市场调查报告书
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1453955
到 2030 年互动式电视墙市场预测:按类型、显示单元、技术、应用、最终用户和地区进行的全球分析Interactive Video Wall Market Forecasts to 2030 - Global Analysis By Type, Display Unit (Laser Phosphor Display, Light-emitting Diode, Liquid-crystal Display and Other Display Units), Technology, Application, End User and By Geography |
根据Stratistics MRC预测,2023年全球互动式电视墙市场规模将达193亿美元,预计2030年将达到398亿美元,预测期内复合年增长率为10.9%。
互动式电视墙是强大的显示选项,可以使资讯和讯息看起来比生活更宏大。以人们不习惯且令人惊讶的水平呈现内容的有效方法是结合了许多显示器的互动式电视墙。教育机构在动态学习环境中使用互动式电视墙来实现互动式课程和视觉化,从而吸引学生并提高理解。
根据国际民航组织统计,2022年1月至4月航空旅客数量较去年同期增加65%,飞机起降架次增加30%。
数位指示牌的需求不断增长
在互动式电视墙的推动下,数数位电子看板提供了一个多功能平台,以视觉上有吸引力的方式传递有针对性的讯息、促销和品牌体验。凭藉触控萤幕、手势姿态辨识和扩增实境等互动功能,这些电视墙增强了用户体验并鼓励积极参与和互动。此外,数位电子看板的弹性允许即时更新和定制,使您能够快速响应不断变化的市场趋势和消费者偏好。
初始投资高
与安装互动式电视墙系统相关的初始成本可能很高,包括显示面板、硬体组件、软体许可证、安装和整合成本。对于预算有限的中小型企业来说,此类费用可能令人望而却步,并且会延迟实施或完全阻止实施。此外,互动式电视墙实施起来很复杂,通常需要专门的知识和资源,进一步增加了整体投资成本。因此,这些因素阻碍了市场的成长。
技术进步
显示技术不断创新,解析度、亮度、对比、色彩准确度显着提升,增强了拼接电视墙的视觉体验。具有更薄边框的显示面板的进步可实现无缝多萤幕配置,从而实现无缝、身临其境的影像。此外,软体解决方案的进步使内容管理、即时资料整合、互动性等变得更加顺畅,从而将互动式电视墙的功能扩展到显示系统之外。
内容创作能力有限
专门专用电视墙开发引人入胜的互动式内容需要专门的技能和资源,包括图形设计、动画、程式设计和使用者体验专业知识。许多公司最终都会得到通用或较差的内容,无法有效地吸引受众,这要么是因为他们没有必要的内部能力,要么是因为外包内容製作的成本过高。但是,如果没有引人入胜的互动式内容,互动式电视墙的价值提案就会减弱,其吸引客户、传达讯息和推动期望结果的有效性也会受到限制。
对聚会和活动的限制大大减少了对互动式电视墙,互动式视讯墙通常用于公共场所、展览和会议。供应链中断和製造延误阻碍了互动式电视墙组件的生产和分销,导致延误和成本增加。然而,在这场危机期间,对虚拟通讯和协作工具的需求激增,部分市场开始转向为零售和医疗保健环境中的远距会议和虚拟活动提供互动式电视墙解决方案。
雷射磷光体显示(LPD)产业预计在预测期内规模最大
与 Masu 等传统显示技术相比,雷射磷光体显示 (LPD) 领域由于其亮度高、能源效率高且使用寿命长,预计将在预测期内占据最大份额。这使得 LPD 显示器特别适合大型电视墙安装,提供清晰的影像,同时降低功耗和维护成本。此外,LPD 显示器还提供无缝的扩充性,使您能够创建具有最小边框的宽广电视墙,从而获得更身临其境的观看体验。
预计触摸细分市场在预测期内复合年增长率最高。
基于触控的细分市场预计将在预测期内实现盈利成长,因为它可以提高用户参与度和互动性。基于触控的互动式电视墙为用户提供了与内容的触觉和直观互动,从而在各种环境(包括娱乐和企业环境)中实现更身临其境的体验。此外,触控技术的进步促进了响应灵敏且耐用的触控萤幕的发展,可以支援多个用户同时输入,进一步扩展了触控式互动式电视墙的潜在应用。
在整个预测期内,亚太地区占据最大的市场占有率。该地区的医生正在认识到互动式电视墙在医学教育、培训和病人参与的好处。互动式电视墙有助于复杂的医疗概念、手术和程序的可视化,从而使医疗保健专业人员之间能够进行更有效的沟通和知识普及。随着医生寻求创新工具来加强临床实践和改善患者治疗效果,亚太地区对互动式电视墙的需求正在迅速增长。
随着旅客对基本数位内容和资讯的需求不断增长,互动式电视墙广告比传统广告方法资讯更丰富、更省时。此外,这些互动式显示器可以实现动态内容传送、互动式产品展示和引人入胜的故事讲述,以吸引消费者的注意力和兴趣。此外,在全通路零售和体验式行销时代,互动式电视墙是拉近线上线下差距、带动店铺客流量、提高转换率的有力工具。
According to Stratistics MRC, the Global Interactive Video Wall Market is accounted for $19.3 billion in 2023 and is expected to reach $39.8 billion by 2030 growing at a CAGR of 10.9% during the forecast period. An interactive video wall is a powerful display option that gives the impression that your information or message is larger than life. An effective way to present your content with a big wow factor at a level that people are not used to viewing is with an interactive video wall, which combines many monitors. Education institutions utilize interactive video walls for dynamic learning environments, enabling interactive lessons and visualizations that captivate students' attention and improve comprehension.
