饮用型优格市场规模、份额和成长分析（按类别、类型、包装、通路、目标消费者和地区划分）－2026-2033年产业预测

预计到 2024 年，全球饮用优格市场规模将达到 571.9 亿美元，到 2025 年将成长至 611.4 亿美元，到 2033 年将成长至 1042.6 亿美元，在预测期（2026-2033 年）内复合年增长率为 6.9%。

全球饮用型优格市场正稳定成长，这主要得益于消费者对营养丰富、方便携带且能轻鬆融入忙碌生活方式的食品需求不断增长。饮用型优格的便携性使其尤其受到忙碌的上班族、学生和注重健康的人士的青睐。此外，消费者对富含益生菌、维生素和矿物质的功能性机能性食品和饮料的兴趣日益浓厚，进一步推动了这一趋势，因为消费者越来越重视消化健康和整体免疫力。口味、包装和配方方面的创新，包括无乳糖、低糖、植物来源和高蛋白等选择，正在扩大市场的吸引力。零售模式的演变，例如现代零售店、线上食品杂货购物和单份包装，也为不同消费群体提供了更多购买和试吃的机会。

全球饮用型优格市场驱动因素

消费者对消化系统健康以及益生菌对免疫力益处的日益关注，显着推动了饮用型优格的需求成长。现代消费者越来越倾向于选择能够维持肠道菌丛平衡和促进整体健康的机能性食品和饮料，这导致益生菌饮品的日常消费量激增。这一趋势在註重健康的人群中尤其明显，他们寻求便捷易用的产品，既能满足营养需求，又能带来相应的健康益处。因此，饮用型优格已成为那些在日常生活中註重健康饮食人士的理想选择。

全球饮用优格市场限制因素

饮用型优格市场面临的一大挑战是消费者对调味和加糖产品含糖量的日益关注。注重健康的消费者越来越不愿意选择高糖饮料，导致那些无法兼顾口感和低糖选项的产品需求下降。因此，各大品牌被迫进行创新，例如采用天然甜味剂和开发低卡路里配方，以有效吸引和留住消费者。製造商必须重新设计产品线，以适应注重健康的消费者不断变化的偏好，并在这个瞬息万变的市场中保持竞争力。

全球饮用型优格市场趋势

全球饮用型优格市场正经历重大变革，越来越多的消费者开始重视满足自身特定健康需求的营养产品，并致力于开发具有功能性和健康促进作用的产品。富含益生菌的饮用型优格因其有益肠道健康而备受青睐，而添加维生素的优格则深受希望增强免疫力人群的欢迎。此外，高蛋白产品也深受健身爱好者和体重管理者的青睐。人们对饮食与整体健康之间关係的认识不断提高，促使各大品牌不断创新，推出满足特定饮食需求的解决方案，例如乳糖不耐受或植物性偏好，从而进一步推动了这一细分市场的成长。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球饮用型优格市场规模（按类别划分）及复合年增长率（2026-2033 年）

• 乳製品
• 非乳製品

全球饮用型优格市场规模（按类型及复合年增长率划分）（2026-2033年）

• 调味
  • 巧克力
  • 香草
  • 莓果
  • 芒果
  • 其他的
• 飞机

全球饮用型优格市场规模（依包装类型及复合年增长率划分）（2026-2033 年）

• 瓶子
• 利乐包装

全球饮用型优格市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 超级市场和大卖场
• 便利商店
• 专卖店
• 网路商店
• 其他的

全球饮用型优格市场规模（依目标消费者划分）及复合年增长率（2026-2033 年）

• 适合儿童
• 成年人和注重健康的消费者

全球饮用型优格市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Danone SA（France）
• Nestle SA（Switzerland）
• General Mills Inc.（USA）
• Chobani LLC（USA）
• Royal FrieslandCampina NV（Netherlands）
• Groupe Lactalis（France）
• Yakult Honsha Co., Ltd.（Japan）
• Arla Foods amba（Denmark）
• Fonterra Co-operative Group Ltd.（New Zealand）
• Meiji Holdings Co., Ltd.（Japan）
• Morinaga Nutritional Foods, Inc.（USA）
• Pillars Yogurt（USA）
• Benecol Ltd.（Finland）
• China Mengniu Dairy Company Limited（China）
• Fage International SA（Luxembourg）
• Stonyfield Organic（USA）
• LALA US Inc.（USA）
• Bega Group（Australia）
• Ehrmann AG（Germany）
• Muller Group（UK）

结论与建议

Global Drinkable Yogurt Market size was valued at USD 57.19 Billion in 2024 and is poised to grow from USD 61.14 Billion in 2025 to USD 104.26 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global drinkable yogurt market is witnessing steady growth, driven by an increasing consumer demand for nutritious, on-the-go options that seamlessly fit into busy lifestyles. The portability of drinkable yogurt varieties makes them particularly appealing to busy professionals, students, and health-conscious individuals. This trend is further fueled by a heightened interest in functional foods and beverages, particularly those rich in probiotics, vitamins, and minerals, as consumers prioritize digestive health and overall immunity. Innovations in flavor, packaging, and formulation-including lactose-free, low-sugar, plant-based, and high-protein options-are broadening market appeal. Enhanced retail formats, such as modern retail outlets, online grocery shopping, and single-serve packaging, also facilitate easier access and encourage trial among diverse consumer segments.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Drinkable Yogurt market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Drinkable Yogurt Market Segments Analysis

Global Drinkable Yogurt Market is segmented by Category, Type, Packaging, Distribution Channel, Target Consumer and region. Based on Category, the market is segmented into Dairy Based and Non Dairy Based. Based on Type, the market is segmented into Flavored and Plain. Based on Packaging, the market is segmented into Bottles and Tetra Pack. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Stores and Others. Based on Target Consumer, the market is segmented into Children and Adults and Health-conscious Consumers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Drinkable Yogurt Market

The rising consumer awareness regarding digestive health and the beneficial effects of probiotics on immunity is significantly boosting the demand for drinkable yogurt. Modern consumers are increasingly inclined toward functional foods and beverages that support gut balance and overall well-being, leading to a surge in daily consumption of probiotic drinks. This trend is particularly noticeable among health-conscious individuals seeking convenient and user-friendly options to fulfill their nutritional needs while enjoying the associated health benefits. As a result, drinkable yogurt has positioned itself as an appealing choice for those prioritizing health-focused dietary options in their everyday routines.

Restraints in the Global Drinkable Yogurt Market

A significant challenge facing the drinkable yogurt market is the increasing consumer concern regarding sugar content in flavored and sweetened options. Health-conscious individuals are becoming more reluctant to choose beverages that contain high sugar levels, leading to a decrease in demand for products that fail to balance taste with lower sugar options. Consequently, brands are compelled to innovate by incorporating natural sweeteners and developing low-calorie formulations to engage and retain consumer interest effectively. It is essential for manufacturers to rethink their product offerings to align with the evolving preferences of health-conscious consumers and to remain competitive in this dynamic market.

Market Trends of the Global Drinkable Yogurt Market

The Global Drinkable Yogurt market is experiencing a significant shift towards functional and health-promoting products as consumers increasingly prioritize nutrition tailored to specific health needs. The rise in demand for drinkable yogurt options rich in probiotics supports gut health, while vitamin-enhanced varieties are appealing to those focused on boosting immunity. Additionally, protein-rich formulations cater to fitness enthusiasts and those managing their weight. This heightened awareness of the relationship between diet and overall wellness is prompting brands to innovate, offering solutions that address specific dietary requirements, including lactose intolerance and plant-based preferences, further driving growth in this segment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Drinkable Yogurt Market Size by Category & CAGR (2026-2033)

• Market Overview
• Dairy Based
• Non Dairy Based

Global Drinkable Yogurt Market Size by Type & CAGR (2026-2033)

• Market Overview
• Flavored
  • Chocolate
  • Vanilla
  • Berries
  • Mango
  • Others
• Plain

Global Drinkable Yogurt Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Bottles
• Tetra Pack

Global Drinkable Yogurt Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Others

Global Drinkable Yogurt Market Size by Target Consumer & CAGR (2026-2033)

• Market Overview
• Children
• Adults and Health-conscious Consumers

Global Drinkable Yogurt Market Size & CAGR (2026-2033)

• North America (Category, Type, Packaging, Distribution Channel, Target Consumer)
  • US
  • Canada
• Europe (Category, Type, Packaging, Distribution Channel, Target Consumer)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Category, Type, Packaging, Distribution Channel, Target Consumer)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Category, Type, Packaging, Distribution Channel, Target Consumer)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Category, Type, Packaging, Distribution Channel, Target Consumer)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chobani LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal FrieslandCampina N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Groupe Lactalis (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arla Foods amba (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fonterra Co-operative Group Ltd. (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morinaga Nutritional Foods, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pillars Yogurt (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Benecol Ltd. (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Mengniu Dairy Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fage International S.A. (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stonyfield Organic (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LALA U.S. Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bega Group (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ehrmann AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muller Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations