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市场调查报告书
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1681536

互动电视墙市场:现状分析与未来预测 (2024年～2032年)

Interactive Video Wall Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 140 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

预计预测期内互动式视讯墙市场将以 9.4% 的强劲复合年增长率成长。这是因为企业、零售和教育等行业对动态和引人注目的视觉体验的需求不断增长，以增强观众互动。最近的併购对互动式视讯墙市场的竞争格局产生了重大影响，使公司能够扩大其技术能力和市场范围。例如，2024 年 8 月，领先的视觉通讯供应商 Imagine Group 宣布已从 Myers 收购大型临时展示和标牌业务。 Myers 是一家受人尊敬的印刷和包装公司，而 Imagine 则被广泛认为是一家领先的视觉传达公司。

互动式视讯墙领域显示出巨大的成长潜力，因为中国、印度和东南亚将成为未来数位看板产业发展的关键参与者。城市扩张、基础设施改善和技术进步正在推动这些地区对数位显示器的需求。中国不断扩大的零售和运输市场正在推动对各种显示解决方案的需求。随着这些新兴国家继续建立智慧城市和实施先进的数位基础设施，推动互动式视讯墙的成长，它们将成为未来几年成长最快的市场之一。

互动式视讯墙市场根据布局分为标准布局和自订布局。标准布局占据了互动式视讯墙市场的大部分占有率，预计在预测期内将呈现显着成长。在互动式视讯墙市场，使用标准布局的主要推动因素是成本效益和易于安装。标准布局为企业提供了一个基本但可靠且经济的系统来创建大型显示器，避免了昂贵的客製化设定的课题。这些显示器广泛应用于零售商店、企业设施和交通中心，因为它们具有灵活的扩展性、几乎不需要维护，并且能够提供出色的视觉呈现。对于商业应用，标准布局被评为首选解决方案。这是因为它以适合您预算的成本提供实用的性能，使其成为商业环境中的首选。

根据最终用户，互动式视讯墙市场分为零售、企业、运输、医疗保健和其他。预计零售业在预测期内将显着成长。互动式视讯墙市场的零售部分主要由零售需求驱动，以增强店内视觉效果并创造身临其境的客户互动。由于这些数位平台提供了更具互动性的客户体验，企业正在转向互动式视讯墙作为展示产品和行销内容的零售策略。这些显示器提供即时互动性，让购物者可以探索产品并存取补充产品数据，同时客製化他们的购物旅程，吸引顾客的注意。商店可以使用视讯墙将教育内容与娱乐活动结合起来，以增加客流量、销售额和客户参与度。

根据显示类型，互动式视讯墙市场分为 LCD、LED 和其他。目前，LED是互动式视讯墙市场最大的市场区隔。由于对高品质、明亮且节能的显示解决方案的持续需求，互动式视讯墙市场主要依赖 LED。儘管安装在光线明亮的地方，LED 视讯墙仍能产生出色的亮度水平，从而能够在零售空间、公司办公室、控制室等场所实现有效的视觉创造。大规模应用受益于 LED 技术，因为这些设备透过无缝边框设计提供高解析度影像。 LED 技术的发展为企业提供了耐用、高效且使用寿命长的显示器，适合长期显示系统投资。

为了更了解互动式视讯墙产业的市场渗透率，我们根据其在北美（美国、加拿大和北美其他地区）、欧洲（德国、英国、法国、西班牙、义大利和欧洲其他地区）、亚太地区（中国、日本、印度、澳洲和亚太其他地区）和世界其他地区的全球影响力对市场进行了分析。由于零售和企业数位转型的快速整合以及教育和娱乐领域的应用，亚太地区互动式视讯墙市场正在经历强劲成长。互动式视讯墙已成为区域市场不可或缺的商业工具。这是因为企业正在寻找创意的解决方案来增加客户参与度以及品牌技术和数据呈现。中国、日本和印度正专注于智慧城市发展和先进基础设施项目以及数位零售计划，这推动了对互动式和大幅面显示解决方案的需求。由于 LED 和 OLED 技术的改进以及公共和私营部门对营运数位化的投资不断增加，亚太市场正在成长。

市场的主要参与者包括Christie Digital Systems Inc.，Barco，ViewSonic Corporation，Eyefactive GmbH，Leyard，Koninklijke Philips N.V.，Delta Electronics，Planar Systems, Inc.，LG Electronics，Samsung Electronics等。

目录

第1章 市场概要

  • 市场定义
  • 主要目的
  • 相关利益者
  • 限制事项

第2章 分析方法或前提条件

  • 分析流程
  • 分析方法
  • 受访者简介

第3章 摘要整理

  • 产业摘要
  • 各市场区隔预测
    • 市场成长的强度
  • 地区展望

第4章 市场动态

  • 促进因素
  • 机会
  • 阻碍因素
  • 趋势
  • PESTEL分析
  • 需求面分析
  • 供给面分析
    • 企业合併·收购 (M&A)
    • 投资情势
    • 产业洞察：领先的新创公司及其独特的策略

第5章 价格分析

  • 价格分析:各地区
  • 价格的影响因素

第6章 全球互动电视墙的市场收益 (2022～2032年)

第7章 市场分析:设计

  • 标准型设计
  • 自订设计

第8章 市场分析:各终端用户

  • 零售业
  • 企业
  • 交通
  • 医疗
  • 其他

第9章 市场分析:显示器

  • 液晶
  • LED
  • 其他

第10章 市场分析:各地区

  • 北美
    • 美国
    • 加拿大
    • 其他北美地区
  • 欧洲
    • 德国
    • 英国
    • 西班牙
    • 法国
    • 义大利
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 其他亚太地区
  • 全球其他地区

第11章 价值链分析

  • 限制分析
  • 市场参与企业一览

第12章 竞争情形

  • 竞争仪表板
  • 竞争市场定位分析
  • 波特的五力分析

第13章 企业简介

  • Christie Digital Systems Inc.
    • 企业概要
    • 主要的财务指标
    • SWOT分析
    • 产品系列
    • 近几年趋势
  • Barco
  • ViewSonic Corporation
  • Eyefactive GmbH
  • Leyard
  • Koninklijke Philips N.V.
  • Delta Electronics
  • Planar Systems, Inc.
  • LG Electronics
  • Samsung Electronics

第14章 缩写与前提条件

第15章 附录

简介目录
Product Code: UMSE213179

Large public display technology in corporate offices and retail stores and other dynamic spaces fall under the Interactive Video Wall Market category. Businesses use interactive and digital signage solutions to attract customers because this market benefits from growing customer demands for immersive engaging experiences. The market progresses because of introducing 4K and 8K display resolution capabilities and implementing touch-screen interactions and modular display constructions. Market growth primarily occurs because businesses increasingly implement digital signage and digital display technology and personalize interactive content for retail and other sectors including corporate, healthcare and transportation.

The Interactive Video Wall Market is expected to grow at a robust CAGR of 9.4% during the forecast period, owing to the increasing demand for dynamic, engaging visual experiences across industries like corporate, retail, and education to enhance audience interaction. Recent mergers and acquisitions are significantly influencing the competitive landscape of the interactive video wall market, allowing companies to expand their technological capabilities and market reach. For instance, in August 2024, The Imagine Group, a leading provider of visual communications, announced the acquisition of a large set of temporary display and signage business from Meyers. Meyers is a highly regarded print and packaging company with a strong reputation, whereas Imagine is widely recognized as a leading visual communications company.

The Interactive Video Wall sector demonstrates strong growth potential because China along with India and Southeast Asia will dominate future digital signage industry developments. The expansion of cities and expanding infrastructure together with technological advancement leads to rising digital display requirements throughout these regions. An escalating retail and transportation market in China drives demand for expansive display solutions while India expands its digital signage sector because of its thriving commercial sector and growing tourism sector. These developing countries will continue to construct smart cities and implement advanced digital infrastructure which will drive the growth of interactive video walls so they become among the speediest growing markets during the upcoming years.

Based on Layout, the Interactive Video Wall market is segmented into Standard Layout and Custom Layout. The Standard Layout segment acquired a substantial share of the Interactive Video Wall market and is expected to showcase a substantial growth rate during the forecast period. Cost-effectiveness along with easy installation serves as the main factor for utilizing the Standard Layout within the Interactive Video Wall Market. Standard layouts serve businesses as a basic yet dependable and economical system to generate large displays that avoid expensive custom setup challenges. These displays find applications in retail stores and corporate facilities and transportation centers because they allow flexible expansions and require little maintenance to produce exceptional visual presentations. Commercial applications value standard layouts as their preferred solution because they offer practical performance at budget-friendly costs thus making them the leading selection in commercial environments.

Based on End Users, the Interactive Video Wall market is divided into Retail, Corporate, Transportation, Healthcare, and Others. The Retail segment is expected to showcase a substantial growth rate during the forecast period. The Retail segment of the Interactive Video Wall Market experiences its main growth from retail requirements for creating immersive customer interactions combined with store visual prominence. Businesses are using interactive video walls as their retail strategy for displaying products and marketing content because these digital platforms deliver more interactive customer experiences. These displays attract customer focus apart from enabling instant interactivity which lets buyers explore products while customizing their shopping journey and getting access to supplementary product data. stores use video walls to combine educational content with entertainment activities thus generating Increased foot traffic, sales, and customer engagement occurs as a result.

Based on Display, the Interactive Video Wall market is divided into LCD, LED, and Others. The LED is currently the largest segment in the Interactive Video Wall Market. The Interactive Video Wall Market relies mainly on LED for ongoing demand of high-quality bright and energy-efficient display solutions. LED video walls produce superior brightness levels that enable effective visual creations throughout retail spaces and corporate offices as well as control rooms although they are situated in well-lit areas. Large-scale applications benefit from LED technology because these devices deliver high-resolution images with seamless bezel design. The development of LED technology enabled businesses to access displays that are durable, efficient and provide extended operational life for long-term display system investments.

For a better understanding of the market adoption of the Interactive Video Wall industry, the market is analyzed based on its worldwide presence in countries such as North America (U.S.A., Canada, and Rest of North America), Europe (Germany, United Kingdom, France, Spain, Italy, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of Asia-Pacific), Rest of World. The Interactive Video Wall Market in APAC experiences strong growth because different sectors quickly integrate digital transformation in retail and corporate while also implementing it in education and entertainment settings. The regional market sees interactive video walls emerging as essential operational tools because businesses want inventive solutions to boost customer engagement along with their branding methods and data presentation. Interactive and large-scale display solutions experience increasing demand because China along with Japan and India focus strongly on smart cities development and advanced infrastructure projects in addition to retail digitization initiatives. The APAC market grows due to improved versions of LED and OLED technologies and rising investment from public and private sectors to digitize operations.

Some of the major players operating in the market include Christie Digital Systems Inc., Barco, ViewSonic Corporation, Eyefactive GmbH, Leyard, Koninklijke Philips N.V., Delta Electronics, Planar Systems, Inc., LG Electronics, and Samsung Electronics.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Interactive Video Wall Market
  • 2.2. Research Methodology of the Interactive Video Wall Market
  • 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.MARKET DYNAMICS

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Investment Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.Pricing Analysis

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.GLOBAL INTERACTIVE VIDEO WALL MARKET REVENUE (USD MN), 2022-2032F

7.MARKET INSIGHTS BY LAYOUT

  • 7.1. Standard Layout
  • 7.2. Custom Layout

8.MARKET INSIGHTS BY END USER

  • 8.1. Retail
  • 8.2. Corporate
  • 8.3. Transportation
  • 8.4. Healthcare
  • 8.5. Others

9.MARKET INSIGHTS BY DISPLAY

  • 9.1. LCD
  • 9.2. LED
  • 9.3. Others

10.MARKET INSIGHTS BY REGION

  • 10.1. North America
    • 10.1.1. USA
    • 10.1.2. Canada
    • 10.1.3. Rest of NA
  • 10.2. Europe
    • 10.2.1. Germany
    • 10.2.2. United Kingdom
    • 10.2.3. Spain
    • 10.2.4. France
    • 10.2.5. Italy
    • 10.2.6. Rest of Europe
  • 10.3. Asia Pacific
    • 10.3.1. China
    • 10.3.2. India
    • 10.3.3. Japan
    • 10.3.4. Australia
    • 10.3.5. Rest of APAC
  • 10.4. Rest of World

11.VALUE CHAIN ANALYSIS

  • 11.1. Marginal Analysis
  • 11.2. List of Market Participants

12.COMPETITIVE LANDSCAPE

  • 12.1. Competition Dashboard
  • 12.2. Competitor Market Positioning Analysis
  • 12.3. Porter Five Forces Analysis

13.COMPANY PROFILED

  • 13.1. Christie Digital Systems Inc.
    • 13.1.1. Company Overview
    • 13.1.2. Key Financials
    • 13.1.3. SWOT Analysis
    • 13.1.4. Product Portfolio
    • 13.1.5. Recent Developments
  • 13.2. Barco
  • 13.3. ViewSonic Corporation
  • 13.4. Eyefactive GmbH
  • 13.5. Leyard
  • 13.6. Koninklijke Philips N.V.
  • 13.7. Delta Electronics
  • 13.8. Planar Systems, Inc.
  • 13.9. LG Electronics
  • 13.10. Samsung Electronics

14.ACRONYMS & ASSUMPTION

15.ANNEXURE