甘草糖市场规模、份额和成长分析（按产品类型、形式、包装、通路、消费者年龄层和地区划分）－2026-2033年产业预测

预计到 2024 年，全球甘草糖市场规模将达到 18 亿美元，到 2025 年将达到 19.2 亿美元，到 2033 年将达到 32.8 亿美元，在预测期（2026-2033 年）内复合年增长率为 6.9%。

全球甘草糖市场正经历强劲成长，这主要得益于怀旧糖果甜点的復兴、消费者对洁净标示产品日益增长的偏好以及水果口味选择的不断丰富。甘草糖在零食产业中扮演着重要角色，凭藉其多样化的口感和天然成分，吸引了广泛的消费群体。尤其是水果口味的甘草糖，由于其感官吸引力比口味较为两极化的黑甘草糖更广泛，因此更受消费者青睐。欧洲凭藉其深厚的文化传统和高端市场地位，仍然是市场领先地区；北美紧随其后，其消费者透过量贩店大量购买红色甘草糖。受西方趋势和零售通路改善的影响，亚太地区正在崛起成为成长最快的市场。供应商正积极投资无糖产品和永续包装，以在原材料成本波动的情况下实现差异化竞争，从而维持全球需求的稳定。

全球甘草糖市场驱动因素

全球甘草糖市场的主要驱动力之一是消费者对天然和有机食品日益增长的偏好。随着注重健康的消费者不断寻求人工香料和添加剂的替代品，甘草糖因其天然成分和普遍认为的健康益处而广受欢迎。此外，甘草以其传统药用价值而闻名，吸引了那些既追求糖果甜点又注重健康益处的消费者。消费者对「洁净标示」和整体营养的日益关注，促使生产商不断创新并拓展产品线，进一步推动了甘草糖市场的成长。

限制全球甘草糖市场的因素

全球甘草糖市场的主要限制因素之一是消费者健康意识的增强，这导致含糖糖果甜点的需求下降。随着越来越多的人重视健康和保健，他们越来越倾向于选择低糖或无糖替代品，这对传统甘草糖生产商构成了挑战。此外，消费者对过量食用甘草可能导致高血压等健康问题的担忧也进一步抑制了他们的购买。消费者偏好的这些变化可能会阻碍市场成长，并降低行业内生产商的盈利。

全球甘草糖市场趋势

全球甘草糖市场正经历重大变革，纯素和无明胶产品逐渐成为主流。消费者偏好的转变促使製造商重新设计产品，以果胶和玉米淀粉等植物来源替代品取代明胶和玉米粉等传统成分。这一趋势迎合了日益增长的纯素人群和遵循伦理饮食限制的消费者的需求，使甘草糖能够吸引更广泛的受众。对更健康、更永续、更符合伦理的糖果甜点产品的关注，不仅增加了产品的多样性，也推动了市场成长，并透过创新和全面的产品供应，在甘草醣品类中创造了新的机会。

目录

介绍

• 调查目标
• 市场定义和范围

调查方法

• 调查过程
• 二手资料和一手资料方法
• 市场规模估算方法

执行摘要

• 全球市场展望
• 市场主要亮点
• 细分市场概览
• 竞争格局概述

市场动态与展望

• 总体经济指标
• 驱动因素和机会
• 限制与挑战
• 供给面趋势
• 需求面趋势
• 波特的分析和影响

关键市场考察

• 关键成功因素
• 影响市场的因素
• 关键投资机会
• 生态系测绘
• 市场吸引力指数（2025）
• PESTEL 分析
• 价值链分析
• 定价分析
• 案例研究
• 监管环境
• 技术评估

全球甘草糖市场规模（依产品类型划分）及复合年增长率（2026-2033 年）

• 黑甘草
• 水果味甘草糖
• 其他的

全球甘草糖市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 捻
• 绳型
• 一口大小
• 其他的

全球甘草糖市场规模（依包装类型及复合年增长率划分）（2026-2033 年）

• 包包
• 盒子
• 能

全球甘草糖市场规模（依分销通路划分）及复合年增长率（2026-2033 年）

• 超级市场/大卖场
• 便利商店
• 线上零售
• 专卖店

全球甘草糖市场规模（依消费者年龄层划分）及复合年增长率（2026-2033 年）

• 适合儿童
• 成人

全球甘草糖市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Haribo GmbH & Co. KG
• Cloetta AB
• The Hershey Company
• American Licorice Company
• Katjes Fassin GmbH & Co. KG
• Darrell Lea Confectionery Co.
• Panda Licorice
• RJ's Licorice
• Mondelez International, Inc.
• Ferrero Group
• Perfetti Van Melle
• Fazer Group
• Candy People
• Gerrit J. Verburg Co.
• Kenny's Candy & Confections
• Haupt Lakrits
• Lakrids by Bulow
• Taveners
• Gustaf's
• Walker's Nonsuch

结论与建议

Global Licorice Candy Market size was valued at USD 1.8 billion in 2024 and is poised to grow from USD 1.92 billion in 2025 to USD 3.28 billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global licorice candy market is witnessing robust growth, propelled by a resurgence of nostalgic confections, an increasing preference for clean-label options, and the rise of fruit-flavored varieties. These candies are essential players in the snacking sector, appealing to a broad demographic with their diverse textures and natural ingredient formulations. Fruit-flavored licorice dominates consumption due to its broader sensory appeal compared to the polarizing black licorice. Europe remains the dominant region, bolstered by strong cultural traditions and a luxury market presence, while North America follows closely with high red licorice consumption through mass merchandisers. The Asia-Pacific region is emerging as the fastest-growing market, influenced by Western trends and improved retail channels. Suppliers are actively investing in sugar-free options and sustainable packaging to stand out amid fluctuating raw material costs, ensuring consistent global demand.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Licorice Candy market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Licorice Candy Market Segments Analysis

Global Licorice Candy Market is segmented by Product Type, Form, Packaging, Distribution Channel, Consumer Age Group and region. Based on Product Type, the market is segmented into Black Licorice, Fruit-Flavored Licorice and Others. Based on Form, the market is segmented into Twists, Ropes, Bites and Others. Based on Packaging, the market is segmented into Bags, Boxes and Tins. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail and Specialty Stores. Based on Consumer Age Group, the market is segmented into Kids and Adults. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Licorice Candy Market

One key market driver for the global licorice candy market is the growing consumer preference for natural and organic food products. As health-conscious consumers increasingly seek alternatives to artificial flavors and additives, licorice candy, with its natural ingredients and perceived health benefits, has gained popularity. Furthermore, licorice is known for its traditional medicinal properties, enhancing its appeal among those looking for confectionery options that also provide wellness benefits. This shift towards cleaner labels and a focus on holistic nutrition is pushing manufacturers to innovate and expand their product offerings, thereby fueling market growth in the licorice candy segment.

Restraints in the Global Licorice Candy Market

One key market restraint for the global licorice candy market is the growing health consciousness among consumers, which has led to a decline in the demand for sugary confections. As more individuals prioritize their health and wellness, there is an increasing shift towards low-sugar or sugar-free alternatives, posing a challenge for traditional licorice candy producers. Additionally, concerns regarding the potential side effects of excessive licorice consumption, such as high blood pressure and other health issues, further deter consumers from purchasing these products. This shift in consumer preferences could hinder market growth and profitability for manufacturers within the sector.

Market Trends of the Global Licorice Candy Market

The global licorice candy market is experiencing a significant shift towards mainstream adoption of vegan and gelatin-free formulations. As consumer preferences evolve, manufacturers are reformulating their products by replacing traditional ingredients like gelatin and beeswax with plant-based alternatives such as pectin and corn starch. This trend caters to the growing vegan population and consumers adhering to ethical dietary restrictions, enabling licorice candies to appeal to a broader audience. The emphasis on healthier, sustainable, and ethical confectionery options is not only enhancing product diversity but also driving market growth, creating new opportunities within the licorice segment for innovative and inclusive offerings.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment

Global Licorice Candy Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Black Licorice
• Fruit-Flavored Licorice
• Others

Global Licorice Candy Market Size by Form & CAGR (2026-2033)

• Market Overview
• Twists
• Ropes
• Bites
• Others

Global Licorice Candy Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Bags
• Boxes
• Tins

Global Licorice Candy Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Specialty Stores

Global Licorice Candy Market Size by Consumer Age Group & CAGR (2026-2033)

• Market Overview
• Kids
• Adults

Global Licorice Candy Market Size & CAGR (2026-2033)

• North America (Product Type, Form, Packaging, Distribution Channel, Consumer Age Group)
  • US
  • Canada
• Europe (Product Type, Form, Packaging, Distribution Channel, Consumer Age Group)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Form, Packaging, Distribution Channel, Consumer Age Group)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Form, Packaging, Distribution Channel, Consumer Age Group)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Form, Packaging, Distribution Channel, Consumer Age Group)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Haribo GmbH & Co. KG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloetta AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Licorice Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Katjes Fassin GmbH & Co. KG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Darrell Lea Confectionery Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panda Licorice
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RJ's Licorice
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferrero Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perfetti Van Melle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fazer Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Candy People
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gerrit J. Verburg Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenny's Candy & Confections
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haupt Lakrits
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lakrids by Bulow
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taveners
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gustaf's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walker's Nonsuch
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations