市场调查报告书
商品编码
1284180
到 2028 年的能量棒市场预测 - 按类型(谷物棒、蛋白质棒、纤维棒、营养棒、耐力棒、活动棒、燕麦棒、其他类型)、分销渠道、口味、性质、地区世界分析Energy Bar Market Forecasts to 2028 - Global Analysis By Type (Cereal Bar, Protein Bar, Fiber Bar, Nutrition Bar, Endurance Bars, Activity Bars, Oat Bars and Other Types), Distribution Channel, Flavor, Nature and By Geography |
根据Stratistics MRC,2022年全球能量棒市场规模将达到6.8226亿美元,预计2028年将达到10.6949亿美元,预计复合年增长率为7.78% .
营养补充剂被称为能量棒,不仅提供能量,还提供营养和减肥功效。 能量棒含有蛋白质、脂肪和碳水化合物,通常用作代餐,帮助用户快速补充能量。 蛋白质和碳水化合物可以为您提供运动和训练所需的能量。 此外,运动后,它为身体提供修復运动中造成的轻微肌肉损伤和生长新肌肉组织所需的营养。
根据国际食品信息委员会的食品与健康调查报告,到 2021 年,20% 的美国消费者将积极寻求食品对健康的益处。
消费者对包装零食和糖果的需求不断增加,推动了对能量棒的需求。 随着消费者消费能力的增强和对美食的胃口增加,消费能量棒越来越受欢迎。 此外,能量棒市场正在增长,因为零食产品的成分变化吸引了消费者的兴趣,并鼓励他们根据自己的需要购买产品。
消费者对休閒食品口味和偏好的频繁变化导致主要参与者的研究、生产和分销基础设施成本上升,限制了能量棒市场份额的增长。 此外,能量饮料、饼干、粉末等替代品的流行预计将抑制能量棒市场。
对减肥食品的需求不断增长,导致低碳水化合物和低脂肪能量棒的消费量增加。 此外,随着越来越多的人认识到天然、无化学食品的健康益处,开发无麸质和非过敏性营养产品变得更加实用。 此外,随着糖尿病患者的增多,越来越多的人开始食用低糖食品,从而创造了新的市场机会。
能量棒使用山核桃、腰果和杏仁等优质原料提供快速能量,因此对许多人来说价格昂贵。 此外,能量棒优质包装包括包装和盒子,增加了能量棒的总成本。 这些是专家预测会降低能量棒市场价值的一些因素。
许多行业都受到 COVID-19 大流行的沉重打击。 在此期间,全球能源市场温和扩张。 大流行的爆发对能量棒市场产生了三大影响:需求、製造、供应炼和市场中断。 然而,由于营养和能量需求的轻鬆补充、快速使用和存储方便的趋势不断增长,对便利店创意零食的需求也在增加。 因此,身体健康的价值呈指数增长,为市场扩张提供了适度的推动力。
据估计,蛋白棒细分市场将实现有利可图的增长。 蛋白质棒中提供高蛋白、高碳水化合物零食,便于携带。 蛋白质和其他维生素和矿物质的极好来源。 由于健康意识的提高、社会经济状况的变化以及没有时间准备营养食品,对包装食品和方便食品的需求正在迅速增长。
在预测期内,有机部分预计将实现最高的复合年增长率。 有机能量棒是高营养、营养丰富的零食,可提供多种维生素和矿物质以增强体力。 我们的有机能量棒中的成分来自不使用合成杀虫剂或化肥的农场。 有机类别的增长预计将受到对健康、有机、营养零食的需求增加以及对运动营养的需求不断增长的推动。
预计在预测期内,北美将占据最大的市场份额。 这是因为美国人的生活方式以活跃和快节奏着称。 由于其快节奏的生活方式,在最发达国家之一的美国,烹饪非常简单。 美国农业部 (USDA) 声称,超过一半的美国人在小吃店和其他快餐食品上花钱,这增加了这些产品的消费。
预计欧洲在预测期内的复合年增长率最高。 客户对具有营养价值的更健康成分的了解不断增加,推动了市场的发展。 客户更喜欢能量棒中的功能性水果和谷物,例如浆果、大麻、奇亚籽和亚麻籽,它们可以提高产品的营养价值。 这个市场更多地是由衝动购买驱动的,而不是吃得好。 然而,高纤维、低热量、高蛋白的天然食品越来越受欢迎。
2022 年 8 月,开发能量棒的 Clif Bar & Company 被 Mondelez International, Inc. 收购。 此次收购使 Mondelez International 的全球小吃店业务超过 10 亿美元,包括 CLIF、CLIF Kid 和 LUNA 在内的领先品牌补充了美国的冷藏零食业务,而英国受欢迎的高性能营养业务 Grenade 预计将扩大。
2021 年 8 月,General Mills 推出了 Cinnamon Toast Crunch 和 Golden Graham 品牌的高性能蛋白棒。 这些能量棒含糖量低,可提供高达 20 克的蛋白质,每根能量棒的重量约为 63 克。
2021 年 4 月,Kellogg India 瞄准了“中间餐”细分市场。 为此,我们推出了K Energy Bar进入这一品类。
According to Stratistics MRC, the Global Energy Bar Market is accounted for $682.26 million in 2022 and is expected to reach $1069.49 million by 2028 growing at a CAGR of 7.78% during the forecast period. Supplemental bars known as energy bars offer energy as well as nutritional advantages and dietary benefits. They often serve as a meal replacement because of the proteins, lipids, and carbohydrates they contain, which help to give users rapid energy. The bar might give someone the energy they need to get through a workout or training session thanks to the protein and additional carbohydrates. Additionally, it gives the body the post-workout nutrition it needs to repair any minor muscle tears that may have occurred during the workout and to grow new muscle tissue.
According to the International Food Information Council report on food & health survey, the proportion of American consumers who actively looked for health benefits in their food in 2021 was 20%.
Demand for energy bars has increased as consumers' tastes for packaged snacks and sweets have grown. The consumption of energy bars has grown in popularity as customers' spending power has improved and their taste for delicious food has increased. Additionally, the market for energy bars is growing as a result of ingredient variations in snack products that draw consumers' attention and encourage them to buy the products based on their needs.
The cost of research, production, and distribution infrastructure for the key players rises as a result of frequently changing consumer preferences and tastes for snack food products, which restricts the growth of the energy bar market share. Additionally, it is anticipated that the proliferation of alternatives such as energy drinks, cookies, and powder will restrain the market for energy bars.
The rising demand for diet foods is the cause of the increased consumption of low-carb and low-fat energy bars. The development of gluten-free and non-allergic nutrition foods has also become more practical as more people are becoming aware of the benefits of natural, chemical-free foods on their health. Additionally, as the prevalence of diabetes rises, more people are consuming low-sugar foods, opening up new market opportunities.
The price of the energy bars is higher since they are made with premium components that provide quick energy, like pecans, cashews, and almonds, making them expensive for many individuals. Additionally, premium packaging for energy bars includes wrapping and boxes, raising the overall cost of the energy bars. These are a few of the elements that experts predict will reduce the market value of energy bars.
Numerous industries suffered significantly as a result of the novel coronavirus pandemic. During this time, the world energy market expanded moderately. The pandemic outbreak had three main effects on the market for energy bars: demand, manufacturing, supply chain, and market disruption. However, due to growing trends of simple provision for nutrition and energy requirements, speedy applications, and convenience of storing, COVID-19 has inflated the demand for creative snacks. As a result, the value of excellent health has increased dramatically, moderately fueling market expansion.
The protein bar segment is estimated to have a lucrative growth. High-protein, high-carbohydrate snacks include protein bars, which are portable. It is a great source of protein and other vitamins and minerals. Demand for packaged and convenience foods is rising quickly due to increased health awareness, changing socioeconomic circumstances, and a lack of time to prepare nutritious food.
The organic segment is anticipated to witness the highest CAGR growth during the forecast period. Organic energy bars are high-nutrient, nutrient-dense snacks that provide a range of vitamins and minerals to boost physical energy. Ingredients for organic energy bars come from farms that don't use synthetic pesticides or fertilisers. It is projected that the expansion of the organic category will be driven by the increased demand for healthy, organic, high-nutritional-value snacks and the rising need for sports nutrition.
North America is projected to hold the largest market share during the forecast period owing to the American way of life is known for being active and fast-paced. Due to its fast-paced lifestyle, the United States, one of the most developed countries, expects extremely easy cuisine. The United States Department of Agriculture (USDA) claims that Americans spend more than half of their food expenditure on quick meals, such as snack bars, which increases the nation's consumption of these goods.
Europe is projected to have the highest CAGR over the forecast period. The market was stimulated by greater customer knowledge of a healthier ingredient with nutritional advantages. Customers like functional fruits and grains in energy bars that increase the product's nutritional value, such as berries, hemp, chia, and flaxseed, among others. The market has been driven more by impulse buys than by good eating. However, foods those are high in fibre, low in calories, high in protein, and made with natural ingredients are becoming more and more popular.
Some of the key players profiled in the Energy Bar Market include Kellogg Company, ProBar LLC, Nature Essential Foods Pvt. Ltd, EAT Anytime, PepsiCo Inc., Lotus Bakeries, General Mills Inc., Kind LLC, Post Holdings Inc., Clif Bar & Company, OTE Sports Ltd, Bumble Bar Inc., Science in Sports PLC, TORQ Limited, Premier Nutrition Inc and Brighter Foods Ltd.
In August 2022, Clif Bar & Company, which offers a range of energy bars, was acquired by Mondelez International, Inc. With leading brands like CLIF, CLIF Kid, and LUNA complementing the company's refrigerated snacking business in the United States and popular performance nutrition business Grenade in the United Kingdom, the acquisition is anticipated to increase Mondelez International's global snack bar business to more than USD 1 billion.
In August 2021, General Mills, Inc launched Performance Protein bars from Cinnamon Toast Crunch and Golden Grahams brands. These bars contain less sugar and provide up to 20 g of protein in around 63 g of bar weight.
In April 2021, Kellogg India targeted the 'In-between meal' segment. Therefore owing to this factor, they launched the K Energy bars to enter this category.