According to ICAO, the number of air passengers carried from January to April 2022 grew by 65% compared to the same period in the previous year, while aircraft flight departures increased by 30%.
Increasing demand for digital signage
Digital signage, facilitated by interactive video walls, offers a versatile platform for delivering targeted messages, promotions, and brand experiences in a visually appealing manner. With interactive features such as touchscreens, gesture recognition, and augmented reality, these video walls elevate the user experience, encouraging active engagement and interaction. Furthermore, the flexibility of digital signage allows for real-time updates and customization, enabling businesses to adapt quickly to changing market trends and consumer preferences.
High initial investment
The upfront costs associated with implementing interactive video wall systems can be substantial, encompassing expenses for display panels, hardware components, software licenses, installation, and integration. For small and medium-sized enterprises with limited budgets, these expenses may be prohibitive, delaying or deterring adoption altogether. The complexity of interactive video wall deployments often requires specialized expertise and resources, further contributing to the overall investment. As a result, these elements are hampering the market growth.
Technological advancements
Continuous innovations in display technologies have led to significant improvements in resolution, brightness, contrast, and color accuracy, enhancing the visual experience delivered by video walls. The evolution of display panels with thinner bezels enables seamless multi-screen configurations, creating immersive and seamless visuals. Furthermore, advancements in software solutions enable smoother content management, real-time data integration, and interactive functionalities, expanding the capabilities of interactive video walls beyond mere display systems.
Limited content creation capabilities
Developing engaging and interactive content tailored specifically for video walls requires specialized skills and resources, including graphic design, animation, programming, and user experience expertise. Many businesses may lack the necessary in-house capabilities or find outsourcing content creation cost-prohibitive, resulting in generic or subpar content that fails to captivate audiences effectively. However, without compelling and interactive content, the value proposition of interactive video walls diminishes, limiting their effectiveness in engaging customers, conveying messages, and driving desired outcomes.
With restrictions on gatherings and events, demand for interactive video walls, commonly used in public spaces, exhibitions, and conferences, plummeted. Supply chain disruptions and manufacturing slowdowns hindered the production and distribution of interactive video wall components, causing delays and increased costs. However, amidst the crisis, there emerged a surge in demand for virtual communication and collaboration tools, leading some segments of the market to pivot towards providing interactive video wall solutions for remote meetings and virtual events in retail and healthcare settings.
The Laser Phosphor Display (LPD) segment is expected to be the largest during the forecast period
Laser Phosphor Display (LPD) segment is expected to hold the largest share during the forecast period as it offers high brightness, energy efficiency, and long lifespan compared to traditional display technologies like LCD or LED. This makes LPD displays particularly suitable for large-scale video wall installations, providing crisp visuals with reduced power consumption and maintenance costs. Additionally, LPD displays offer seamless scalability, allowing for the creation of expansive video walls with minimal bezels, enhancing the immersive viewing experience.
The Touch-Based segment is expected to have the highest CAGR during the forecast period
Due to its ability to enhance user engagement and interactivity, Touch-Based segment is poised to witness profitable growth throughout the extrapolated period. Touch-based interactive video walls offer users a tactile and intuitive way to interact with content, allowing for more immersive experiences in various settings such as entertainment and corporate environments. Moreover, advancements in touch technology have led to the development of highly responsive and durable touchscreens capable of supporting simultaneous inputs from multiple users, further expanding the potential applications of touch-based interactive video walls.
Asia Pacific region commanded the largest market share throughout the projection period. Physicians across the region are recognizing the benefits of interactive video walls in medical education, training, and patient engagement. Interactive video walls facilitate the visualization of complex medical concepts, surgeries, and procedures, enabling more effective communication and knowledge dissemination among medical professionals. As physicians increasingly seek innovative tools to enhance their clinical practices and improve patient outcomes, the demand for interactive video walls in the Asia Pacific region is witnessing a sharp uptick.
Due to travelers' growing need for essential digital content and information, interactive video wall commercials are more informed and time-efficient than traditional advertising methods, Europe region is estimated to witness profitable growth over the dominance period. Furthermore, these interactive displays allow for dynamic content delivery, interactive product showcases, and engaging storytelling, capturing the attention and interest of consumers. Additionally, in the era of omnichannel retail and experiential marketing, interactive video walls serve as powerful tools for bridging the gap between online and offline experiences, driving foot traffic to brick-and-mortar stores, and increasing conversion rates.
Key players in the market
Some of the key players in Interactive Video Wall market include Samsung, Planar Systems, Panasonic Corporation, Omnivex Corporation, NEC Display Solutions, eyefactive GmbH, Christie Digital Systems Inc, AU Optronics Corp and ADFLOW Networks.
In February 2024, Hamburg, Germany-based digital signage and software solutions provider eyefactive GmbH has announced the debut of touchscreen, software and object recognition solutions as part of its product announcements at ISE 2024 in Barcelona. Product launches include a 55-inch high-brightness touchscreen with PCAP object recognition, which features 40 touch points and eyefactive simultaneous touchscreen object recognition for up to 10 objects, along with 4K resolution and contrast ratio of 4000:1.
In September 2022, Samsung launched the Wall-All-In-One and Flip Pro interactive display. The Wall-All-In-One comes with 110-inch and 146-inch sizes and optimized for corporate office places.