课程创建软体市场规模、份额和成长分析（按许可、部署类型、最终用户和地区划分）—2026-2033年产业预测

全球课程创建软体市场规模预计在 2024 年达到 66.8 亿美元，从 2025 年的 75.6 亿美元增长到 2033 年的 203.9 亿美元，在预测期（2026-2033 年）内复合年增长率为 13.2%。

全球课程创建软体市场正经历显着增长，这主要得益于教育、企业和职业培训领域对数位学习平台和数位内容开发的日益普及。远距和混合式学习模式的兴起推动了创新课程设计策略的采用，凸显了对数位化工具的需求。对个人化、互动式学习体验日益增长的需求，促使人们更加关注能够整合多媒体、游戏化和行动响应式设计的互动式课程创建工具。此外，企业环境中微学习和随选学习的趋势也推动了对快速内容开发解决方案的需求。然而，高昂的前期成本、陡峭的学习曲线以及资料隐私问题等挑战仍然是限制市场发展的因素，尤其对于小规模的机构和依赖传统学习管理系统（LMS）的机构而言更是如此。

全球课程创造软体市场驱动因素

教育、企业和政府部门对学习需求的不断增长以及线上内容的激增，正在推动课程创建软体市场的发展。各机构逐渐意识到柔软性、扩充性且经济高效的线上学习解决方案的重要性，这也促使人们对先进的课程创建工具产生了需求。随着各机构致力于有效率地设计和交付引人入胜的数位化课程，能够快速有效地满足这些教育需求的先进软体也越来越受到关注。这种转变凸显了创新课程创建解决方案在促进各种环境下的学习和知识传播方面的重要作用。

限制全球课程创造软体市场的因素

全球课程创建软体市场面临严峻挑战，主要原因在于功能丰富的高级软体授权高成本，以及与内容创作者相关的培训成本。这种经济负担可能会阻碍小型企业和独立教育者投资这些高端解决方案。初始成本往往过高，使他们无法采用能够提升内容开发的高级工具。因此，这种限制阻碍了创新软体方案的广泛应用，而这些方案本来可以有助于提高教育成果。

全球课程製作软体市场趋势

塑造全球课程创建软体市场的一大趋势是人工智慧驱动的内容生成和个人化功能的日益融合。这项先进技术透过自动化内容生成、智慧内容管理以及根据学习者的个人表现和偏好优化学习路径，显着提升了课程创建体验。这些创新不仅简化了内容创建流程，还显着提高了整体教育效率，使教育工作者和机构能够提供更具吸引力和个人化的教育体验。因此，对人工智慧增强型课程创建工具的需求正在迅速增长，反映出人们正朝着个人化学习解决方案的方向转变。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球课程创建软体市场规模（按许可和复合年增长率划分）（2026-2033 年）

• 所有权
• 开放原始码

全球课程创建软体市场规模（按部署模式和复合年增长率划分）（2026-2033 年）

• 基于云端的
• 本地部署

全球课程创建软体市场规模（按最终用户划分）及复合年增长率（2026-2033 年）

• 学校和大学
• 公司
• 政府机构

全球课程创建软体市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Articulate（United States）
• Adobe Captivate（United States）
• iSpring Suite（United States）
• dominKnow（Canada）
• Easygenerator（Netherlands）
• Elucidat（United Kingdom）
• Lectora（United States）
• Gomo Learning（United Kingdom）
• TechSmith（United States）
• Synthesia（United Kingdom）
• isEazy（Spain）
• Coassemble（United States）
• Composica（Israel）
• CourseArc（United States）
• EdApp（Australia）
• H5P（Norway）
• 360Learning（France）
• Evolve（United Kingdom）
• Kotobee Author（Egypt）
• Adapt Learning（United Kingdom）

结论与建议

Global Course Authoring Software Market size was valued at USD 6.68 Billion in 2024 and is poised to grow from USD 7.56 Billion in 2025 to USD 20.39 Billion by 2033, growing at a CAGR of 13.2% during the forecast period (2026-2033).

The global course authoring software market is witnessing substantial expansion driven by the rising adoption of e-learning platforms and digital content development across educational, corporate, and professional training sectors. The shift towards remote and hybrid learning models has spurred the adoption of innovative course design strategies, highlighting a commitment to digital tools. Increasing demand for personalized and interactive learning experiences is prompting a focus on engaging authoring tools that incorporate multimedia, gamification, and mobile-friendly designs. Additionally, the trend towards microlearning and on-demand learning in corporate environments is fueling the need for rapid content development solutions. However, challenges such as high initial costs, steep learning curves, and data privacy concerns, particularly for smaller institutions and those reliant on legacy LMS, present market constraints.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Course Authoring Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Course Authoring Software Market Segments Analysis

Global Course Authoring Software Market is segmented by License, Deployment Mode, End User and region. Based on License, the market is segmented into Proprietary and Open-Source. Based on Deployment Mode, the market is segmented into Cloud-Based and On-Premises. Based on End User, the market is segmented into Schools & Universities, Corporations and Government Agencies. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Course Authoring Software Market

The increasing demand for learning and the rise of online content across educational, corporate, and governmental sectors are significantly propelling the course authoring software market. Organizations are recognizing the importance of creating flexible, scalable, and cost-effective online learning solutions, which drives the need for sophisticated authoring tools. As entities strive to efficiently design and deliver engaging digital courses, they are turning towards advanced software that enables them to meet these educational demands swiftly and effectively. This shift emphasizes the role of innovative course authoring solutions in facilitating learning and knowledge dissemination in a variety of contexts.

Restraints in the Global Course Authoring Software Market

The global course authoring software market faces significant challenges due to the high costs associated with advanced, feature-rich software licenses and the accompanying training required for content creators. This financial burden can deter small and medium-sized enterprises, as well as individual educators, from investing in such premium solutions. The initial expenses often appear overwhelming, leading to a reluctance to adopt sophisticated tools that could enhance content development. Consequently, this limitation hampers broader access and adoption of innovative software options that could facilitate improved educational outcomes.

Market Trends of the Global Course Authoring Software Market

One prominent trend shaping the Global Course Authoring Software market is the increasing integration of AI-powered content generation and personalization features. This advanced technology enhances the course creation experience by automating content generation, facilitating intelligent content curation, and tailoring learning pathways based on individual learner performances and preferences. Such innovations not only streamline the content authoring process but also significantly boost overall learning effectiveness, allowing educators and organizations to deliver more engaging and customized educational experiences. As a result, the demand for AI-enhanced course authoring tools is rapidly growing, reflecting broader shifts towards personalized learning solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Course Authoring Software Market Size by License & CAGR (2026-2033)

• Market Overview
• Proprietary
• Open-Source

Global Course Authoring Software Market Size by Deployment Mode & CAGR (2026-2033)

• Market Overview
• Cloud-Based
• On-Premises

Global Course Authoring Software Market Size by End User & CAGR (2026-2033)

• Market Overview
• Schools & Universities
• Corporations
• Government Agencies

Global Course Authoring Software Market Size & CAGR (2026-2033)

• North America (License, Deployment Mode, End User)
  • US
  • Canada
• Europe (License, Deployment Mode, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (License, Deployment Mode, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (License, Deployment Mode, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (License, Deployment Mode, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Articulate (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Captivate (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iSpring Suite (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• dominKnow (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Easygenerator (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elucidat (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lectora (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gomo Learning (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TechSmith (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Synthesia (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• isEazy (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coassemble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Composica (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CourseArc (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EdApp (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H5P (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 360Learning (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evolve (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kotobee Author (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adapt Learning (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations