防晒油纸市场规模、份额和成长分析（按SPF值、肤质、分销管道和地区划分）－2026-2033年产业预测

2024 年全球防晒擦拭巾市场规模为 2.0973 亿美元，预计将从 2025 年的 2.2294 亿美元成长到 2033 年的 3.6346 亿美元，预计在预测期（2026-2033 年）内将以 6.3% 的复合年增长率。

全球防晒擦拭巾市场正蓬勃发展，这主要得益于人们对防护皮肤损伤和紫外线（UVB/UVA）致癌风险意识的不断提高。建设产业从业人员是主要消费群体，他们的户外工作需要保护皮肤。更有效的行销策略和社群媒体的运用，正促使消费者寻找更多能抵御紫外线造成的皮肤损伤的产品。这种对皮肤安全和抗衰老意识的增强，显着推动了防晒油湿纸巾需求的成长。随着消费者越来越重视皮肤健康，创新防晒油解决方案的市场预计将持续成长，这反映了人们生活方式的转变，即更加重视皮肤保护。

全球防晒油膜市场成长要素

全球防晒油纸市场正蓬勃发展，这主要得益于人们对保护皮肤免受有害紫外线侵害的意识不断增强。随着消费者面临各种皮肤问题，他们越来越关注皮肤健康，并将有效的护肤方案放在首位。这种对防晒产品需求的激增，源自于人们希望预防因过度日晒造成的皮肤老化和损伤。此外，越来越多的市场参与企业正在研发和推出创新先进的防晒产品，进一步推动了市场发展，加剧了市场竞争，并增加了全球消费者的产品供应。

全球防晒擦拭巾市场限制因素

其他护肤产品的存在可能会对全球防晒油湿纸巾市场的成长构成挑战。毛巾、手帕、刷子和表面清洁剂等各种卫生清洁产品的广泛普及可能会限制消费者对防晒油擦拭巾的需求。此外，由于日益严峻的环境挑战，特别是森林砍伐、极端天气和气候变化，纸浆和造纸製品生产企业在取得充足原料方面面临困难。这些问题阻碍了关键资源的供应，最终抑制了防晒油擦拭巾市场的扩张。

全球防晒油擦拭巾市场趋势

全球防晒湿擦拭巾市场正日益受到消费者环保意识增强的影响，这主要源自于消费者对注重环境健康的永续产品需求的不断增长。为了应对塑胶污染问题并推广环保产品，製造商正致力于开发由再生塑胶、有机棉和天然竹子等材料製成的可生物降解擦拭巾。这种向永续性的转变不仅符合消费者的价值观，也有助于提升品牌忠诚度。此外，消费者对个人护理产品抗菌性能重要性的认识不断提高，也为市场带来了进一步的成长机会，因为他们希望产品除了有效的防晒功能外，还能提供其他益处。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球防晒油纸市场规模（依SPF值及复合年增长率划分）（2026-2033年）

• SPF 4
• SPF 15
• SPF 30
• SPF 50
• SPF 50+

全球防晒油纸市场规模（依肤质划分）及复合年增长率（2026-2033 年）

• 正常皮肤
• 干性皮肤
• 油性肌肤

全球防晒油膜市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

• 在线的
• 离线

全球防晒油纸市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Johnson & Johnson（USA）
• L'Oreal SA（France）
• Beiersdorf AG（Germany）
• Edgewell Personal Care（USA）
• Shiseido Company, Limited（Japan）
• Kimberly-Clark Corporation（USA）
• Procter & Gamble（USA）
• Nice-Pak Products, Inc.（USA）
• Rockline Industries（USA）
• Diamond Wipes International（USA）
• Unilever PLC（UK/Netherlands）
• Coty Inc.（USA）
• SC Johnson（USA）
• The Honest Company（USA）
• Supergoop!（USA）
• COOLA LLC（USA）
• Walmart Inc.（USA）
• Target Corporation（USA）
• CVS Health Corporation（USA）
• Walgreens Boots Alliance, Inc.（USA）

结论与建议

Global Sun Care Wipes Market size was valued at USD 209.73 Million in 2024 and is poised to grow from USD 222.94 Million in 2025 to USD 363.46 Million by 2033, growing at a CAGR of 6.3% during the forecast period (2026-2033).

The global sun care wipes market is on the rise, driven by growing awareness of the need for protection against harmful UVB/UVA rays, which can result in skin damage and cancer. Key consumers include professionals in the construction industry, where outdoor work necessitates skin protection. Enhanced marketing strategies and social media engagement are further motivating consumers to explore products that safeguard their skin from sun damage. This heightened awareness about skin safety and the prevention of aging contributes significantly to the increasing demand for sun care wipes. As consumers prioritize their skin health, the market for innovative sun care solutions is expected to thrive, reflecting a shift in lifestyle choices toward enhanced skin protection.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sun Care Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sun Care Wipes Market Segments Analysis

Global Sun Care Wipes Market is segmented by SPF, Skin Type, Distribution Channel and region. Based on SPF, the market is segmented into SPF 4, SPF 15, SPF 30, SPF 50 and SPF 50+. Based on Skin Type, the market is segmented into Normal, Dry and Oily. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sun Care Wipes Market

The Global Sun Care Wipes market is experiencing growth due to heightened awareness regarding the importance of protecting skin from harmful UV rays. As consumers grapple with various skin issues, there is a strong emphasis on skin health, prompting individuals to prioritize effective skincare solutions. This surge in demand for sun protection products stems from the desire to prevent skin aging and damage associated with excessive sun exposure. Additionally, the expansion of market participants seeking to innovate and introduce advanced sun care offerings further fuels market development, driving competition and enhancing product availability for consumers worldwide.

Restraints in the Global Sun Care Wipes Market

The growth of the global sun care wipes market may face challenges due to the presence of alternative skin care products. The widespread accessibility of various hygiene and cleaning items, such as towels, handkerchiefs, brushes, and surface cleaners, can limit consumer demand for sun care wipes. Moreover, companies producing pulp and paper-based products encounter difficulties in sourcing sufficient raw materials, primarily due to growing environmental concerns related to deforestation, extreme weather patterns, and climate change. These issues disrupt the availability of essential resources, ultimately impeding the expansion of the sun care wipes market.

Market Trends of the Global Sun Care Wipes Market

The Global Sun Care Wipes market is increasingly shaped by the trend of conscious consumerism, with a growing demand for sustainable products that prioritize environmental health. Manufacturers are focusing on creating biodegradable wipes using materials such as recycled plastics, organic cotton, and natural bamboo to address concerns over plastic pollution and promote eco-friendliness. This shift towards sustainability not only aligns with consumer values but also enhances brand loyalty. Furthermore, the rising awareness of the importance of antimicrobial properties in personal care products signals further opportunities for growth in the market, as consumers seek effective sun protection that also offers additional health benefits.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sun Care Wipes Market Size by SPF & CAGR (2026-2033)

• Market Overview
• SPF 4
• SPF 15
• SPF 30
• SPF 50
• SPF 50+

Global Sun Care Wipes Market Size by Skin Type & CAGR (2026-2033)

• Market Overview
• Normal
• Dry
• Oily

Global Sun Care Wipes Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Sun Care Wipes Market Size & CAGR (2026-2033)

• North America (SPF, Skin Type, Distribution Channel)
  • US
  • Canada
• Europe (SPF, Skin Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (SPF, Skin Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (SPF, Skin Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (SPF, Skin Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nice-Pak Products, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rockline Industries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diamond Wipes International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Supergoop! (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• COOLA LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walmart Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Target Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CVS Health Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walgreens Boots Alliance, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations