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市场调查报告书
商品编码
1324297
到 2030 年展示包装市场预测:按产品类型、类型、材料、包装类型、包装产品、分销渠道、最终用户和地区进行的全球分析Display Packaging Market Forecasts to 2030 - Global Analysis By Product Type, Type, Material, Packaging Type, Packaging Product, Distribution Channel, End User and By Geography |
据Stratistics MRC预测,2023年全球显示封装市场规模将达到17.1亿美元,预计到2030年将达到26.6亿美元,预测期内年复合成长率为6.5%。
展示包装是指涉及包装解决方案的设计、製造和分销的行业,这些解决方案在零售环境中向消费者展示有吸引力的产品。展示包装旨在提高产品知名度、吸引顾客并创造难忘的体验。这些包装解决方案通常包含创意设计、互动元素和定制,与您的品牌形象和营销策略相一致。展示包装用于多种行业,包括食品和饮料、化妆品、电子产品和消费品,以区分货架上和电子商务平台上的产品。
据联合国统计,全球生产的塑料约有 36% 用于包装,并广泛用于食品包装行业。
在竞争的环境中,企业正在寻找不仅能保护其产品,还能使其能够有效地向消费者销售产品的包装解决方案。展示包装有许多定制选项,允许企业创建与其品牌和产品促销策略相辅相成的包装。展示包装可以实现引人注目且令人难忘的产品展示,包括独特的设计、丰富多彩的图像和互动方面。此外,展示包装的适应性不仅仅是外观。它用途广泛,足以适应各种形状和尺寸,并且与从食品和饮料到化妆品和电子产品的各种产品类型兼容。
零售空间通常对展示区域有严格的限制,许多产品都在争夺可见度和货架摆放位置。为了在商店货架上获得显着位置,品牌和生产商必须展开激烈竞争,使得展示包装很难得到广泛应用。展示式包装美观且方便展示产品,但它比传统包装设计占用更多空间。此外,由于它们具有三维且独特的图案,因此有时会占用货架上的空间,从而减少了商店中可展示的数量。当面对展示的各种各样的产品时,零售商可能不愿意为展示包装的产品分配宝贵的货架空间。
随着网上购物的日益普及,品牌逐渐认识到为顾客创造难忘的拆箱体验的重要性。展示包装在这方面发挥着重要作用,因为当产品到达顾客手中时,它为产品提供了独特且有吸引力的展示。创新的展示包装设计融合了互动元素、个性化信息和美观的演示,增强了开箱体验,给消费者留下了持久的印象。精心设计的拆箱体验所带来的兴奋和喜悦可以培养品牌忠诚度并推动积极的口碑营销。
具有视觉吸引力的展示包装对于提高产品知名度和消费者兴趣至关重要,但它也必须符合永续原则。製造商面临着寻找创新材料和製造方法的挑战,以减少对环境的影响,同时保持美观。如果未能解决这些问题,可能会给具有环保意识的消费者留下负面印象,并导致更具永续的包装替代品的市场份额流失。在美观和环境因素之间取得适当的平衡对于展示包装行业在日益注重永续性的市场中保持相关性和竞争力至关重要。
COVID-19 的爆发对显示器包装市场产生了各种影响。最初,市场因停工和法规而受到供应链中断的打击,导致生产和交货延迟。随着在线购物的转变,电子商务展示包装的需求猛增,为创新的拆箱体验提供了机会。然而,疫情也导致实体店人流量下降,影响了对传统展示包装的需求。对卫生和安全的日益关注促使製造商探索抗菌涂层和永续材料。随着世界应对新冠疫情的不确定性,展示包装市场不断适应不断变化的消费行为和市场动态。
由于製造商采用源自木材和农业废弃物等可再生植物资源的纤维素基材料的需求不断增加,纤维素纤维领域占据了市场上最大的份额。这些纤维具有优异的强度、弹性和适印性,使其成为各种展示包装用途的理想选择。纤维素包装可生物降解和可堆肥,减少对环境的影响并满足对环保解决方案不断增长的需求。随着品牌和消费者优先考虑永续性,纤维素纤维为展示包装提供了一个有吸引力的选择,推动市场走向绿色实践,同时保持美观和功能。
预计托盘细分市场在预测期内年复合成长率最高。托盘是展示包装市场的基本结构要素,提供用途且实用的包装解决方案。它们采用多种材料製成,包括塑料、纸板和纸板,旨在安全地固定和展示您的产品。托盘提供了井然有序、具有视觉吸引力的展示方式,可提高零售和电子商务中的产品可见度和消费者吸引力。通过可定制的设计和品牌推广机会,托盘可以有效地展示您的产品并提高销量和品牌知名度。运输和储存过程中的可堆迭性和易于搬运也使托盘广受欢迎。随着品牌寻求有吸引力和功能性的包装,托盘继续在展示包装市场的成功中发挥着至关重要的作用。
据估计,在预测期内,北美地区市场将占据全球展示包装市场的最高份额。该地区不断变化的消费者偏好和电子商务的兴起正在推动对创新且具有视觉吸引力的展示包装解决方案的需求。永续包装实践越来越受到关注,鼓励製造商投资环保材料和设计。此外,北美对体验式购物和品牌故事讲述的热衷导致对创意和互动展示包装的需求激增,以增强拆箱体验。北美对美学、功能性和永续性的关注继续塑造着展示包装市场的未来。
预计亚太地区在预测期内将呈现最高增长率。该地区多元化且不断增长的市场为食品饮料、化妆品和电子等多种行业的展示包装提供了巨大的机会。随着可支配收入的增加,亚太地区的消费者越来越看重视觉吸引力和优质包装。此外,向永续和环保实践的转变正在鼓励製造商探索创新材料和设计。亚太地区注重便利性和美观性,为展示包装提供了有利的形势,为行业增长和创新做出了重大贡献。
According to Stratistics MRC, the Global Display Packaging Market is accounted for $1.71 billion in 2023 and is expected to reach $2.66 billion by 2030 growing at a CAGR of 6.5% during the forecast period. The Display Packaging refers to the industry involved in designing, manufacturing, and distributing packaging solutions that showcase products attractively to consumers in retail environments. Display packaging aims to enhance product visibility, engage customers, and create memorable experiences. These packaging solutions often incorporate creative designs, interactive elements, and customization to align with brand identity and marketing strategies. Display packaging is used across various industries, such as food and beverages, cosmetics, electronics, and consumer goods, to differentiate products on store shelves and in e-commerce platforms.
According to the UN, around 36% of all plastics manufactured are utilized for packaging, thereby witnessing widespread usage in the food packaging industry
Companies seek out packaging solutions in a competitive business environment that not only safeguard their goods but also effectively market them to consumers. With so many customization choices available for display packaging, firms can create packaging that complements their branding and product promotion strategy. Display packaging enables firms to produce striking and memorable product presentations, whether it be through distinctive designs, colorful images, or interactive aspects. Additionally, the adaptability of display packaging goes beyond appearance. It has the versatility to suit varied shapes and sizes and caters to a variety of product types, from food and beverages to cosmetics and electronics.
Retail spaces frequently have stringent restrictions on the display area because there are so many products competing for visibility and shelf placement. In order to obtain prominent shelf positions, brands and producers must engage in severe competition, which makes it difficult for display packaging to become extensively used. Although attractive to the eye and useful for showing products, display packaging takes up more room than conventional packaging designs. Because of its three-dimensionality and distinctive patterns, it might occasionally take up more shelf space, reducing the quantity of items that stores can stock. When faced with a wide variety of things to accommodate, retailers may be reluctant to devote valuable shelf space to products in display packaging.
As online shopping continues to gain popularity, brands are recognizing the importance of creating memorable unboxing experiences for customers. Display packaging plays a crucial role in this aspect, as it offers a unique and engaging way to present products when they arrive at the customer's doorstep. Innovative display packaging designs that incorporate interactive elements, personalized messages, and aesthetically pleasing presentations elevate the unboxing experience, leaving a lasting impression on consumers. The excitement and delight that accompany a well-crafted unboxing experience can foster brand loyalty and drive positive word-of-mouth marketing.
While visually appealing display packaging is essential for product visibility and consumer engagement, it must also align with sustainable principles. Manufacturers face the challenge of finding innovative materials and production methods that reduce environmental impact while maintaining aesthetic appeal. Failure to address these concerns can lead to a negative perception among environmentally-conscious consumers and may result in losing market share to more sustainable packaging alternatives. Striking the right balance between aesthetics and eco-friendliness is crucial for the display packaging industry to remain relevant and competitive in an increasingly sustainability-focused market.
The COVID-19 pandemic had a mixed impact on the Display Packaging Market. Initially, the market experienced disruptions in the supply chain due to lockdowns and restrictions, causing delays in production and delivery. With a shift towards online shopping, demand for display packaging for e-commerce surged, offering an opportunity for innovative unboxing experiences. However, the pandemic also led to reduced footfall in physical retail stores, affecting the need for traditional display packaging. The emphasis on hygiene and safety prompted manufacturers to explore antimicrobial coatings and sustainable materials. As the world navigates the pandemic's uncertainties, the display packaging market continues to adapt to evolving consumer behavior and market dynamics.
The cellulose fibers segment held the largest share in the market owing to the increasing demand of manufacturers which are adopting cellulose-based materials, sourced from renewable plant resources like wood and agricultural waste. These fibers offer excellent strength, flexibility, and printability, making them ideal for various display packaging applications. Cellulose-based packaging is biodegradable and compostable, reducing environmental impact and catering to the growing demand for eco-conscious solutions. As brands and consumers prioritize sustainability, cellulose fibers provide a compelling option for display packaging, driving the market towards more environmentally responsible practices while maintaining aesthetics and functionality.
During the projection period, the trays segment is expected to have the greatest CAGR. Trays are a fundamental component of the Display Packaging Market, offering versatile and practical packaging solutions. They come in various materials, such as plastic, paperboard, or corrugated cardboard, and are designed to hold and display products securely. Trays provide an organized and visually appealing presentation, enhancing product visibility and consumer appeal in both retail and e-commerce settings. With customizable designs and branding opportunities, trays effectively showcase products, boosting sales and brand recognition. Their stackability and ease of handling during transportation and storage add to their popularity. As brands seek attractive and functional packaging, trays continue to play a pivotal role in driving the success of the display packaging market.
The North America region market is estimated to witness the highest share of the global Display Packaging market during the forecast period. The region's dynamic consumer preferences and the rise of e-commerce have driven the demand for innovative and visually appealing display packaging solutions. Sustainable packaging practices are gaining traction, prompting manufacturers to invest in eco-friendly materials and designs. Additionally, North America's penchant for experiential shopping and brand storytelling has led to a surge in demand for creative and interactive display packaging that enhances the unboxing experience. With a focus on aesthetics, functionality, and sustainability, North America continues to shape the future of the display packaging market.
The Asia Pacific region is expected to have the highest growth rate over the forecast period. The region's diverse and growing markets offer significant opportunities for display packaging, catering to diverse industries, including food and beverages, cosmetics, and electronics. As disposable incomes rise, consumers in Asia Pacific increasingly value visually appealing and premium packaging. Additionally, the shift towards sustainable and eco-friendly practices encourages manufacturers to explore innovative materials and designs. With a focus on convenience and aesthetics, Asia Pacific presents a lucrative landscape for display packaging, contributing significantly to the industry's growth and innovation.
Key players in the market
Some of the key players in Display Packaging market include: Astron Bulk Packaging, Baird Display, Bay Cities, C&B Display Packaging, CaroCon, Deufol, DS Smith, Excel Display and Packaging, Felbro, Inc., FFR Merchandising, Georgia-Pacific LLC, Glama Pak, Grant Austin Packaging, Greenfield Creations, International Paper, MBC Products and Services, Menasha Packaging Company, LLC, Mondi, Smurfit Kappa, Sonoco Products Company and WestRock Company.
In January 2022, DS Smith Launched innovative. Trays provide versatile packaging solutions for cans, bottles, trays and pouches on both automatic and manual packing lines.
In December 2021, West Rock Company expands the range and sustainable impact of the company's intellectual property ownership within the beverage packaging machinery category.
In April 2021, Menasha Packaging Company, LLC, a subsidiary of Menasha Corporation, announced it has finalized the acquisition of Color-Box, a business unit of Georgia-Pacific, LLC. Terms of the transaction were not disclosed
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.