市场调查报告书
商品编码
1462752
到 2030 年甜菜根粉的全球市场预测:按类型、包装类型、分销管道、应用、最终用户和地区进行分析Beetroot Powder Market Forecasts to 2030 - Global Analysis By Type (Organic and Conventional), Packaging Type (Cans, Bags and Other Packaging Types), Distribution Channel, Application, End User and By Geography |
根据 Stratistics MRC 的数据,2023 年全球甜菜根粉市场规模为 4.8375 亿美元,预计预测期内复合年增长率为 7.50%,到 2030 年将达到 8.0257 亿美元。
甜菜根粉是一种充满活力、营养丰富的补充品,由干燥和磨碎的甜菜製成。它们以其深红色而闻名,是一种将甜菜的健康益处融入各种食谱和膳食的便捷方式。甜菜根粉富含必需的维生素、矿物质和抗氧化剂,因其支持心血管健康、提高运动表现和改善整体健康的潜力而受到称讚。其天然的甜味和泥土风味使其用途广泛,包括冰沙、烘焙点心和风味调味品。
印度工业联合会(CII)估计,2017年至2027年,印度食品加工业有潜力吸引330亿美元的投资。根据有机贸易协会的报告,2022年美国有机食品销售额将首次达到600亿美元。 2023年,包括非食品在内的有机销售额将达到676亿美元。
对天然材料的需求
由于消费者对更健康和天然食品的偏好不断提高,对天然成分的需求是甜菜根粉市场的主要驱动力。甜菜根粉符合健康趋势,具有多种健康益处,包括抗氧化特性、调节血压和提高运动表现。随着消费者对食品成分的意识增强并寻求合成添加剂的替代品,各种食品和饮料中对甜菜根粉作为天然色素和风味增强剂的需求不断增加。
保存期限有限
有限的保质期是指随着时间的推移保持产品品质的挑战。由于甜菜根粉是天然产品,容易因水分、光线、温度等因素而劣化。这限制了保质期,并可能导致结块、颜色劣化和营养价值损失等问题。因此,零售商和消费者可能会发现很难有效地储存和利用产品,这可能会影响市场成长。为了解决这个限制,製造商正在采用创新的包装技术,并探索透过保存技术延长产品保质期的方法。
健康与保健趋势
甜菜根粉富含维生素、矿物质和抗氧化剂等必需营养素,非常适合消费者对天然和机能性食品偏好。它的潜在好处包括促进心臟健康、提高运动表现和改善消化,从而吸引了注重健康的消费者。随着越来越多的人寻求便捷的方式将营养成分融入饮食中,甜菜根粉提供了一种便捷的解决方案,为各种食谱和饮料增添健康益处。随着对植物基和有机产品的需求不断增加,甜菜根粉市场将透过提供天然和营养丰富的选择来利用这些趋势。
替代产品的竞争
来自替代产品的竞争对甜菜根粉市场构成了重大威胁。市场占有率。此外,植物来源补充品和超级食品的新趋势为消费者提供了更多种类的选择并加剧了竞争。消费者价格敏感度也可能促使消费者转向更便宜的替代品。为了应对这一威胁,甜菜根粉製造商必须强调独特的优势,例如方便、保质期长和标准化的营养成分,以保持市场竞争力。
COVID-19 大流行对甜菜根粉市场产生了重大影响。最初,供应链中断导致原材料短缺,从而扰乱了生产能力。由于健康问题和经济不确定性促使购买行为发生变化,消费者需求会波动。然而,由于人们认识到甜菜根粉的健康益处,对含有甜菜根粉的免疫增强产品的需求激增。这一趋势导致销售额暂时激增,尤其是线上管道。展望未来,随着疫情的消退和消费习惯的稳定,甜菜粉市场预计将稳步增长,因为人们对甜菜粉营养特性的认识不断提高,并且注重健康的消费者群体不断扩大。
预计专卖店部分在预测期内将是最大的
甜菜粉市场的专卖店部分见证了显着的成长,因为它迎合了利基市场并提供各种含有甜菜粉的特色食品。消费者越来越多地转向这些商店购买独特的产品和高品质的选择。专卖店通常强调产品的品质和纯度,提供精心策划的购物体验,并吸引註重健康的消费者。此外,甜菜根粉在冰沙、烘焙点心和调味料等烹饪应用中的多功能性使其在专卖店中广受欢迎,那里的消费者寻求创新原料。
预计食品色素领域在预测期内的复合年增长率最高。
由于消费者对天然色素作为合成色素替代品的需求不断增加,食品色素行业经历了显着增长,从而推动了对甜菜粉作为各种食品中天然色素的需求。强调透明度和天然成分的清洁洁净标示正在推动甜菜粉在食品色素应用中的采用。作为一种多功能成分,甜菜根粉为製造商提供了一种天然的解决方案,可以在不影响健康或品质的情况下增强其产品的视觉吸引力。此外,人们对植物性饮食和纯素产品的兴趣日益浓厚也有助于市场扩张。
北美地区值得注意的是,消费者对甜菜根粉的健康益处的认识不断提高,包括其高营养含量和支持心血管健康的潜力,从而推动了需求的增长。食品中洁净标示和天然成分的成长趋势刺激了甜菜粉作为天然食品色素和调味剂的采用。此外,甜菜粉在食品和饮料、化妆品和药品等各行业的应用不断增长,进一步推动了该地区的市场成长。
随着人们对甜菜粉的健康益处(例如其高营养成分和降低血压的潜力)的认识不断提高,亚太地区的甜菜粉市场正在显着增长,这推动了马苏的消费。此外,该地区的食品和饮料行业越来越多地采用天然食品添加剂和配料,进一步推动了市场成长。由于食品加工技术的创新,甜菜根粉变得更加容易获得并可用于各种烹饪应用。此外,印度和中国等国家的纯素和素食人口不断增长,也导致对包括甜菜粉植物来源食品的需求激增。
According to Stratistics MRC, the Global Beetroot Powder Market is accounted for $483.75 million in 2023 and is expected to reach $802.57 million by 2030 growing at a CAGR of 7.50% during the forecast period. Beetroot powder is a vibrant and nutrient-rich supplement made from dried and ground beetroot. Known for its deep red hue, it is a convenient way to incorporate the health benefits of beets into various recipes and diets. Packed with essential vitamins, minerals, and antioxidants, beetroot powder is celebrated for its potential to support cardiovascular health, improve exercise performance, and enhance overall well-being. Its natural sweetness and earthy flavor make it a versatile ingredient in smoothies, baked goods, and savory dishes.
According to the Confederation of Indian Industry (CII) estimates Indian food processing industry has a potential to attract US$ 33 billion of investment during 2017-2027. According to the Organic Trade Association Report, Organic food sales in the United States reached USD 60 billion in 2022 for the first time. In 2023, organic sales, including non-food products, totaled USD 67.6 Billion.
Demand for natural ingredients
