市场调查报告书
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1462683
全球绿色食品补充品市场预测(截至2030年):按来源、型态、分销管道、应用和地区进行分析Green Food Supplements Market Forecasts to 2030 - Global Analysis By Source (Algae, Grasses, Vegetables and Other Sources), By Form (Powder, Capsule and Liquid Extract), Distribution Channel, Application and By Geography |
2023年,全球绿色食品补充品市场规模为5.709亿美元,预计2030年将达到7.412亿美元,预测期内复合年增长率为3.8%。绿色食品补充品是食品营养丰富的植物来源(如藻类、草和蔬菜)的天然营养补充。
这些补充品通常含有高浓度的维生素、矿物质、抗氧化剂和植物营养素,具有许多健康益处,包括改善消化、提高能量水平和增强免疫功能。绿色食品补充品通常以粉末或胶囊的形式服用,作为补充营养摄取的便捷方式。
根据 Good Food Institute 的数据,2020 年欧洲植物性食品的销售量成长了 22%。
人们越来越偏好有机和天然产品
消费者越来越重视健康和永续性,并要求产品符合这些价值。食品和全食品补充品在不使用合成添加剂或杀虫剂的情况下提供健康益处,对注重健康的人很有吸引力。这些偏好,再加上对环境影响和个人健康的担忧,正在推动对源自永续来源的非基因改造成分的绿色补充品的需求。製造商正在利用这一趋势,提供透明且环保的产品,促进市场成长。
有机和永续农业方法导致生产成本上升
与有机和永续农业方法相关的生产成本上升是绿色食品补充品市场的主要限制因素。这些做法需要严格遵守有机标准,包括天然肥料、轮作和永续土地管理,所有这些都需要在劳动力、资源和认证方面进行额外投资。因此,生产成本的增加往往导致绿色食品补充品的零售价格上涨,这可能会阻止注重成本的消费者并限制市场渗透。
食品补充品公司之间的合作机会
透过联手,公司可以利用彼此在研究、开发和分销方面的优势来加强产品供应并扩大市场开拓。此次合作将提供更广泛的永续成分和创新配方,创造竞争优势,满足消费者对环保和健康产品的需求。此外,伙伴关係可以促进资源共用和知识交流,并推动集体努力,促进行业的永续性和道德实践。
有关健康声明和标籤要求的监管不确定性
跟上不断变化的法规可能很困难,并会导致产品发布延迟和合规成本增加。此外,模糊或限制性法规可能会限制公司有效宣传其产品的健康益处的能力,从而阻碍消费者信任和市场成长。
COVID-19 大流行对绿色食品补充品市场产生了各种影响。消费者对健康和免疫力的兴趣日益浓厚,刺激了对天然和有机补充品的需求,推动了市场成长。然而,供应链中断和经济不确定性带来了挑战,影响了生产和分销。适应不断变化的消费者偏好并确保供应链的弹性对于该市场的持续成长至关重要。
在预测期内,藻类领域预计将成为最大的领域
由于多种因素,预计藻类领域将在预测期内主导绿色食品补充品市场。海藻补充品提供丰富的营养来源,包括必需脂肪酸、维生素、矿物质和抗氧化剂,吸引了注重健康的消费者。此外,与传统农业相比,藻类种植是永续的,并且需要最少的土地和资源。人们对藻类补充品的健康益处和永续性的认识不断提高,正在推动更多的采用,并有助于预期的市场领导地位。
粉末细分市场预计在预测期内复合年增长率最高
在绿色食品补充品市场中,粉末细分市场预计在预测期内将呈现最高的复合年增长率。这种增长归因于易于消费、方便的包装以及可容纳各种食谱和饮料的多功能性等因素。此外,粉状补充食品通常比其他型态具有更高的营养生物利用度,这增加了它们对寻求有效且方便的方法来增加营养摄取量的注重健康的消费者的吸引力。
随着健康意识的提高、可支配收入的增加和人口基数的扩大正在推动对天然和有机补充品的需求,亚太地区将主导绿色食品补充品市场。此外,人们对环境永续性和传统医疗实践的认识不断提高,进一步推动了市场的成长。此外,政府积极支持永续农业和健康,有助于该地区在绿色食品补充品市场中占据主导地位,显示出巨大的成长潜力。
由于消费者意识的提高以及对永续和环保产品的需求不断增加,欧洲的绿色食品补充品市场将快速成长。此外,支持性法律规范和政府政策促进有机农业和永续食品生产。随着健康意识的增强和良好的市场环境,欧洲为绿色食品补充品行业的扩张和投资提供了巨大的机会。
According to Stratistics MRC, the Global Green Food Supplements Market is accounted for $570.9 million in 2023 and is expected to reach $741.2 million by 2030 growing at a CAGR of 3.8% during the forecast period. Green food supplements are natural dietary supplements derived from nutrient-rich plant sources like algae, grasses, and vegetables. These supplements typically contain high concentrations of vitamins, minerals, antioxidants, and phytonutrients, offering numerous health benefits such as improved digestion, increased energy levels, and enhanced immune function. Green food supplements are often consumed in powder or capsule form as a convenient way to supplement nutrient intake.
