沐浴球市场规模、份额及成长分析（按类型、香型、通路及地区划分）－2026-2033年产业预测

预计到 2024 年，全球沐浴球市场规模将达到 19.2 亿美元，到 2025 年将达到 20.6 亿美元，到 2033 年将达到 35.1 亿美元，在预测期（2026-2033 年）内，复合年增长率为 6.9%。

随着人们对自我护理和放鬆的日益关注，泡澡球在全球市场蓬勃发展，被定位为一种价格亲民的奢华享受，能够丰富沐浴体验。泡澡球散发着怡人的香气，并具有保湿功效，无需高昂的价格即可营造出水疗般的氛围，为消费者提供了一种放鬆身心的方式。随着越来越多的人重视居家养生，这一趋势正在向各个年龄层的人群蔓延。 Instagram 和 TikTok 等社群媒体平台在泡澡球产业的扩张中发挥关键作用，它们提供的视觉行销能够吸引潜在客户。醒目的色彩和丰富的气泡效果能够创造令人难忘的体验，提升品牌互动度，并增强产品信誉度。这为透过真实的用户原创内容和网红推荐来製造病毒式传播创造了条件。

全球沐浴球市场驱动因素

全球泡澡球市场的主要驱动力之一是消费者日益增长的自我护理和健康理念。随着越来越多的人重视身心健康，能够放鬆身心、缓解压力的沐浴产品越来越受欢迎。社群媒体上的意见领袖和健康倡导者的影响力进一步推动了这一趋势，他们推广的沐浴方式融入了泡澡球等奢华体验。此外，电子商务平台的扩张使得种类繁多的泡澡球产品更容易获取，提高了消费者的参与度，并随着人们对个人化奢华沐浴体验的追求，推动了市场成长。

限制全球沐浴球市场的因素

全球泡澡球市场面临的主要限制因素之一是消费者对环保和永续产品的日益偏好。不断增强的环保意识促使消费者寻求含有天然成分和环保包装的沐浴产品。这种转变给传统的泡澡球製造商带来了挑战，因为他们的产品通常含有合成化学物质和不可生物降解的材料。企业可能需要透过重新设计产品来适应永续性的需求，这可能会增加生产成本并影响定价策略。如果无法满足消费者不断变化的期望，可能会阻碍企业在竞争激烈的泡澡球市场中成长的机会。

全球泡澡球市场趋势

全球泡澡球市场正日益受到个人化和客製化趋势的驱动。消费者在自我护理中追求独特、专属的体验。如今，消费者可以选择自己喜欢的成分、颜色和香味，从而与使用的产品建立更深层的连结。品牌也顺应这股趋势，推出包含精心挑选、符合个人喜好的产品的订阅盒。社群媒体在这演变过程中扮演关键角色，企业鼓励消费者共用体验，进而提升品牌互动和忠诚度。总而言之，这一趋势反映了消费者对能够提升幸福感、奢华体验和自我表达的客製化产品的普遍需求。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球沐浴球市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 有机的
• 合成

全球沐浴球市场规模（按香型和复合年增长率划分）（2026-2033 年）

• 花的，
• 果味的，
• 草药
• 伍迪
• 柑橘

全球沐浴球市场规模（依分销通路划分）及复合年增长率（2026-2033 年）

• 超级市场和大卖场
• 专卖店
• 在线的

全球泡澡球市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Lush Cosmetics
• Da Bomb
• Bomb Cosmetics
• The Village Company.
• Bath & Body Works Direct, Inc.
• Dr Teal's
• Oliver Rocket
• Level Naturals
• Biocrown Biotechnology Co., Ltd.
• Napa Soap Company
• Papa John
• Bliss
• Soaper Duper

结论与建议

Global Bath Bomb Market size was valued at USD 1.92 Billion in 2024 and is poised to grow from USD 2.06 Billion in 2025 to USD 3.51 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global bath bomb market is thriving due to a growing focus on self-care and relaxation, positioning these products as affordable luxuries that enhance the bathing experience. Bath bombs offer consumers a pathway to unwind, featuring delightful scents and skin-nourishing properties that replicate a spa-like ambiance without the hefty price tag. This trend resonates across various demographics as individuals increasingly prioritize wellness rituals at home. Social media platforms like Instagram and TikTok play a crucial role in the bath bomb industry's expansion, providing compelling visual marketing that captivates potential customers. The eye-catching colors and fizzing effects foster memorable experiences, build brand engagement, and enhance product credibility, creating an environment ripe for viral demand through authentic user-generated content and influencer endorsements.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bath Bomb market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bath Bomb Market Segments Analysis

Global Bath Bomb Market is segmented by Type, Scent, Distribution Channel and region. Based on Type, the market is segmented into Organic and Synthetic. Based on Scent, the market is segmented into Floral,, Fruity,, Herbal, Woodsy, and Citrus. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Bath Bomb Market

One key market driver for the Global Bath Bomb Market is the growing trend of self-care and wellness among consumers. As individuals increasingly prioritize mental and physical well-being, bath products that offer relaxation and stress relief have gained popularity. This trend is further fueled by the influence of social media, where influencers and wellness advocates promote bath routines that incorporate luxurious experiences like bath bombs. Additionally, the expansion of e-commerce platforms facilitates easy access to a wide variety of bath bomb products, enhancing consumer engagement and driving market growth as individuals seek personalized, indulgent bathing experiences.

Restraints in the Global Bath Bomb Market

One significant market restraint for the global bath bomb market is the increasing consumer preference for eco-friendly and sustainable products. As awareness of environmental issues rises, customers are gravitating towards bath products that utilize natural ingredients and packaging. This shift poses a challenge for manufacturers of traditional bath bombs, which may contain synthetic chemicals and non-biodegradable materials. Companies must adapt by reformulating products to meet the demand for sustainability, potentially increasing production costs and affecting pricing strategies. Failure to meet these evolving consumer expectations may hinder growth opportunities in the competitive bath bomb segment.

Market Trends of the Global Bath Bomb Market

The Global Bath Bomb market is increasingly driven by the trend of personalization and customization, as consumers seek unique, tailored experiences in their self-care routines. Shoppers now have the option to select their preferred ingredients, colors, and scents, fostering a deeper connection with the products they use. Brands are responding by offering subscription boxes filled with curated items that cater to individual preferences. Social media plays a crucial role in this evolution, as companies encourage consumers to share their personal stories, enhancing brand engagement and loyalty. Overall, this trend reflects a broader consumer desire for customized products that promote well-being, indulgence, and self-expression.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Bath Bomb Market Size by Type & CAGR (2026-2033)

• Market Overview
• Organic
• Synthetic

Global Bath Bomb Market Size by Scent & CAGR (2026-2033)

• Market Overview
• Floral,
• Fruity,
• Herbal
• Woodsy,
• Citrus

Global Bath Bomb Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets & Hypermarkets
• Specialty Stores
• Online

Global Bath Bomb Market Size & CAGR (2026-2033)

• North America (Type, Scent, Distribution Channel)
  • US
  • Canada
• Europe (Type, Scent, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Scent, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Scent, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Scent, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Lush Cosmetics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Da Bomb
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bomb Cosmetics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Village Company.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works Direct, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr Teal's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oliver Rocket
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Level Naturals
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Biocrown Biotechnology Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Napa Soap Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Papa John
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bliss
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Soaper Duper
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations