机上购物市场规模、份额和成长分析（按产品类型、客户群、购买行为、旅行目的、飞行时间和地区划分）－2026-2033年产业预测

预计到 2024 年，全球机上销售市场规模将达到 132.1 亿美元，到 2025 年将达到 144.3 亿美元，到 2033 年将达到 291.8 亿美元，在预测期（2026-2033 年）内，复合年增长率为 9.2%。

全球机上购物市场正经历强劲成长，这主要得益于几个关键因素。航空客运量的成长扩大了基本客群，使航空公司能够将机上零售作为重要的收入来源。数位平台带来的便利购物体验提升了销售额，而消费者对高端旅游体验日益增长的偏好也促使航空公司透过引进奢侈品牌来丰富其产品组合。值得关注的趋势包括：从传统的目录销售转向数位化、个人化购物体验以及对环保产品日益增长的可持续发展意识。然而，挑战依然存在，例如机上空间有限、监管限制以及来自机场零售商和线上平台的激烈竞争，这些都可能抑制消费者对机上购物的兴趣。此外，经济压力也可能迫使航空公司将重心从机上零售转向核心服务。

全球机上销售市场驱动因素

受旅游业、商务活动和廉价航空公司的崛起推动，全球航空旅行需求不断增长，显着扩大了机上零售的基本客群。随着航空公司运力的提升，该领域的收入成长潜力也随之增加。机上零售不仅满足乘客的需求，也成为航空公司重要的辅助收入来源，有助于降低营运成本。不断增长的旅行需求和日益扩大的零售机会共同为航空市场机上购物的发展创造了有利环境。

全球机上销售市场的限制

全球机上零售市场面临来自机场免税店和线上零售商的激烈竞争，这构成了巨大的限制因素。这些竞争对手通常提供更丰富的商品选择、更具吸引力的价格，并且往往还提供宅配的便利性。这种竞争分散了旅客的注意力，降低了他们在飞行途中进行购物的可能性。此外，如果将机上购物仅仅视为旅行零售体验的一部分，那么它在占据整个旅行零售市场的重要份额方面可能会面临更大的障碍。这种情况对机上零售作为可行的购物选择的地位构成了挑战。

全球机上购物市场趋势

全球机上购物市场正经历着数位化和行动优先平台的重大转型，这反映了消费者对便利性和即时的日益增长的偏好。航空公司正在摒弃传统的目录销售模式，转而采用先进技术，让乘客能够透过机上Wi-Fi或个人设备轻鬆发现并购买商品。这种转型不仅满足了行动商务的需求，提升了旅客的旅游体验，也与零售业的整体趋势相契合——数位互动已成为零售业的首要任务。因此，航空公司能够更好地为精通科技的旅客提供个人化的购物体验，最终提昇机上收入。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球机上销售市场规模（依产品类型及复合年增长率划分）（2026-2033 年）

• 奢侈品
• 旅行用品
• 小工具和电子产品
• 化妆品和个人护理
• 食品/饮料

全球机上销售市场规模：依顾客属性及复合年增长率划分（2026-2033 年）

• 年龄组
• 性别
• 收入水平

全球机上销售市场规模：购买行为及复合年增长率（2026-2033）

• 衝动型买家
• 计划购买者
• 频繁用户
• 偶尔旅行者

全球机上销售市场规模：依旅行目的及复合年增长率划分（2026-2033 年）

• 商务旅行
• 休閒旅游
• 家庭旅行
• 独自旅行

全球机上销售市场规模（依飞行时间及复合年增长率划分）（2026-2033 年）

• 短程航线
• 中距离路线
• 长途航线
• 超长距离路线

全球机上销售市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Duty Free World（United States）
• gategroup（Switzerland）
• Avolta AG（Switzerland）
• Retail inMotion（Germany）
• KrisShop（Singapore）
• DFASS/3Sixty Duty Free（Singapore）
• Heinemann（Germany）
• Lagardere Travel Retail（France）
• Duty Free Americas（United States）
• Aer Rianta International（Ireland）
• Aelia Duty Free（France）
• Lotte Duty Free（South Korea）
• Dubai Duty Free（UAE）
• Inflyter（Germany）
• Onboard Hospitality（UK）
• FORMIA（Australia）
• dnata/dnata's En Route International（UK）
• Tourvest Inflight Retail Services（South Africa）
• Omnevo（Germany）
• Thales Group（France）

结论与建议

Global Inflight Shopping Market size was valued at USD 13.21 Billion in 2024 and is poised to grow from USD 14.43 Billion in 2025 to USD 29.18 Billion by 2033, growing at a CAGR of 9.2% during the forecast period (2026-2033).

The global inflight shopping market is experiencing robust growth driven by several key factors. The rise in air passenger traffic has expanded the customer base, allowing airlines to leverage onboard retail as a vital revenue source. Enhanced purchasing convenience through digital platforms is positively influencing sales, while a growing preference for premium travel experiences encourages airlines to enrich product offerings with luxury brands. Noteworthy trends include a shift from traditional catalog sales to digital, personalized shopping experiences and a growing focus on sustainability through eco-friendly products. However, the market faces challenges such as limited cabin space, regulatory constraints, and intense competition from airport retail and online platforms, which can hinder consumer interest in inflight shopping. Moreover, economic pressures may compel airlines to focus on essential services over inflight retail.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Inflight Shopping market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Inflight Shopping Market Segments Analysis

Global Inflight Shopping Market is segmented by Product Type, Customer Demographics, Purchase Behaviors, Travel Purpose, Flight Duration and region. Based on Product Type, the market is segmented into Luxury Goods, Travel Accessories, Gadgets and Electronics, Cosmetics and Personal Care and Food and Beverages. Based on Customer Demographics, the market is segmented into Age Group, Gender and Income Level. Based on Purchase Behaviors, the market is segmented into Impulse Buyers, Planned Shoppers, Frequent Flyers and Occasional Travels. Based on Travel Purpose, the market is segmented into Business Travel, Leisure Travel, Family Vacations and Solo Travel. Based on Flight Duration, the market is segmented into Short-Haul Flights, Medium-Haul Flights, Long-Haul Flights and Ultra Long-Haul Flights. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Inflight Shopping Market

The rising worldwide appetite for air travel, propelled by tourism, business engagements, and the proliferation of budget airline options, significantly expands the customer base for inflight shopping. As airlines transport a larger number of passengers, they enhance their potential to boost sales in this sector. Inflight retail not only caters to passenger desires but also serves as a vital source of ancillary revenue, aiding airlines in mitigating operational expenses associated with flights. This interplay between increasing travel demand and the enhancement of retail opportunities presents a promising landscape for the growth of inflight shopping in the aviation market.

Restraints in the Global Inflight Shopping Market

The Global Inflight Shopping market faces significant constraints due to the competitive landscape established by airport duty-free stores and online retailers, which typically offer a wider variety of products and more attractive pricing, often with the convenience of home delivery. This competition diverts traveler attention away from onboard shopping, reducing the likelihood of purchases during flights. Additionally, if inflight shopping is considered merely a component of the broader travel retail experience, it may encounter even greater hurdles in securing a substantial share of the overall travel retail market. This dynamic presents challenges for inflight retail as a viable shopping option.

Market Trends of the Global Inflight Shopping Market

The global inflight shopping market is witnessing a significant shift towards digital and mobile-first platforms, reflecting changing consumer preferences for convenience and immediacy. Airlines are moving away from traditional catalog sales and embracing technology that allows passengers to browse and purchase products seamlessly through onboard Wi-Fi or their personal devices. This transformation not only enhances the travel experience by catering to the demand for mobile commerce but also aligns with broader trends in retail where digital engagement is paramount. As a result, airlines are positioned to offer tailored shopping experiences that resonate with tech-savvy travelers, ultimately boosting inflight revenue streams.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Inflight Shopping Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Luxury Goods
• Travel Accessories
• Gadgets and Electronics
• Cosmetics and Personal Care
• Food and Beverages

Global Inflight Shopping Market Size by Customer Demographics & CAGR (2026-2033)

• Market Overview
• Age Group
• Gender
• Income Level

Global Inflight Shopping Market Size by Purchase Behaviors & CAGR (2026-2033)

• Market Overview
• Impulse Buyers
• Planned Shoppers
• Frequent Flyers
• Occasional Travels

Global Inflight Shopping Market Size by Travel Purpose & CAGR (2026-2033)

• Market Overview
• Business Travel
• Leisure Travel
• Family Vacations
• Solo Travel

Global Inflight Shopping Market Size by Flight Duration & CAGR (2026-2033)

• Market Overview
• Short-Haul Flights
• Medium-Haul Flights
• Long-Haul Flights
• Ultra Long-Haul Flights

Global Inflight Shopping Market Size & CAGR (2026-2033)

• North America (Product Type, Customer Demographics, Purchase Behaviors, Travel Purpose, Flight Duration)
  • US
  • Canada
• Europe (Product Type, Customer Demographics, Purchase Behaviors, Travel Purpose, Flight Duration)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Customer Demographics, Purchase Behaviors, Travel Purpose, Flight Duration)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Customer Demographics, Purchase Behaviors, Travel Purpose, Flight Duration)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Customer Demographics, Purchase Behaviors, Travel Purpose, Flight Duration)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Duty Free World (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• gategroup (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avolta AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Retail inMotion (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KrisShop (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DFASS / 3Sixty Duty Free (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heinemann (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lagardere Travel Retail (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duty Free Americas (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aer Rianta International (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aelia Duty Free (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotte Duty Free (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dubai Duty Free (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inflyter (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Onboard Hospitality (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FORMIA (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• dnata / dnata's En Route International (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tourvest Inflight Retail Services (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Omnevo (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thales Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations