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虚拟实境 (VR)马达模拟器市场预测至 2030 年:按类型、应用、最终用户和地区分類的全球分析Virtual Reality Motorcycle Simulator Market Forecasts to 2030 - Global Analysis By Type, Application, End User and By Geography |
根据 Stratistics MRC 的数据,虚拟实境 (VR)马达模拟器的全球市场在预测期内将以 25% 的复合年增长率成长。
虚拟实境(VR)马达模拟器是一种先进的技术系统,旨在在虚拟环境中重现骑乘摩托车的体验。它结合了虚拟实境、运动模拟和专用软体的元素,创造出身临其境、逼真的骑乘体验。 VR马达模拟器的目的是为训练、技能发展和娱乐目的提供安全可控的环境。除了娱乐之外,VR马达模拟器还用于培训和教育目的。
对身临其境型体验的需求不断增长
VR马达模拟器提供在虚拟环境中驾驶真实马达的独特刺激体验,满足新颖、沉浸式娱乐的需求。该模拟器不仅具有娱乐应用程序,还具有培训、教育和体验式行销的应用程式。它是一种高度通用的解决方案,可用于摩托车安全培训、摩托车技能发展、促销活动等,在各个行业和领域具有广泛的吸引力。随着VR技术的不断发展和变得更加容易获得,VR马达模拟器的市场预计将进一步扩大。
初始投资高
设定 VR马达模拟器需要花费大量成本来购买VR头戴装置、运动追踪感测器和模拟软体等专用硬体。内容製作和系统整合也需要花钱。如此高的初始投资可能会阻止潜在买家,特别是中小企业和娱乐设施投资VR马达模拟器,并限制市场成长。
产品开发与创新
VR 技术的不断进步将带来更身临其境、更真实的模拟器体验。製造商可以引入新功能,例如可自订的马达、赛道和环境,以及多人游戏模式和互动式游戏元素。此外,内容创作还有创新的空间,例如开发新的虚拟景观、挑战和场景,以维持使用者的参与和娱乐性。透过投资产品开发和创新,公司可以使其产品脱颖而出,赢得新客户,并在动态 VR马达模拟器市场中保持竞争力。
安全和法律问题
长时间使用 VR 系统可能会导致不适和晕动病等不良健康影响,引发对使用者安全的担忧。使用 VR马达模拟器时可能发生的事故和伤害也需要承担法律责任。如果未能充分解决这些安全和法律问题,可能会导致负面宣传、监管审查、潜在诉讼、製造商和营运商声誉受损,并可能损害消费者对市场的信心。
COVID-19 的影响
COVID-19 的爆发对虚拟实境 (VR)马达模拟器市场既有正面的影响,也有负面的影响。一方面,随着户外活动的限制增加了虚拟体验的采用,以及人们在家中寻求身临其境型娱乐选择,对包括马达模拟器在内的 VR 娱乐解决方案的需求不断增加。另一方面,供应链中断、生产延误和经济不确定性正在阻碍市场成长。此外,娱乐设施的关闭和消费者支出的减少正在影响公共场所 VR马达模拟器的销售和安装。
预计全运动模拟器细分市场在预测期内将是最大的
全运动模拟器部分估计占据最大份额。全运动模拟器将VR技术与运动模拟结合,为使用者提供高度沉浸式的体验。这些模拟器透过整合可响应使用者动作和虚拟环境而倾斜、摇摆和振动的运动平台,重现骑摩托车的物理感觉。此外,全运动模拟器增加了真实感,为用户提供了更具吸引力和惊险的体验。
预计汽车业在预测期内的复合年增长率最高。
预计汽车产业在预测期内将出现良好的成长。汽车产业正致力于利用 VR 技术来加强两轮车领域的产品开发、测试和行销。摩托车製造商使用 VR 摩托车模拟器来设计新摩托车模型并製作原型,模拟真实驾驶条件进行性能测试,并收集虚拟焦点小组的回馈。此外,VR马达模拟器也用于在贸易展览和经销商进行身临其境型产品展示,让潜在客户在虚拟环境中体验不同的马达型号和功能。
由于可支配收入的增加、都市化的提高以及对身临其境型娱乐体验的兴趣日益浓厚,亚太地区在预测期内占据了最大的市场占有率。中国、日本、韩国和印度等国家是该地区的主要市场,拥有大量摩托车爱好者以及蓬勃发展的游戏和娱乐产业。此外,VR技术的进步和娱乐设施的扩展也促进了市场的成长。
预计北美在预测期内将实现盈利成长。强大的骑车文化以及成熟的游戏和娱乐产业也推动了对身临其境型体验的需求。此外,领先的 VR 技术开发商和娱乐公司的存在将加强创新和产品供应。随着消费者寻求新颖的娱乐选择,VR马达模拟器在北美各地的游乐场、主题乐园和娱乐场所越来越受欢迎。
According to Stratistics MRC, the Global Virtual Reality (VR) Motorcycle Simulator Market is growing at a CAGR of 25% during the forecast period. A Virtual Reality (VR) Motorcycle Simulator is an advanced technology system that aims to replicate the experience of riding a motorcycle in a virtual environment. It combines elements of virtual reality, motion simulation, and specialized software to create an immersive and realistic riding experience. The goal of VR motorcycle simulators is to provide a safe and controlled environment for training, skill development, and entertainment purposes. In addition to entertainment, VR motorcycle simulators are used for training and education purposes.
Rising demand for Immersive Experiences
VR motorcycle simulators offer a unique and exhilarating experience that allows users to feel as though they are actually riding a motorcycle in a virtual environment, satisfying the demand for novel and immersive entertainment. Beyond entertainment, these simulators have applications in training, education, and experiential marketing. They can be used for motorcycle safety training, motorcycle skills development, and promotional events, offering a versatile solution with broad appeal across different industries and sectors. As VR technology continues to evolve and become more accessible, the market for VR motorcycle simulators is expected to expand further.
High initial investment
Setting up a VR motorcycle simulator entails significant costs for purchasing specialised hardware, such as VR headsets, motion tracking sensors, and simulation software. Also, there are expenses associated with content creation and system integration. This high initial investment may deter potential buyers, particularly smaller businesses or entertainment venues, from investing in VR motorcycle simulators, limiting market growth.
Product development and innovation
Continuous advancements in VR technology allow for the creation of more immersive and realistic simulator experiences. Manufacturers can introduce new features such as customisable motorcycles, tracks, and environments, along with multiplayer modes and interactive gameplay elements. Additionally, there is scope for innovation in content creation, including the development of new virtual landscapes, challenges, and scenarios to keep users engaged and entertained. By investing in product development and innovation, companies can differentiate their offerings, attract new customers, and stay competitive in the dynamic VR motorcycle simulator market.
Safety and legal concerns
Prolonged use of VR systems can lead to discomfort, motion sickness, and other adverse health effects, raising concerns about user safety. Also, there are legal liabilities associated with accidents or injuries that may occur while using VR motorcycle simulators. Failure to address these safety and legal concerns adequately can result in negative publicity, regulatory scrutiny, and potential lawsuits, damaging the reputation of manufacturers and operators and undermining consumer confidence in the market.
Covid-19 Impact
The COVID-19 pandemic has both positively and negatively impacted the virtual reality (VR) motorcycle simulator market. On one hand, the increased adoption of virtual experiences due to restrictions on outdoor activities has boosted demand for VR entertainment solutions, including motorcycle simulators, as people seek immersive entertainment options at home. On the other hand, supply chain disruptions, production delays, and economic uncertainties have hindered market growth. Additionally, the closure of entertainment venues and reduced consumer spending has affected sales and installations of VR motorcycle simulators in public spaces.
The full motion simulator segment is expected to be the largest during the forecast period
The full motion simulator segment is estimated to hold the largest share. The Full Motion Simulator offers users a highly immersive experience by combining VR technology with motion simulation. These simulators replicate the physical sensations of riding a motorcycle by integrating motion platforms that tilt, sway, and vibrate in response to the user's actions and the virtual environment. Furthermore, full-motion simulators enhance realism, providing users with a more engaging and thrilling experience.
The automotive industry segment is expected to have the highest CAGR during the forecast period
The automotive industry segment is anticipated to have lucrative growth during the forecast period. The automotive industry focuses on utilising VR technology to enhance product development, testing, and marketing within the motorcycle sector. Motorcycle manufacturers use VR motorcycle simulators to design and prototype new motorcycle models, simulate real-world riding conditions for performance testing, and gather feedback from virtual focus groups. Additionally, VR motorcycle simulators are used for immersive product demonstrations at trade shows and dealerships, allowing potential customers to experience different motorcycle models and features in a virtual environment.
Asia Pacific commanded the largest market share during the extrapolated period owing to rising disposable incomes, increasing urbanization, and a growing interest in immersive entertainment experiences. Countries like China, Japan, South Korea, and India are key markets within the region, with a large base of motorcycle enthusiasts and a thriving gaming and entertainment industry. Additionally, advancements in VR technology and the expansion of entertainment venues further contribute to market growth.
North America is expected to witness profitable growth over the projection period. A strong culture of motorcycle enthusiasts, coupled with a mature gaming and entertainment industry, drives demand for immersive experiences. Also, the presence of leading VR technology developers and entertainment companies enhances innovation and product offerings. As consumers seek novel entertainment options, VR motorcycle simulators find increasing popularity in arcades, theme parks, and entertainment venues across North America.
Key players in the market
Some of the key players in the Virtual Reality (VR) Motorcycle Simulator Market include VirTra, Inc., Cyberith GmbH, KTM AG, Yamaha Motor Co., Ltd., BMW Motorrad, Ducati Motor Holding S.p.A., Honda Motor Co., Ltd., Polaris Inc., Triumph Motorcycles Ltd., Kawasaki Heavy Industries, Ltd., Suzuki Motor Corporation, Piaggio Group, Zero Motorcycles, Inc., VRX Simulators and Motion Simulation Ltd.
In September 2023, Yamaha Motor Co., Ltd. announced that an agreement was reached to have Chongqing Jianshe Mechanical and Electric Co., Ltd., a current partner of the Company's motorcycle manufacturing joint venture in China, Zhuzhou Jianshe Yamaha Motor Co., Ltd, transfer ZJYM's equity interest to ZHEJIANG CFMOTO POWER CO., LTD. This joint venture is premised on the acquisition of the clearances, permits, etc., required by competition laws and other laws and regulations.
In July 2023, BMW Motorrad has introduced MetaRide, a digital brand space where motorcycle enthusiasts can immerse themselves in a virtual reality experience. With MetaRide, users can ride and explore the new BMW CE 02, an electric vehicle designed for urban environments, in the form of avatars.