抹茶市场规模、份额和成长分析（按等级、用途、通路和地区划分）－2026-2033年产业预测

预计到 2024 年，全球抹茶市场规模将达到 41.8 亿美元，到 2025 年将达到 44.7 亿美元，到 2033 年将达到 77.4 亿美元，在预测期（2026-2033 年）内，复合年增长率为 7.1%。

全球抹茶市场正经历强劲成长，这主要得益于消费者对健康和养生的日益关注，以及对机能饮料和天然成分的需求。抹茶富含抗氧化剂，其茶胺酸含量以及持续的能量供应特性，进一步提升了抹茶的吸引力。抹茶用途广泛，除了传统的茶道之外，还被应用于拿铁、冰沙、烘焙点心和咸味菜餚等多种领域。随着人们对抹茶认知和代谢益处的认识不断提高，消费者对抹茶的兴趣也持续增长。然而，与茶包相比，优质抹茶价格较高，且其种植和加工过程耗时较长，这可能会对市场扩张构成挑战。此外，某些气候条件和专用设备带来的风险也可能阻碍供应，限制抹茶的广泛市场普及。

全球抹茶市场驱动因素

抹茶市场的主要驱动力是消费者对健康和养生的日益关注，这与整体健康生活方式的趋势相符。抹茶富含抗氧化剂、L-茶氨酸和叶绿素，因其多种健康益处而备受推崇，包括促进新陈代谢、提升思维清晰度和排毒功效。随着越来越多的人寻求功能性食品和饮料融入日常生活，抹茶的天然营养特性使其成为极具吸引力的食材。不同人群健康意识的提升正在推动持续的需求，并促进市场显着成长。

限制全球抹茶市场的因素

全球抹茶市场面临的主要挑战之一是优质抹茶和茶道级抹茶的高昂价格，这限制了其触及更广泛的消费群体。高品质抹茶的生产过程复杂且耗时，需要最佳的生长条件，包括营养丰富的土壤、自然的生长环境、手工采摘和石磨研磨，所有这些都推高了成本。因此，高昂的价格可能会让注重预算的消费者望而却步，阻碍抹茶成为普及的饮品，尤其是在发展中市场。虽然烹饪用抹茶价格更为亲民，但抹茶作为奢侈品的固有印象和高昂的价格仍然限制了其成长潜力和整体市场份额。

全球抹茶市场趋势

全球抹茶市场正经历强劲成长，这主要得益于消费者对具有增强健康功效的机能饮料和食品日益增长的兴趣。随着消费者越来越重视健康和营养，抹茶凭藉其丰富的抗氧化特性和独特的L-茶氨酸含量（有助于提升活力），正逐渐成为一种备受青睐的原料。这种需求推动了即饮型抹茶的创新，同时也使其在蛋白粉、点心棒和其他食品领域中广泛应用。因此，抹茶的多功能性促使其被整合到各种产品线中，这也反映了食品饮料行业向整体健康和生活方式改善迈进的更广泛趋势。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 顾客购买行为分析

全球抹茶市场规模（依等级划分）及复合年增长率（2026-2033 年）

• 茶道等级
• 经典级
• 食用级

全球抹茶市场规模（依应用领域划分）及复合年增长率（2026-2033 年）

• 普通茶
• 抹茶饮料
• 食物
• 个人护理

全球抹茶市场规模（依分销通路划分）及复合年增长率（2026-2033 年）

• 大卖场/超级市场
• 专卖店
• 线上零售商
• 其他的

全球抹茶市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Aiya Co., Ltd.（Japan）
• Ippodo Tea Co.（Japan）
• Matchaful（United States）
• Jade Leaf Matcha（United States）
• Nestle SA（Switzerland）
• Unilever PLC（United Kingdom）
• ITO EN, Ltd.（Japan）
• Tata Consumer Products（India）
• The Hain Celestial Group, Inc.（United States）
• Teas'Tea（United States）
• Encha Matcha（United States）
• DoMatcha（Canada）
• Matcha Kari（United States）
• Grace Farms Foods（United States）

结论与建议

Global Matcha Market size was valued at USD 4.18 Billion in 2024 and is poised to grow from USD 4.47 Billion in 2025 to USD 7.74 Billion by 2033, growing at a CAGR of 7.1% during the forecast period (2026-2033).

The global matcha market is experiencing robust growth driven by rising consumer interest in health, wellness, and the demand for functional beverages and natural ingredients. Matcha's high antioxidant content, combined with L-theanine and sustained energy release, further enhances its appeal. Its versatility in culinary applications allows it to transcend traditional tea ceremonies, being incorporated into lattes, smoothies, baked goods, and savory dishes. As awareness of its cognitive and metabolic benefits spreads, consumer interest continues to grow. However, market expansion may face challenges due to the premium pricing of high-grade matcha compared to teabags, as well as the time-intensive cultivation and processing requirements. Additionally, risks related to specific climatic conditions and specialized equipment could hinder availability and limit broader market adoption.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Matcha market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Matcha Market Segments Analysis

Global Matcha Market is segmented by Grade, Application, Distribution Channel and region. Based on Grade, the market is segmented into Ceremonial Grade, Classic Grade and Culinary Grade. Based on Application, the market is segmented into Regular tea, Matcha beverages, Food and Personal Care. Based on Distribution Channel, the market is segmented into Hypermarket/Supermarket, Specialty Stores, Online Retail Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Matcha Market

The matcha market is primarily driven by a rising consumer focus on health and wellness, aligning with a broader trend toward healthier lifestyles. Matcha is celebrated for its rich antioxidant content, L-theanine, and chlorophyll, which contribute to a range of health benefits, including enhanced metabolism, improved mental clarity, and detoxification. As people increasingly seek functional foods and beverages to incorporate into their daily routines, the natural and nutrient-dense qualities of matcha make it a highly appealing ingredient. The heightened awareness of health among various demographics is fueling consistent demand and fostering significant growth within the market.

Restraints in the Global Matcha Market

One significant challenge facing the global matcha market is the elevated price associated with premium and ceremonial grades, which restricts access for a broader consumer base. The intricate and labor-intensive process of producing high-quality matcha requires optimal conditions, such as nutrient-rich soils, natural growing environments, hand-harvesting techniques, and stone grinding, all of which contribute to the costs. Consequently, this high pricing may dissuade budget-conscious consumers, hindering the widespread adoption of matcha as a common beverage, particularly in developing markets. Although culinary-grade matcha provides a more affordable alternative, the perception of matcha as a luxurious product with a premium price tag continues to limit its growth potential and overall market presence.

Market Trends of the Global Matcha Market

The global matcha market is experiencing robust growth driven by rising consumer interest in functional beverages and food products that offer enhanced health benefits. As consumers increasingly prioritize wellness and nutritional value, matcha emerges as a favored ingredient due to its rich antioxidant properties and unique L-theanine content, which promotes calm energy. This demand fosters innovation in the ready-to-drink tea segment while enabling diverse applications in protein powders, snack bars, and other food items. Consequently, matcha's versatility is propelling its integration into various product lines, reflecting a broader trend towards holistic health and lifestyle enhancements in the food and beverage industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Matcha Market Size by Grade & CAGR (2026-2033)

• Market Overview
• Ceremonial Grade
• Classic Grade
• Culinary Grade

Global Matcha Market Size by Application & CAGR (2026-2033)

• Market Overview
• Regular tea
• Matcha beverages
• Food
• Personal Care

Global Matcha Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Hypermarket/Supermarket
• Specialty Stores
• Online Retail Stores
• Others

Global Matcha Market Size & CAGR (2026-2033)

• North America (Grade, Application, Distribution Channel)
  • US
  • Canada
• Europe (Grade, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Grade, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Grade, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Grade, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Aiya Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ippodo Tea Co. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matchaful (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jade Leaf Matcha (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITO EN, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teas' Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Encha Matcha (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DoMatcha (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matcha Kari (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grace Farms Foods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations