市场调查报告书
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2030 年咖啡机市场预测:按产品类型、营运类别、分销管道、最终用户和地区分類的全球分析Coffee Machine Market Forecasts to 2030 - Global Analysis By Product Type, By Operation Category, Distribution Channel, End User and By Geography |
根据Stratistics MRC预测,2023年全球咖啡机市场规模将达68亿美元,预计2030年将达到107亿美元,预测期内复合年增长率为6.7%。
咖啡机是一种厨房用具,旨在快速有效地冲泡咖啡。它通常由储水器、加热元件、泵或滴水装置以及咖啡过滤器或咖啡包支架组成。咖啡机有多种类型,包括滴滤式、浓缩咖啡式和荚式,根据您的喜好和冲泡方法使用。
国际咖啡组织2021年发布的资料显示,过去五年美国的咖啡消费量增加了1.2%,带动了该国咖啡机的需求。
咖啡消费量增加
咖啡消费量的成长一直是咖啡机市场的关键驱动因素。随着咖啡在全球的普及,消费者正在寻找在家、职场或旅途中享用高品质咖啡的便捷方式。对咖啡日益增长的需求正在推动咖啡机的采用,这些咖啡机提供多种冲泡方法和客製化选项,以满足您的口味。此外,咖啡文化、专门食品咖啡店的兴起以及对优质咖啡体验的渴望进一步推动了对咖啡机的需求。
豪华咖啡机的高价
优质咖啡机的高成本可能会限制预算有限的消费者使用这些机器,从而降低整体市场渗透率。此外,高昂的前期投资可能会阻止消费者购买优质咖啡机,特别是如果他们认为价格较低的咖啡机就足够了。此外,高价位策略可能会限制市场扩张潜力并阻碍某些细分市场的成长机会。
扩大电子商务在咖啡机销售的应用
线上平台为消费者提供了一种方便易用的方式,让他们可以在舒适的家中研究、比较和购买咖啡机。这种便利性的提升可以吸引更广泛的客户,包括偏远地区的消费者。此外,电子商务可以实现有针对性的行销、个人化推荐以及轻鬆获取客户评论,从而改善整体购物体验,并有可能推动咖啡机市场的销售成长。
即时咖啡等替代品很容易买到
即时咖啡方便又简单,让消费者无需咖啡机即可快速冲泡一杯咖啡。此外,即时咖啡通常比投资咖啡机更便宜。因此,消费者可能会选择即时咖啡,而不是购买咖啡机。特别是如果您优先考虑便利性和成本效益而不是冲泡咖啡的品质。
由于封锁措施和社交距离限制导致咖啡馆关闭并减少了零售店的人流量,COVID-19 大流行对咖啡机市场产生了影响。随着在户外喝咖啡的机会减少,人们开始转向在家中冲泡咖啡。然而,经济不确定性和供应链中断也影响消费者支出和製造业,导致咖啡机的需求和生产出现波动。
过滤咖啡机细分市场预计将成为预测期内最大的细分市场
预计过滤咖啡机领域将在预测期内引领市场。滴漏式咖啡机简单、价格实惠且易于使用,深受寻求家庭或办公室便捷冲泡方法的消费者欢迎。此外,专门食品咖啡的消费趋势和对滴滤咖啡日益增长的偏好也有助于在这一领域占据主导地位,因为滴滤式咖啡机非常适合生产始终如一的美味咖啡。
预计全自动细分市场在预测期内将出现最高的复合年增长率。
由于对咖啡製备的便利性和自动化的需求不断增加,预计整个自动化领域将在预测期内出现良好的成长。全自动咖啡机提供一键式冲泡、可自订设定和整合牛奶起泡系统等功能,吸引了寻求无忧咖啡冲泡体验的消费者。此外,智慧连接和可程式设计功能等技术进步进一步推动全自动咖啡机的采用并促进其市场成长。
义大利、法国和西班牙等国家以其咖啡传统而闻名,由于其丰富的咖啡文化,欧洲预计将在咖啡机市场占据最大的市场占有率。此外,欧洲的高都市化、忙碌的生活方式以及对优质咖啡体验的偏好正在推动对各种咖啡机的需求,包括浓缩咖啡机、咖啡机和胶囊系统。此外,主要咖啡製造商的存在和强大的分销网络进一步加强了我们在欧洲的市场地位。
由于咖啡爱好者数量的增加和咖啡文化的快速发展,优质和专门食品咖啡的消费趋势不断增加,预计北美地区的咖啡机市场将显着增长。此外,咖啡机技术的创新,例如单份服务系统和智慧连接功能,满足了消费者不断变化的便利性和客製化偏好。这些因素,加上可支配收入的增加和都市化,正在推动北美咖啡机行业的市场占有率不断增长。
According to Stratistics MRC, the Global Coffee Machine Market is accounted for $6.8 billion in 2023 and is expected to reach $10.7 billion by 2030 growing at a CAGR of 6.7% during the forecast period. A coffee machine is a kitchen appliance designed to brew coffee quickly and efficiently. It typically consists of a water reservoir, a heating element, a pump or drip mechanism, and a coffee filter or pod holder. Coffee machines come in various types, including drip coffee makers, espresso machines, and pod-based systems, catering to different preferences and brewing methods.
According to the data released by the International Coffee Organization in 2021, coffee consumption in the U.S. has grown by 1.2% in the past five years, driving the demand for coffee machines in the country.
Rising coffee consumption
The increasing consumption of coffee serves as a significant driver in the coffee machine market. As coffee becomes more popular worldwide, consumers seek convenient ways to enjoy high-quality coffee at home, work, or on-the-go. This growing demand for coffee drives the adoption of coffee machines, which offer various brewing methods and customization options to suit different preferences. Additionally, rise of coffee culture, specialty coffee shops, and the desire for premium coffee experiences further fuel the demand for coffee machines.
High cost of premium coffee machines
The high cost of premium coffee machines limits accessibility to these machines for consumers with lower budgets, potentially reducing overall market penetration. Additionally, the high upfront investment may deter some potential buyers from purchasing premium machines, especially if they perceive lower-priced alternatives as sufficient for their needs. Moreover, the premium pricing strategy may limit the potential for market expansion and hinder growth opportunities in certain segments.
Expansion of e-commerce for coffee machine sales
Online platforms provide a convenient and accessible way for consumers to research, compare, and purchase coffee machines from the comfort of their homes. This increased accessibility can attract a wider customer base, including those in remote areas. Additionally, e-commerce allows for targeted marketing, personalized recommendations, and easy access to customer reviews, enhancing the overall shopping experience and potentially driving sales growth in the coffee machine market.
Substitutes such as instant coffee are readily accessible
Instant coffee offers convenience and simplicity, allowing consumers to quickly prepare a cup of coffee without the need for a coffee machine. Additionally, instant coffee is often more affordable than investing in a coffee machine. As a result, consumers may opt for instant coffee instead of purchasing a coffee machine, especially if they prioritize convenience and cost-effectiveness over the quality of brewed coffee.
The COVID-19 pandemic has impacted the coffee machine market as lockdown measures and social distancing restrictions have led to the closure of cafes and reduced foot traffic in retail outlets. With fewer opportunities for out-of-home coffee consumption, there has been a shift towards home brewing. However, economic uncertainty and supply chain disruptions have also affected consumer spending and manufacturing operations, resulting in fluctuations in demand and production for coffee machines.
The filter coffee machines segment is expected to be the largest during the forecast period
The filter coffee machines segment is anticipated to lead the market during the forecast period. Filter coffee machines offer simplicity, affordability, and ease of use, making them popular among consumers seeking a convenient brewing method at home or in the office. Additionally, the growing trend of specialty coffee consumption and the preference for drip-brewed coffee contribute to the segment's dominance, as filter coffee machines are well-suited for producing consistent and flavorful coffee.
The fully automated segment is expected to have the highest CAGR during the forecast period
The fully automated segment is anticipated to experience lucrative growth during the forecast period due to increasing demand for convenience and automation in coffee preparation. Fully automated coffee machines offer features such as one-touch brewing, customizable settings, and integrated milk frothing systems, appealing to consumers seeking hassle-free coffee brewing experiences. Additionally, advancements in technology, such as smart connectivity and programmable functions, further drive the adoption of fully automated coffee machines, fueling their growth in the market.
Europe is anticipated to witness the largest market share in the coffee machine market owing to its rich coffee culture, with countries like Italy, France, and Spain renowned for their coffee traditions. Additionally, Europe's high urbanization rates, busy lifestyles, and preference for premium coffee experiences drive demand for a variety of coffee machines, including espresso makers, bean-to-cup machines, and capsule systems. Moreover, the presence of leading coffee machine manufacturers and strong distribution networks further strengthens Europe's position in the market.
The North American region is poised for significant growth in the coffee machine market owing to a growing trend towards premium and specialty coffee consumption, driven by an increasing number of coffee aficionados and a burgeoning cafe culture. Additionally, innovations in coffee machine technology, such as single-serve systems and smart connectivity features, cater to evolving consumer preferences for convenience and customization. These factors, combined with rising disposable incomes and urbanization, contribute to North America's expanding market share in the coffee machine industry.
Key players in the market
Some of the key players in Coffee Machine Market include Breville Group Limited, Capresso, Inc., Crem International AB, De'Longhi Group, Franke Holding AG, Gaggia Milano S.r.l., Groupe SEB, Hamilton Beach Brands Holding Company, illycaffe S.p.A., JURA Elektroapparate AG, Keurig Dr Pepper Inc., La Marzocco International LLC, Melitta Group, Nestle Nespresso SA, Nuova Simonelli, Rancilio Group S.p.A., Robert Bosch GmbH and Schaerer AG.
In September 2022, Keurig Dr. Pepper introduced the K-Cafe SMART, the newest brewer in Keurig's connected line. The new brewer allows consumers to create delicious coffeehouse drinks right from home-the majority of which can be made in three minutes or less. The K-Cafe SMART is accompanied by an expanded Keurig mobile app that houses over 70 exclusive coffeehouse recipes from which consumers can choose to brew their desired drink.
In July 2022, Keurig and BLK & Bold Coffee Announce New K-Cup Pod Partnership. New features within the Keurig brewing system that BLK & Bold will benefit from include MultiStream technology, which uses five streams of water to thoroughly saturate the coffee grounds and extract full flavor and aroma from each K-Cup pod.
In February 2022, Nestle Nespresso S.A. and OpenSC collaborated and announced the launch of a new technology that would increase transparency in the supply chain of the KAHAWA ya CONGO coffee.