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市场调查报告书
商品编码
1938323
饮用型优格市场-全球产业规模、份额、趋势、机会及预测(依产品类型、口味、包装、通路、地区及竞争格局划分,2021-2031年)Drinkable Yogurt Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Flavor, By Packaging (Bottles, Tetra Packs and Others ), By Distribution Channel, By Region & Competition, 2021-2031F |
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全球饮用优格市场预计将从 2025 年的 403.2 亿美元成长到 2031 年的 531.7 亿美元,复合年增长率为 4.72%。
这些液态乳饮料是透过活性乳酸菌发酵牛奶製成的,通常还会添加维生素、矿物质和益生菌,以便携带的形式提供传统优格的益处。市场成长的主要驱动力是消费者对免疫力和消化健康的日益关注,这推动了对功能性、富含益生菌产品的需求。此外,现代生活节奏明快,也使得人们迫切需要方便、营养丰富的食品,作为外出时的轻食和代餐选择。这种对健康乳製品的需求在新兴地区尤其显着;例如,国际酪农联合会(IDF)报告称,2024年南非的优格销售量增长了7%。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 403.2亿美元 |
| 市场规模:2031年 | 531.7亿美元 |
| 复合年增长率:2026-2031年 | 4.72% |
| 成长最快的细分市场 | 非乳製品 |
| 最大的市场 | 亚太地区 |
儘管成长趋势良好,但分销基础设施和低温运输物流方面仍存在许多挑战。在整个供应链中维持特定的冷藏温度对于确保产品稳定性和益生菌活性至关重要,但这会带来高昂的营运成本,并限制在缺乏完善冷藏设施的发展中地区的市场扩张。因此,这些物流方面的复杂性构成了重大障碍,阻碍了市场的全面拓展和普及。
消费者对免疫力和消化健康的日益关注是全球饮用型优格市场的主要驱动力。现代消费者越来越将这类饮品视为肠道健康的保健品,而不仅仅是清爽的饮料,这推动了强调益生菌功效的品牌销售成长。这种对健康产品的需求也反映在近期的产业表现中。根据达能公司于2024年10月发布的“2024年第三季销售报告”,其基础乳製品及植物性产品(EDP)部门的销售额同比增长4.1%,这主要得益于消费者对功能性品牌的强劲需求。例如,为了满足消费者对高浓度配方产品(旨在缓解压力和改善肠道健康)日益增长的需求,Yakult Honsha Co Ltd株式会社于2024年9月发布的「2024年综合报告」显示,其YAKULT1000系列产品的日销量从42万瓶大幅增长至319万瓶。
同时,消费者对非乳製品和植物来源替代品的需求日益增长,正在改变市场竞争格局。在环保意识增强和乳糖不耐症人群的推动下,生产商正在开发燕麦、大豆和杏仁基产品,以模仿传统发酵食品的口感。儘管面临通货膨胀和现有品类的饱和,这些产品仍开启了新的收入来源。根据良好食品研究所(Good Food Institute)于2024年5月发布的《2023年植物基市场趋势报告》,美国植物基优格的销售额预计将增长1%,在充满挑战的零售环境中展现出復苏迹象。这一趋势正迫使传统乳製品生产商拓展供应链,确保非乳製品饮料与乳製品一样容易获得,从而吸引日益增长的弹性素食消费者群体。
全球饮用型优格市场的扩张受到严格的低温运输物流要求以及主要成长区域分销基础设施不足的显着限制。饮用型酸奶,尤其是含有活性益生菌的酸奶,需要从生产到消费全程严格控制温度,以防止变质并维持细菌活性。在需求快速成长的发展中市场,由于缺乏可靠的电力供应和冷藏运输网络,供应链经常中断。这些物流方面的薄弱环节导致大量产品浪费和劣化,并有效地阻止了製造商向零售店缺乏足够冷藏设施的广大地区扩张。
此外,维持精准温控带来的经济负担是市场扩张的一大障碍。专用运输车辆和仓库所需的高昂能源和维护成本直接降低了利润率,推高了饮料的零售价格。根据低温运输)统计,截至2025年,上年度第四季冷藏仓库总成本成长了4.69%。这些不断上涨的营运成本迫使企业对其产品收取更高的价格,这极大地限制了其在价格敏感的新兴经济体的普及,并抑制了整个行业的销售成长。
随着消费者越来越重视肌肉维持和饱足感,而非单纯的清凉感,高蛋白强化配方正在重塑市场格局。製造商正在开发健身与卡路里比例更高的液态乳製品,以吸引健身爱好者和寻求代餐以维持全天能量的人群。这种转变超越了基础营养的范畴,将饮用型优格定位为一种可与合成蛋白奶昔媲美的专业运动营养补充剂,并拥有更纯净的配方。这种转变的商业性成功体现在成熟市场中专业蛋白产品线的快速成长。例如,Arla Foods在2025年2月发布的2024年度报告中指出,其「Arla Protein」品牌的销售量增长了36.0%,显着超过了同类产品的平均水平。
同时,支持GLP-1疗法的产品定位已成为创新的关键领域,旨在满足使用Semaglutide类减重药物的消费者的特定营养需求。这些消费者通常需要低剂量、营养更丰富的选择,以抵消治疗相关的肌肉流失并减轻胃肠道副作用。为此,各品牌正在调整产品系列,强调必需营养素和高密度益生菌,以促进在食慾抑制期间的营养充足和消化舒适。这种对药物体重管理趋势的策略调整带来了显着的经济效益。正如2025年11月《乳製品杂誌》报导「Lifeway Foods实现历史最高销售额」中所报道,该公司第三季净销售额达到5,710万美元,成长24.0%。这直接归功于对GLP-1药物辅助产品需求的成长。
The Global Drinkable Yogurt Market is projected to expand from USD 40.32 Billion in 2025 to USD 53.17 Billion by 2031, reflecting a compound annual growth rate (CAGR) of 4.72%. These liquid dairy beverages are produced through milk fermentation using live bacterial cultures and are frequently enhanced with vitamins, minerals, and probiotics to provide the benefits of traditional yogurt in a portable form. Market growth is primarily driven by increasing consumer focus on immunity and digestive health, which has fueled the demand for functional, probiotic-rich products. Additionally, the fast-paced nature of modern life has generated a significant need for convenient, nutritious options suitable for on-the-go snacking or meal replacement. This appetite for healthy dairy is particularly strong in emerging regions; for instance, the International Dairy Federation reported a 7% increase in yogurt sales in South Africa in 2024.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 40.32 Billion |
| Market Size 2031 | USD 53.17 Billion |
| CAGR 2026-2031 | 4.72% |
| Fastest Growing Segment | Non-Dairy Based |
| Largest Market | Asia Pacific |
Despite this positive trajectory, the market encounters significant obstacles related to distribution infrastructure and cold chain logistics. Maintaining specific refrigeration temperatures throughout the entire supply chain is essential to preserve product stability and probiotic viability, yet this requirement entails high operational expenses and restricts market reach in developing regions lacking robust cold storage facilities. Consequently, these logistical complexities act as a substantial barrier, hindering universal market expansion and accessibility.
Market Driver
Growing consumer awareness regarding immunity and digestive health acts as the primary catalyst for the global drinkable yogurt market. Modern shoppers increasingly perceive these beverages as functional aids for microbiome maintenance rather than simple refreshments, boosting sales for brands that highlight probiotic efficacy. This demand for wellness-oriented products is reflected in recent industry performance; according to Danone's 'Q3 2024 Sales' press release from October 2024, their Essential Dairy and Plant-based (EDP) division realized a 4.1% like-for-like sales increase, fueled by the resilience of functional brands. Further demonstrating the demand for high-potency formulations targeting stress and gut health, Yakult Honsha Co., Ltd. reported in their 'Integrated Report 2024' from September 2024 that daily sales of the Yakult 1000 series leaped from 420,000 to 3.19 million bottles.
Concurrently, the rising demand for non-dairy and plant-based alternatives is transforming the competitive environment. Motivated by eco-conscious values and lactose intolerance, manufacturers are developing oat, soy, and almond-based products that mimic the texture of traditional fermentation, opening new revenue streams despite inflation and saturation in conventional categories. According to the Good Food Institute's '2023 Plant-Based Foods State of the Marketplace Report' released in May 2024, dollar sales for plant-based yogurt in the United States grew by 1%, marking a rebound within a difficult retail landscape. This trend forces dairy incumbents to broaden their supply chains, ensuring non-dairy drinkable options are as readily available as bovine products to capture the expanding flexitarian consumer base.
Market Challenge
The expansion of the Global Drinkable Yogurt Market is significantly constrained by the stringent demands of cold chain logistics and insufficient distribution infrastructure in critical growth regions. Drinkable yogurts, particularly those enriched with live probiotic cultures, require rigorous temperature control from manufacture to consumption to prevent spoilage and maintain bacterial viability. In developing markets with burgeoning demand, the lack of dependable electricity and refrigerated transportation networks often disrupts this supply chain. Such logistical fragility leads to significant product waste and quality degradation, effectively blocking manufacturers from accessing extensive geographic areas where retail settings lack adequate cold storage capabilities.
Moreover, the financial burden associated with maintaining precise temperature controls creates a severe barrier to market scalability. The substantial energy and maintenance expenses necessary for specialized transport fleets and warehousing directly reduce profit margins and increase the final retail price of the beverages. According to the Global Cold Chain Alliance, total expenses for refrigerated warehouses rose by 4.69% in the fourth quarter of the prior year, as noted in 2025. These rising operational costs compel companies to apply premium pricing to their products, significantly restricting mass adoption in price-sensitive emerging economies and limiting the sector's overall volume growth.
Market Trends
High-protein fortified formulations are reshaping the market as consumers prioritize muscle maintenance and satiety over mere refreshment. Producers are designing liquid dairy products with increased protein-to-calorie ratios to appeal to fitness enthusiasts and those looking for meal replacements that provide sustained energy throughout the day. This evolution transcends basic nutrition, positioning drinkable yogurt as a specialized performance aid that rivals synthetic protein shakes while boasting a cleaner ingredient profile. The commercial success of this shift is evident in the rapid growth of protein-focused lines in established markets; for instance, Arla Foods reported in their 'Annual Report 2024' from February 2025 that volumes for the Arla Protein brand surged by 36.0% over the fiscal year, far exceeding standard category results.
Simultaneously, product positioning supportive of GLP-1 therapies has emerged as a crucial area of innovation, addressing the specific nutritional requirements of consumers utilizing semaglutide-based weight-loss drugs. These individuals often need low-volume, nutrient-dense options to mitigate muscle loss and soothe gastrointestinal side effects linked to the treatment. Accordingly, brands are adjusting their portfolios to emphasize essential nutrients and high-density probiotics that foster nutritional adequacy and digestive comfort during times of suppressed appetite. This strategic adaptation to pharmaceutical weight management trends is yielding significant financial gains; as reported by Dairy Foods Magazine in the November 2025 article 'Lifeway Foods achieves most sales in company history', third-quarter net sales hit $57.1 million, a 24.0% rise directly credited to the growing demand for products that complement GLP-1 medication usage.
Report Scope
In this report, the Global Drinkable Yogurt Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Drinkable Yogurt Market.
Global Drinkable Yogurt Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: