2030 年身临其境型分析市场预测 - 按产品、用途、最终用户和地区分類的全球分析

根据 Stratistics MRC 的数据，2023 年全球身临其境型分析市场规模为 11.8 亿美元，预计到 2030 年将达到 191.2 亿美元，预测期内年复合成长率为 48.7%。

一种称为身临其境型分析的尖端方法结合了资料视觉化、虚拟实境、增强智慧和人工智慧，以创造增强的分析体验。随着企业越来越意识到製定资料主导决策的价值，身临其境型分析市场的成长预计将会增加。透过提供全面的资料视图，身临其境型分析为决策者提供支持，帮助他们发现更传统方法可能会错过的隐藏见解。

据国际唱片业联合会（IFPI）称。近年来，数位收入一直在稳步增长，到 2022 年，串流媒体将占全球录製音乐销售额的 67.0%，高于 2021 年的 66.0%。截至年终年底，全球付费会员帐号数为5.89亿个。

数位化与身临其境型技术的进步

虚拟实境 (VR) 和扩增实境(AR) 等身临其境型技术正在彻底改变企业与资料互动的方式。这些技术提供身临其境型和互动式资料视觉化，使用户能够以更直观和更有吸引力的方式探索复杂的资料。随着组织变得数位化并产生大量资料，各行业对身临其境型分析和解决方案的需求持续增长。现在可以加强主导策略。

实施成本高

建构必要的硬体和软体基础设施，例如强大的运算系统、VR/AR 设备和相容的软体平台，对许多组织来说都是一笔财务负担。这种成本障碍通常限制了预算较多的大型企业的采用，而小型企业可能会发现很难投资身临其境型分析。因此，对于一些企业来说，身临其境型分析的潜在好处（例如增强的决策和资料视觉化）仍然遥不可及，而且这种创新技术的更广泛的市场仍然处于危险之中，阻碍了成长和可及性。

物联网需求不断成长

随着物联网设备在各个产业中不断普及，将会产生大量的即时资料。身临其境型分析透过提供身临其境型和互动式视觉化来利用大量资料，使组织能够获得更深入的见解并做出资讯的决策。物联网和身临其境型分析之间的协同效应为製造业、医疗保健和智慧城市等领域的增强监控、预测分析和简化业务打开了大门。

劳动力缺乏分析知识

身临其境型分析提供了强大的资料视觉化功能，但其有效使用需要一定程度的分析能力。如果没有具备必要分析技能的人才，组织可能很难充分利用这些身临其境型技术的潜力。这种知识差距可能会阻碍身临其境型分析解决方案的采用和实施，并限制其对资料主导决策的影响。

COVID-19 的影响：

COVID-19 的爆发对身临其境型分析市场产生了负面影响。封锁和法规扰乱了供应链，并推迟了身临其境型技术的硬体生产和软体开发。此外，预算削减和经济不确定性迫使许多组织削减对身临其境型分析等创新技术的投资。远距工作趋势虽然对某些行业有利，但通常也限制了需要实际存在的身临其境型技术的使用。

预计医疗保健领域将在预测期内成为最大的产业

预计医疗保健领域在预测期内将占据最大的市场占有率。随着医疗保健产业经历数位转型，身临其境型分析预计将越来越受欢迎。医疗保健产业的技术进步和发明正在简化医疗设备建模、病患监测和病患诊断。此外，身临其境型分析系统可以帮助医疗保健和生命科学组织有效地管理患者资料的收集、处理和显示方式，以模拟和测试新的治疗方法、场景和技术，从而推动细分市场的扩张。

预计设计和视觉化领域在预测期内的年复合成长率最高

预计设计和视觉化市场在预测期内将有利地扩张。工程师、建筑师和产品设计师都在处理日益复杂和多维度的资料。使用身临其境型分析以有效的方式视觉化和操纵这些复杂的资料，从而改善设计过程。此外，它允许用户以更自然和身临其境的方式与 3D 模型、原型和模拟进行交互，从而提高设计过程的准确性和创新性。

占比最大的地区：

北美将在 2022 年占据该市场的主导地位，并且预计在预测期内将继续占据主导地位。这是该地区最先进的技术基础设施和支援性技术环境的结果。此外，该地区蓬勃发展的金融服务业正在利用身临其境型分析来获得竞争优势。此外，北美身临其境型分析市场由市场占有率最高的美国和成长最快的加拿大引领。

复合年复合成长率最高的地区：

在预测期内，由于经济快速成长、数位转型以及各行业越来越多地采用最尖端科技，亚太地区预计将呈现最高的市场成长率。中国、印度、日本和韩国等国家的研发成本很高，正在创建尖端的身临其境型分析应用程式。此外，身临其境型分析也被用来提高生产力和品质保证，特别是在该地区的製造业。

免费客製化服务：

订阅此报告的客户可以存取以下免费自订选项之一：

• 公司简介
  • 其他市场参与者的综合分析（最多 3 家公司）
  • 主要企业SWOT分析（最多3家企业）
• 区域分割
  • 根据客户兴趣对主要国家的市场估计、预测和年复合成长率（註：基于可行性检查）
• 竞争基准化分析
  • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第1章执行摘要

第2章前言

• 概述
• 利害关係人
• 调查范围
• 调查方法
  • 资料探勘
  • 资料分析
  • 资料检验
  • 研究途径
• 调查来源
  • 主要调查来源
  • 二次调查来源
  • 先决条件

第3章市场趋势分析

• 促进因素
• 抑制因素
• 机会
• 威胁
• 应用分析
• 最终用户分析
• 新兴市场
• 新型冠状病毒感染疾病（COVID-19）的影响

第4章波特五力分析

• 供应商的议价能力
• 买方议价能力
• 替代的威胁
• 新进入者的威胁
• 竞争公司之间的敌对关係

第5章全球身临其境型分析市场：依产品分类

• 硬体
  • 扩增实境（AR）
  • 混合实境（MR）
  • 虚拟实境（VR）
  • 展示
  • 感测器和控制器
  • 其他硬体
• 服务
  • 专业的服务
  • 管理服务
• 解决方案

第6章全球沉浸式分析市场：依用途

• 设计和视觉化
• 销售与行销
• 策略规划
• 其他用途

第7章全球身临其境型分析市场：依最终用户分类

• 汽车和交通
• 建造
• 教育
• 游戏
• 政府和国防
• 卫生保健
• 製造业
• 媒体和娱乐
• 其他最终用户

第8章全球身临其境型分析市场：按地区

• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 义大利
  • 法国
  • 西班牙
  • 其他欧洲国家
• 亚太地区
  • 日本
  • 中国
  • 印度
  • 澳洲
  • 纽西兰
  • 韩国
  • 其他亚太地区
• 南美洲
  • 阿根廷
  • 巴西
  • 智利
  • 南美洲其他地区
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 卡达
  • 南非
  • 其他中东和非洲

第9章进展

• 合约、伙伴关係、协作和合资企业
• 收购和合併
• 新产品发布
• 业务扩展
• 其他关键策略

第10章公司简介

• Accenture PLC
• ARSOME Technology
• Aventior
• BadVR
• Cognitive3D
• DPVR
• Google LLC
• HTC Corporation
• IBM Corporation
• JuJu lmmersive
• Kognitiv Spark
• lmmersionAnalytics
• Magic Leap, Inc.
• Meta Platforms, Inc.
• Microsoft Corporation
• PICO
• SAP SE
• SenseGlove
• Softcare Studios
• Tibco Software, Inc.
• Varjo Technologies Oy
• Virtualitics

According to Stratistics MRC, the Global Immersive Analytics Market is accounted for $1.18 billion in 2023 and is expected to reach $19.12 billion by 2030 growing at a CAGR of 48.7% during the forecast period. A cutting-edge methodology called immersive analytics combines data visualization, virtual reality, augmented reality, and artificial intelligence to produce an enhanced analytical experience. Immersive analytics market growth is anticipated to increase as businesses increasingly realize the value of making data-driven decisions. By offering a comprehensive view of the data, immersive analytics empowers decision-makers and can help uncover hidden insights that might be overlooked by more traditional approaches.

According to the International Federation of the Phonographic Industry (IFPI). Digital revenues have been increasing steadily over the previous few years, and by 2022 streaming will account for 67.0% of all recorded music sales worldwide, up from 66.0% in 2021. At the end of that year, there were 589 million paid subscription accounts worldwide.

Market Dynamics:

Driver:

Increasing digitalization and Advancements in immersive technology

Immersive technologies, such as virtual reality (VR) and augmented reality (AR), are revolutionizing how businesses interact with their data. These technologies offer immersive and interactive data visualization, allowing users to explore complex datasets in a more intuitive and engaging manner. As organizations continue to digitize their operations and generate vast amounts of data, the demand for immersive analytics solutions is on the rise, enabling better insights, improved decision-making, and enhanced data-driven strategies across various industries.

Restraint:

High cost of deployment

Building the necessary hardware and software infrastructure, including powerful computing systems, VR/AR devices, and compatible software platforms, can be financially burdensome for many organizations. This cost barrier often limits adoption to larger enterprises with substantial budgets, while smaller businesses may find it challenging to invest in immersive analytics. As a result, the potential benefits of immersive analytics, such as enhanced decision-making and data visualization, remain out of reach for some, hindering the broader market growth and accessibility of this transformative technology.

Opportunity:

Increasing demand for IoT

As IoT devices continue to proliferate across various industries, they generate vast amounts of real-time data. Immersive analytics can leverage this data influx by providing immersive and interactive visualizations, enabling organizations to gain deeper insights and make more informed decisions. The synergy between IoT and immersive analytics opens the door to enhanced monitoring, predictive analysis, and streamlined operations across sectors like manufacturing, healthcare, and smart cities.

Threat:

Lack of analytical knowledge in the workforce

While immersive analytics offers powerful data visualization capabilities, its effective utilization requires a certain level of analytical proficiency. Without a workforce equipped with the necessary analytical skills, organizations may struggle to fully harness the potential of these immersive technologies. This knowledge gap can hinder the adoption and implementation of immersive analytics solutions, limiting their impact on data-driven decision-making.

COVID-19 Impact:

The COVID-19 pandemic had a negative impact on the immersive analytics market. Lockdowns and restrictions disrupted supply chains, causing delays in hardware production and software development for immersive technologies. Additionally, reduced budgets and economic uncertainty forced many organizations to cut back on investments in innovative technologies like immersive analytics. Remote work trends, although beneficial for some industries, also limit the use of immersive technologies that typically require physical presence.

The healthcare segment is expected to be the largest during the forecast period

During the forecast period, the healthcare segment is anticipated to hold the largest market share. As the healthcare industry undergoes a digital transformation, immersive analytics are expected to gain popularity. Technological advances and inventions in the healthcare industry have simplified the modeling of medical devices, patient monitoring, and patient diagnosis. Moreover, immersive analytics systems help healthcare and life sciences organizations effectively manage how patient data is gathered, handled, processed, and presented for the simulation and testing of new treatments, scenarios, and technologies, which propels segment expansion.

The design & visualization segment is expected to have the highest CAGR during the forecast period

During the forecast period, it is anticipated that the design and visualization market will expand lucratively. Engineers, architects, and product designers are among the designers who work with data that is getting more complex and dimensional. To visualize and interact with this complex data in a useful way that elevates the design process, use immersive analytics. Furthermore, it makes it possible for users to interact with 3D models, prototypes, and simulations in a more natural and immersive way, enhancing accuracy and innovation in the design process.

Region with largest share:

In 2022, North America dominated this market, and it is predicted that it will do so again during the forecast period. This is a result of the area's state-of-the-art technological infrastructure and supportive technological environment. The thriving financial services industry in this area is also using immersive analytics to gain a competitive edge. Additionally, the North American immersive analytics market was led by the United States, which had the highest market share, and Canada, which experienced the fastest growth.

Region with highest CAGR:

During the period of the forecast, Asia-Pacific is anticipated to have among the market's highest growth rates owing to region's rapid economic growth, digital transformation, and expanding adoption of cutting-edge technology across a variety of business verticals. Research and development spending is high in nations like China, India, Japan, and South Korea, and this has produced cutting-edge immersive analytics applications. Furthermore, particularly in the region's manufacturing sector, immersive analytics are being used to boost productivity and quality assurance.

Key players in the market:

Some of the key players profiled in the Immersive Analytics Market include: Accenture PLC, ARSOME Technology, Aventior, BadVR, Cognitive3D, DPVR, Google LLC, HTC Corporation, IBM Corporation, JuJu lmmersive, Kognitiv Spark, lmmersionAnalytics, Magic Leap, Inc., Meta Platforms, Inc., Microsoft Corporation, PICO, SAP SE, SenseGlove, Softcare Studiosm, Tibco Software, Inc., Varjo Technologies Oy and Virtualitics.

Key Developments:

In August 2023, SkyView Innovations (SkyView) announced the launch of its Immersive Consulting Practice. SkyView's team helps organizations capitalize on the benefits of underlying technologies like augmented reality (AR), generative artificial intelligence (AI), digital twins, 3D content, interactive media, real-time data, and gaming engines, by designing immersive experiences that solve specific problems and deliver tangible ROI.

In July 2023, Emperia has launched Lacoste's new summer virtual store which is centered around creating a unique and immersive shopping experience for members of Le Club Lacoste and its UNDW3 (Web3) community. The virtual store aims to foster a sense of community and loyalty appreciation by offering exclusive elements not available in physical stores.

In June 2023, Accenture has acquired Nextira, an Amazon Web Services (AWS) Premier Partner that uses AWS to deliver cloud-native innovation, predictive analytics and immersive experiences for their clients. These services and solutions will bolster Accenture Cloud First's robust set of engineering capabilities and help clients take advantage of a full continuum of cloud capabilities and tools. Terms of the transaction were not disclosed.

Offerings Covered:

• Hardware
• Services
• Solutions

Applications Covered:

• Design & Visualization
• Sales & Marketing
• Strategy Planning
• Other Applications

End Users Covered:

• Automotive & Transportation
• Construction
• Education
• Gaming
• Government & Defense
• Healthcare
• Manufacturing
• Media & Entertainment
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026 and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Immersive Analytics Market, By Offering

• 5.1 Introduction
• 5.2 Hardware
  • 5.2.1 Augmented Reality (AR)
  • 5.2.2 Mixed Reality (MR)
  • 5.2.3 Virtual Reality (VR)
  • 5.2.4 Displays
  • 5.2.5 Sensors & Controllers
  • 5.2.6 Other Hardwares
• 5.3 Services
  • 5.3.1 Professional Services
  • 5.3.2 Managed Services
• 5.4 Solutions

6 Global Immersive Analytics Market, By Application

• 6.1 Introduction
• 6.2 Design & Visualization
• 6.3 Sales & Marketing
• 6.4 Strategy Planning
• 6.5 Other Applications

7 Global Immersive Analytics Market, By End User

• 7.1 Introduction
• 7.2 Automotive & Transportation
• 7.3 Construction
• 7.4 Education
• 7.5 Gaming
• 7.6 Government & Defense
• 7.7 Healthcare
• 7.8 Manufacturing
• 7.9 Media & Entertainment
• 7.10 Other End Users

8 Global Immersive Analytics Market, By Geography

• 8.1 Introduction
• 8.2 North America
  • 8.2.1 US
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 Italy
  • 8.3.4 France
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 Japan
  • 8.4.2 China
  • 8.4.3 India
  • 8.4.4 Australia
  • 8.4.5 New Zealand
  • 8.4.6 South Korea
  • 8.4.7 Rest of Asia Pacific
• 8.5 South America
  • 8.5.1 Argentina
  • 8.5.2 Brazil
  • 8.5.3 Chile
  • 8.5.4 Rest of South America
• 8.6 Middle East & Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 UAE
  • 8.6.3 Qatar
  • 8.6.4 South Africa
  • 8.6.5 Rest of Middle East & Africa

9 Key Developments

• 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 9.2 Acquisitions & Mergers
• 9.3 New Product Launch
• 9.4 Expansions
• 9.5 Other Key Strategies

10 Company Profiling

• 10.1 Accenture PLC
• 10.2 ARSOME Technology
• 10.3 Aventior
• 10.4 BadVR
• 10.5 Cognitive3D
• 10.6 DPVR
• 10.7 Google LLC
• 10.8 HTC Corporation
• 10.9 IBM Corporation
• 10.10 JuJu lmmersive
• 10.11 Kognitiv Spark
• 10.12 lmmersionAnalytics
• 10.13 Magic Leap, Inc.
• 10.14 Meta Platforms, Inc.
• 10.15 Microsoft Corporation
• 10.16 PICO
• 10.17 SAP SE
• 10.18 SenseGlove
• 10.19 Softcare Studios
• 10.20 Tibco Software, Inc.
• 10.21 Varjo Technologies Oy
• 10.22 Virtualitics

List of Tables

• Table 1 Global Immersive Analytics Market Outlook, By Region (2021-2030) ($MN)
• Table 2 Global Immersive Analytics Market Outlook, By Offering (2021-2030) ($MN)
• Table 3 Global Immersive Analytics Market Outlook, By Hardware (2021-2030) ($MN)
• Table 4 Global Immersive Analytics Market Outlook, By Augmented Reality (AR) (2021-2030) ($MN)
• Table 5 Global Immersive Analytics Market Outlook, By Mixed Reality (MR) (2021-2030) ($MN)
• Table 6 Global Immersive Analytics Market Outlook, By Virtual Reality (VR) (2021-2030) ($MN)
• Table 7 Global Immersive Analytics Market Outlook, By Displays (2021-2030) ($MN)
• Table 8 Global Immersive Analytics Market Outlook, By Sensors & Controllers (2021-2030) ($MN)
• Table 9 Global Immersive Analytics Market Outlook, By Other Hardwares (2021-2030) ($MN)
• Table 10 Global Immersive Analytics Market Outlook, By Services (2021-2030) ($MN)
• Table 11 Global Immersive Analytics Market Outlook, By Professional Services (2021-2030) ($MN)
• Table 12 Global Immersive Analytics Market Outlook, By Managed Services (2021-2030) ($MN)
• Table 13 Global Immersive Analytics Market Outlook, By Solutions (2021-2030) ($MN)
• Table 14 Global Immersive Analytics Market Outlook, By Application (2021-2030) ($MN)
• Table 15 Global Immersive Analytics Market Outlook, By Design & Visualization (2021-2030) ($MN)
• Table 16 Global Immersive Analytics Market Outlook, By Sales & Marketing (2021-2030) ($MN)
• Table 17 Global Immersive Analytics Market Outlook, By Strategy Planning (2021-2030) ($MN)
• Table 18 Global Immersive Analytics Market Outlook, By Other Applications (2021-2030) ($MN)
• Table 19 Global Immersive Analytics Market Outlook, By End User (2021-2030) ($MN)
• Table 20 Global Immersive Analytics Market Outlook, By Automotive & Transportation (2021-2030) ($MN)
• Table 21 Global Immersive Analytics Market Outlook, By Construction (2021-2030) ($MN)
• Table 22 Global Immersive Analytics Market Outlook, By Education (2021-2030) ($MN)
• Table 23 Global Immersive Analytics Market Outlook, By Gaming (2021-2030) ($MN)
• Table 24 Global Immersive Analytics Market Outlook, By Government & Defense (2021-2030) ($MN)
• Table 25 Global Immersive Analytics Market Outlook, By Healthcare (2021-2030) ($MN)
• Table 26 Global Immersive Analytics Market Outlook, By Manufacturing (2021-2030) ($MN)
• Table 27 Global Immersive Analytics Market Outlook, By Media & Entertainment (2021-2030) ($MN)
• Table 28 Global Immersive Analytics Market Outlook, By Other End Users (2021-2030) ($MN)

Note: Tables for North America, Europe, Asia Pacific, South America and Middle East & Africa Regions are also represented in the same manner as above.