According to the Good Food Institute, plant-based food sales in Europe increased by 22% in 2020.
Growing preference for organic and natural products
Consumers increasingly prioritize health and sustainability, seeking products aligned with these values. Organic and natural food supplements offer perceived health benefits without synthetic additives or pesticides, appealing to health-conscious individuals. This preference is reinforced by concerns about environmental impact and personal well-being, driving demand for green supplements derived from sustainably sourced, non-GMO ingredients. Manufacturers capitalize on this trend by offering transparent, eco-friendly products, thereby fueling market growth.
Higher production costs associated with organic and sustainable farming practices
The higher production costs linked to organic and sustainable farming practices present a significant restraint in the green food supplement market. These practices entail meticulous adherence to organic standards, including natural fertilizers, crop rotation, and sustainable land management, all of which require additional investments in labor, resources, and certification. Consequently, these elevated production expenses often translate into higher retail prices for green food supplements, potentially deterring cost-conscious consumers and limiting market penetration.
Collaboration opportunities between food supplement companies
By joining forces, companies can leverage each other's strengths in research, development, and distribution to enhance product offerings and expand market reach. Collaborations enable access to a broader range of sustainable ingredients and innovative formulations, fostering competitiveness in meeting consumer demand for eco-friendly and health-conscious products. Furthermore, partnerships can facilitate shared resources and knowledge exchange, driving collective efforts towards promoting sustainability and ethical practices in the industry.
Regulatory uncertainties regarding health claims and labeling requirements
Compliance with evolving regulations can be challenging, leading to potential delays in product launches and increased compliance costs. Moreover, ambiguous or restrictive regulations may limit the ability of companies to communicate the health benefits of their products effectively, hindering consumer trust and market growth.
The COVID-19 pandemic has had a mixed impact on the green food supplements market. The increased consumer focus on health and immunity has boosted demand for natural and organic supplements, driving market growth. However, supply chain disruptions and economic uncertainty have posed challenges, affecting production and distribution. Adapting to shifting consumer preferences and ensuring supply chain resilience are critical for sustained growth in this market.
The algae segment is expected to be the largest during the forecast period
The algae segment is anticipated to dominate the green food supplements market during the forecast period due to several factors. Algae-based supplements offer a rich source of nutrients, including essential fatty acids, vitamins, minerals, and antioxidants, appealing to health-conscious consumers. Additionally, algae cultivation is sustainable, requiring minimal land and resources compared to traditional agriculture. Rising awareness of the health benefits and sustainability of algae supplements is driving increased adoption, contributing to its projected market leadership.
The powder segment is expected to have the highest CAGR during the forecast period
In the green food supplements market, the powder segment is anticipated to exhibit the highest CAGR during the forecast period. This growth is attributed to factors such as ease of consumption, convenient packaging, and versatility in incorporating various recipes and beverages. Additionally, powdered supplements often offer higher bioavailability of nutrients compared to other forms, enhancing their appeal to health-conscious consumers seeking efficient and convenient ways to boost their dietary intake.
The Asia Pacific region is positioned to dominate the green food supplements market owing to growing health consciousness, increasing disposable incomes, and a large population base that are driving demand for natural and organic supplements. Additionally, rising awareness of environmental sustainability and traditional medicine practices further boosts market growth. Moreover, favorable government initiatives supporting sustainable agriculture and wellness contribute to the region's prominence in the green food supplement market, indicating significant growth potential.
The European region is positioned for rapid growth in the green food supplements market due to increasing consumer awareness and demand for sustainable and environmentally friendly products, which align with Europe's strong emphasis on green initiatives and eco-friendly practices. Additionally, supportive regulatory frameworks and government policies promote organic agriculture and sustainable food production. With a growing health-conscious population and favorable market conditions, Europe presents significant opportunities for expansion and investment in the green food supplements sector.
Key players in the market
Some of the key players in Green Food Supplements Market include Amazing Grass, Gaia Herbs, Garden of Life, Healthforce Superfoods, Jarrow Formulas, MegaFood, Natrol, Naturelo, Nature's Way, Navitas Organics, New Chapter, NOW Foods, Nutricost, Organifi, Paradise Herbs, Purely Inspired, Smart for Life, Solaray, Sunfood Superfoods, Tata Consumer Products, Vibrant Health and Wellma.
In September 2023, Wellma has announced the acquisition of Euronovis, an Italian company specialising in coating and granulation for the nutraceutical sector. Euronovis offers services for coating, granulation, pellet production, consultation, and formulation within the nutraceutical and food supplement market, driven by the vision of founder Tomaso Nigris.
In May 2023, Smart for Life, a global manufacturer of nutritional foods and supplements, introduced green's first children's chewable multivitamins. This is formulated with bioavailable vitamins for efficient absorption in children's bodies.
In September 2022, Tata Consumer Products launched Tata GoFit, a plant-based powder, to enter the health supplement segment.