文字分析市场规模、份额和成长分析（按组件、公司规模、应用、垂直产业和地区划分）－2026-2033年产业预测

预计到 2024 年，文字分析市场规模将达到 45.4 亿美元，到 2025 年将达到 52.1 亿美元，到 2033 年将达到 156.5 亿美元，在预测期（2026-2033 年）内，复合年增长率为 14.73%。

受企业对预测分析和社群媒体洞察日益增长的需求推动，文字分析市场正经历强劲成长。产业专用的製化应用的涌现进一步促进了这一扩张。然而，资料安全问题、熟练劳动力短缺以及对文字分析理解不足等挑战可能会阻碍其发展。儘管如此，提升客户服务和竞争情报分析仍蕴藏着巨大的成长机会。文字分析将非结构化文字转换为结构化数据，从而挖掘新的洞察。它利用复杂的机器学习演算法和自然语言处理技术来分析语言并提取有意义的模式。人工智慧与文字分析的融合使企业能够透过识别文字资料中的趋势、情感和关键要素，不断提升其分析能力。

文字分析市场驱动因素

来自包括社交媒体互动、客户回馈和线上参与等各种管道的非结构化资料的快速成长，是文字分析市场的主要驱动力。企业越来越意识到分析这些数据的重要性，从中获得有价值的洞察，最终优化决策流程并改善客户体验。这种认识推动了对文本分析解决方案的需求，因为各组织都在努力利用现有的大量信息，并将其转化为竞争优势。因此，不断变化的数据产生和消费格局持续刺激人们对文本分析技术的兴趣和投资。

文本分析市场限制因素

由于人们对资料隐私的日益关注以及遵守诸如GDPR等各种法规的需求，文字分析市场面临严峻的挑战。企业在管理敏感资讯时必须谨慎考虑复杂的法律环境，这可能会阻碍文本分析解决方案的有效应用。这种复杂性不仅限制了从非结构化资料中提取有用资讯的能力，也限制了整体营运效率。随着企业在寻求利用文字分析技术的同时确保合规性，资料保护问题日益凸显，这可能会抑制该领域的创新和发展。

文字分析市场趋势

全球文本分析市场正呈现出显着的趋势，即向人工智慧驱动型解决方案的整合转型。这些解决方案正在革新企业处理和分析数据的方式。借助先进技术，企业正在提升其在情感分析、上下文理解和预测分析方面的能力。这种转变使企业能够从大规模非结构化资料中提取可执行的洞察，从而促进更明智的决策并改善客户参与策略。随着企业日益认识到这些先进工具的价值，对人工智慧驱动型文字分析的投资预计将会增加。这反映了各行各业向数据驱动型智慧转型的趋势。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析及其影响

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术进步
• 监管环境
• 案例研究
• 专利分析

文本分析市场：按组成部分分類的市场规模及复合年增长率（2026-2033 年）

• 软体
• 服务

文本分析市场：依公司规模分類的市场规模及复合年增长率（2026-2033 年）

• 大公司
• 小型企业

文本分析市场：按应用领域分類的市场规模及复合年增长率（2026-2033 年）

• 客户经验管理
• 行销管理
• 文件管理
• 劳动力管理
• 其他的

文本分析市场：按产业垂直领域分類的市场规模及复合年增长率（2026-2033 年）

• 零售
• BFSI
• 旅游与饭店
• 媒体与娱乐
• 卫生保健
• 资讯科技/通讯
• 其他的

文本分析市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2021-2023年营收年比比较

主要企业简介

• IBM（USA）
• Microsoft（USA）
• Oracle（USA）
• SAS Institute（USA）
• SAP（Germany）
• Google（USA）
• Amazon Web Services（USA）
• RapidMiner（USA）
• Clarabridge（USA）
• NetBase（USA）
• OpenText（Canada）
• AYLIEN（Ireland）
• Text Analytics（USA）
• Infor（USA）
• H2O.ai（USA）

结论与建议

Text Analytics Market size was valued at USD 4.54 Billion in 2024 and is poised to grow from USD 5.21 Billion in 2025 to USD 15.65 Billion by 2033, growing at a CAGR of 14.73% during the forecast period (2026-2033).

The text analytics market is experiencing robust growth driven by the rising demand for predictive analytics and social media insights among businesses. This expansion is further supported by the emergence of tailored, industry-specific applications. However, challenges such as data security concerns, a shortage of skilled labor, and limited understanding of text analytics may hinder progress. Nevertheless, enhanced customer service and competitive intelligence present vast opportunities for growth. Text analytics enables the conversion of unstructured text into structured data, revealing new insights. It employs complex machine learning algorithms and natural language processing to analyze language and extract meaningful patterns. The integration of AI with text analytics empowers businesses to continually improve their analytical capabilities by identifying trends, emotions, and key elements within text data.

Top-down and bottom-up approaches were used to estimate and validate the size of the Text Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Text Analytics Market Segments Analysis

Global Text Analytics Market is segmented by Component, Enterprise Size, Application, Vertical and Region. Based on Component, the market is segmented into Software, Services. Based on Enterprise Size, the market is segmented into Large Enterprises, SMEs. Based on Application, the market is segmented into Customer Experience Management, Marketing Management, Document Management, Workforce Management, Others. Based on Vertical, the market is segmented into Retail, BFSI, Travel and Hospitality, Media and Entertainment, Healthcare, IT and Telecom, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Text Analytics Market

The surge in unstructured data produced from diverse channels like social media interactions, customer feedback, and online engagements significantly propels the text analytics market. Businesses increasingly acknowledge the importance of analyzing this data to derive valuable insights, ultimately enhancing their decision-making processes and improving customer experiences. This recognition has led to a growing demand for text analytics solutions, as organizations strive to capitalize on the wealth of information available to them and leverage it for strategic advantage in a competitive landscape. Consequently, the evolving landscape of data generation and consumption continues to stimulate interest and investment in text analytics technologies.

Restraints in the Text Analytics Market

The text analytics market faces considerable challenges due to escalating concerns surrounding data privacy and the necessity to comply with various regulations, such as GDPR. Organizations are tasked with maneuvering through intricate legal landscapes when managing sensitive information, which can obstruct the effective deployment of text analytics solutions. This complexity not only limits their ability to glean valuable insights from unstructured data but also restricts their overall operational efficiency. As businesses strive to maintain compliance while leveraging text analytics, the resulting apprehensions around data protection can act as a deterrent to innovation and development in this sector.

Market Trends of the Text Analytics Market

The global text analytics market is witnessing a significant trend towards the integration of AI-driven solutions, which are revolutionizing how businesses process and analyze data. By leveraging advanced technologies, organizations can enhance their capabilities in sentiment analysis, contextual understanding, and predictive analytics. This shift enables companies to extract actionable insights from large volumes of unstructured data, facilitating more informed decision-making and fostering improved customer engagement strategies. As enterprises increasingly recognize the value of these sophisticated tools, investment in AI-powered text analytics is expected to grow, reflecting a broader movement towards data-driven intelligence in various industries.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Text Analytics Market Market Size by Component & CAGR (2026-2033)

• Market Overview
• Software
• Services

Text Analytics Market Market Size by Enterprise Size & CAGR (2026-2033)

• Market Overview
• Large Enterprises
• SMEs

Text Analytics Market Market Size by Application & CAGR (2026-2033)

• Market Overview
• Customer Experience Management
• Marketing Management
• Document Management
• Workforce Management
• Others

Text Analytics Market Market Size by Vertical & CAGR (2026-2033)

• Market Overview
• Retail
• BFSI
• Travel and Hospitality
• Media and Entertainment
• Healthcare
• IT and Telecom
• Others

Text Analytics Market Size & CAGR (2026-2033)

• North America, (Component, Enterprise Size, Application, Vertical)
  • US
  • Canada
• Europe, (Component, Enterprise Size, Application, Vertical)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Component, Enterprise Size, Application, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Component, Enterprise Size, Application, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Component, Enterprise Size, Application, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RapidMiner (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarabridge (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NetBase (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenText (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AYLIEN (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Text Analytics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infor (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H2O.ai (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation