牙线市场规模、份额及成长分析（按产品、通路及地区划分）－2026-2033年产业预测

预计到 2024 年，牙线市场规模将达到 6.4255 亿美元，到 2025 年将达到 6.8252 亿美元，到 2033 年将达到 11.0602 亿美元，在预测期（2026-2033 年）内，复合年增长率为 6.22%。

由于人们对口腔卫生的意识不断提高，牙线市场预计将迎来显着成长。可支配收入的增加和个人护理支出的成长预计将推动销售成长。创新牙线产品的推出和市场上多样化的选择为製造商创造了更多机会。此外，牙科疾病发病率的上升以及社交媒体在提高牙线使用意识方面的影响也促进了这一增长趋势。各公司正致力于推出添加功能性成分的环保产品，以实现差异化并增加收入。然而，牙线益处认知不足、误用、替代品的竞争以及价格敏感性等挑战可能会阻碍该领域的成长。

牙线市场成长要素

随着牙科公司和健康机构进行的教育宣传活动，人们对口腔卫生的意识不断提高，并预计牙线市场将因此而成长。人们越来越重视正确的口腔护理，加上牙科专业人员推荐使用牙线来促进牙龈健康、减少牙菌斑的益处，预计将对消费者的行为产生积极影响。人们对牙线在口腔清洁用品中重要作用的认识不断提高，预计将增加对牙线产品的需求，最终改善市场前景。

限制牙线市场的因素

由于消费者越来越偏好使用牙间刷、水牙线和漱口水等其他口腔护理产品，牙线市场正面临挑战。随着消费者对这些替代产品的了解和使用管道的增加，他们越来越倾向于选择这些产品而非传统牙线。这种消费行为的转变可能会显着限制牙线生产商的收入潜力，从而形成竞争激烈的市场环境，传统牙线产品将难以维持其市场份额。因此，各种口腔清洁用品解决方案的日益普及对整个牙线市场的成长前景构成了显着的阻碍因素。

牙线市场趋势

牙线市场正经历着剧烈的变革，其特点是不断推出创新功能和多样化口味，以满足日益成熟的消费群体的需求。各公司正透过添加活性碳和精油等独特成分来提升产品性能，这些成分不仅改善使用者体验，也有助于口腔健康。这种个人化和功能增强的趋势正在提升消费者的兴趣，增强品牌忠诚度，从而推动销售持续成长。随着口腔健康意识的不断提高，牙线品类的产品创新预计将在塑造市场动态和满足不断变化的消费者偏好发挥关键作用。

目录

介绍

• 调查目标
• 定义
• 市场覆盖范围

调查方法

• 资讯收集
• 二手和一手资料资讯来源
• 市场规模预测
• 市场假设与限制

执行摘要

前景
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场动态
  • 司机
  • 机会
  • 抑制因素
  • 任务
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 监管环境
• PESTEL 分析
• 定价分析
• 供应链分析

按产品分類的牙线市场

• 介绍
• 含蜡牙线
• 无蜡牙线
• 牙科胶带
• 其他的

按通路分類的牙线市场

• 介绍
• 离线
• 在线的

按地区分類的牙线市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲（MEA）
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争格局

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市占率（2025 年）

主要企业简介

• Procter & Gamble
• Colgate-Palmolive Company
• Prestige Consumer Healthcare, Inc.
• Johnson & Johnson Service, Inc.
• HRB Brand（Dr. Fresh LLC）
• Lion Corporation
• Dr. Wild & Co. AG
• Sunstar Inc.
• Humble Group AB
• Reach
• Compass（Glide）
• Curaden AG
• TePe
• Flosspot
• Cocofloss
• Dr. Tung's Products, Inc.
• Plackers
• RADIUS
• Eco-Dent
• Dental Lace

Dental Floss Market size was valued at USD 642.55 Million in 2024 and is poised to grow from USD 682.52 Million in 2025 to USD 1106.02 Million by 2033, growing at a CAGR of 6.22% during the forecast period (2026-2033).

The dental floss market is poised for significant growth driven by escalating awareness of dental and oral health. An increase in disposable income and heightened personal care spending are set to enhance sales. The introduction of innovative dental floss products and a broader range of options available in the market further create opportunities for manufacturers. Additionally, the rising incidence of dental issues and the impact of social media in raising flossing awareness contribute to this upward trend. Companies are increasingly focused on launching eco-friendly products with functional ingredients to differentiate themselves and boost revenues. Nonetheless, challenges such as limited awareness of dental floss benefits, improper usage, competition from alternatives, and price sensitivity may impede growth in the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Dental Floss market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Dental Floss Market Segments Analysis

Global Dental Floss Market is segmented by Product, Distribution Channel, and Region. Based on Product , the market is segmented into Waxed Floss, Unwaxed Floss, Dental Tape, Others. Based on Distribution Channel, the market is segmented into Offline, Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Dental Floss Market

The dental floss market is poised for growth, driven by a heightened awareness of oral health and hygiene propelled by educational initiatives from dental companies and health organizations. The emphasis on proper dental care, combined with endorsements from dental professionals advocating for flossing as a means to enhance gum health and minimize plaque buildup, is anticipated to positively influence consumer behavior. As individuals become more informed about the critical role of flossing in their oral care routines, the demand for dental floss products is expected to increase, ultimately enhancing the market's prospects.

Restraints in the Dental Floss Market

The dental floss market faces challenges due to the increasing preference for alternative oral hygiene products like interdental brushes, water flossers, and mouth rinses. As consumers become more aware of and accessible to these substitutes, they are likely to choose these options over traditional dental floss. This shift in consumer behavior could significantly limit the revenue potential for dental floss manufacturers, creating a competitive environment where traditional floss may struggle to maintain its market share. Consequently, the growing popularity of diverse oral care solutions poses a notable restraint on the overall growth prospects of the dental floss market.

Market Trends of the Dental Floss Market

The dental floss market is witnessing a dynamic shift characterized by the introduction of innovative functionalities and diverse flavors to cater to an increasingly discerning consumer base. Companies are enhancing their product offerings by incorporating unique ingredients such as activated charcoal and essential oils, which not only elevate the user experience but also promote oral health benefits. This trend towards personalization and functional enhancements is driving consumer interest and encouraging brand loyalty, leading to sustained growth in sales. As awareness of oral hygiene continues to rise, product innovation in the dental floss sector is poised to play a pivotal role in shaping market dynamics and meeting evolving consumer preferences.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree of Competition
• Top Investment Pockets
• Ecosystem of the Market
• Regulatory Landscape
• PESTEL Analysis
• Pricing Analysis
• Supply Chain Analysis

Dental Floss Market, By Product

• Introduction
• Waxed Floss
• Unwaxed Floss
• Dental Tape
• Others

Dental Floss Market, By Distribution Channel

• Introduction
• Offline
• Online

Dental Floss Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2025

Key Company Profiles

• Procter & Gamble
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prestige Consumer Healthcare, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson Service, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HRB Brand (Dr. Fresh LLC)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Wild & Co. AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Humble Group AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reach
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Compass (Glide)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Curaden AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TePe
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flosspot
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cocofloss
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Tung's Products, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plackers
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RADIUS
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eco-Dent
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dental Lace
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments