市场调查报告书
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到 2028 年的快餐市场预测——按食品、服务类型、最终用户和地区进行的全球分析Fast Food Market Forecasts to 2028 - Global Analysis By Food Item, By Service Type, By End User and By Geography |
根据 Stratistics MRC 的数据,全球快餐市场预计将在 2022 年达到 1.643 万亿美元,并在 2028 年达到 1.6015.1 亿美元,在预测期内将以 8.05% 的复合年增长率增长。
在快餐店和小吃摊准备和供应的食物称为快餐。 它可以代替家庭烹饪。 快餐广泛应用于餐厅、酒店和快餐店等终端用户行业。 它通常是散装烹製,并根据客户的要求快速供应。 快餐包括汉堡包、三明治、比萨饼、意大利面、鸡肉、海鲜以及亚洲和南美菜餚。
根据美国疾病控制和预防中心的数据,2013 年至 2016 年期间,美国平均有 36.6% 的成年人食用快餐。 快餐市场的领先企业拥有广泛的产品组合,以满足儿童、成人和老年人的需求。
在大多数地区,两人或两人以上家庭的增加和家庭收入的增加是推动消费者外出就餐偏好的主要因素。 然而,儘管达美乐、必胜客、麦当劳、肯德基和汉堡王等知名品牌继续受到欢迎,但在世界发达地区和发展中地区,种类繁多的餐饮选择正在迅速扩张。 随着快餐在千禧一代中越来越受欢迎,国际快餐公司纷纷瞄准海外市场。 不断增长的千禧一代人口、不断增加的家庭收入、不断增长的旅游业以及不断变化的消费者购买模式都为该行业的发展做出了贡献。
在不久的将来,预计阻碍市场增长的主要因素包括迅速扩大的老龄化人口和快餐对健康的不利影响。 此外,全球正在转向健康的饮食习惯,健康的食物选择也越来越受欢迎。 预计这种生活方式的改变将部分阻碍市场扩张。 然而,不断提高的食品安全标准和野生动物保护法预计将对该行业构成重大障碍。 还预计消费者的健康意识,尤其是肥胖,可能会限制市场扩张。
能够在短时间内提供食物的便利性主要吸引了千禧一代消费者,这是推动这一市场的关键因素。 消费者对即食食品和快餐的偏好正在改变全球市场动态。 快餐易于准备和食用,这极大地促进了对这些产品不断增长的需求。 此外,使市场在未来几年蓬勃发展的另一个因素是其客户可支配收入的增加。 根据美国农业部的数据,美国的快餐店数量在过去十年间增长了近 20%,从 2000 年的约 28.5 万家增加到 2015 年的 34 万多家。 2000 年至 2015 年间,许多城市县的快餐店增长率超过 30%,而全国平均水平为 20%,城市化进程迅速,特别是在大西洋中部、东南部和西部各州。
零食是一种常见的移动食品,但与全食相比,它们的营养成分、纤维和水含量较低,而卡路里含量较高。 收入水平的提高、快速的城市化、送货上门服务、咄咄逼人和引人注目的广告以及国际美食被认为是垃圾食品消费呈上升趋势的原因。 年轻人对快餐的日益上瘾令人担忧,因为它会促进高脂肪摄入,增加肥胖和相关慢性病的风险。
由于感染人数不断增加以及对食源性传播的担忧,COVID-19 疫情对食品行业产生了负面影响。 疫情初期,供应链中断和劳动力短缺影响了快餐的需求。 根据全国饭店协会的数据,2020 年 6 月约有 700 万美国人失业。 此外,消费者对吃健康食品的好处的了解的增加也影响了大流行期间该行业的扩张。 由于快餐特许经营权的增加和在线送餐需求的增长,预计大流行后市场的需求将出现反弹。
由于汉堡包和三明治在所有年龄段的人群中都很受欢迎,因此在预测期内,汉堡包和三明治餐厅部分将继续主导市场。 汉堡和三明治的价格也低于比萨饼和意大利面。 最着名的快餐连锁店之一是麦当劳。 我们在全球 119 个国家/地区设有公司商店、特许经营商店和授权附属公司。
预计在预测期内,送餐服务将稳步发展。 近年来,食品行业引入了新的配送服务,改变了食品的订购和配送方式。 食品配送行业扩张的一个主要驱动力是互联网的可访问性。 此外,快餐店和食品连锁店正积极通过广告和营销活动推动市场扩张。
北美在全球市场中占有最大的销售份额,预计在预测期内将继续保持这一势头。 该地区的主导地位可归因于双收入家庭的增加、家庭收入水平的提高以及快餐特许经营权的迅速普及。 美国是最大的休閒食品市场,因为人们几乎每天都在外面吃饭。 另一方面,由于生活方式的改变、年轻人口的增长和旅游业的发展,墨西哥有望成为最大的受益者。
由于旅游业的增长,欧洲将成为预测期内最发达的市场。 消费者在快餐上的支出和不断变化的消费者偏好都有助于增长。 此外,由于忙碌的生活方式,速食早餐产品越来越受欢迎。 烘焙食品和马铃薯产品最具吸引力的市场之一是欧洲,它是世界上最具吸引力的地区之一。
快餐市场的主要参与者包括:Auntie Anne's Inc、Burger King、Chipotle Mexican Grill、Cinnabon Franchisor SPV LLC、CKE Restaurants Holdings Inc、Doctor's Associate Inc、Domino's、Dunkin、Firehouse Restaurant Group, Inc, Hardee's Restaurants Llc, Inspire Brands Inc, Jack in the Box Inc, 肯德基, Little Caesars, 麦当劳, Papa Jones, 必胜客, Restaurant Brands International Inc, Taco Bell, Fujiian Food Co! 品牌公司
2021 年 10 月,汉堡王通过在全国范围内推出基于植物的 Impossible Nuggets 和 Ghost Pepper Nuggets 的 LTO 扩展了其美国菜单。
2021年9月,棒约翰国际与特许经营商Sun Holdings在美国签署了国内特许经营发展协议,根据协议条款,Sun Holdings将在2029年前在德克萨斯州开设100家新店。
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According to Stratistics MRC, the Global Fast Food Market is accounted for $1,006.43 billion in 2022 and is expected to reach $1,601.51 billion by 2028 growing at a CAGR of 8.05% during the forecast period. Food produced and served at quick-service restaurants or by street vendors is referred to as fast food. It serves as a substitute for home-cooked food. In end-user businesses, including restaurants, hotels, and fast food outlets, quick food is widely used. They are typically prepared in bulk and rapidly served to clients according to their requirements. Fast food options include burgers and sandwiches, pizza and pasta, chicken, and seafood, as well as Asian and South American cuisine.
According to the Centers for Disease Control & Prevention, in the US, on an average, 36.6% adults consumed fast food during 2013-2016. Major players in the fast food market have an extensive product portfolio to cater to children, adults, and the geriatric population.
The growth of households with two or more people in the majority of regions and increased family income are the main factors driving consumers to eat out more. However, despite the continued popularity of well-known brands like Domino's, Pizza Hut, McDonald's, KFC, and Burger King, the rapid expansion of variety food service outlets is gaining popularity in both developed and developing regions around the world. International fast food firms are focusing on foreign markets as fast food becomes increasingly popular among millennials. The expansion of the millennial population, rising family incomes, increasing tourism, and changing consumer purchasing patterns are all contributing to the industry's growth.
Some of the major factors anticipated to impede market growth in the near future are the rapidly expanding geriatric population and the negative health effects of fast food. Moreover, people are migrating towards healthy eating habits in increasing numbers globally, which have led to an increase in the popularity of healthy food options. It is anticipated that this change in lifestyle may partially impede market expansion. However, rising food safety standards and legislation safeguarding wildlife, are anticipated to be major barriers for this industry. Nevertheless, it is anticipated that consumer health awareness, particularly obesity, may limit market expansion.
Convenience, which makes it possible to serve food quickly and in a short amount of time and appeals mostly to millennial consumers, is a key factor propelling this market. Consumer preference for prepared foods and fast food has altered the dynamics of the global market. Fast food is easier to prepare and consume, which contributes significantly to the rising demand for these products. Another element that will enable the market to thrive in the upcoming years is the rising disposable income of customers. According to the USDA, the number of quick-service restaurants in the United States increased by almost 20% during the previous ten years, from about 285,000 establishments in 2000 to over 340,000 in 2015. In comparison to the 20 percent national average, quick-service restaurant growth in many urban counties during the period 2000-15 exceeded 30%, particularly in the Mid-Atlantic, Southeast, and rapidly urbanising counties in the Western states.
Even while ready-to-eat Snacks are a common type of food eaten away from home; they have fewer nutrients, fibre, and water than natural foods and are higher in calories. A rising tendency in increased junk food intake is attributed to higher income levels, the move towards rapid urbanisation, home deliveries, aggressive, attention-grabbing advertising, and international cuisines. Young adults' increasing reliance on fast food raises concerns since it encourages high fat consumption, which raises the risk of obesity and the chronic diseases associated with it.
Due to the increased number of cases and concern over acquiring the infection via food, the COVID-19 pandemic had a negative impact on the food industry. Early on in the epidemic, supply-chain disruptions and labour shortages had an influence on the demand for fast food. About 7 million Americans lost their jobs in June 2020, according to the National Restaurant Association. Also, increased consumer knowledge of the benefits of eating healthy foods had an impact on the expansion of the industry during the pandemic. Due to an increase in fast food franchises and rising demand for online meal deliveries, the market is anticipated to regain its demand after the pandemic.
Due to the popularity of burgers and sandwiches among all age groups, the burger and sandwich restaurant segment will continue to dominate the market during the forecasted period. Burgers and sandwiches also cost less than pizza and pasta. One of the most well-known fast food franchises is McDonald's. In 119 nations throughout the world, it has company-operated restaurants, franchised restaurants, and authorised affiliates.
Over the projection period, food delivery services are expected to develop at a robust pace. The introduction of new delivery services into the food sector in recent years has altered the way that food is ordered and distributed. The primary driver of the expansion of the food delivery sector is the accessibility of the internet. Furthermore, quick-service restaurants and food chains are actively promoting market expansion with their advertising and marketing activities.
North America commanded the largest revenue share on the global market, and it is anticipated that it will continue to do so throughout the projected period. This area's dominance can be attributed to the rise of homes with two wage earners, rising household income levels, and the rapid spread of fast food franchises. Due to Americans eating out almost every day of the week, the United States is the largest market for the snack food sector. Mexico, meanwhile, is anticipated to bring in the most money due to changing lifestyles, a huge population of younger people, and an expanding tourism industry.
Due to the increasing number of tourists, the Europe region will see the highest development in this market throughout the projection period. Consumer spending on fast food and shifting consumer preferences will both contribute to growth. Additionally, because of hectic lifestyles, the popularity of ready-to-make breakfast products is also rising. A market with significant growth potential for baked goods and potato products is Europe, one of the most attractive regions in the world.
Some of the key players in Fast Food market include: Auntie Anne's Inc, Burger King, Chipotle Mexican Grill, Cinnabon Franchisor SPV LLC, CKE Restaurants Holdings Inc., Doctor's Associate Inc, Domino's, Dunkin, Firehouse Restaurant Group , Inc, Hardee's Restaurants Llc , Inspire Brands Inc, Jack in the Box Inc., KFC, Little Caesars, McDonald's, Papa John's, Pizza Hut, Restaurant Brands International Inc, Taco Bell, Fujian Food Co., Ltd, Wendy's and Yum! Brands, Inc.
In October 2021, Burger King expanded its U.S. menu with the plant-based "Impossible Nuggets" and the nationwide LTO release of Ghost Pepper Nuggets.
In September 2021, Papa John's International signed a domestic franchisee development agreement in the U.S. with franchisee operator Sun Holdings in the U.S. According to the terms of the agreement, Sun Holdings will open 100 new stores across Texas by 2029.
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Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.