市场调查报告书
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1250783
到 2028 年的体积视频市场预测 - 按组件、内容交付、应用程序和地区进行的全球分析Volumetric Video Market Forecasts to 2028 - Global Analysis By Component, Content Delivery, Application and Geography |
根据 Stratistics MRC 的数据,2022 年全球体积视频市场规模将达到 19 亿美元,预计到 2028 年将达到 88 亿美元,预测期内增长 28.9%。复合年增长率。
体积视频用于製作有趣且有创意的广告。 它不仅仅是广告,还适合在会议、贸易展览和体育赛事等活动中展示。
电话会议的潜力
市场的增长潜力体现在对电话会议的潜在需求不断增长。 电话会议系统用户可以与其他人进行视频通话,并以极其逼真的 3D 观看他们。 多家公司使用这种效果使他们所爱的人在视频对话中显得逼真。 预计该技术将在预测期内迅速发展,为市场扩张创造机会。
缺乏标准化
为了製作这些材料,我们使用各种软件和技术製作了体积视频。 为此,拥有多个业务线的公司需要通力合作。 儘管如此,在体积视频的整个内容开发过程中仍存在差异。 企业之间缺乏合作,缺乏内容创作经验,也阻碍了体量视频市场的发展。
虚拟现实和增强现实的日益流行
随着 AR(增强现实)技术和 VR(虚拟现实)技术的普及,体积视频录製和流式传输正在成为必不可少的技术。 因此,随着数字社会的到来,视频正在迅速发展和普及。 随着视频的使用激增,对视频的需求也增加了。 随着 AR、VR 和 XR 渗透到多个业务和整个广告领域,组织正在快速部署 WebAR 引擎以与潜在客户互动。 采用立体视频的开发人员可以避免从头开始构建 3D 模型的额外成本和时间,因为目标会在录製过程中自动扫描。
高成本和技术壁垒
儘管体积视频前景广阔,但底层技术仍然是少数公司无法进入的研究领域。 体积研究被认为只适用于拥有庞大团队和巨额预算的大公司,他们可以结合高成本和技术障碍导致的资金成本。 公司对体积计量的实际实施收取每分钟数千美元的製作费用。 最终,初创企业和小型企业很难探索和使用体积摄像来充分发挥这种最先进技术的潜力。 体积视频在创意和技术上仍处于试验阶段。 许多创作者和製作人仍然负担不起在工作室环境中进行体积视频录製的费用,但更实惠的替代方案正在迅速涌现。 随着体积视频录製变得更容易和更广泛地使用,我们将看到更多使用该技术的作品和引人入胜的内容。
一些遏制措施,包括停工、封锁和旅行限制,限制了对数字广告解决方案的需求,导致体积视频的使用减少。 结果,体积视频市场一直在挣扎。 但是,商业活动正在迅速恢復。 市场进入者预计企业需求将持续增长。
在预测期内,软件行业预计将成为最大的行业。
软件行业预计增长良好。 体积视频的录製、建模、合成、编辑、压缩和回放都需要软件。 IO Industry 的 studiocap-vc 软件允许操作员在捕获体积视频的同时同时处理一组体积相机,尽可能地减少每个相机的工作,并提供只能从相机阵列的状态中了解的信息。 EF EVE 还提供 Creator Program,这是一套体积视频编辑工具。 在体积拍摄中,位图图像噪声、视觉伪影、深度缺失等都包含在原始体积数据中。
在预测期内,预计体育、赛事和娱乐行业的复合年增长率最高
体育、活动和娱乐部门推动体积视频技术解决方案创新和开发符合消费者需求的产品,使体育赛事更受欢迎和身临其境。预计在预测期内将以最快的复合年增长率增长,原因是不断增加的观影体验的需求。 体积视频技术正在迅速获得娱乐领域的认可,因为它允许通过互联网实时拍摄和分发高清和 3D VR 内容,以获得身临其境的沉浸式体验。
亚太地区拥有大量的专业创意工作室,演唱会、体育、娱乐、广告等体积视频的应用较多,对此类媒体的需求也越来越大。预计期间占有最大的市场份额 此外,该地区对增强现实技术的使用有所增加,有助于扩大市场。 富士胶片、索尼、佳能和Nikon等主要市场参与者也在向该地区扩张,帮助市场增长。
预计北美在预测期内的复合年增长率最高。 由于对立体视频系统的需求极高,预计美国市场将会增长。
2022年4月,Nikon成立全资子公司Nikon Creates Corporation,成为MicrosoftMixed Reality Capture Studios的授权合作伙伴,为3D、虚拟现实(VR)和海量内容提供规划、捕捉和製作能力。提供。
2021 年 5 月,Google LLC(美国)在“Google I/O 2021”上宣布了“Project Starline”。 Project Starline 使用高清摄像头和自定义深度传感器从多个视图捕捉用户的形态和外观,这些在软件系统中组合形成一个特别精緻的限时 3D 模型,就好像这个人是坐着的一样。 此外,Google还开发了一种轻量级现场表演,可以显示坐在用户正前方的人的逼真 3D 插图。 Google已经花费数千小时在自己的办公室测试 Project Starline。
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According to Stratistics MRC, the Global Volumetric Video Market is accounted for $1.9 billion in 2022 and is expected to reach $8.8 billion by 2028 growing at a CAGR of 28.9% during the forecast period. Volumetric videos are utilised to make interesting and original commercials. They are suitable for more than simply advertisements; they can be displayed during events like conferences, exhibits, and sporting events.
Latent potential in teleconferencing
A growth potential for the market is presented by the rising demand for teleconferencing's latent potential. Users of the teleconferencing system can make video calls to other people and see them in incredibly lifelike 3D. This effect is being used by several businesses to give the audience a realistic feel of their loved ones during video conversations. Over the forecast period, this technology is anticipated to advance quickly, creating a chance for the market to expand.
Lack of standardization
To create material, volumetric videos are created using a variety of software and technology. In order to accomplish this, businesses with multiple lines of business must collaborate. Nevertheless, there is a discrepancy throughout the entire volumetric video content development process. The development of the volumetric video market is also hampered by the lack of cooperation among businesses and the lack of experience in content creation.
Growing popularity of Virtual Reality & Augmented reality
Volumetric video recording and streaming have advanced as essential technologies as a result of the increase in the use of Augmented Reality (AR) or Virtual Reality (VR) technologies. Volumetric video is therefore quickly developing and gaining popularity in the era of digital society. Due to the sharp rise in video usage, there is a higher need for videos. Due to the proliferation of AR, VR, and XR throughout multiple businesses and advertising areas, there has been a rush of organisations implementing WebAR engines to engage with potential customers. Developers who employ volumetric video avoid the added cost and time of building 3D models from scratch because the targets are automatically scanned in during the recording.
High costs coupled with technical barriers
Despite the enormous promise of volumetric video, the technology that underlies it continues to be an area of research that only a select few businesses can access. Volumetric research is supposedly just for giants with huge teams and enormous budgets that can combine the capital cost due to high costs and technological obstacles. Companies charge thousands of dollars per minute of production for the actual implementation of volumetrics. In the end, it becomes challenging for startups and small-scale operations to study and play with volumetric video recording to realise the full potential of this cutting-edge technology. Volumetric video remains in its experimental stages on a creative and technological level. Many creators or producers still can't afford to produce volumetric video recordings in a studio environment, but more affordable alternatives are emerging quickly. Once it becomes simpler and more widely available to record volumetric movies, there will be an increase in productions and intriguing content being employed in the technology.
Due to numerous containment measures, including business closures, lockdowns, and travel restrictions, the need for digital advertising solutions was restricted, which resulted in a fall in the use of volumetric video. The market for volumetric video suffered as a result. The business activity has, however, quickly rebounded. The market participants for volumetric video anticipate sustained growth in corporate demand.
The software segment is expected to be the largest during the forecast period
The software segment is estimated to have a lucrative growth. The recording, modelling, compositing, editing, compression, and playing of volumetric video all require software. The studiocap-vc software from IO industries allows operators to handle a whole set of volucam cameras simultaneously while taking volumetric video, removing as many duties per camera as feasible and delivering understandable information just on camera arrays status. The creator programme, a set of volumetric video editing tools, is offered by EF EVE. When capturing volumetric video, bitmap image noise, visual artefacts, and depth mistakes are all present in the volumetric raw data.
The Sports, events, and entertainment segment is expected to have the highest CAGR during the forecast period
The Sports, events, and entertainment segment is anticipated to witness the fastest CAGR growth during the forecast period, due to pushing volumetric video technology solutions to innovate and develop goods in line with consumers' desires are the rising popularity of sporting events and the growing need for an immersive match viewing experience. Volumetric video technology is being quickly embraced by the entertainment sector because it makes it possible to capture and distribute live HD and 3D VR content via the Internet, creating an immersive and lifelike experience.
Asia Pacific is projected to hold the largest market share during the forecast period owing to more professional creative studios in the area and more applications for volumetric video for concerts, sports, entertainment, and advertising, there is an increasing demand for this type of media. The region's expanding use of augmented reality technology also contributes to the market's expansion. Important market players like Fujifilm, Sony, Canon, and Nikon are also present in the area, which supports the market's expansion.
North America is projected to have the highest CAGR over the forecast period, owing to region's many businesses' growing need for volumetric video solutions. It is anticipated that the US market would grow as a result of the extremely high requirement for volumetric video systems.
Some of the key players profiled in the Volumetric Video Market include Microsoft, Voxon Photonics, Facebook, LightSpace Technologies, Raytrix, Google, 8I, Unity Technologies, Intel, Canon Inc., Sony Group Corp., Nikon and Fujifilm.
In April 2022, Nikon has formed a wholly-owned subsidiary, Nikon Creates Corporation, to be an authorized partner of Microsoft's Mixed Reality Capture Studios, providing the ability to plan, capture and produce 3D, virtual reality (VR) and volumetric content.
In May 2021, Google LLC (US) announced the Project Starline at the Google I/O 2021. Project Starline uses high-resolution cameras and custom depth sensors to capture a user's form and look from multiple views, that is coalesced by software system to form an especially elaborated, period of time 3D model, similar to an individual sitting across. Google additionally developed a light-weight field show that shows the realistic illustration of somebody sitting right ahead of a user in 3D. Google has already spent thousands of hours testing Project Starline in its own offices.
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