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市场调查报告书
商品编码
1371936
到 2030 年美容补充剂市场预测:按型态、配销通路、用途和地区进行的全球分析Beauty Supplements Market Forecasts to 2030 - Global Analysis By Form, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,2023 年全球美容补充品市场规模为 29 亿美元,预计到 2030 年将达到 46 亿美元,预测期内年复合成长率为 6.6%。
美容补充食品是一种营养补充,食品改善和支持美丽的多个方面,例如健康的皮肤、头髮生长和强壮的指甲。它们通常含有维生素、矿物质、抗氧化剂和其他健康元素。这些补充剂可以为您的身体提供日常用餐中经常缺乏的营养,从而从内到外提高您的整体吸引力和健康状况。美容补充剂被认为与传统美容方案结合使用有助于保持充满活力、年轻的外观,但它们不应取代健康的生活方式或皮肤护理方案。不能。
由于健康和自然美容趋势日益流行,人们对天然和有机成分製成的美容补充剂越来越感兴趣。作为改善外观的一种方式,对美容补充剂的需求不断增加。此外,消费者越来越意识到内在美和外在吸引力之间的关联。美容补充剂被视为改善整体健康和解决特定美学问题(例如皮肤老化、脱髮和指甲健康)的一种方式。因此,这些要素正在推动市场成长。
美容补充剂可能很昂贵。对于使用优质成分或宣传为奢侈品的产品尤其如此。此外,市场潜力可能会受到消费者价格敏感度的限制,特别是在价格敏感的领域,一些美容产品可能会产生副作用或引起某些人的过敏反应,但也有一些事情是你可以做的。这可能导致客户不满意、产品召回以及品牌声誉受损,进而导致市场规模萎缩。
在美容补充剂领域,成分科学正在不断进步。结果是产生了新的、强大的化合物,包括胶原胜肽、抗氧化剂、维生素和矿物质,每一种都被认为可以增强特定的美容元素。此外,美容补充剂的流行很大程度上受到名人和社交媒体影响者的广告和促销的影响。他们的追随者透过他们的建议和意见了解补充剂并对其产生兴趣。因此,这些方面正在推动市场成长。
儘管美容补充剂製造商做出了承诺,但许多产品的有效性和安全性不一定得到严格的科学研究的支持。由于缺乏令人信服的证据,消费者的反对和市场扩张可能会受到阻碍。此外,美容补充剂经常会遇到法律衝突,因为各国的标准和法律各不相同。这可能会给製造商带来标籤、合规性和关于其产品优点的真实说明方面的挑战。
美容补充剂市场受到 COVID-19 爆发的负面影响。封锁、经济状况不稳定和供应链中断减少了消费者支出,并优先放弃美容补充剂等奢侈品。此外,社交隔离政策和社交参与的减少降低了美容产品的受欢迎程度,而生产和交付问题也降低了产品的可得性并增加了成本。此外,疫情期间,消费者的关注点和支出也从美容补充品转向健康和免疫力。因此,这些要素阻碍了市场的成长。
锭剂部分预计占据最大份额,因为它是以固态锭剂或片剂形式提供的口服美容补充剂。这些锭剂中含有的维生素、矿物质、抗氧化剂和其他化合物通常可以使头髮、皮肤和指甲变得更强壮。此外,由于实用且易于食用,因此优选。因此,这个市场是更大的美容和健康领域的关键参与者,因为它为消费者提供有用的选择,透过营养补充食品来支持他们的皮肤护理和美容目标。
预计护髮领域在预测期内的年复合成长率最高。这些营养补充食品有多种形式,如胶囊、软糖和粉末,含有维生素、矿物质、胺基酸和植物萃取物的组合,具有改善头髮健康、强度和生长的功能。此外,当你想解决掉髮、头髮稀疏、暗沉等问题时,它也常被用作护髮的辅助。因此,与美容和健康行业的整体趋势类似,该细分市场也迎合了那些寻求全面解决方案以实现闪亮和充满活力的头髮的人。
由于美国美容补充剂市场的稳定成长,北美在预测期内占据了最大的市场占有率,许多老牌和新兴製造商在口服美容品类别中实现了产品线的多样化。此外,整体健康和保健趋势的日益普及、女性劳动力参与率的上升、更多女性希望优雅地变老、数位行销、产品个性化、多样化的产品型态、广泛的品牌推广等都是预计推动市场发展的一些关键要素。在该国的成长。
由于中东和非洲人口的健康模式持续变化,预计该地区的年复合成长率将在预测期内最高。此外,该地区的居民可以轻鬆获得用餐和健康相关资讯。这款美容补充剂解决了女性主要的健康问题,包括肤色。此外,个人健康意识的提高推动了该地区消费者对美容补充剂的需求,预计将支持中东和非洲的市场扩张。
According to Stratistics MRC, the Global Beauty Supplements Market is accounted for $2.9 billion in 2023 and is expected to reach $4.6 billion by 2030 growing at a CAGR of 6.6% during the forecast period. Beauty supplements are dietary supplements created to improve and support multiple aspects of beauty, such as healthy skin, hair development, and strong nails. Usually, they include a blend of vitamins, minerals, antioxidants, and other healthy elements. These supplements work to improve overall attractiveness and well-being from the inside out by giving the body critical nutrients that may be missing from one's usual diet. Beauty supplements are thought to work in conjunction with conventional exterior beauty procedures and help people keep a vibrant, youthful appearance, but they are not a replacement for a healthy lifestyle and skincare regimen.
