抹茶市场－全球产业规模、份额、趋势、机会和预测，按产品类型、形态、性质、配销通路、地区和竞争格局划分，2020-2030年预测

2024年全球抹茶市场规模为43.3亿美元，预计2030年将以9.81%的复合年增长率成长至75.9亿美元。抹茶是一种精细研磨的粉末，由一种名为碾茶（tencha）的特殊种植、遮荫生长的绿茶叶製成，其独特的加工工艺是将整片茶叶用石磨研磨而成。全球抹茶市场的扩张主要得益于消费者健康意识的增强，他们认识到抹茶的抗氧化特性以及作为天然能量替代品所具有的健康益处。此外，抹茶在功能饮料、烹饪和个人护理产品等各种应用领域的日益广泛应用也显着推动了市场需求。

主要市场驱动因素

主要市场挑战

主要市场趋势

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球抹茶市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依产品类型（普通茶、调味茶）
  • 依型态（粉末、液体）
  • 自然（传统、有机）
  • 按配销通路（超市/大型超市、百货公司、便利商店、线上、其他）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美抹茶市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲抹茶市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太抹茶市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东与非洲抹茶市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲抹茶市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购（如有）
• 产品发布（如有）
• 最新进展

第十三章：全球抹茶市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• Matcha Maiden Pty Ltd
• Mizuba Tea Co.
• Aiya Europe GmbH
• AOI Tea Company
• Ippodo Tea Co., Ltd.
• Ito En, Ltd.
• McCormick & Company, Inc.
• Tata Consumer Products Limited
• Green Foods Corp.
• Encha Life LLC's

第十六章：策略建议

第17章调查会社について・免责事项

The Global Matcha Market, valued at USD 4.33 Billion in 2024, is projected to experience a CAGR of 9.81% to reach USD 7.59 Billion by 2030. Matcha is a finely ground powder made from specially cultivated, shade-grown green tea leaves known as tencha, differentiated by its unique processing that involves stone-grinding the entire leaf. The global matcha market's expansion is fundamentally driven by increasing consumer health consciousness, recognizing matcha's antioxidant properties and perceived wellness benefits as a natural energy alternative. Furthermore, its growing versatility across various applications, including functional beverages, culinary uses, and personal care products, significantly contributes to demand.

Key Market Drivers

The global matcha market is significantly influenced by two primary drivers: rising health and wellness awareness, and broadening product innovation and diversification. Consumers are increasingly prioritizing nutritional benefits and seeking natural alternatives to traditional beverages, aligning with matcha's reputation as a superfood rich in antioxidants, L-theanine, and chlorophyll. This heightened health consciousness is evident in consumer choices, for instance, according to Ito En Ltd. 's Financial Results Presentation for FY2024, released in June 2025, the consumption ratio of their functional "Oi Ocha Bold Green Tea" among consumers in their 10s and 20s was approximately three times higher between May 2024 and April 2025, underscoring a strong preference for health-oriented green tea products that offer perceived wellness benefits. This trend directly fuels demand for matcha as a preferred ingredient in functional foods and beverages.

Key Market Challenges

The global matcha market faces a significant challenge in its inherent supply chain vulnerability. This vulnerability arises from traditional, labor-intensive cultivation and processing methods, an aging farming population, and the increasing impact of climate variability on harvests. These factors collectively result in a limited production capacity for tencha, the specific shade-grown green tea leaves required for matcha. This constrained supply struggles to meet the accelerating global demand, leading to market instability. For instance, according to the Global Japanese Tea Association, exports of Japanese tea, which include matcha, increased to approximately 10% of total production by the end of 2023, up from just 1% in the early 2000s. This surge in exports highlights the growing international appetite for matcha, which directly strains the limited domestic production resources.

Key Market Trends

The surge in e-commerce and direct-to-consumer sales significantly reshapes matcha distribution, offering enhanced accessibility and convenience to consumers. This digital shift enables brands to directly engage their audience, providing curated selections and personalized shopping experiences. According to Digital Commerce 360, online sales for the Food & Beverage category grew to approximately $30.95 billion in 2023, up from $27.80 billion in 2022, underscoring this significant shift towards digital purchasing. This trend is exemplified by companies investing in dedicated online platforms; for instance, DataM Intelligence reported in September 2024 that Kataoka & Co. , Ltd. launched Matcha Direct in March 2023, enabling direct customer orders of freshly ground matcha from its Kyoto tea factory. These direct channels improve inventory management and allow rapid responses to consumer preferences, profoundly influencing market dynamics.

Key Market Players

• Matcha Maiden Pty Ltd
• Mizuba Tea Co.
• Aiya Europe GmbH
• AOI Tea Company
• Ippodo Tea Co., Ltd.
• Ito En, Ltd.
• McCormick & Company, Inc.
• Tata Consumer Products Limited
• Green Foods Corp.
• Encha Life LLC's

Report Scope:

In this report, the Global Matcha Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Matcha Market, By Product Type:

• Regular Tea
• Flavored Tea

Matcha Market, By Form:

• Powder
• Liquid

Matcha Market, By Nature:

• Conventional
• Organic

Matcha Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Departmental Stores
• Convenience Stores
• Online
• Others

Matcha Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Matcha Market.

Available Customizations:

Global Matcha Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Matcha Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Regular Tea, Flavored Tea)
  • 5.2.2. By Form (Powder, Liquid)
  • 5.2.3. By Nature (Conventional, Organic)
  • 5.2.4. By Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Convenience Stores, Online, Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2024)
• 5.3. Market Map

6. North America Matcha Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Form
  • 6.2.3. By Nature
  • 6.2.4. By Distribution Channel
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Matcha Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Form
      • 6.3.1.2.3. By Nature
      • 6.3.1.2.4. By Distribution Channel
  • 6.3.2. Canada Matcha Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Form
      • 6.3.2.2.3. By Nature
      • 6.3.2.2.4. By Distribution Channel
  • 6.3.3. Mexico Matcha Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Form
      • 6.3.3.2.3. By Nature
      • 6.3.3.2.4. By Distribution Channel

7. Europe Matcha Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Form
  • 7.2.3. By Nature
  • 7.2.4. By Distribution Channel
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Matcha Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Form
      • 7.3.1.2.3. By Nature
      • 7.3.1.2.4. By Distribution Channel
  • 7.3.2. France Matcha Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Form
      • 7.3.2.2.3. By Nature
      • 7.3.2.2.4. By Distribution Channel
  • 7.3.3. United Kingdom Matcha Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Form
      • 7.3.3.2.3. By Nature
      • 7.3.3.2.4. By Distribution Channel
  • 7.3.4. Italy Matcha Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Form
      • 7.3.4.2.3. By Nature
      • 7.3.4.2.4. By Distribution Channel
  • 7.3.5. Spain Matcha Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Form
      • 7.3.5.2.3. By Nature
      • 7.3.5.2.4. By Distribution Channel

8. Asia Pacific Matcha Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Form
  • 8.2.3. By Nature
  • 8.2.4. By Distribution Channel
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Matcha Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Form
      • 8.3.1.2.3. By Nature
      • 8.3.1.2.4. By Distribution Channel
  • 8.3.2. India Matcha Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Form
      • 8.3.2.2.3. By Nature
      • 8.3.2.2.4. By Distribution Channel
  • 8.3.3. Japan Matcha Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Form
      • 8.3.3.2.3. By Nature
      • 8.3.3.2.4. By Distribution Channel
  • 8.3.4. South Korea Matcha Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Form
      • 8.3.4.2.3. By Nature
      • 8.3.4.2.4. By Distribution Channel
  • 8.3.5. Australia Matcha Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Form
      • 8.3.5.2.3. By Nature
      • 8.3.5.2.4. By Distribution Channel

9. Middle East & Africa Matcha Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Form
  • 9.2.3. By Nature
  • 9.2.4. By Distribution Channel
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Matcha Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Form
      • 9.3.1.2.3. By Nature
      • 9.3.1.2.4. By Distribution Channel
  • 9.3.2. UAE Matcha Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Form
      • 9.3.2.2.3. By Nature
      • 9.3.2.2.4. By Distribution Channel
  • 9.3.3. South Africa Matcha Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Form
      • 9.3.3.2.3. By Nature
      • 9.3.3.2.4. By Distribution Channel

10. South America Matcha Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Form
  • 10.2.3. By Nature
  • 10.2.4. By Distribution Channel
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Matcha Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Form
      • 10.3.1.2.3. By Nature
      • 10.3.1.2.4. By Distribution Channel
  • 10.3.2. Colombia Matcha Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Form
      • 10.3.2.2.3. By Nature
      • 10.3.2.2.4. By Distribution Channel
  • 10.3.3. Argentina Matcha Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Form
      • 10.3.3.2.3. By Nature
      • 10.3.3.2.4. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Matcha Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Matcha Maiden Pty Ltd
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Mizuba Tea Co.
• 15.3. Aiya Europe GmbH
• 15.4. AOI Tea Company
• 15.5. Ippodo Tea Co., Ltd.
• 15.6. Ito En, Ltd.
• 15.7. McCormick & Company, Inc.
• 15.8. Tata Consumer Products Limited
• 15.9. Green Foods Corp.
• 15.10. Encha Life LLC's

16. Strategic Recommendations

17. About Us & Disclaimer