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市场调查报告书
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1662591

2030 年牙线市场预测：按产品类型、材料类型、分销管道、最终用户和地区进行的全球分析

Dental Floss Market Forecasts to 2030 - Global Analysis By Product Type, Material Type (Nylon, PTFE and Other Material Types), Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球牙线市场规模预计在 2024 年达到 6.454 亿美元，到 2030 年将达到 9.524 亿美元，预测期内的复合年增长率为 6.7%。

牙线是一种细的线状物质，用于清洁牙齿之间，去除刷牙无法去除的食物颗粒和牙菌斑。它们通常由尼龙或塑胶细丝製成，在牙龈下和牙齿之间滑动，破坏导致牙龈疾病和蛀牙的细菌群落。定期刷牙和使用牙线对于保持适当的口腔卫生和避免牙齿问题非常重要。

根据美国疾病管制与预防中心（CDC）的数据，超过 90% 的美国成年人都面临蛀牙问题，四分之一的人患有未治疗的蛀牙。

提高口腔卫生意识

口腔卫生意识的增强是牙线市场发展的主要动力。牙科专业人员、政府措施和私人公司的教育宣传活动强调了使用牙线对预防蛀牙、牙龈疾病和口臭的重要性。这导致了消费行为的改变，越来越多的人将使用牙线纳入日常生活。透过数位平台和社群媒体获取资讯的管道增多，进一步强化了使用牙线的习惯，尤其是在註重健康的年轻一代中，从而推动了全球对牙线的需求。

消费者知识有限

许多消费者没有意识到使用牙线作为口腔卫生的一部分的重要性。对于使用牙线必要性的误解和缺乏正确使用牙线的教育限制了牙线的广泛应用。此外，有些消费者没有充分利用牙线，因为他们不知道牙线产品种类繁多，包括上蜡、无蜡和环保牙线产品。这种知识差距阻碍了市场成长，尤其是在牙齿健康意识和预防保健资讯撷取管道较低的地区。

拓展网路零售通路

网路零售为消费者提供了更多样化的产品，包括特色产品和环保产品，以及宅配的便利性。数位平台可以进行价格比较、客户评论和详细的产品描述，以帮助客户做出明智的购买决定。智慧型手机和安全的线上付款方式的兴起进一步推动了这一趋势，使得线上管道成为製造商的重要成长途径。

健康和安全问题

某些含有 PFAS 等有害化学物质的牙线产品所带来的健康问题对市场成长构成了威胁。这些化学物质与癌症和免疫系统问题等不良健康影响有关的研究引起了消费者的担忧。此外，对非生物分解牙线材料的环境担忧也导致了负面看法。

COVID-19 的影响

由于供应链中断和消费者对非必需品支出的减少，COVID-19 疫情最初扰乱了牙线市场。然而，疫情期间人们个人卫生意识的增强，导致对牙线等自我护理产品的需求增加。从线下商店到线上平台的转变加速了透过电子商务管道的销售。疫情最终凸显了口腔卫生的重要性，因为消费者在疫情期间优先考虑预防性护理，以避免去看牙医。

牙线棒市场预计将成为预测期内最大的市场

预计在预测期内，牙线棒将占据最大的市场占有率，因为与传统牙线相比，牙线棒使用起来更方便、更简单。它们特别受那些行动不便或牙齿间隙狭窄的人的欢迎。推动这一领域成长的因素包括口味精选产品和生物分解性产品等创新，以满足有环保意识的消费者的需求。牙线籤便携性极高，适合外出时使用，因此受到不同群体的欢迎，确保了其在市场上的持续主导地位。

预计预测期内线上部分将以最高的复合年增长率成长。

由于消费者越来越偏好提供便利和多样性的电子商务平台，预计线上市场将在预测期内见证最高成长。线上通路提供各种各样的牙线产品，包括环保牙线和特殊牙线等小众产品。客户评论、竞争性定价和订阅模式等功能改善了用户体验。智慧型手机的广泛普及和安全付款系统的进步进一步推动了这一领域的高速成长。

比最大的地区

在预测期内，由于人们对口腔卫生的认识度高且医疗保健基础设施强大，预计北美将占据最大的市场占有率。大型公共卫生宣传活动提倡定期牙齿检查，并强调使用牙线等预防保健。该地区的可支配收入较高，消费者有能力投资购买优质的口腔清洁用品。此外，主要市场参与企业提供创新解决方案的强大影响力也有助于北美在全球市场占据主导地位。

复合年增长率最高的地区

在预测期内，由于中国和印度等国家人们对口腔卫生的认识不断提高以及可支配收入的增加，预计亚太地区将呈现最高的复合年增长率。政府主导的促进预防性医疗保健的健康措施正在推动对牙线产品的需求。随着该地区老年人口的不断增长，老年人寻求有效的解决方案来维护口腔健康，这将进一步推动采用。电子商务平台的扩张正在提高可访问性，使亚太地区成为市场的主要成长区域。

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    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第 2 章 前言

  • 概述
  • 相关利益者
  • 研究范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二手研究资料资讯来源
    • 先决条件

第三章 市场走势分析

  • 介绍
  • 驱动程式
  • 限制因素
  • 机会
  • 威胁
  • 产品分析
  • 最终用户分析
  • 新兴市场
  • COVID-19 的影响

第 4 章 波特五力分析

  • 供应商的议价能力
  • 买家的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

第 5 章 全球牙线市场依产品类型

  • 介绍
  • 蜡线
  • 无蜡牙线
  • 牙科胶带
  • 专用牙线
    • 超级牙线
    • 牙线
    • 膨胀牙线
  • 牙线棒

第六章 全球牙线市场（依材料）

  • 介绍
  • 尼龙（多丝纤维）
  • PTFE（单丝）
  • 其他材料类型

7. 全球牙线市场按通路划分

  • 介绍
  • 离线
    • 超级市场/大卖场
    • 药局和药局
    • 牙科用品店
  • 在线的
    • 电子商务平台
    • 公司网站

8. 全球牙线市场（依最终用户划分）

  • 介绍
  • 个人消费者/家庭
  • 牙科专业人士

9. 全球牙线市场（按地区）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 欧洲其他地区
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章 主要进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十一章 公司概况

  • Procter & Gamble Company
  • Colgate-Palmolive Company
  • Johnson & Johnson Services, Inc.
  • Prestige Consumer Healthcare Inc.
  • Dr. Fresh LLC
  • Church & Dwight Co. Inc.
  • Lion Corporation
  • Dr Wild & Co. AG
  • Sunstar Suisse SA
  • The Humble Co. AB
  • 3M Company
  • Perrigo Company plc
  • Alfred Becht GmbH
  • Shantou Oral Health Co. Ltd.
  • Water Pik Inc.
  • RANIR LLC
  • AVACO Corporation
  • Simply Natural Corporation
Product Code: SMRC28452

According to Stratistics MRC, the Global Dental Floss Market is accounted for $645.4 million in 2024 and is expected to reach $952.4 million by 2030 growing at a CAGR of 6.7% during the forecast period. A thin, string-like substance called dental floss is used to clean in between teeth, getting rid of food particles and plaque that brushing cannot get rid of. Usually composed of nylon or plastic filaments, it slides beneath the gum line and between teeth, upsetting bacterial colonies that lead to gum disease and cavities. Brushing and flossing on a regular basis are crucial for maintaining proper oral hygiene and averting dental issues.

According to the Centers for Disease Control and Prevention (CDC), over 90% of adults in the United States experience issues with cavities, and one in four have untreated cavities.

Market Dynamics:

Driver:

Increasing awareness of oral health

The rising awareness of oral hygiene significantly drives the dental floss market. Educational campaigns by dental professionals, government initiatives, and private companies emphasize the importance of flossing to prevent cavities, gum disease, and bad breath. This has led to a shift in consumer behavior, with more individuals incorporating flossing into their daily routines. Increased access to information through digital platforms and social media further reinforces the practice, particularly among health-conscious younger generations, boosting the demand for dental floss globally.

Restraint:

Limited consumer knowledge

Many individuals lack awareness about the importance of flossing as a part of oral hygiene routines. Misconceptions regarding its necessity, combined with inadequate education on proper usage, limit its adoption. Additionally, some consumers are unaware of the variety of floss products available, such as waxed, unwaxed, or eco-friendly options, leading to underutilization. This knowledge gap hinders market growth, especially in regions with lower dental health awareness or access to preventive care information.

Opportunity:

Expansion of online retail channels

Online retail offers consumers access to a wide variety of products, including specialized and eco-friendly options, with the convenience of home delivery. Digital platforms enable price comparisons, customer reviews, and detailed product descriptions, empowering informed purchasing decisions. The growing adoption of smartphones and secure online payment methods further drives this trend, making online channels a key growth avenue for manufacturers.

Threat:

Health and safety concerns

Health concerns related to certain dental floss products containing harmful chemicals like PFAS pose a threat to market growth. Studies linking these chemicals to adverse health effects such as cancer and immune system issues have raised consumer apprehensions. Additionally, environmental concerns about non-biodegradable floss materials contribute to negative perceptions.

Covid-19 Impact:

The COVID-19 pandemic initially disrupted the dental floss market due to supply chain interruptions and reduced consumer spending on non-essential items. However, heightened awareness of personal hygiene during the pandemic led to increased demand for self-care products like dental floss. The shift from offline stores to online platforms accelerated sales through e-commerce channels. As consumers prioritized preventive healthcare to avoid dental visits during lockdowns, the pandemic ultimately reinforced the importance of oral hygiene.

The floss picks segment is expected to be the largest during the forecast period

The floss picks segment is expected to account for the largest market share during the forecast period due to their convenience and ease of use compared to traditional floss. They are particularly popular among individuals with dexterity issues or tight interdental spaces. The segment's growth is driven by innovations such as flavored picks and biodegradable options catering to environmentally conscious consumers. Floss picks' portability and suitability for on-the-go use make them a preferred choice across diverse demographics, ensuring their continued dominance in the market.

The online segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the online segment is predicted to witness the highest growth rate due to increasing consumer preference for e-commerce platforms offering convenience and variety. Online channels provide access to a broad range of dental floss products, including niche options like eco-friendly or specialty flosses. Features such as customer reviews, competitive pricing, and subscription models enhance user experience. The proliferation of smartphones and advancements in secure payment systems further fuel this segment's high growth.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to high awareness about oral hygiene and robust healthcare infrastructure. Regular dental check-ups emphasize preventive care practices like flossing, supported by extensive public health campaigns. The region's high disposable income enables consumers to invest in premium oral care products. Additionally, a strong presence of key market players offering innovative solutions contributes to North America's dominant position in the global market.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to increasing awareness about oral hygiene and rising disposable incomes in countries like China and India. Government-led health initiatives promoting preventive care drive demand for dental floss products. The region's growing elderly population further boosts adoption as older adults seek effective solutions for maintaining oral health. Expanding e-commerce platforms enhance accessibility, making Asia Pacific a key growth region for the market.

Key players in the market

Some of the key players in Dental Floss Market include Procter & Gamble Company, Colgate-Palmolive Company, Johnson & Johnson Services, Inc., Prestige Consumer Healthcare Inc., Dr. Fresh LLC, Church & Dwight Co. Inc., Lion Corporation, Dr Wild & Co. AG, Sunstar Suisse SA, The Humble Co. AB, 3M Company, Perrigo Company plc, Alfred Becht GmbH, Shantou Oral Health Co. Ltd., Water Pik Inc., RANIR LLC, AVACO Corporation and Simply Natural Corporation.

Key Developments:

In April 2024, Lion Corporation launched the new brand "OCH-TUNE," which offers a new way to select oral care through style. Lion will launch new toothpastes, toothbrushes, and mouthwashes in the two styles of FAST and SLOW.

In January 2021, Waterpik published clinical research showing the Waterpik water flosser is up to 2X more effective than string floss for removing bacterial plaque and improving gum health.

Product Types Covered:

  • Waxed Floss
  • Unwaxed Floss
  • Dental Tape
  • Specialty Floss
  • Floss Picks

Material Types Covered:

  • Nylon (Multi-filament)
  • PTFE (Monofilament)
  • Other Material Types

Distribution Channels Covered:

  • Offline
  • Online

End Users Covered:

  • Individual Consumers/Households
  • Dental Professionals

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Dental Floss Market, By Product Type

  • 5.1 Introduction
  • 5.2 Waxed Floss
  • 5.3 Unwaxed Floss
  • 5.4 Dental Tape
  • 5.5 Specialty Floss
    • 5.5.1 Super Floss
    • 5.5.2 Interdental Floss
    • 5.5.3 Expanding Floss
  • 5.6 Floss Picks

6 Global Dental Floss Market, By Material Type

  • 6.1 Introduction
  • 6.2 Nylon (Multi-filament)
  • 6.3 PTFE (Monofilament)
  • 6.4 Other Material Types

7 Global Dental Floss Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Offline
    • 7.2.1 Supermarkets/Hypermarkets
    • 7.2.2 Pharmacies and Drug Stores
    • 7.2.3 Dental Supply Stores
  • 7.3 Online
    • 7.3.1 E-commerce Platforms
    • 7.3.2 Company Websites

8 Global Dental Floss Market, By End User

  • 8.1 Introduction
  • 8.2 Individual Consumers/Households
  • 8.3 Dental Professionals

9 Global Dental Floss Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Procter & Gamble Company
  • 11.2 Colgate-Palmolive Company
  • 11.3 Johnson & Johnson Services, Inc.
  • 11.4 Prestige Consumer Healthcare Inc.
  • 11.5 Dr. Fresh LLC
  • 11.6 Church & Dwight Co. Inc.
  • 11.7 Lion Corporation
  • 11.8 Dr Wild & Co. AG
  • 11.9 Sunstar Suisse SA
  • 11.10 The Humble Co. AB
  • 11.11 3M Company
  • 11.12 Perrigo Company plc
  • 11.13 Alfred Becht GmbH
  • 11.14 Shantou Oral Health Co. Ltd.
  • 11.15 Water Pik Inc.
  • 11.16 RANIR LLC
  • 11.17 AVACO Corporation
  • 11.18 Simply Natural Corporation

List of Tables

  • Table 1 Global Dental Floss Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Dental Floss Market Outlook, By Product Type (2022-2030) ($MN)
  • Table 3 Global Dental Floss Market Outlook, By Waxed Floss (2022-2030) ($MN)
  • Table 4 Global Dental Floss Market Outlook, By Unwaxed Floss (2022-2030) ($MN)
  • Table 5 Global Dental Floss Market Outlook, By Dental Tape (2022-2030) ($MN)
  • Table 6 Global Dental Floss Market Outlook, By Specialty Floss (2022-2030) ($MN)
  • Table 7 Global Dental Floss Market Outlook, By Super Floss (2022-2030) ($MN)
  • Table 8 Global Dental Floss Market Outlook, By Interdental Floss (2022-2030) ($MN)
  • Table 9 Global Dental Floss Market Outlook, By Expanding Floss (2022-2030) ($MN)
  • Table 10 Global Dental Floss Market Outlook, By Floss Picks (2022-2030) ($MN)
  • Table 11 Global Dental Floss Market Outlook, By Material Type (2022-2030) ($MN)
  • Table 12 Global Dental Floss Market Outlook, By Nylon (Multi-filament) (2022-2030) ($MN)
  • Table 13 Global Dental Floss Market Outlook, By PTFE (Monofilament) (2022-2030) ($MN)
  • Table 14 Global Dental Floss Market Outlook, By Other Material Types (2022-2030) ($MN)
  • Table 15 Global Dental Floss Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 16 Global Dental Floss Market Outlook, By Offline (2022-2030) ($MN)
  • Table 17 Global Dental Floss Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
  • Table 18 Global Dental Floss Market Outlook, By Pharmacies and Drug Stores (2022-2030) ($MN)
  • Table 19 Global Dental Floss Market Outlook, By Dental Supply Stores (2022-2030) ($MN)
  • Table 20 Global Dental Floss Market Outlook, By Online (2022-2030) ($MN)
  • Table 21 Global Dental Floss Market Outlook, By E-commerce Platforms (2022-2030) ($MN)
  • Table 22 Global Dental Floss Market Outlook, By Company Websites (2022-2030) ($MN)
  • Table 23 Global Dental Floss Market Outlook, By End User (2022-2030) ($MN)
  • Table 24 Global Dental Floss Market Outlook, By Individual Consumers/Households (2022-2030) ($MN)
  • Table 25 Global Dental Floss Market Outlook, By Dental Professionals (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.