市场调查报告书
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2030 年牛肉干市场预测:按类型、包装、应用和地区分類的全球分析Beef Jerky Market Forecasts to 2030 - Global Analysis By Type (Original Flavored, Spicy, Peppered, Barbecue and Other Types), Packaging (Single Serve Packs, Resealable Packaging and Bulk Packs), Application and By Geography |
根据 Stratistics MRC 的数据,全球牛肉干市场在预测期内将以 8.7% 的复合年增长率成长。
牛肉干是一种流行的咸味小吃,最初是一种保存肉类的方法。通常由瘦牛肉製成,将肉切成薄片并用香辛料、盐(有时还砂糖)的美味混合物腌製。然后慢慢干燥以除去水分,形成耐储存、富含蛋白质的零食。脱水过程不仅增加了肉的保质期,而且使风味浓缩,赋予牛肉干独特的口感和嚼劲。这种随身携带的零食已成为户外爱好者、健身爱好者和寻求富含蛋白质的随身携带食品的人们的最爱。
根据美国人口普查和 NHCS 的数据,超过 1.6 亿人(约占美国总人口的 50%)经常食用牛肉干和肉类零食。
创新和风味多样性
创新和风味多样性是消费者兴趣和需求的关键驱动力。该市场上的公司不断推出新颖的製造技术、包装创新和独特的风味特征,以吸引和留住客户。对新的、令人兴奋的产品的不断追求使市场保持活力并吸引不同的消费者偏好。引入创新配料、调味料混合物和烹饪方法可改善整体消费者体验,培养忠诚度并推动市场成长。
健康问题
牛肉干的健康问题主要与其高钠含量有关,如果过量食用,可能会导致高血压和心血管问题。此外,在某些肉干产品中用作防腐剂的硝酸盐和亚硝酸盐在大量食用时可能与某些癌症有关。此外,製作牛肉干的加工方法可能会产生潜在有害的化合物,例如杂环胺(HCA)和多环芳烃(PAH),这些都是已知的致癌性。
优质化和工艺
牛肉干市场的优质化是指消费者寻求更高品质和更精緻的选择的趋势,并且通常愿意为优质的口味、原料和工艺支付溢价。这为品牌提供了手工产品的机会,重点是手工製作的食谱、优质的肉块和独特的风味。透过迎合重视真实性和美食体验的挑剔消费者,品牌可以在拥挤的市场中脱颖而出,并获得更高的净利率。工匠牛肉干也满足了对天然、最低限度加工的零嘴零食不断增长的需求,并可以吸引寻求富含零嘴零食的传统零嘴零食替代品的注重健康的消费者。
原物料价格波动
牛肉等原料价格波动对牛肉干市场构成重大威胁。牛肉是肉干生产的主要原料,其价格的快速上涨直接影响生产成本。这可能会导致零售价格上涨并疏远对价格敏感的消费者。此外,价格波动可能会扰乱供应链和生产计划,从而造成市场不稳定。为了减轻这种威胁,公司可能需要多样化筹资策略,投资替代蛋白质来源,并调整其定价策略,以在原材料成本变化时保持盈利。
最初,由于消费者囤积了牛肉干等新鲜农产品,因此恐慌性抢购导致销售量激增。然而,供应链中断,包括肉类加工厂关闭和运输问题,导致暂时短缺和价格上涨。此外,消费行为的变化,例如由于人们留在家中而导致吃零食的机会减少以及经济不确定性,导致需求下降。儘管面临这些挑战,市场已经做出了调整,重点关注线上销售管道,并推出新口味和包装尺寸,以满足不断变化的消费者偏好。
预计原味细分市场在预测期内将是最大的
在永恆的吸引力和消费者对经典口味的偏好的推动下,原味类别正在经历强劲增长。该细分市场的稳定扩张是由于其能够满足广泛的人群需求,包括具有传统饮食习惯的人群和寻求高蛋白零食的注重健康的人群。凭藉良好的声誉和稳定的品质,原味肉干在零售和线上通路中拥有强大的影响力,以吸引和留住客户。
线上零售商领域预计在预测期内复合年增长率最高。
由于多种因素,线上零售商正在经历显着成长。首先,网路购物的便利性和可近性使消费者更容易在家中舒适地购买牛肉干。此外,电子商务平台的兴起和线上市场的普及为消费者在牛肉干方面提供了广泛的选择。线上零售商通常提供各种口味、品牌和包装尺寸。此外,轻鬆比较价格和线上阅读评论的能力也有助于消费者做出更明智的购买决定,从而促进该细分市场的成长。
由于多种因素,北美牛肉干市场正在显着成长。消费者对方便、富含蛋白质的零食的需求不断增长,这是牛肉干背后的推动力,因为它提供了一种便携且耐储存的选择。越来越注重健康的消费者比传统选择更青睐更健康的零食。牛肉干因其多功能性而变得更加受欢迎,使其成为户外活动、公路旅行和去健身房的多功能零食。此外,风味和有机品种等创新产品也吸引了广泛的消费者。此外,有效的营销策略和北美零售通路的广泛分销也推动了市场的成长。
由于多种因素,亚太地区牛肉干市场正在显着成长。可支配收入的增加、生活方式的改变以及对方便、富含蛋白质的零食的需求增加正在推动这一增长。此外,西式零食在中国、日本和澳洲等国家越来越受欢迎,消费者对牛肉干健康益处的认识也不断增强,也推动了市场的扩张。此外,主要企业扩大在产品系列和分销网络的存在进一步加速了市场的成长轨迹。
According to Stratistics MRC, the Global Beef Jerky Market is growing at a CAGR of 8.7% during the forecast period. Beef jerky is a popular and savory snack that originated as a method of preserving meat. Typically made from lean cuts of beef, the meat is sliced into thin strips and marinated in a flavorful blend of spices, salt, and sometimes sugar. The marinated strips are then slowly dried to remove moisture, resulting in a shelf-stable and protein-packed snack. The dehydration process not only enhances the meat's shelf life but also concentrates its flavors, giving beef jerky its distinctive taste and chewy texture. This convenient and portable snack has become a favorite among outdoor enthusiasts, fitness enthusiasts, and those seeking a protein-rich on-the-go option.
According to the US Census and NHCS, around 50% or over 160 million people of the total United States population eat beef jerky and meat snacks frequently.
Innovation and flavor varieties
Innovation and flavor varieties are key drivers, fueling consumer interest and demand. Companies in this market continuously introduce novel production techniques, packaging innovations, and unique flavor profiles to attract and retain customers. The constant pursuit of new and exciting offerings keeps the market dynamic and appeals to diverse consumer preferences. The introduction of innovative ingredients, seasoning blends, and cooking methods enhances the overall consumer experience, fostering loyalty and driving market growth.
Health concerns
Health concerns surrounding beef jerky primarily revolve around its high sodium content, which can contribute to hypertension and cardiovascular issues when consumed excessively. The presence of nitrates and nitrites, used as preservatives in some jerky products, has been linked to certain cancers when consumed in large amounts. Furthermore, the processing methods involved in making beef jerky can result in the formation of potentially harmful compounds such as heterocyclic amines (HCAs) and polycyclic aromatic hydrocarbons (PAHs), which are known carcinogens.
Premiumization and artisanal offerings
Premiumization in the beef jerky market refers to the trend of consumers seeking higher-quality, more sophisticated options, often willing to pay a premium for superior taste, ingredients, and craftsmanship. This presents an opportunity for brands to offer artisanal offerings, focusing on handcrafted recipes, premium cuts of meat, and unique flavor profiles. By catering to discerning consumers who value authenticity and gourmet experiences, brands can differentiate themselves in a crowded market and capture higher margins. Artisanal beef jerky also taps into the growing demand for natural, minimally processed snacks, appealing to health-conscious consumers looking for protein-rich alternatives to traditional snacks.
Price fluctuations in raw materials
Price fluctuations in raw materials, such as beef, pose a significant threat to the beef jerky market. Beef is the primary ingredient in jerky production, and any sudden increase in its price can directly impact production costs. This can lead to higher retail prices, potentially driving away price-sensitive consumers. Moreover, fluctuating prices can disrupt supply chains and production schedules, causing instability in the market. To mitigate this threat, companies may need to diversify their sourcing strategies, invest in alternative protein sources, or adjust pricing strategies to maintain profitability amidst changing raw material costs.
Initially, panic-buying led to a surge in sales as consumers stocked up on non-perishable items, including beef jerky. However, disruptions in the supply chain, including meat processing plant closures and transportation challenges, caused temporary shortages and increased prices. Additionally, changes in consumer behavior, such as reduced snacking occasions due to stay-at-home orders and economic uncertainty, led to a decline in demand. Despite these challenges, the market adapted by emphasizing online sales channels and introduced new flavors and packaging sizes to cater to evolving consumer preferences.
The original flavoured segment is expected to be the largest during the forecast period
The Original Flavored segment has seen robust growth driven by its timeless appeal and consumer preference for classic flavors. This segment's steady expansion can be attributed to its ability to cater to a wide demographic, including traditionalists and health-conscious individuals seeking high-protein snacks. The Original Flavored Jerky maintains a strong presence in both retail and online channels, leveraging its established reputation and consistent quality to attract and retain customers.
The online retailers segment is expected to have the highest CAGR during the forecast period
The online retailer segment has experienced significant growth due to several factors. Firstly, the convenience and accessibility of online shopping have made it easier for consumers to purchase beef jerky from the comfort of their homes. Additionally, the rise in e-commerce platforms and the proliferation of online marketplaces have provided a vast array of options for consumers to choose from. Online retailers often offer a wider variety of flavors, brands, and packaging sizes. Furthermore, the ability to compare prices and read reviews easily online also contributes to the segment's growth, as consumers can make more informed purchasing decisions.
North America has witnessed significant growth in the beef jerky market due to several factors. Increasing consumer demand for convenient, protein-rich snacks has been a driving force, as beef jerky offers a portable and shelf-stable option. Rising health consciousness among consumers has led to a preference for snacks perceived as healthier alternatives to traditional options. The versatility of beef jerky as a snack for various occasions, such as outdoor activities, road trips, and gym sessions, has further fueled its popularity. Moreover, innovative product offerings, including flavored and organic varieties, have attracted a broader consumer base. Additionally, the market's growth has also been supported by effective marketing strategies and widespread availability in retail channels across North America.
The Asia-Pacific region has witnessed significant growth in the beef jerky market due to several factors. Rising disposable incomes, changing lifestyles, and increasing demand for convenient and protein-rich snacks are driving this growth. Moreover, the growing popularity of Western-style snacks and increasing awareness about the health benefits of beef jerky among consumers in countries like China, Japan, and Australia have fueled market expansion. Additionally, the presence of key players expanding their product portfolios and distribution networks in the region has further accelerated the market's growth trajectory.
Key players in the market
Some of the key players in Beef Jerky market include Bai Cao Wei, Country Archer Jerky Co., Dollar General, Jack Link's Beef Jerky, JerkyXP, Jurassic Jerky, Liang Pin Pu Zi, Marks & Spencer, Old Trapper , Three Squirrels and Wild Bill's Food.
In January 2024, Country Archer, a manufacturer of meat snacks, is launching a line of high-protein meat sticks. The product is designed as an on-the-go source of protein that combines nutrients from grass-fed beef and organ meats, such as liver and heart, to deliver a variety of functional benefits. Country Archer developed the formulation in response to rising interest in the nutrition and sustainability benefits of organ meats, with offal being named one of 2024's key ingredient trends by Tastewise.
In January 2024, Dollar General has taken important step toward becoming a major player in the produce department. The discount grocer is partnering with AI technology provider Shelf Engine as the two roll out automated AI ordering technology for produce. By the end of fiscal year 2023, the AI technology will be in about 3,000 Dollar General stores.