容创作和行销等各行各业对创新解决方案的需求，正在推动市场发展。然而，人工智慧生成内容的伦理问题以及有效的人机协作需求等挑战依然存在。产品种类繁多，涵盖了从自动化内容生成工具到人工智慧驱动的艺术和音乐生成工具等各个方面。虽然北美在应用方面领先，但亚太地区展现出强劲的成长潜力。总而言之，计算创意在各个领域的融合，充分体现了人工智慧在增强创新和人类创造力方面的变革性影响。

全球运算创意市场驱动因素

全球运算创意市场正经历显着成长，这主要得益于人工智慧与创造性流程融合领域对创新解决方案日益增长的需求。机器学习和自然语言处理的重大进步已成为关键催化剂，使电脑系统能够在各个领域产生原创创造性内容。此外，广告、设计和娱乐等领域对原创解决方案的需求不断增长，也进一步推动了市场扩张。这种利用科技进行创造性活动的日益浓厚的兴趣，凸显了计算创意在满足各行业不断变化的需求方面所蕴含的变革潜力。

限制全球计算创意市场的因素

全球计算创意市场面临的主要阻碍因素之一是与人工智慧生成内容相关的伦理挑战。随着人工智慧系统越来越多地承担创造性角色，人们对偏见、透明度和课责的担忧日益凸显。确保这些系统产生负责任且公平的结果，对于其广泛认可至关重要。此外，人工智慧产生的创造性输出的可解释性和可理解性会影响使用者信任和市场接受度。随着相关人员寻求了解人工智慧创作背后的决策流程，清晰地解释这些产出的能力将在克服各领域接受和整合的障碍方面发挥关键作用。

全球运算创意市场趋势

全球运算创意市场正经历着一个显着的趋势：人工智慧正日益融入传统领域之外的各行各业，尤其是在行销和设计领域。这种扩张已延伸至医疗保健、教育和娱乐等产业，展现了人工智慧驱动的创造性解决方案的适应性和变革潜力。此外，人们越来越关注可解释人工智慧和伦理考量，强调人工智慧生成内容的透明度、偏见消除和课责。这些趋势凸显了业界在利用人工智慧的变革力量的同时，致力于促进负责任的创意发展的努力。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析
• 技术分析

全球计算创意市场规模（依技术及复合年增长率划分）（2026-2033 年）

• 自然语言处理（NLP）
• 机器学习和深度学习（ML 和 DL）
• 电脑视觉
• 生成对抗网路（GAN）
• 演化演算法
• 强化学习
• 创造性人工智慧平台和工具
• 语音处理与合成
• 扩增实境和虚拟实境（AR/VR）
• 机器人与自动化
• 其他的

全球计算创意市场规模（按组件划分）及复合年增长率（2026-2033 年）

• 解决方案
  • 软体工具
  • 平台
• 服务
  • 专业服务
  • 託管服务

全球运算创意市场规模（按部署方式和复合年增长率划分）（2026-2033 年）

• 本地部署
• 云

全球计算创意市场规模（按应用领域及复合年增长率划分）（2026-2033 年）

• 行销和网站设计
• 产品设计
• 音乐製作
• 摄影和影像製作
• 高阶视讯游戏开发
• 自动故事生成
• 其他的
  • 训练模拟
  • 研究与开发

全球计算创意市场规模（依产业垂直领域划分）及复合年增长率（2026-2033 年）

• BFSI
• IT/通讯
• 教育
• 卫生保健
• 娱乐
• 其他的

全球计算创意市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• IBM（United States）
• Google（United States）
• Microsoft（United States）
• Adobe（United States）
• Amazon Web Services（AWS）（United States）
• Autodesk（United States）
• Shutterstock（United States）
• Canva（Australia）
• Runway AI（United States）
• AIVA Technologies（Luxembourg）
• Jukedeck（United Kingdom）
• Humtap（United States）
• Amper Music（United States）
• ScriptBook（Belgium）
• B12（United States）
• The Grid（United States）
• Hello Games（United Kingdom）
• Object AI（Hong Kong）
• Firedrop（United Kingdom）
• Prisma Labs（United States）

结论与建议

Global Computational Creativity Market size was valued at USD 853.2 Million in 2024 and is poised to grow from USD 1078.44 Million in 2025 to USD 7027.07 Million by 2033, growing at a CAGR of 26.4% during the forecast period (2026-2033).

The global computational creativity market is witnessing significant growth as the convergence of artificial intelligence and creative processes gains traction. Key drivers of this trend include ongoing advancements in machine learning and natural language processing, which empower computers to produce original and inventive content. The demand for innovative solutions spans various industries, including art, design, content creation, and marketing, propelling the market's momentum. However, challenges such as ethical concerns surrounding AI-generated content and the necessity for effective human-AI collaboration present obstacles. Product offerings range from automated content creation tools to AI-driven art and music generators. While North America leads in adoption, the Asia-Pacific region shows strong growth potential. Overall, the integration of computational creativity across diverse sectors demonstrates the transformative impact of AI in enhancing innovation and human creativity.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Computational Creativity market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Computational Creativity Market Segments Analysis

Global Computational Creativity Market is segmented by Technology, Components, Deployment, Application, Industry Vertical and region. Based on Technology, the market is segmented into Natural Language Processing (NLP), Machine Learning and Deep Learning (ML and DL), Computer Vision, Generative Adversarial Networks (GANs), Evolutionary Algorithms, Reinforcement Learning, Creative AI Platforms and Tools, Audio Processing and Synthesis, Augmented and Virtual Reality (AR/VR), Robotics and Automation and Others. Based on Components, the market is segmented into Solutions and Services. Based on Deployment, the market is segmented into On-premises and Cloud. Based on Application, the market is segmented into Marketing and Web Designing, Product Designing, Music Composition, Photography and Videography, High-End Video Gaming Development, Automated Story Generation and Others. Based on Industry Vertical, the market is segmented into BFSI, IT & Telecom, Education, Healthcare, Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Computational Creativity Market

The Global Computational Creativity market is experiencing significant growth driven by the increasing demand for innovative solutions at the intersection of artificial intelligence and creative processes. Key advancements in machine learning and natural language processing have emerged as primary catalysts, enabling computer systems to produce original and creative content across diverse fields. Additionally, the escalating need for inventive solutions in sectors such as advertising, design, and entertainment is further propelling market expansion. This rising interest in harnessing technology for creative purposes underscores the transformative potential of computational creativity in meeting the evolving demands of various industries.

Restraints in the Global Computational Creativity Market

A significant constraint within the Global Computational Creativity market is the ethical implications tied to AI-generated content. Concerns related to bias, transparency, and accountability are paramount as AI systems increasingly take on creative roles. Ensuring that these systems produce responsible and unbiased outcomes is crucial for widespread acceptance. Furthermore, the interpretability and explainability of the creative outputs generated by AI affect user trust and market adoption. As stakeholders seek to understand the decision-making processes behind AI creations, the ability to clearly explain these outputs will play a vital role in overcoming barriers to acceptance and integration in various sectors.

Market Trends of the Global Computational Creativity Market

The Global Computational Creativity market is witnessing a significant trend characterized by the increasing integration of artificial intelligence across diverse industries beyond traditional sectors, notably in marketing and design. This expansion encompasses sectors such as healthcare, education, and entertainment, showcasing the adaptability and innovative potential of AI-driven creative solutions. Furthermore, there is a growing emphasis on explainable AI and ethical considerations, focusing on transparency, bias mitigation, and accountability in AI-generated content. These trends highlight the industry's commitment to fostering responsible creativity while harnessing the transformative capabilities of artificial intelligence across various applications.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Technological Analysis

Global Computational Creativity Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Natural Language Processing (NLP)
• Machine Learning and Deep Learning (ML and DL)
• Computer Vision
• Generative Adversarial Networks (GANs)
• Evolutionary Algorithms
• Reinforcement Learning
• Creative AI Platforms and Tools
• Audio Processing and Synthesis
• Augmented and Virtual Reality (AR/VR)
• Robotics and Automation
• Others

Global Computational Creativity Market Size by Components & CAGR (2026-2033)

• Market Overview
• Solutions
  • Software Tools
  • Platform
• Services
  • Professional Services
  • Managed Services

Global Computational Creativity Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• On-premises
• Cloud

Global Computational Creativity Market Size by Application & CAGR (2026-2033)

• Market Overview
• Marketing and Web Designing
• Product Designing
• Music Composition
• Photography and Videography
• High-End Video Gaming Development
• Automated Story Generation
• Others
  • Training Simulation
  • R&D

Global Computational Creativity Market Size by Industry Vertical & CAGR (2026-2033)

• Market Overview
• BFSI
• IT & Telecom
• Education
• Healthcare
• Entertainment
• Others

Global Computational Creativity Market Size & CAGR (2026-2033)

• North America (Technology, Components, Deployment, Application, Industry Vertical)
  • US
  • Canada
• Europe (Technology, Components, Deployment, Application, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Components, Deployment, Application, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Components, Deployment, Application, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Components, Deployment, Application, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• IBM (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (AWS) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Autodesk (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shutterstock (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canva (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Runway AI (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AIVA Technologies (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jukedeck (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Humtap (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amper Music (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ScriptBook (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• B12 (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Grid (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hello Games (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Object AI (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Firedrop (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prisma Labs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations