![]() |
市场调查报告书
商品编码
1941647
休閒旅游市场规模、份额、趋势及预测(按旅行者类型、年龄层、消费类型、销售管道和地区划分),2026-2034年Leisure Travel Market Size, Share, Trends and Forecast by Traveler Type, Age Group, Expenditure Type, Sales Channel, and Region, 2026-2034 |
||||||
2025年全球休閒旅游市场规模为9,938亿美元。展望未来,IMARC集团预测,到2034年,该市场规模将达到17,354亿美元,2026年至2034年的复合年增长率(CAGR)为6.39%。亚太地区目前主导市场,预计2025年将占据超过30%的市场。可支配收入的成长、对独特体验日益增长的需求以及预订平台技术的进步,共同推动了该市场显着成长。永续旅游、养生度假和探险旅游等趋势正在重塑消费者的偏好,并进一步促进市场成长。
休閒旅游市场的主要驱动因素包括可支配收入的成长、消费者在旅行体验方面的支出增加以及对个人化度假需求的日益增长。线上预订平台和行动应用程式等技术创新使旅行计划更加便捷。例如,Tripism 于 2025 年 1 月发布了休閒旅游工具,使企业能够为员工提供公司协商的个人旅行优惠价格。此举旨在加强与供应商的关係,同时为员工提供客製化的福利。目前,该工具正在四家公司进行试点,预计不久的将来将全面推广。此外,生态旅游、健康旅游以及对独特文化体验的渴望等趋势也在推动市场发展。不断扩展的交通网络和经济实惠的航空旅行也大大促进了全球休閒旅游选择的增加。这些因素共同造就了全球休閒旅游市场的光明前景。
美国休閒旅游市场的主要驱动因素包括消费者强劲的购买力、不断增长的可支配收入以及对体验式旅行日益增长的需求。国内旅行的日益普及,得益于其便利性和经济性,进一步推动了市场成长。先进的预订平台和行动应用程式等技术创新,为旅客提供了便利。例如,2025年2月,Costco Travel宣布与Travelport合作,旨在扩大会员的旅游选择。借助Travelport的先进技术,Costco将提供更多航班选择、更快捷的搜寻功能以及行业洞察,从而简化旅行规划流程。此次合作旨在为数百万Costco会员提供现代化且流畅的旅行体验。此外,人们对健康、探险和环保旅游的偏好也在不断变化,影响他们的旅行选择。交通基础设施的改善和机票价格的下降也促进了市场成长。
数位预订平台的成长
数位平台的便利性正在推动线上预订量的成长。旅行者更倾向于使用网站和应用程式来搜寻、规划和预订假期,因为这些平台能够轻鬆获得评论、比较资讯和客製化的旅游套餐。电讯(ITU) 的最新统计数据显示,预计到 2024 年,全球将有 55 亿人使用互联网,比 2023 年的修订版预估数据增加 2.27 亿。这种快速的数位化正在促进全球经济的紧密联繫,各行各业都在利用线上平台来提高效率和便利性。 2024 年 7 月,ITA Airways推出了一项创新的货运数位预订平台。该平台提供扩充性且易于使用的服务,使货运公司能够即时管理预订,从而确保服务的品质、效率和多样性。
独自旅行的兴起
根据休閒旅游市场预测报告,独自旅行正变得越来越受欢迎,尤其是在千禧世代和Z世代。这项转变也体现在市场预测中,Smartguide预测,2023年至2030年间,独自旅游服务市场将以9.1%的复合年增长率成长。旅行者越来越重视独立性——主导体验、个人化行程以及自我发现的机会——这促使面向独自旅行者的旅游套餐和服务不断增加。 2024年10月,挪威科技公司Fast Travel与旅游零售业务发展机构Blueprint合作,推出了一款旨在简化旅客体验的计程车预订平台。
人们对健康旅游的兴趣日益浓厚
以身心健康为核心的健康旅游正在快速发展。根据全球健康研究所(Global Wellness Institute)的数据显示,全球健康旅游市场目前年产值达6,510亿美元,预计到2027年将以16.6%的复合年增长率成长。旅客们正在寻找瑜珈静修、水疗度假和以健康为核心的度假村,这些场所将健康作为休閒旅行体验的关键组成部分。 2024年8月,泰米尔纳德邦旅游发展公司(TTDC)宣布推出一项新的两日游套餐,将蒂鲁吉拉伯利(Trichy)的多个圣地与蒂鲁吉拉伯利区普利亚乔莱峡谷(Puliyancholai gorge)和纳马卡尔区科利山(Koli Hills)的森林探险相结合。
The global leisure travel market size was valued at USD 993.8 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 1,735.4 Billion by 2034, exhibiting a CAGR of 6.39% from 2026-2034. Asia Pacific currently dominates the market, holding a market share of over 30.0% in 2025. The market is witnessing significant growth, driven by rising disposable incomes, growing demand for unique experiences, and technological advancements in booking platforms. Trends like sustainable tourism, wellness retreats, and adventure travel are reshaping consumer preferences and fueling market growth.
Key drivers in the leisure travel market include growing disposable incomes, increased consumer spending on travel experiences, and a rising demand for personalized vacations. Technological advancements, such as online booking platforms and mobile apps, have made travel planning more convenient. For instance, in January 2025, Tripism launched a leisure travel tool for corporate clients, enabling companies to offer employees access to corporate-negotiated rates for personal trips. This initiative aims to enhance supplier relationships while providing tailored perks for employees. Currently in pilot with four clients, a broader rollout is expected soon. Additionally, trends like ecotourism, wellness tourism, and the desire for unique cultural experiences further boost the market. Increased connectivity and affordable air travel also play significant roles in expanding leisure travel options globally. These factors are collectively creating a positive leisure travel market outlook across the world.
In the United States leisure travel market, key drivers include strong consumer spending power, rising disposable incomes, and a growing desire for experiential travel. The increasing popularity of domestic travel, driven by accessibility and affordability, has further fueled the market. Technological innovations, like advanced booking platforms and mobile apps, offer convenience for travelers. For instance, in February 2025, Costco Travel announced its partnership with Travelport to enhance travel options for its members. Utilizing Travelport's advanced technology, Costco will offer improved flight choices, faster search capabilities, and industry insights, simplifying the travel planning process. This collaboration aims to provide a modern and seamless experience for millions of Costco members. Additionally, shifting preferences for wellness, adventure, and eco-friendly tourism have impacted choices. Improved transportation infrastructure and lower airfares also contribute to the market's growth.
Growth of Digital Booking Platforms
The convenience of digital platforms has resulted in an increase in online bookings. Travelers prefer websites and apps for researching, planning, and booking vacations as they provide simple access to reviews, comparisons, and customized travel packages. According to new figures from the International Telecommunication Union (ITU), an estimated 5.5 billion people were in 2024, marking an increase of 227 million individuals compared to revised estimates for 2023. This rapid digital expansion is fostering a more connected global economy, where industries are leveraging online platforms to enhance efficiency and accessibility. In July 2024, ITA Airways launched an innovative digital booking platform for cargo shipments. This platform offers scalable and user-friendly services that allow freight forwarders to manage bookings immediately, ensuring quality, efficiency, and variety.
Rise of Solo Travel
As per the leisure travel market forecast report, solo travel has become more popular, particularly among millennials and Generation Z. This shift is reflected in market projections, with Smartguide stating that the solo travel service market is expected to grow at a compound annual growth rate (CAGR) of 9.1% from 2023 to 2030. Travelers value the independence of self-guided experiences, individualized itineraries, and the potential for self-discovery, resulting in an increase in solo travel packages and services. In October 2024, Norwegian technology company Fast Travel teamed up with travel retail business development agency Blueprint to introduce a taxi booking platform designed to simplify the traveler experience.
Increased Interest in Wellness Tourism
Wellness tourism, which focuses on physical, mental, and spiritual well-being, is quickly expanding. According to the Global Wellness Institute, the global wellness tourism market is now valued at USD 651 Billion annually, with a projected average annual expenditure growth of 16.6% through 2027. Travelers are looking for yoga retreats, spa vacations, and wellness-focused resorts that prioritize health as an important aspect of their leisure travel experiences. In August 2024, the Tamil Nadu Tourism Development Corporation (TTDC) introduced a new two-day tour package that integrates various spiritual sites in Trichy city with adventure locations in the forested regions of the Puliyancholai streams in Trichy district and the Kolli Hills in Namakkal district.
Group stand as the largest traveler type in 2025, holding around 73.5% of the market. Group travel stands as the largest traveler type in the leisure travel market due to the growing demand for shared experiences and cost savings. Group tours often offer travelers the chance to explore destinations together, fostering social connections and enhancing the overall experience. These tours typically provide value through bulk pricing, including accommodations, transportation, and guided excursions. The convenience of organized itineraries, safety, and the appeal of traveling with family, friends, or like-minded individuals further drive the popularity of group travel.
Generation X leads the market with around 38.3% of leisure travel market share in 2025. Generation X leads the leisure travel market due to their strong financial stability, higher disposable incomes, and a desire for quality travel experiences. This generation values convenience and seeks a balance between family vacations and personal leisure time. With many Gen Xers being at the peak of their careers, they prioritize meaningful travel experiences that offer relaxation, adventure, and cultural enrichment. Additionally, their familiarity with technology enables them to plan and book travel seamlessly, contributing to their dominance in the market.
Lodging leads the market with around 38.4% of market share in 2025. Lodging is a leading segment in the leisure travel market, driven by the essential need for accommodation during travel. As tourism and travel continue to grow, the demand for diverse lodging options, including hotels, resorts, vacation rentals, and boutique stays, has surged. Consumers are seeking unique and personalized experiences, which has led to the rise of alternative accommodations like Airbnb. Additionally, the growing popularity of luxury and wellness-focused stays, along with the need for convenient and comfortable lodging, solidifies its leadership in the market.
Online leads the market with around 78.8% of market share in 2025. Online platforms lead the leisure travel market due to the convenience, accessibility, and vast range of options they offer travelers. The rise of online booking websites, travel agencies, and apps has transformed the way people plan and book vacations, allowing for real-time comparisons, reviews, and personalized recommendations. The ease of securing flights, accommodations, and activities through digital channels, along with the growing use of mobile devices, has made online booking the preferred choice for many travelers, driving market dominance.
In 2025, Asia-Pacific accounted for the largest market share of over 30.0%. The Asia-Pacific region accounts for the largest market share in the leisure travel market, driven by rapid economic growth, a rising middle class, and increased disposable incomes. Countries like China, Japan, India, and Southeast Asian nations have seen a surge in both domestic and international travel. The growing popularity of cultural, adventure, and wellness tourism, coupled with expanding air connectivity and improved infrastructure, further boosts the region's dominance. Additionally, digitalization and mobile technology have made travel planning more accessible, encouraging greater participation.
North America Leisure Travel Market Analysis
The North American leisure travel market continues to thrive, driven by a combination of strong consumer spending and a preference for unique, experiential travel. U.S. consumers are increasingly allocating more resources toward leisure activities, benefiting from well-established tourism infrastructure, including a variety of accommodation options, airlines, and attractions. The growing trend toward adventure tourism, wellness retreats, and luxury travel reflects a shift in consumer interests. Digital platforms, including AI-driven recommendations and virtual travel previews, are enhancing customer engagement and simplifying booking processes. The demand for sustainable travel and eco-tourism is on the rise, as travelers seek to minimize their environmental impact. Social media plays a crucial role in shaping travel trends, with influencer marketing and user-generated content fueling interest in offbeat and lesser-known destinations. This blend of technological innovation, evolving consumer preferences, and an emphasis on sustainability contributes to the ongoing growth of the North American leisure travel market.
United States Leisure Travel Market Analysis
In 2025, the United States accounted for over 86.50% of the leisure travel market in North America. The United States leisure travel market continues to grow, driven by rising disposable income, a strong preference for experiential travel, and advancements in digital booking platforms. According to the U.S. Bureau of Economic Analysis, disposable personal income (DPI) increased by USD 79.7 Billion (0.4%), while personal consumption expenditures (PCE) rose by USD 133.6 Billion (0.7%). This rise in income and spending power directly contributes to higher travel demand, as consumers allocate more resources toward leisure experiences. The market is experiencing steady growth, driven by both domestic and international travel. Domestic travelers seek diverse experiences, while international travelers seek affordability and cultural exploration. The industry benefits from a well-established tourism infrastructure, including airlines, hotels, and attractions. Adventure tourism, wellness retreats, and luxury travel are gaining popularity. Technology, such as AI-driven travel recommendations and virtual reality previews, enhances customer engagement. The growth of eco-tourism and sustainable travel encourages environmentally friendly practices. Short-term rentals and alternative accommodations diversify the market. Social media and influencer marketing further influence travel trends.
Europe Leisure Travel Market Analysis
The Europe leisure travel market is thriving due to its diverse tourism offerings, including cultural heritage sites and coastal retreats. The extensive transportation network makes travel across regions convenient. Short-haul travel is a key trend, with rail connectivity and budget-friendly air travel options driving this. Wellness tourism, adventure activities, and themed vacations attract travelers seeking relaxation. The demand for personalized itineraries and curated experiences is increasing, with technology enhancing booking efficiency and customer engagement. Sustainable tourism is also influencing travel choices. The growing trend of workations, where professionals combine work and leisure travel, is contributing to market expansion. According to Eurostat, in 2024, the estimated number of nights spent at tourist accommodation establishments in the EU reached 3 billion, exceeding the previous year by 65.4 million. This growth reflects the increasing enthusiasm for leisure travel across the region. Digital platforms and social media shape consumer preferences, driving demand for offbeat destinations and unique travel experiences.
Latin America Leisure Travel Market Analysis
The Latin America leisure travel market is expanding due to diverse landscapes, cultural heritage, and tourism investments. Domestic and regional travel remains strong, with eco-tourism and sustainable initiatives growing. Digital advancements improve booking convenience, and wellness tourism and immersive experiences are growing trends for relaxation and authentic local encounters. Social media and digital marketing play a key role in influencing travel preferences and encouraging the exploration of lesser-known destinations. According to the Presidency of the Republic, Brazil welcomed 6.6 million international tourists in 2024, marking its best historical performance. This reflects the growing appeal of the region as a leisure travel destination, attracting visitors with its unique cultural and natural experiences. The market is expected to experience steady growth due to increased travel enthusiasm and tourism sector advancements.
Middle East and Africa Leisure Travel Market Analysis
The Middle East and Africa leisure travel market is growing due to expanding infrastructure and increasing disposable incomes. Consumers seek luxury, adventure, and cultural experiences, with sustainable tourism, digital platforms, and wellness tourism gaining popularity. Social media plays a key role in shaping travel trends and destination choices, influencing travelers toward unique and offbeat experiences. The market is also benefiting from a surge in international tourist arrivals, with the Ministry News stating that the Kingdom of Saudi Arabia ranked third globally in the growth rate of international tourist arrivals, recording an increase of over 61% from January to September of 2024. The market is expected to expand further due to growing appeal, continuous tourism investments, and evolving traveler preferences.
The competitive landscape of the leisure travel market is dynamic, with key players constantly innovating to meet the evolving needs of travelers. Major travel agencies, online platforms, and tour operators are focusing on enhancing customer experiences through personalized itineraries, unique vacation packages, and seamless booking processes. The rise of digital technologies, such as AI-based recommendations and mobile apps, has transformed how consumers plan and book their trips. Additionally, alternative accommodation providers like Airbnb and Vrbo are increasingly competing with traditional hotel chains. Sustainability is becoming a significant differentiator, with many companies emphasizing eco-friendly practices and offering sustainable travel options. Social media and influencer marketing continue to shape consumer preferences, driving demand for off-the-beaten-path destinations and experiential travel. This highly competitive environment reflects the growing leisure travel market demand, as consumers seek new and enriching travel experiences.