An increased interest in beauty supplements made from natural and organic sources is a result of the rising popularity of wellness and natural beauty trends. There is an increase in demand for beauty supplements as a way to improve physical appearance. Moreover, consumers are becoming more aware of the connection between inner beauty and exterior attractiveness. Beauty supplements are viewed as a way to improve general health and address particular aesthetic issues, including skin aging, hair loss, and nail health. Therefore, these factors help in propelling the market growth.
Beauty supplements can be pricey; particularly those made with premium components or promoted as high-end goods. Furthermore, the market's potential may be constrained by consumer price sensitivity, particularly in price-conscious sectors, some beauty products may have negative side effects or trigger allergic responses in some people. Hence, this may result in dissatisfied clients, product recalls, and brand reputation damage which initially hampers the size of the market.
The development of ingredient science has advanced in the field of beauty supplements. As a result, new and potent compounds, including collagen peptides, antioxidants, vitamins, and minerals, have been created, each of which is thought to enhance a certain component of beauty. Moreover, the popularity of beauty supplements is significantly influenced by the advertisements and promotions made by celebrities and social media influencers. Their followers are made aware of them and become interested in them through their recommendations and opinions. Thus, these aspects drive the growth of the market.
Despite what makers of beauty supplements promise, many products' efficacy and safety aren't always well supported by accurate scientific studies. Consumer disapproval and market expansion may be hampered by a lack of evidence that is convincing. Furthermore, with differing standards and laws in every nation, beauty supplements frequently fall into legal contradiction. Thus, manufacturers may have difficulties in terms of labeling, compliance, and making truthful statements regarding the advantages of the product.
The market for beauty supplements was negatively impacted by the COVID-19 outbreak. Lockdowns, unstable economic conditions, and interrupted supply chains caused consumer spending to decline, and the priority was to move away from luxuries like beauty supplements. Additionally, the popularity of beauty goods declined as a result of social isolation policies and a decline in social engagement, problems with production and delivery also reduced the availability of products and increased their cost. Furthermore, during the pandemic, consumers' attention and spending switched from beauty supplements to health and immunity. Thus, these factors hinder market growth.
The tablets segment is estimated to hold the largest share, as they are oral beauty supplements come in the form of solid pills or tablets. The vitamins, minerals, antioxidants, and other compounds found in these pills frequently work to support stronger hair, skin, and nails. Moreover, they are well-liked since they are practical and simple to consume. Therefore, this market is a major participant in the larger beauty and wellness sector because it gives consumers a useful option to support their skincare and beauty goals with nutritional supplements.
The hair care segment is anticipated to have highest CAGR during the forecast period. These dietary supplements often come in a variety of shapes, including capsules, gummies, or powders, and include a combination of vitamins, minerals, amino acids, and botanical extracts that work to improve the health, strength, and development of hair. Additionally, these solutions are frequently used by customers as a supplemental strategy to their hair care regimen when they are looking to address concerns like hair loss, thinning, or dullness. Therefore, in keeping with the general trends in the beauty and wellness industries, the segment offers to people looking for all-inclusive solutions to attain lustrous and vibrant hair.
North America commanded the largest market share during the extrapolated period owing to the numerous established and emerging manufacturers diversifying their product lines within the ingestible beauty category, by which the market for beauty supplements in the United States has been growing steadily. Furthermore, , the growing popularity of the holistic health and wellness trend, rising female workforce participation, a rise in the number of women who want to age gracefully, digital marketing, product personalization, a variety of product form factors, and extensive branding are some of the key factors anticipated to propel the country's market growth.
Middle East & Africa is expected to witness highest CAGR over the projection period, owing to the ongoing change in health patterns among the residents of this region. Additionally, residents of this area have easier access to dietary and health-related information. The primary wellness concerns of women are addressed by this beauty supplement, which includes skin tone. Furthermore, consumer demand for beauty supplements in the region is being driven by rising health consciousness among the individuals, which is anticipated to support market expansion in the Middle East & Africa.
Some of the key players in the Beauty Supplements Market include: Amway, Asahi Group Holdings, Ltd., Bayer AG, Blackmores, Everest NeoCell LLC., Herbalife International of America Inc., HUM Nutrition Inc., Meiji Holdings Co., Ltd., Murad Europe Ltd., Pfizer Inc., Pharmavite LLC, Reserveage Nutrition, Suntory Holdings Limited, The Boots Company PLC and Vitabiotics Ltd.
In October 2023, HUM Nutrition launched its newest supplement, Best of Berberine, packed with 1200mg of pure Berberine. The 30-day supply of HUM's newest verified clean, vegan, and made with a clinically tested dose of berberine supplement offers a helpful boost for those interested in managing weight and healthy glucose levels.
In February 2023, ForGround by Bayer announced the addition of three new companies - Great Plains Ag, Sound Agriculture and EarthOptics - to its growing network of resources and expertise to help farmers be successful in adopting and implementing regenerative agriculture practices.
In September 2022, Bayer announced a groundbreaking regenerative farming collaboration with Perdue AgriBusiness aimed at large-scale carbon emission reductions and creating a model for a more sustainable food value chain spanning across Perdue's entire grain network.
In January 2021, HUM Nutrition, the leader in the beauty vitamin and supplement category, launched its latest revolutionary product CALM SWEET CALM ™, a vegan gummy formulated with Ashwagandha root and L-theanine to reduce and control symptoms of stress.