休閒旅游市场规模、份额和成长分析（按旅行者类型、年龄层、消费类型、销售管道和地区划分）－2026-2033年产业预测

预计到 2024 年，休閒旅游市场规模将达到 1.1 兆美元，从 2025 年的 1.26 兆美元成长到 2033 年的 3.94 兆美元，在预测期（2026-2033 年）内，复合年增长率为 15.3%。

休閒旅游市场正经历蓬勃发展，满足着寻求多元化休閒体验的旅客的需求。疫情爆发前，受中产阶级收入成长和人们对难忘假期的渴望推动，市场需求激增。疫情一度中断了这一成长势头，旅行限制导致国际观光下滑。目前，市场正在復苏，这主要得益于国内旅游的兴起以及对自然体验和社区旅游目的地的日益重视。严格的防疫通讯协定持续影响市场成长，反映出人们对健康和安全的日益关注。包括行动应用程式和数位行销策略在内的技术创新正在改变整个产业，而环保旅游选择也越来越受欢迎。此外，探险旅游、养生旅游和工作度假等细分市场正在涌现，吸引那些寻求真实身临其境型体验的旅客。

休閒旅游市场驱动因素

随着全球可支配收入的显着增长，越来越多的人能够负担得起休閒旅游。不断壮大的中产阶级，尤其是在新兴市场，展现出强烈的探索新目的地、丰富旅行体验的渴望。随着可支配收入的增加，家庭和个人往往会将更大比例的预算用于旅行活动。这一趋势反映出不同人群日益增长的探索和冒险精神，他们渴望创造难忘的旅行体验，这无疑将推动休閒旅游业的蓬勃发展。

休閒旅游市场的限制

多种经济因素会对休閒旅游市场产生不利影响。经济波动、景气衰退和全球不确定性会导致旅游需求下降。在这些困难时期，消费者往往会收紧预算，减少包括旅游在内的非必要支出。景气衰退导致预订量减少，旅游支出下降，因为人们会优先考虑必需品而非奢侈体验。重大全球事件，例如健康危机和经济不稳定，会进一步加剧这些挑战，导致旅行限制增加，消费者对休閒活动支出的担忧加剧。

休閒旅游市场趋势

休閒旅游市场正经历体验式旅游的显着趋势。旅行者越来越追求真实、身临其境型的体验，而非传统的观光游览。这一趋势反映出人们渴望透过文化体验、探险、美食和生态旅游与目的地建立深层的联繫。随着消费者重视与当地文化的有意义的互动，旅游公司也纷纷推出强调独特活动和个人化探索的旅游套餐，以满足这一需求。这种转变带来了更多元化的服务，并为旅客提供了更多品嚐当地美食和与当地社区互动的机会。这迎合了人们对个人化和深度旅行体验日益增长的偏好。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球休閒旅游市场规模（依旅客类型划分）及复合年增长率（2026-2033 年）

• 个人旅行者
• 团体

全球休閒旅游市场规模：依年龄层及复合年增长率划分（2026-2033 年）

• 20岁以下
• 20岁或以上但未满40岁
• 40岁或以上

全球休閒旅游市场规模（依消费类型划分）及复合年增长率（2026-2033 年）

• 住宿
• 运输
• 饮食
• 活动与娱乐
• 其他的

全球休閒旅游市场规模（依销售管道划分）及复合年增长率（2026-2033 年）

• 传统管道
• 线上管道

全球休閒旅游市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Booking Holdings（US）
• Expedia Group（US）
• Airbnb（US）
• Trip.com Group（China）
• MakeMyTrip（India）
• Yatra（India）
• Thomas Cook（UK）
• Cox & Kings（India）
• SOTC Travel（India）
• Cleartrip（India）
• Goibibo（India）
• EaseMyTrip（India）
• Club Mahindra（India）
• Ixigo（India）
• Akbar Travels（India）
• Travelguru（India）
• Club Med（France）

结论与建议

Leisure Travel Market size was valued at USD 1.1 Trillion in 2024 and is poised to grow from USD 1.26 Trillion in 2025 to USD 3.94 Trillion by 2033, growing at a CAGR of 15.3% during the forecast period (2026-2033).

The leisure travel market is experiencing dynamic growth, catering to travelers seeking diverse recreational experiences. Demand surged pre-pandemic, driven by increased middle-class incomes and a desire for memorable vacations. The pandemic temporarily disrupted this momentum, leading to a decline in international tourism due to travel restrictions. Currently, the market is recovering with a shift towards domestic tourism, emphasizing nature-based activities and local destinations. Stringent health protocols continue to influence growth, reflecting increasing health and safety considerations. Technological advancements, including mobile apps and digital marketing strategies, are reshaping the industry, while environmentally conscious options are becoming more popular. Additionally, niche segments like adventure travel, wellness tourism, and "workcations" are emerging, appealing to travelers seeking authentic, immersive experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Leisure Travel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Leisure Travel Market Segments Analysis

Global Leisure Travel Market is segmented by Traveler Type, Age Group, Expenditure Type, Sales Channel and region. Based on Traveler Type, the market is segmented into Solo and Group. Based on Age Group, the market is segmented into Up to 20 Years, Between 20 and 40 Years and Above 40 Years. Based on Expenditure Type, the market is segmented into Lodging, Transportation, Food and beverages, Events and entertainment and Others. Based on Sales Channel, the market is segmented into Conventional Channels and Online Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Leisure Travel Market

An increasing segment of the global population now possesses the financial means to engage in leisure travel, driven by a notable rise in disposable incomes across various regions. The expanding middle-class, particularly within emerging markets, demonstrates a keen desire to discover new destinations and enrich their travel experiences. As disposable income continues to grow, families and individuals are inclined to allocate a larger portion of their budgets towards travel activities. This trend undeniably fuels the expansion of the leisure travel sector, reflecting a heightened passion for exploration and adventure among diverse demographics seeking to create memorable experiences.

Restraints in the Leisure Travel Market

Various economic factors can adversely affect the leisure travel market. Fluctuations in the economy, periods of recession, and global uncertainties can lead to a decline in travel demand. During such challenging times, consumers often tighten their budgets and cut back on discretionary spending, which typically includes travel. These economic downturns can result in fewer bookings and reduced travel expenditures as people prioritize essential needs over luxury experiences. The effects of major global events, such as health crises and economic instability, can further exacerbate these challenges, leading to increased restrictions on travel and heightened consumer apprehension about spending on leisure activities.

Market Trends of the Leisure Travel Market

The leisure travel market is witnessing a notable trend towards experiential travel, where travelers increasingly seek authentic and immersive experiences instead of traditional sightseeing. This shift reflects a desire to connect deeply with destinations through cultural immersion, adventure, culinary experiences, and ecotourism. As consumers prioritize meaningful interactions with local cultures, travel companies are responding by curating packages that emphasize unique activities and personal exploration. This transformation is encouraging a diverse range of offerings, enabling travelers to savor local cuisine and engage with communities, catering to the growing preference for personalization and deeper connections in their travel experiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Leisure Travel Market Size by Traveler Type & CAGR (2026-2033)

• Market Overview
• Solo
• Group

Global Leisure Travel Market Size by Age Group & CAGR (2026-2033)

• Market Overview
• Up to 20 Years
• Between 20 and 40 Years
• Above 40 Years

Global Leisure Travel Market Size by Expenditure Type & CAGR (2026-2033)

• Market Overview
• Lodging
• Transportation
• Food and beverages
• Events and entertainment
• Others

Global Leisure Travel Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Conventional Channels
• Online Channels

Global Leisure Travel Market Size & CAGR (2026-2033)

• North America (Traveler Type, Age Group, Expenditure Type, Sales Channel)
  • US
  • Canada
• Europe (Traveler Type, Age Group, Expenditure Type, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Traveler Type, Age Group, Expenditure Type, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Traveler Type, Age Group, Expenditure Type, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Traveler Type, Age Group, Expenditure Type, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Booking Holdings (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Expedia Group (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airbnb (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trip.com Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MakeMyTrip (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yatra (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thomas Cook (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cox & Kings (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SOTC Travel (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cleartrip (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goibibo (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EaseMyTrip (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Club Mahindra (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ixigo (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Akbar Travels (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travelguru (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Club Med (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations