![]() |
市场调查报告书
商品编码
1284072
到2028年的智能体育场市场预测—按组件(服务、软件)、部署类型(基于云、本地)、应用程序、地区进行的全球分析Smart Stadium Market Forecasts to 2028 - Global Analysis By Component (Services and Software), Deployment Type (Cloud based and On-premise), Application and By Geography |
根据 Stratistics MRC 的数据,全球智能体育场馆市场预计将在 2022 年达到 94.2 亿美元,到 2028 年达到 329.5 亿美元,并以 23.2% 的复合年增长率增长。
由于技术的进步,体育领域得到了极大的扩展。 已经提出了智能体育场的概念,以满足观众的数位期望。 智能体育场馆通过有线和无线网络使用大量摄像头、传感器和数位标牌。 智能体育场为观众和工作人员利益相关者提供大量资讯,直接响应观众的请求,例如停车位可用性、体育场内商品价格、厕所可用性和座位升级。 这些体育场馆可以为观众提供个性化的体验。
据 Sportscasting 报导,澳大利亚橄榄球联盟 2020 年的收入为 25 亿美元,售罄近 40,000 个座位的体育场,并继续扩展成为世界上最赚钱的体育联盟之一。
数位标牌是数位链接体验的关键组成部分。 高科技消费设备通过提供技术复杂的服务来增强体育迷的居家体验。 体育场运营商面临的最大挑战是在家体验。 体育场运营商正在通过专注于在体育场内提供愉快的球迷体验来解决这一挑战。 例如,更短的入口和出口线路、改进的方向以及更快的互联网连接。 为了促进这种球迷体验,智能体育场为球迷提供开放的 Wi-Fi 和体育场应用程序。 这将有助于增加收入和改善观众体验,所有这些都有望在预测期内推动智能体育场市场。
智能体育场是技术奇蹟,包括 WI-FI 接入点、网关和传感器等设备。 智慧场馆的技术基础层包括网络设备、物理硬件和运营软件,这些都需要场馆业主花费大量资金进行安装和维护。 此外,智能体育场馆必须按照体育管理机构严格的公共安全规定进行建设,增加了建设体育场馆的综合成本。 此外,体育场所有者必须等待更长的时间才能获得投资回报 (ROI)。 因此,场馆业主不愿在场馆建设初期进行大量投资,预计这将阻碍智能场馆市场的增长。
随着全球特许经营联盟的兴起,体育管理机构鼓励公司和名人投资特许经营联盟,以在全球范围内推广这项运动。 由于魅力,体育爱好者对在体育场内体验比赛感到紧张。 在这样的联赛中,球场门票很贵。 因此,球迷对更好的体验的期望越来越高,例如座位用餐、现场观众参与和无障碍停车。 上述体育迷问题的解决方案是智能场馆,因此不断扩大的体育联赛文化是智能场馆的市场机会。
智能体育场中提供的免费高速无线互联网可能对网络安全构成威胁。 体育场馆主使用活动期间捕获的 Wi-Fi 分析数据通过智能手机吸引人们,但他们也是网络攻击者的软目标。 如果您的基础设施中有开放的 Wi-Fi 热点,那里将有超过一半的人连接到这些热点。 当粉丝连接打开 Wi-Fi 并将其用于发送商务电子邮件等活动时,很多重要资讯都处于危险之中。 黑客可以通过多种方式破坏 Wi-Fi 热点,从而窃取您的资讯。 骇客可以通过公共 Wi-Fi 网络拦截移动交易或将恶意软件引入人们的手机。
Covid19 疫情降低了对新型智能体育场馆的需求。 这是由于世界各地的体育赛事推迟或取消。 许多原定于 2020 年举行的重大体育赛事已推迟到 2021 年及以后。 这对新型智能体育场馆的建设具有重要意义。 随着需求下降,用于建造智能体育场的材料价格正在下降。 这是因为许多供应商库存过剩并试图出售。 COVID-19 疫情对新型智能体育场馆的发展产生了重大影响。
软件行业预计将实现有利可图的增长,因为它越来越注重通过提供最佳体验来吸引粉丝。 此外,对人群分析和事件管理软件不断增长的需求正在推动市场增长。 视频/音频管理、视频监控和网络安全的重要性日益增加,这增加了对执行这些过程并充当接口的软件的需求。 体育场馆运营商在云分析、数据安全和通信链路管理软件方面的投资不断增加,正在改善运营并为体育场馆工作人员提供具有成本效益的解决方案。
在预测期内,基于云的细分市场预计将以最高复合年增长率增长。 先进的体育场运营商和业主提供体育场应用程序的访问权限,以增强球迷体验。 它还减少了员工将观众引导到最近门口的体力劳动。 在云的帮助下,手机将能够在比赛场地观看直播视频和座位位置和停车信息。 这些因素导致预测期内对云空间的巨大需求。
由于智能体育场技术的广泛使用以及该地区许多体育场的大量技术支出,预计欧洲在预测期内将占据最大的市场份额。 此外,运动队将很大一部分收入用于体育场馆建设,以便为球迷提供难忘的体育场馆体验。 欧盟正在启动一个智能项目,将越来越多的体育场馆改造成智能体育场馆。 与智能体育场集成相关的研发、创新和政策需求不断涌现,这将在预测期内推动智能体育场市场。
预计亚太地区在预测期内的复合年增长率最高。 印度、日本、中国、澳大利亚和东南亚国家联盟 (ASEAN) 国家是预计在该地区实现显着增长的主要经济体。 亚太地区在体育场馆中采用数字技术以改善安保、安全和观众体验的趋势正在上升。 此外,该地区将举办奥运会、T20世界杯和橄榄球世界杯等重大赛事,有望带动智能场馆技术的快速普及。
2019 年 11 月,思科系统公司将与洛杉矶的 SoFi 体育场合作,在预计成为 NFL 最大场馆的场地部署尖端物联网和视听解决方案。
2018 年 7 月,体育场技术合作伙伴 IBM 在第一时间纳入了梅赛德斯-奔驰体育场的设计流程。 运营商创建了“To Be Journeys”,这是一份为将要参加梅赛德斯-奔驰活动的客户以及前后几天的路线图。
2018年11月,华为推出了以提供人工智能(AI)、物联网(IoT)、大数据、云等新ICT为核心的数字化平台,使能整个世界的智能化和可持续发展。城市作为一个整体。
According to Stratistics MRC, the Global Smart Stadium Market is accounted for $9.42 billion in 2022 and is expected to reach $32.95 billion by 2028 growing at a CAGR of 23.2% during the forecast period. Technological progress has resulted in tremendous increase in the realm of sporting activities. The smart stadium concept has been proposed in order to meet the digital expectations of the viewer. A smart stadium employs numerous cameras, sensors, and digital signs over wired and wireless networks. Smart stadiums provide a wealth of information to the audience and staff personnel, and they directly answer to the viewers' demands in areas such as parking availability, in-stadium merchandise pricing, bathroom vacancy, seat upgrades, and many more. These stadiums have enabled them to deliver a personalised experience to the crowd.
According to the Sportscasting report, with a revenue of $2.5 billion in 2020, the Australian Football League sells out approximately 40,000-seat stadiums and continues to expand into one of the most profitable sports leagues in the world.
Digital signage is a significant component of the digitally linked experience. High-tech consumer devices provide technologically complex services, which has improved sports fans' at-home experience. The most difficult task for stadium operators is the at-home experience. Stadium operators are concentrating on providing delightful fan experiences at stadiums to solve this difficulty. These include shorter lines when entering and exiting stadiums, better directions, and faster internet connections. To facilitate the aforementioned fan experiences, smart stadiums offer open Wi-Fi and stadium apps to fans. This contributes to increased income as well as improved spectator experiences, all of which are likely to boost the smart stadium market during the forecast period.
The smart stadium is a technological marvel that includes gear such as WI-FI access points, gateways, and sensors. The technology infrastructure layer of smart stadiums includes networking equipment, physical hardware, and operational software, all of which demand significant expenditure from stadium owners to install and maintain. Furthermore, smart stadiums are required to be built in accordance with the sport governing bodies' stringent public security regulations, which raises the overall stadium construction cost. Moreover, the stadium owners have to wait for longer time period for return on investment (ROI). Thus, the stadium owners are reluctant to invest significantly at initial stage of stadium construction, which is expected to hinder the growth of the smart stadium market.
With the rise of franchise-based leagues around the world, sport governing bodies are pushing corporations and prominent individuals to invest in franchise-based leagues in order to promote sports globally. Due to the glamour of these competitions, sports enthusiasts are anxious to experience them in stadiums. Such leagues have expensive stadium ticket prices. As a result, there is a rise in fan expectations for better experiences such as on-seat food delivery, live engagement among stadium attendees, and hassle-free parking. The solution to the aforementioned sports fans' queries is smart stadium, and hence the expanding sports league culture is smart stadium market opportunity.
The free high-speed wireless Internet available at smart stadiums may pose a threat to cybersecurity. Stadium owners employ Wi-Fi analytics data acquired during an event to engage people via their smart phones; nevertheless, it is also a soft target for cyber-attackers. If any infrastructure had an open Wi-Fi hotspot, more than half of the individuals present would connect to it. When a fan connects to open Wi-Fi and uses it for any activity, such as sending business mail, a lot of important information is at risk. There is a risk that the information will be hacked, as there are numerous ways for a hacker to pose a threat to Wi-Fi hotspots. Hackers are capable of intercepting mobile transactions and introducing malware to people's phones via public Wi-Fi networks.
The Covid19 epidemic has reduced demand for new smart stadiums. This is due to the postponing and cancellation of sporting events around the world. Many of the major sporting events scheduled for 2020 have been pushed back to 2021 or later. This has had an impact on the construction of new smart stadiums. The price of materials used in the construction of smart stadiums has decreased as demand has decreased. This is owing to the fact that many suppliers have surplus inventory that they are attempting to offload. The Covid19 epidemic has had a significant impact on the development of new smart stadiums.
The software segment is estimated to have a lucrative growth, owing to rise in focus on fan engagement by providing them the best possible experience. Furthermore, the increased demand for crowd analytics and event management software fuels market growth. The increased emphasis on video and audio management, video surveillance, and cybersecurity has contributed to a greater demand for software to execute these processes, where it works as an interface. Increased investment by stadium operators in software for cloud analytics, data security, and communication link management attributes to improve operations and give cost-effective solutions for stadium staff.
The cloud based segment is anticipated to witness the highest CAGR growth during the forecast period. Stadium operators and owners who are forward-thinking provide access to stadium applications to enhance the fan experience. It also reduces the physical efforts of the employees in directing the crowd towards the nearest entries and exits. With the help of the cloud, they can use their mobile phones to view live videos and information about seat locations and parking places at the match. Such factors are responsible for the significant demand for the cloud segment over the forecast period.
Europe is projected to hold the largest market share during the forecast period due to the widespread use of smart stadium technologies and significant technological spending across many stadiums in the area. Furthermore, sports teams spend a significant portion of their revenue on stadiums in order to provide a memorable experience for their fans in the stadiums. The European Union has launched smart projects to transform an increasing number of stadiums into smart stadiums. R&D, innovation, and policy needs connected to smart stadium integration are taking place, which will drive the smart stadium market during the projection period.
Asia Pacific is projected to have the highest CAGR over the forecast period. India, Japan, China, Australia, and the Association of Southeast Asian Nations (ASEAN) countries are among the key countries predicted to experience significant growth rates in this region. Asia Pacific is increasingly adopting digital technologies in stadiums to improve security, safety, and spectator experience. Furthermore, the region will host major events such as the Olympics, T20 World Cup, and Rugby World Cup, which will result in the rapid implementation of smart stadium technologies.
Some of the key players profiled in the Smart Stadium Market include Johnson Controls, NXP SEMICONDUCTORS, GP Smart Stadium, International Business Machines Corporation (IBM), Ericsson, Huawei Technologies Co., Ltd., Cisco Systems, Inc., Intel Corporation, SCHNEIDER ELECTRIC, NEC Corporation, Fujitsu Ltd., Intel Corporation, Tech Mahindra Ltd. and Voltio.
In November 2019, Cisco Systems Inc., partnered with SoFi Stadium in Los Angeles to deploy cutting edge IoT and audio-visual solutions at what will be the biggest venue in the NFL.
In July 2018, stadium technology partner IBM was included in the design process at the Mercedes-Benz Stadium at the earliest feasible moment. The business created 'To Be Journeys,' which are essentially road maps for customers who are planning to attend a Mercedes-Benz event, as well as the days before and after their visit.
In November 2018, Huawei launched its digital platform centered on delivering new ICT, such as artificial intelligence (AI), the Internet of Things (IoT), Big Data, and cloud, enabling city-wide intelligence and sustainable development across the international smart city industry.