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市场调查报告书
商品编码
1454058
2030 年 POS 显示器市场预测:按类型、材料类型、风格、应用和地区进行的全球分析Point Of Sale Display Market Forecasts to 2030 - Global Analysis By Type (Countertop Displays, Pallet Displays, Floor Displays, Sidekick Displays, Endcap Displays and Other Types), Material Type, Style, Application and By Geography |
根据Stratistics MRC预测,2023年全球POS显示器市场规模将达139.2亿美元,预计2030年将达到275.3亿美元,预测期内复合年增长率为10.2%。
销售点 (POS) 展示是一种行销工具,策略性地放置在收银台和零售商店内其他人流量大的区域。紧凑、引人注目的展示通常旨在吸引顾客对特定产品或促销活动的注意,并鼓励衝动购买。这些显示器有型态,包括檯面支架、架式单元和落地式机架。 POS 显示器旨在补充品牌形象并提高产品知名度,在影响购买决策和推动消费者旅程结束时的销售方面发挥关键作用。
消费者对个人化的需求不断成长
当今的消费者越来越多地寻求符合他们偏好、兴趣和价值观的客製化购物体验。因此,POS 显示器不断发展以满足这种个人化需求。此外,个人化使零售商能够在竞争激烈的市场中脱颖而出,加强品牌与消费者的关係,并建立长期的客户忠诚度。零售商可以透过在销售点提供相关的个人化内容来增强消费者参与度、培养品牌忠诚度并推动销售,从而帮助塑造 POS 展示市场。
零售空间有限
可见度竞争是零售空间限制引起的关键问题之一。这项限制迫使零售商优先考虑某些产品,从而确保 POS 显示器占据显着位置成为一项挑战。此外,零售空间有限限制市场的另一个因素是小店型态的成长趋势,这进一步阻碍了市场的成长。
显示技术的创新
数位指示牌、互动式显示和扩增实境(AR) 等显示技术的不断进步,为吸引消费者和提高 POS 显示效率提供了新途径。互动式显示器可让消费者与产品进行虚拟互动、探索功能并接收个人化推荐,从而将消费者参与度提升到一个新的水平。因此,这种身临其境的体验增强了购物旅程,培养品牌忠诚度,并推动衝动购买,从而推动这个市场。
初始成本高
POS 显示器所使用的材料通常是品质优良且耐用。 POS显示器的生产数量往往相对较小,导致单位生产成本较高,没有充分利用大规模生产和节省成本的措施。此外,该市场竞争激烈,许多供应商争夺业务,这阻碍了该市场的成长。
COVID-19 的影响
COVID-19 的爆发对 POS 显示器市场产生了一些负面影响。随着封锁和社交疏离措施的广泛普及,许多零售商店被迫暂时关闭或减少营业容量,从而减少了人流并减少了对 POS 显示器的需求。结果,行销宣传活动被取消或推迟,促销材料的支出减少。此外,製造商在采购原材料和零件方面面临挑战,阻碍了该市场的规模。
托盘展示部分预计将在预测期内成为最大的部分
托盘展示部分估计占据最大份额。这些展示架旨在展示托盘上的产品,通常放置在人流量大的区域,例如走道尽头或商店入口附近。调色板展示的用途非常广泛,可以容纳各种产品类型和尺寸,这对于希望最大限度提高知名度和销售效率的品牌来说是一个有吸引力的选择。此外,托盘展示可以使用品牌元素、图形和通讯进行定制,以符合您的行销策略并增强您的品牌形象。
预计永久 POP 展示产业在预测期内复合年增长率最高
永久性 POP 展示领域预计在预测期内复合年增长率最高,因为它为品牌和零售商提供了多种优势。这些显示器通常由金属、木材和塑胶等耐用材料製成,以确保较长的使用寿命和耐磨性。此外,它还提供了一个可靠的平台,以视觉吸引力和组织性的方式展示产品,改善消费者的整体购物体验,从而逐步推动该细分市场的成长。
由于零售环境和消费者偏好多样化,欧洲在预测期内占据最大的市场占有率。欧洲拥有传统实体店、现代超级市场、专卖店和线上零售商,是 POS 显示解决方案的一个充满活力的市场。此外,永续性考量在欧洲 POS 显示器市场中发挥越来越重要的作用,重点是环保材料、可回收性和节能设计。
由于数位电子看板、互动式显示和扩增实境(AR) 等创新重塑了品牌在购买时与消费者互动的方式,预计北美地区在预测期内的复合年增长率将最高。该地区的主要企业包括松下公司、戴尔科技公司、富士通有限公司和群创光电公司。此外,资料分析和人工智慧在优化 POS 显示器的有效性方面发挥关键作用,从而推动了该地区的扩张。
According to Stratistics MRC, the Global Point of Sale Display Market is accounted for $13.92 billion in 2023 and is expected to reach $27.53 billion by 2030 growing at a CAGR of 10.2% during the forecast period. A Point of Sale (POS) display is a marketing tool strategically positioned at checkout counters or other high-traffic areas within retail stores. Typically compact and eye-catching, it aims to draw customers' attention to specific products or promotions, encouraging impulse purchases. These displays can take various forms, such as countertop stands, shelf-mounted units, or floor-standing racks. Designed to complement branding and enhance product visibility, POS displays play a vital role in influencing purchasing decisions and driving sales at the final stage of the consumer journey.
Rising consumer demand for personalization
Modern consumers increasingly seek tailored shopping experiences that align with their preferences, interests, and values. As a result, POS displays are evolving to cater to this demand for personalization. Furthermore, personalization allows retailers to differentiate themselves in a competitive market, strengthen brand-consumer relationships, and build long-term customer loyalty. By delivering relevant and personalized content at the point of sale, retailers can enhance consumer engagement, foster brand loyalty, and drive sales, driving the POS display market.
Limited retail space
The competition for visibility is one of the key issues arising from limited retail space. This limitation forces retailers to prioritize certain products over others, making it challenging for POS displays to secure prominent positions. Moreover, another factor contributing to the limited retail space restraint is the increasing trend towards smaller store formats, which is further hampering this market growth.
Innovations in display technology
The continuous advancement of display technologies such as digital signage, interactive displays, and augmented reality (AR) offers new avenues for engaging consumers and enhancing the effectiveness of POS displays. Interactive displays take consumer engagement to the next level by allowing shoppers to interact with products virtually, explore features, and receive personalized recommendations. Therefore, this immersive experience enhances the shopping journey, fosters brand loyalty, and encourages impulse purchases, which is driving this market.
High initial costs
The materials used in POS displays are typically high-quality and durable, which adds to the cost as premium materials tend to be more expensive. POS displays are often produced in relatively small quantities, resulting in higher production costs per unit as the benefits of large-scale production and cost-saving measures are not fully realized. Additionally, the market is highly competitive, with many suppliers vying for business, which deters the growth of this market.
Covid-19 Impact
The COVID-19 pandemic has had several negative effects on the point-of-sale (POS) display market. Widespread lockdowns and social distancing measures forced many retail outlets to close temporarily or operate with reduced capacity, leading to decreased foot traffic and lower demand for POS displays. This resulted in canceled or postponed marketing campaigns and reduced spending on promotional materials. Furthermore, manufacturers faced challenges sourcing raw materials and components, which impeded this market size.
The pallet displays segment is expected to be the largest during the forecast period
The pallet displays segment is estimated to hold the largest share. These displays are designed to showcase products on pallets, usually positioned in high-traffic areas like the ends of aisles or near store entrances. They are versatile, accommodating various product types and sizes, making them an attractive option for brands seeking to maximize visibility and sales impact. Additionally, pallet displays can be customized with branding elements, graphics, and messaging to align with marketing strategies and reinforce brand identity, which are driving this segment's growth.
The permanent POP displays segment is expected to have the highest CAGR during the forecast period
The permanent POP displays segment is anticipated to have highest CAGR during the forecast period due to the fact that they offer several advantages for brands and retailers. These displays are typically constructed from durable materials such as metal, wood, or plastic, ensuring longevity and resistance to wear and tear. Additionally, they provide a reliable platform for showcasing products in a visually appealing and organized manner, enhancing the overall shopping experience for consumers and thereby gradually propelling this segment's growth.
Europe commanded the largest market share during the extrapolated period, owing to a diverse landscape of retail environments and consumer preferences. With a mix of traditional brick-and-mortar stores, modern supermarkets, specialty shops, and online retailers, Europe offers a dynamic market for POS display solutions. Moreover, sustainability considerations play an increasingly important role in the European POS display market, with a growing emphasis on eco-friendly materials, recyclability, and energy-efficient designs, which drives this region's size.
North America is expected to witness highest CAGR over the projection period, owing to innovations such as digital signage, interactive displays, and augmented reality that are reshaping the way brands engage with consumers at the point of purchase. This region is home to some of the key players, such as Panasonic Corporation, Dell Technologies Inc., Fujitsu Limited, and Innolux Corporation. Furthermore, data analytics and artificial intelligence play a crucial role in optimizing POS display effectiveness, which is boosting this region's expansion.
Key players in the market
Some of the key players in the Point Of Sale Display Market include Toshiba Corporation, NEC Corporation, Square Inc., Elo Touch Solutions Inc., LG Display., Samsung Electronics, Diebold Nixdorf Inc., NCR Corporation, Fujitsu Limited, Posiflex Technology Inc, Dell Technologies Inc., Verifone Systems Inc., Panasonic Corporation, and Innolux Corporation.
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