美容保健品市场规模、份额和成长分析（按产品类型、剂型、目标客户、通路和地区划分）－2026-2033年产业预测

全球美容保健品市场规模预计在 2024 年达到 47.1 亿美元，从 2025 年的 51.7 亿美元增长到 2033 年的 107.5 亿美元，在预测期（2026-2033 年）内复合年增长率为 9.6%。

全球美容保健品市场正经历显着成长，这主要得益于消费者对护肤、护髮和抗衰老产品的日益重视。美妆部落客的影响力以及消费者对个人化健康解决方案的需求进一步推动了这一趋势。胶原蛋白蛋白和草本成分产品的显着增长，以及创新营养保健品和纯净产品的涌现，为电商和零售通路的新产品上市铺平了道路。此外，消费者对成分透明度的日益关注，也促进了永续、植物来源和科学配方产品的生产。 「由内而外」的美丽理念正在拓展保健品品类，将益生菌、维生素、海洋提取物和植物适应原等成分融入其中，随着越来越多的消费者追求持久的美容效果以及健康的肌肤、秀发和指甲，进一步推动了整体市场的发展势头。

推动全球美容保健品市场发展的因素

全球美容保健品市场的主要驱动力是消费行为的改变以及对预防性护肤方案的重视。消费者越来越倾向于选择口服产品，而非仅依赖外用产品，以从内而外改善皮肤、头髮和指甲的健康。热门的美容保健品包括胶原蛋白、生物素、维生素和抗氧化剂，它们具有抗衰老龄化、保湿和提亮肤色的功效。网红和皮肤科医生的日常补充剂推荐进一步强化了美容保健品作为改善生活方式和整体健康的重要组成部分的地位。

全球美容保健品市场面临的限制因素

全球美容保健品市场面临的一大挑战是各地监管标准不统一。有些国家将保健品归类为食品，而有些国家则对标籤、成分和健康声明等规定各不相同，且往往更为严格。这种不一致阻碍了国际品牌拓展新市场的努力。此外，监管上的不一致还会导致消费者对美容保健品的安全性和有效性产生困惑和怀疑，最终阻碍市场成长，并削弱潜在客户对产品的信心。

全球美容保健品市场趋势

全球美容保健品市场正经历着向纯素和植物来源产品的显着转变，这主要受消费者偏好的道德、营养和永续性所驱动。这一趋势体现在以圣罗勒、枸杞和甘草等成分为基础的阿育吠陀和草药製剂的日益流行上，尤其是在亚洲和欧洲。同时，不断增长的纯素食人群也推动了对无动物胶原胶原蛋白替代品的需求激增。随着消费者优先考虑无动物实验产品和环保产品，各公司正在调整其产品线，这标誌着美容保健品行业正在发生变革性变化，以适应现代生活方式的价值观。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球美容保健品市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 维他命
• 矿物
• 胶原蛋白
• 胺基酸
• 草药补充剂

全球美容保健品市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 药片
• 胶囊
• 粉末
• 液体
• 软糖

全球美容保健品市场规模：目标细分市场及复合年增长率（2026-2033）

• 女士
• 男性
• 青少年
• 老年人

全球美容保健品市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 线上零售
• 大卖场
• 健康食品店
• 药局

全球美容保健品市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Amway Corp
• Nestle
• Herbalife Nutrition
• Unilever
• Nutrafol
• H&H Group
• Swisse Wellness
• Ritual
• HUM Nutrition Inc.
• The Nue Co.
• Plix：The Plant Fix
• Wellbeing Nutrition
• Chicnutrix
• Oziva
• Vida Glow
• Love Wellness
• Kenvue
• NOW Foods

结论与建议

Global Beauty Supplement Market size was valued at USD 4.71 Billion in 2024 and is poised to grow from USD 5.17 Billion in 2025 to USD 10.75 Billion by 2033, growing at a CAGR of 9.6% during the forecast period (2026-2033).

The global beauty supplement market is experiencing significant growth fueled by rising consumer awareness surrounding skincare, haircare, and anti-aging products. This trend is amplified by the influence of beauty influencers and the demand for personalized wellness solutions. A notable increase in collagen-based and herbal formulations, alongside innovative nutraceuticals and clean products, is paving the way for new product introductions in both e-commerce and retail channels. Furthermore, heightened consumer interest in ingredient transparency is steering production towards sustainable, plant-based, and scientifically backed formulations. The beauty-from-within concept is expanding the supplement category, incorporating probiotics, vitamins, marine extracts, and botanical adaptogens, as more consumers seek enduring aesthetic benefits and healthy skin, hair, and nails, enhancing overall market momentum.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Beauty Supplement market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Beauty Supplement Market Segments Analysis

Global Beauty Supplement Market is segmented by Product type, Form, Target audience, Distribution channel and region. Based on Product type, the market is segmented into Vitamins, Minerals, Collagen, Amino Acids and Herbal Supplements. Based on Form, the market is segmented into Tablets, Capsules, Powders, Liquids and Gummies. Based on Target audience, the market is segmented into Women, Men, Teenagers and Seniors. Based on Distribution channel, the market is segmented into Online Retail, Hypermarkets, Health Stores and Pharmacies. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Beauty Supplement Market

The Global Beauty Supplement market is significantly driven by evolving consumer behaviors and a shift towards preventative skincare solutions. Consumers are increasingly moving away from relying solely on topical treatments and are opting for ingestible products designed to enhance the health of skin, hair, and nails from within. Popular choices in beauty supplementation include collagen, biotin, vitamins, and antioxidants, which provide benefits such as anti-aging, hydration, and skin brightening. The endorsement of daily supplementation by influencers and dermatologists is further enhancing the relevance of beauty supplements as a key aspect of lifestyle improvement and holistic wellness.

Restraints in the Global Beauty Supplement Market

A significant challenge facing the global beauty supplement market is the absence of unified regulations across different regions. While certain countries classify supplements as food items, other regions impose varied and often more stringent rules regarding labeling, ingredient composition, and health claims. This lack of consistency complicates the efforts of international brands seeking to launch products in new markets. Furthermore, such regulatory disparities can lead to consumer confusion and skepticism regarding the safety and effectiveness of beauty supplements, ultimately hindering market growth and trust in these products among potential customers.

Market Trends of the Global Beauty Supplement Market

The Global Beauty Supplement market is witnessing a notable shift towards vegan and plant-based products, driven by consumers' increasing preference for ethical, dietary, and sustainable choices. This trend is reflected in the growing popularity of Ayurvedic and traditional Chinese herbal formulations, utilizing ingredients such as tulsi, goji berries, and liquorice, particularly in regions like Asia and Europe. Concurrently, the demand for non-animal collagen alternatives is surging in response to a rising vegan demographic. As consumers prioritize cruelty-free and environmentally responsible options, companies are adapting their offerings, indicating a transformative evolution in the beauty supplement landscape that aligns with modern lifestyle values.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Beauty Supplement Market Size by Product type & CAGR (2026-2033)

• Market Overview
• Vitamins
• Minerals
• Collagen
• Amino Acids
• Herbal Supplements

Global Beauty Supplement Market Size by Form & CAGR (2026-2033)

• Market Overview
• Tablets
• Capsules
• Powders
• Liquids
• Gummies

Global Beauty Supplement Market Size by Target audience & CAGR (2026-2033)

• Market Overview
• Women
• Men
• Teenagers
• Seniors

Global Beauty Supplement Market Size by Distribution channel & CAGR (2026-2033)

• Market Overview
• Online Retail
• Hypermarkets
• Health Stores
• Pharmacies

Global Beauty Supplement Market Size & CAGR (2026-2033)

• North America (Product type, Form, Target audience, Distribution channel)
  • US
  • Canada
• Europe (Product type, Form, Target audience, Distribution channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product type, Form, Target audience, Distribution channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product type, Form, Target audience, Distribution channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product type, Form, Target audience, Distribution channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Amway Corp
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrafol
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&H Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swisse Wellness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ritual
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HUM Nutrition Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Nue Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plix: The Plant Fix
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wellbeing Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chicnutrix
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oziva
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vida Glow
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Love Wellness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenvue
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations