市场调查报告书
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1308748
到2030年智能零售市场预测-按产品、技术(机器人、云计算、大数据分析、人工智能、物联网、其他技术)、应用、用户、地区进行全球分析Smart Retail Market Forecasts to 2030 - Global Analysis By Offering, Technology (Robotics, Cloud Computing, Big Data Analytics, Artificial Intelligence, Internet of Things and Other Technologies), Application, End User and By Geography |
根据 Stratistics MRC 的数据,2023 年全球智能零售市场规模将达到 425.7 亿美元,预测期内復合年增长率为 25.3%,预计到 2030 年将达到 2064.2 亿美元。
智慧零售是指传统零售实践与尖端“智能”技术的融合。 通过物联网,嵌入式设备和计算机连接并收集数据。 智能零售商店可以识别顾客特征并收集人口统计资讯,但它们还可以监控店内行为以增强商业实践。 智慧零售改善了供应链管理,成为客户和分销商双赢的过程。 智能零售允许企业监控消费者反馈并做出改进以保持消费者的参与度。
通过引入 RFID,零售品牌可以提高库存准确性和可靠性,从而提高收入和消费者满意度。 此外,它还提供准确、实时的库存资讯,如数量、型号、颜色、尺寸和库存水平。 它可以实现更好的生产控制并提供更详细的管理资讯。 RFID 系统在扫描大量物体时更加有效。 零售商现在认为 RFID 技术至关重要,因为它能够显着降低成本并开闢新的收入来源。
与目标客户建立并维持长期关係取决于他们的信任。 它使企业能够提供更好的服务,提高客户忠诚度并留住更多客户。 如果没有一家有历史、消费者和销售人员之间面对面互动的有形公司,建立可信的品牌形象可能会很困难。 上述问题阻碍了市场扩张。
数位化有潜力激励零售员工。 智能零售商店预计将受益于技术进步、连接性改善、新型传感器的引入以及无缝通信解决方案的可用性。 零售商可以通过更多消费者和降低运营成本的形式从中受益。 近年来,电子钱包、借记卡、信用卡、预付卡和其他数位平台等数位支付方式大幅增长。 特别是,由于消费者对无现金交易偏好的变化以及专卖店、超市和百货商店等零售店越来越多地采用数位支付解决方案,预计该市场将会增长。
客户数据可帮助营销和销售团队更好地了解目标市场的需求,并有效地定制消息传递和解决方案来满足这些需求。 零售商现在正在应对针对敏感个人资讯而不仅仅是信用资讯的网络安全攻击。 由于缺乏数据库安全性,个人资讯可能被盗。 网络攻击有可能导致企业破产,并造成严重的经济困难、法律后果和声誉损害。 客户进行智能支付的能力受到这一因素的影响,从而阻碍了市场的扩张。
世界上几乎每个国家都受到了 COVID-19 疫情的严重影响。 由于关闭限制,生产设施或是完全关闭,或是产能减少。 因此,企业找到了访问资源、客户、资产和数据的新方法。 此次疫情引发了智慧零售服务和解决方案的推出。 此次疫情为零售商提供了加速数位化转型准备并改进客户体验的机会,以更好地适应这一充满挑战的时期。 日常运营中越来越多地采用数位化和自动化,迫使大型企业重新评估其战略、增强流程和修改运营。
由于零售行业数位化程度的提高和分析工具的采用增加,预计软件领域将出现良好的增长。 增强型软件的引入促进了库存处理,包括重新设计营销策略以及规划优惠和促销。 智能零售中的软件可以通过自动化繁琐且耗时的任务(例如报告、库存管理、价格监管、工资记录、发票和退货处理)来提高客户满意度和产品处理。 实时定价、无忧库存管理和优质客户服务是这一市场需求背后的驱动力。
预计智能支付行业在预测期内将以最快的复合年增长率增长。 智能支付是非接触式交易,可在 15 秒内完成,速度是传统卡的两倍。 零售商受益于这种便利。 它降低了处理成本并允许您添加许多付款选项。 它还为客户和企业用户提供真正无摩擦的体验,简化日常和低价值交易,节省时间和精力,推迟采购,减少库存,减少丢失的可能性。 该细分市场的崛起是由简单的支付和安全性推动的。
预计北美在预测期内将占据最大的市场份额。 该地区拥有庞大的高端奢侈品市场。 疫情后的影响对零售业造成了衝击,加速了企业的数位化转型。 客户现在期望更快、更方便的购物体验。 随着数位技术在各个应用领域的广泛采用,美国经济正在重塑。 还有许多超市和许多其他类型的零售机构,例如 Food City(美国)和 Schnucks Markets, Inc.(美国),在其架构中拥有自助结账、自动存储和检索以及 POS 解决方案。
在预测期内,亚太地区的复合年增长率预计最高。 该地区是亚马逊和阿里巴巴等主要零售商的所在地。 零售商对当前传统业务流程进行数位化的关键需求是该地区大部分地区的一个主要因素。 云计算和移动技术正在该地区迅速获得认可。 此外,政府还通过允许外国投资和鼓励企业采用尖端高科技解决方案来鼓励经济蓬勃发展。
2023 年 5 月,霍尼韦尔宣布推出下一代蜂窝模块 (NXCM),以支持高级仪器基础设施 (AMI)。 NXCM 是一项突破性解决方案,可将传统燃气表和水錶升级为智能电錶,而无需购买额外的基础设施。 NXCM 帮助公用事业公司收集燃气表和水錶的数据,以提高运营效率、降低成本并为客户提供准确的使用资讯。
2022年9月,微软公司与专业数位商店解决方案提供商(SP)汉朔、英特尔公司合作,加速“智慧零售创新”。 我们总结了全球零售行业的变化以及零售+AI领域的最佳实践。
2022 年 5 月,亚马逊推出智能商务,将本地商店转变为数位杜坎。 商店可以将其运营数位化,改善客户的店内体验,并在几分钟内创建自己的亚马逊支持的在线店面。
According to Stratistics MRC, the Global Smart Retail Market is accounted for $42.57 billion in 2023 and is expected to reach $206.42 billion by 2030 growing at a CAGR of 25.3% during the forecast period. Smart retail describes a fusion of conventional retail practises with cutting-edge "smart" technologies. Data is gathered through the Internet of Things through a connection between implanted devices and computers. Smart retail shops can recognize the characteristics of their customers to gather demographic information, but they can also keep an eye on their actions inside the store to enhance how they do business. Due to better supply chain management, smart retail is a profitable process for both customers and merchants. Smart retailing enables businesses to monitor consumer input and make improvements to maintain consumer interest.
Retail brands benefit from better inventory accuracy and stock reliability as a result of RFID, which boosts revenue and consumer happiness. Additionally, it offers precise, real-time information on stock specifics, including volume, models, colours, and sizes, as well as inventory levels. It enables better production control and delivers more detailed management information. For scanning a huge number of things, RFID systems are far more effective. Retailers now consider RFID technology essential since it has the ability to significantly reduce costs and open up new income streams.
Establishing and sustaining long-term connections with the target audience depends on customer trust. After all, it makes it possible for companies to provide better services, foster more customer loyalty, and keep more clients. Without a tangible company with a history and face-to-face interactions between consumers and sales employees, it can be challenging to build a reliable brand identity. The market's expansion is being hampered by the aforementioned issue.
Digitalization has the potential to be very motivating for retail staff. Smart retail stores are expected to benefit from technological advancements, better connection, the introduction of novel sensors, and the availability of seamless communication solutions. Retailers gain from it in the form of more consumers and lower operating expenses. Digital payment methods have grown significantly in recent years, including electronic wallets, debit cards, credit cards, prepaid cards, and other digital platforms. In particular, it is anticipated that the market will grow due to the shifting consumer preference for cashless transactions and the subsequent rise in the adoption of digital payment solutions across retail stores, including specialty shops, supermarkets, and department stores.
Customer data helps marketing and sales teams to pinpoint the demands of their target market and effectively adjust their messaging and solutions to satisfy those needs. Retailers are dealing with several cybersecurity attacks that now target sensitive personal data as well as credit data. Database security is lacking, which allows for the theft of personal information. Cyberattacks have the power to knock firms out of business and cause severe financial hardship, legal consequences, and reputational harm. Customers' ability to make smart payments is in jeopardy due to this factor, which is impeding the market's expansion.
Almost every country on the globe had been severely impacted by the COVID-19 epidemic. Production facilities had either entirely shut down or operated at reduced capacity as a result of the lockdown limitations. As a result, businesses found new ways to access their resources, customers, assets, and data. The adoption of smart retail services and solutions was sparked by this pandemic. The epidemic gave retailers the opportunity to accelerate their preparations for digital transformation and modify their customer experiences in order to successfully adapt during these challenging times. Incorporating increasing digitalization and automation into daily operations forced larger organisations to re-evaluate their company strategy, enhance processes, and modify operations which reduced the losses during the pandemic.
The software segment is estimated to have a lucrative growth, owing to the growing digitization and expanding adoption of analytics tools in the retail industry. Enhanced software implementation facilitates inventory processing, such as redesigning marketing strategies and organizing offers and promotions. Software in smart retail may enhance customer satisfaction and product handling since it automates laborious and time-consuming operations including reporting, inventory management, pricing regulation, recording payroll, billing, and processing returns. Real-time pricing, hassle-free inventory management, and high quality customer service are the driving forces behind this market's need.
The smart payments segment is anticipated to witness the fastest CAGR growth during the forecast period. Smart payments are contactless transactions that may be finished in less than 15 seconds and operate twice as quickly as traditional cards. The retailers benefit from its convenience. It lowers processing costs and opens the door to the addition of numerous payment options. They provide a genuinely frictionless experience for customers or business users, simplifying routine or low-value transactions, saving time and effort, and lowering the possibility of low inventory as a result of a postponed purchase. The segment's prominence is being promoted by its simple payments and security.
North America is projected to hold the largest market share during the forecast period. There is a significant market in this region for high-end products and luxury goods. The retail sector has been touched by the post-pandemic effect, which has accelerated the digital transformation of enterprises. Customers presently expect less time-consuming and more convenient purchasing experiences. The US economy is being restructured as digital technology is being adopted more widely in all application areas. It also has a lot of supermarkets and other different kinds of retail establishments, such Food City (US) and Schnucks Markets, Inc. (US), which has self-checkout, automatic storage & retrieval, and POS solutions installed in their architecture.
Asia Pacific is projected to have the highest CAGR over the forecast period. Major retailing firms like Amazon and Alibaba are present in this region. The important need for retailers to digitalize their current traditional business processes is primarily responsible for a substantial proportion of this region. Cloud computing and mobile technologies are being quickly embraced in the area. Additionally, the government is fostering booming economic growth by permitting foreign investment and pushing businesses to adopt cutting-edge high-tech solutions.
Some of the key players profiled in the Smart Retail Market include Honeywell International Inc, Intel Corporation, IBM Corporation, Google LLC, Microsoft Corporation, Amazon Inc, Ingenico Group, Huawei Technologies Co Ltd, Cisco Systems, Zebra Technologies Corporation, Unitech Electronics Co., LTD., IEI Integration Corporation, Samsung Electronics, Verifone Systems, NCR Corporation, Motorola Mobility LLC, NXP Semiconductors N.V., PAX Global Technology Limited, Trigo Vision Limited and Zippin.
In May 2023, Honeywell announced the launch of its Next Generation Cellular Module (NXCM) enabling Advanced Metering Infrastructure (AMI), a groundbreaking solution that upgrades legacy gas and water meters into smart meters without requiring expenditure on additional infrastructure. The NXCM helps utility providers gather data from gas and water meters, improving operational efficiency, reducing costs, and providing customers with accurate usage information.
In September 2022, Microsoft Corporation partnered with Hanshow, a professional digital store solution provider (SP) and Intel Corporation to accelerate "Smart Retail Innovation". It summarizes changes in the global retail industry and best practices in the retail + AI sector.
In May 2022, Amazon launched Smart Commerce to change local stores into digital dukaans. Stores will now be able to digitise their operations, enhance in-store experience for walk-in customers, and create their own online storefront in minutes powered by Amazon.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.