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市场调查报告书
商品编码
1993614

全球休閒旅游市场：按旅客类型、销售管道和地区划分－市场规模、产业趋势、机会分析和未来预测（2026-2035 年）

Global Leisure Travel Market: By Traveler Type, Sales Channel, Region - Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2026-2035
出版日期: | 出版商: Astute Analytica | 英文 156 Pages | 商品交期: 最快1-2个工作天内

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简介目录

休閒旅游市场正处于显着扩张阶段，预计2025年市场规模将达到5.5兆美元。展望未来，预计到2035年，该市场规模将达到惊人的9.57兆美元，2026年至2035年的复合年增长率将达到5.70%。这一快速成长是由多种不断变化的消费趋势和更广泛的经济因素所驱动的，这些因素正在改变人们参与休閒旅游的方式。

推动这一增长的主要因素之一是体验式旅行需求的日益增长。现代旅客不再满足于传统的观光游览，他们渴望沉浸式、独特的冒险体验，从而获得个人成长和难忘的体验。这种转变反映了一种更广泛的文化趋势，即重视与目的地进行有意义的互动和真实的体验。除了体验式旅行之外，以健康为中心的旅行也越来越受欢迎。在这些旅行中，旅行者优先考虑那些能够促进身心健康的活动，例如水疗、冥想练习和亲近大自然的体验。

显着的市场趋势

休閒旅游市场由几家对产业发展方向有重大影响的主要企业主导，其中包括Booking Holdings、Expedia Group、Airbnb和Trip.com Group。这些公司透过提供满足旅客各种需求的综合平台，从住宿和交通途径到独特的当地体验，确立了自身在产业中的领先地位。凭藉其广泛的覆盖范围和多元化的服务，这些公司处于不断发展的旅游生态系统的核心，服务全球数百万客户。

为了巩固市场地位并扩大市场份额，这些主要企业正积极推行以併购、合作和技术创新为核心的策略。合作与併购能够整合资源、拓展服务组合併扩大地域企业发展范围，从而增加接触新客户群的机会，并增强其竞争优势。同时，人工智慧驱动的个人化服务也是重点关注领域，各公司致力于提供高度客製化的旅游体验，以满足客户的个人需求。

主要成长要素

全球休閒旅游需求正快速成长，其驱动力是消费者价值观的重大转变──体验比物质财富更为重要。现代旅客越来越追求文化沉浸、冒险和个人成长，他们更重视有意义且令人难忘的体验，而非累积有形资产。这种观念的转变正在改变人们对休閒的认知，并推动全球旅游活动的激增。

新机会的趋势

人工智慧 (AI)、巨量资料和高度个人化技术的应用为休閒旅游市场带来了巨大的成长机会。到 2026 年初，互动式人工智慧技术将彻底改变旅客与预订平台的互动方式，取代约 25% 的复杂预订查询的传统关键字搜寻。这项技术进步将使旅客能够以更自然、更直观的方式与系统沟通，使预订流程更加顺畅有效率。

优化障碍

休閒旅游市场成长面临的主要挑战之一是技能型人才短缺，尤其是中高阶管理职缺。这种人才短缺会对产业的创新能力、适应能力和营运效率产生重大影响。中高阶主管在策略决策、监督复杂计划以及推动新技术和经营模式的应用方面发挥着至关重要的作用，而这些对于在快速变化的市场中保持竞争力至关重要。

目录

第一章执行摘要：全球休閒旅游市场

第二章：分析方法与框架

  • 分析目的
  • 产品概述
  • 市场区隔
  • 定性研究
    • 一手和二手资讯
  • 量化研究
    • 一手和二手资讯
  • 主要调查受访者组成：按地区划分
  • 本报告的前提条件
  • 市场规模估算
  • 数据检验

第三章：全球休閒旅游市场：市场概览

  • 产业价值链分析
    • 旅游服务供应商（航空公司、铁路公司、邮轮公司）
    • 住宿设施提供者（饭店、度假村、民宿）
    • 旅行社和旅游业者
    • 线上旅行社 (OTA) 和预订平台
    • 交通运输及出行服务提供者（租车、本地交通）
    • 旅游体验提供者（探险、文化体验、主题乐园）
    • 最终用户
  • 产业展望
    • 可支配所得增加和中产阶级扩大
    • 体验式旅行越来越偏好
    • 国际观光和跨境旅游的成长
    • 政府促进旅游业的倡议
    • 拓展数位预订平台和行动应用程式
    • 永续生态旅游日益普及
    • 独自旅行和客製化旅游套装的兴起
    • 加大对旅游基础设施的投资
  • PESTLE分析
  • 波特五力分析
    • 供应商议价能力
    • 买方的议价能力
    • 替代品的威胁
    • 新进入者的威胁
    • 竞争强度
  • 市场动态和趋势
    • 成长要素
    • 抑制因子
    • 机会
    • 主要趋势
  • 市场成长及前景
    • 市场获利估算与预测（2020-2035）
    • 价格趋势分析：依原料划分

第四章 竞争格局概述

  • 市场集中度
  • 企业市场占有率分析（以金额为准，%）（2025 年）
  • 竞争对手分析与基准测试
  • Start-Ups生态系分析
  • 企业合併和资金筹措趋势

第五章：全球休閒旅游市场分析

  • 关键见解
  • 市场规模及预测（2020-2035）
    • 按旅行者类型
    • 按销售管道
    • 按地区

第六章：北美休閒旅游市场分析

第七章：欧洲休閒旅游市场分析

第八章：亚太休閒旅游市场分析

第九章：中东和非洲休閒旅游市场分析

第十章：南美洲休閒旅游市场分析

第十一章：公司简介

  • Absolute Travel
  • American Express Travel
  • Backroads
  • Carlson Wagonlit Travel
  • Classic Journeys
  • Cox &Kings Ltd.
  • Expedia Group
  • G Adventures
  • Inspiring Travel Company
  • Journeys Within Tour
  • JTB Americas Group
  • Priceline Group
  • TCS World Travel
  • Travel Leaders Group
  • Other Prominent Players

第十二章附录

简介目录
Product Code: AA0122127

The leisure travel market is on the path to remarkable expansion, with its value estimated at USD 5.50 trillion in 2025. Looking ahead, projections indicate that this market will reach an impressive valuation of USD 9.57 trillion by 2035, growing at a compound annual growth rate (CAGR) of 5.70% between 2026 and 2035. This rapid growth is driven by several evolving consumer trends and broader economic factors that are reshaping the way people approach leisure travel.

One of the primary forces behind this surge is the increasing demand for experiential travel. Modern travelers are seeking more than just traditional sightseeing; they want immersive, unique adventures that offer personal enrichment and memorable experiences. This shift reflects a broader cultural movement toward valuing meaningful interactions and authentic engagement with destinations. Alongside experiential travel, there is a rising emphasis on wellness-focused journeys, where travelers prioritize activities that promote physical and mental well-being, such as spa retreats, mindfulness practices, and nature-based experiences.

Noteworthy Market Developments

The leisure travel market is shaped by several major players, including Booking Holdings, Expedia Group, Airbnb, and Trip.com Group, each holding significant influence over the industry's direction. These companies have established themselves as leaders by offering extensive platforms that cater to a wide range of traveler needs, from accommodation and transportation to unique local experiences. Their expansive reach and diverse service offerings make them central to the evolving travel ecosystem, serving millions of customers globally.

To strengthen their market positions and capture a larger share, these leading companies are actively pursuing strategies centered around mergers, partnerships, and technological innovation. Collaborations and mergers enable them to combine resources, expand their service portfolios, and enhance their geographic footprints, allowing greater access to new customer bases and strengthening competitive advantages. At the same time, the integration of AI-driven personalization has become a key focus, as companies strive to deliver highly tailored travel experiences that resonate with individual preferences.

Core Growth Drivers

The global demand for leisure travel is expanding at a rapid pace, fueled by a profound shift in consumer values where experiences are increasingly prioritized over material possessions. Modern travelers are placing greater emphasis on meaningful and memorable experiences, seeking cultural immersion, adventure, and personal growth through travel rather than accumulating physical goods. This change in mindset is reshaping the way people approach leisure, driving a surge in travel activities worldwide.

Emerging Opportunity Trends

The adoption of artificial intelligence (AI), big data, and hyper-personalization represents a significant emerging opportunity that is driving growth in the leisure travel market. By early 2026, conversational AI technology will have already transformed how travelers interact with booking platforms, replacing traditional keyword searches for approximately 25% of complex booking queries. This technological advancement enables travelers to communicate with systems in a more natural and intuitive way, making the booking process smoother and more efficient.

Barriers to Optimization

One of the key challenges limiting growth in the leisure travel market is the shortage of a skilled workforce, particularly at the middle and upper management levels. This gap in talent can have a significant impact on the industry's ability to innovate, adapt, and efficiently manage operations. Middle and upper management roles are critical for strategic decision-making, overseeing complex projects, and driving the implementation of new technologies and business models that are essential for staying competitive in a rapidly evolving market.

Detailed Market Segmentation

Based on traveler type, the group traveler segment commands the largest share of the global leisure travel market. Group travel remains popular due to the social and economic advantages it offers, such as shared experiences, cost savings through group discounts, and the opportunity to explore destinations with friends, family, or organized tour groups. Many travelers prefer this mode of travel because it provides a sense of security, companionship, and convenience, especially when visiting unfamiliar places or engaging in complex itineraries. The appeal of group travel continues to be strong across various demographics, contributing to its dominant market position.

In terms of sales channel, the online sales channel is expected to dominate the leisure travel market, controlling an impressive 78.8% of the total market volume. This substantial share reflects a significant shift in consumer behavior, as more travelers opt to book their travel packages through online platforms. The preference for online channels is driven largely by the convenience, ease, and speed they offer compared to traditional sales methods. Customers can quickly compare prices, explore various options, and make bookings from the comfort of their homes or on the go, making online booking the preferred choice for many.

Segment Breakdown

By Traveler Type

  • Solo
  • Group

By Sales Channel

  • Conventional Channels
  • Online Channels

By Region

  • North America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
  • South America

Geography Breakdown

  • The Asia Pacific region holds a dominant position in the global leisure travel market, both in terms of current size and anticipated growth. It is expected to experience the highest compound annual growth rate (CAGR) of 7.0% during the forecast period, underscoring its expanding influence in the travel sector. This rapid growth can be attributed to several factors, including increased awareness about leisure travel among consumers, a rising interest in wellness-focused travel experiences, and strong government initiatives aimed at promoting tourism throughout the region.
  • Countries within the Asia Pacific, such as China, India, Thailand, and Malaysia, are renowned for their diverse and popular tourist destinations. These nations offer travelers an abundance of rich cultural experiences, from historic landmarks to vibrant festivals, alongside a wide array of recreational and entertainment options. The region's natural beauty, combined with its cultural heritage and modern amenities, makes it a compelling choice for both domestic and international tourists.

Leading Market Participants

  • Absolute Travel
  • American Express Travel
  • Backroads
  • Carlson Wagonlit Travel
  • Classic Journeys
  • Cox & Kings Ltd.
  • Expedia Group
  • G Adventures
  • Inspiring Travel Company
  • Journeys Within Tour
  • JTB Americas Group
  • Priceline Group
  • TCS World Travel
  • Travel Leaders Group
  • Other Prominent Players

Table of Content

Chapter 1. Executive Summary: Global Leisure Travel Market

Chapter 2. Research Methodology & Research Framework

  • 2.1. Research Objective
  • 2.2. Product Overview
  • 2.3. Market Segmentation
  • 2.4. Qualitative Research
    • 2.4.1. Primary & Secondary Sources
  • 2.5. Quantitative Research
    • 2.5.1. Primary & Secondary Sources
  • 2.6. Breakdown of Primary Research Respondents, By Region
  • 2.7. Assumption for Study
  • 2.8. Market Size Estimation
  • 2.9. Data Triangulation

Chapter 3. Global Leisure Travel Market Overview

  • 3.1. Industry Value Chain Analysis
    • 3.1.1. Travel Service Providers (Airlines, Railways, Cruises)
    • 3.1.2. Accommodation Providers (Hotels, Resorts, Homestays)
    • 3.1.3. Travel Agencies & Tour Operators
    • 3.1.4. Online Travel Agencies (OTAs) & Booking Platforms
    • 3.1.5. Transportation & Mobility Providers (Car Rentals, Local Transport)
    • 3.1.6. Travel Experience Providers (Adventure, Cultural, Theme Parks)
    • 3.1.7. End Users
  • 3.2. Industry Outlook
    • 3.2.1. Rising Disposable Income & Middle-Class Expansion
    • 3.2.2. Increasing Preference for Experiential Travel
    • 3.2.3. Growth in International Tourism & Cross-Border Travel
    • 3.2.4. Government Initiatives to Promote Tourism
    • 3.2.5. Expansion of Digital Booking Platforms & Mobile Apps
    • 3.2.6. Growing Popularity of Sustainable & Eco-Tourism
    • 3.2.7. Rise of Solo Travel & Customized Travel Packages
    • 3.2.8. Increasing Investment in Tourism Infrastructure
  • 3.3. PESTLE Analysis
  • 3.4. Porter's Five Forces Analysis
    • 3.4.1. Bargaining Power of Suppliers
    • 3.4.2. Bargaining Power of Buyers
    • 3.4.3. Threat of Substitutes
    • 3.4.4. Threat of New Entrants
    • 3.4.5. Degree of Competition
  • 3.5. Market Dynamics and Trends
    • 3.5.1. Growth Drivers
      • 3.5.1.1. Increasing Demand for Leisure & Recreational Travel Experiences
    • 3.5.2. Restraints
    • 3.5.3. Opportunity
    • 3.5.4. Key Trend
  • 3.6. Market Growth and Outlook
    • 3.6.1. Market Revenue & Volume Estimates and Forecast (US$ Mn), 2020 - 2035
    • 3.6.2. Price Trend Analysis, by Feedstock

Chapter 4. Competition Dashboard

  • 4.1. Market Concentration Rate
  • 4.2. Company Market Share Analysis (Value %), 2025
  • 4.3. Competitor Mapping & Benchmarking
  • 4.4. Startup Ecosystem Analysis
  • 4.5. M&A and Funding Landscape

Chapter 5. Global Leisure Travel Market Analysis

  • 5.1. Key Insights
  • 5.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 5.2.1. By Traveler Type
      • 5.2.1.1. Solo
      • 5.2.1.2. Group
    • 5.2.2. By Sales Channel
      • 5.2.2.1. Conventional Channels
      • 5.2.2.2. Online Channels
    • 5.2.3. By Region
      • 5.2.3.1. North America
        • 5.2.3.1.1. The U.S.
        • 5.2.3.1.2. Canada
        • 5.2.3.1.3. Mexico
      • 5.2.3.2. Europe
        • 5.2.3.2.1. Western Europe
          • 5.2.3.2.1.1. The UK
          • 5.2.3.2.1.2. Germany
          • 5.2.3.2.1.3. France
          • 5.2.3.2.1.4. Italy
          • 5.2.3.2.1.5. Spain
          • 5.2.3.2.1.6. Rest of Western Europe
        • 5.2.3.2.2. Eastern Europe
          • 5.2.3.2.2.1. Poland
          • 5.2.3.2.2.2. Russia
          • 5.2.3.2.2.3. Rest of Eastern Europe
      • 5.2.3.3. Asia Pacific
        • 5.2.3.3.1. China
        • 5.2.3.3.2. India
        • 5.2.3.3.3. Japan
        • 5.2.3.3.4. South Korea
        • 5.2.3.3.5. Australia & New Zealand
        • 5.2.3.3.6. ASEAN
          • 5.2.3.3.6.1. Indonesia
          • 5.2.3.3.6.2. Malaysia
          • 5.2.3.3.6.3. Thailand
          • 5.2.3.3.6.4. Singapore
          • 5.2.3.3.6.5. Rest of ASEAN
        • 5.2.3.3.7. Rest of Asia Pacific
      • 5.2.3.4. Middle East & Africa
        • 5.2.3.4.1. UAE
        • 5.2.3.4.2. Saudi Arabia
        • 5.2.3.4.3. South Africa
        • 5.2.3.4.4. Rest of MEA
      • 5.2.3.5. South America
        • 5.2.3.5.1. Argentina
        • 5.2.3.5.2. Brazil
        • 5.2.3.5.3. Rest of South America

Chapter 6. North America Leisure Travel Market Analysis

  • 6.1. Market Dynamics and Trends
    • 6.1.1. Growth Drivers
    • 6.1.2. Restraints
    • 6.1.3. Opportunity
    • 6.1.4. Key Trends
  • 6.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 6.2.1. By Traveler Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country

Chapter 7. Europe Leisure Travel Market Analysis

  • 7.1. Market Dynamics and Trends
    • 7.1.1. Growth Drivers
    • 7.1.2. Restraints
    • 7.1.3. Opportunity
    • 7.1.4. Key Trends
  • 7.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 7.2.1. By Traveler Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country

Chapter 8. Asia Pacific Leisure Travel Market Analysis

  • 8.1. Market Dynamics and Trends
    • 8.1.1. Growth Drivers
    • 8.1.2. Restraints
    • 8.1.3. Opportunity
    • 8.1.4. Key Trends
  • 8.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 8.2.1. By Traveler Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country

Chapter 9. Middle East & Africa Leisure Travel Market Analysis

  • 9.1. Market Dynamics and Trends
    • 9.1.1. Growth Drivers
    • 9.1.2. Restraints
    • 9.1.3. Opportunity
    • 9.1.4. Key Trends
  • 9.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 9.2.1. By Traveler Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country

Chapter 10. South America Leisure Travel Market Analysis

  • 10.1. Market Dynamics and Trends
    • 10.1.1. Growth Drivers
    • 10.1.2. Restraints
    • 10.1.3. Opportunity
    • 10.1.4. Key Trends
  • 10.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 10.2.1. By Traveler Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country

Chapter 11. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)

  • 11.1. Absolute Travel
  • 11.2. American Express Travel
  • 11.3. Backroads
  • 11.4. Carlson Wagonlit Travel
  • 11.5. Classic Journeys
  • 11.6. Cox & Kings Ltd.
  • 11.7. Expedia Group
  • 11.8. G Adventures
  • 11.9. Inspiring Travel Company
  • 11.10. Journeys Within Tour
  • 11.11. JTB Americas Group
  • 11.12. Priceline Group
  • 11.13. TCS World Travel
  • 11.14. Travel Leaders Group
  • 11.15. Other Prominent Players

Chapter 12. Annexure

  • 12.1. List of Secondary Sources
  • 12.2. Macro-Economic Outlook/Indicators