The demand for natural ingredients is a significant driver of the beetroot powder market due to growing consumer preferences for healthier and more natural food products. Beetroot powder offers various health benefits, including antioxidant properties, blood pressure regulation, and improved exercise performance, which align with the wellness trend. As consumers become more conscious of the ingredients in their food and seek out alternatives to synthetic additives, the demand for beetroot powder as a natural colorant and flavor enhancer in various food and beverage products is increasing.
Limited shelf life
The limited shelf life restraint refers to the challenge of maintaining the product's quality over time. Beetroot powder, being a natural product, is prone to degradation due to factors like moisture, light, and temperature. This limits its shelf life and can lead to issues such as clumping, color degradation, and loss of nutritional value. Consequently, retailers and consumers may face difficulties in stocking and utilizing the product effectively, impacting its market growth. To address this restraint, manufacturers may employ innovative packaging techniques or explore methods for extending the product's shelf life through preservation technologies.
Health and wellness trends
Beetroot powder is rich in essential nutrients like vitamins, minerals, and antioxidants, aligning perfectly with the growing consumer preference for natural and functional foods. Its potential benefits include improved heart health, enhanced exercise performance, and better digestion, making it appealing to health-conscious consumers. As people increasingly seek convenient ways to incorporate nutritious ingredients into their diets, beetroot powder offers a convenient solution for adding health benefits to various recipes and beverages. With the rising demand for plant-based and organic products, the beetroot powder market stands to capitalize on these trends by offering a natural, nutrient-dense option.
Competition from alternative products
Competition from alternative products poses a significant threat to the beetroot powder market. With consumers increasingly seeking healthier and natural alternatives, substitutes like other vegetable powders (e.g., spinach, kale) or traditional beetroot forms (e.g., fresh, juice) can divert market share. Additionally, emerging trends in plant-based supplements and superfoods provide consumers with diverse options, intensifying the competition. Price sensitivity among consumers may also drive them towards cheaper alternatives. To combat this threat, beetroot powder manufacturers must emphasize unique benefits such as convenience, longer shelf life, and standardized nutritional content to maintain their competitive edge in the market.
The COVID-19 pandemic has significantly impacted the beetroot powder market. Initially, disruptions in the supply chain led to shortages in raw materials and hindered production capacities. Consumer demand fluctuated as health concerns and economic uncertainties prompted shifts in purchasing behaviors. However, there was a surge in demand for immune-boosting products, including beetroot powder, due to its perceived health benefits. This trend led to a temporary spike in sales, especially through online channels. Moving forward, as the pandemic wanes and consumer habits stabilize, the beetroot powder market is expected to witness steady growth, driven by increasing awareness of its nutritional properties and the growing health-conscious consumer base.
The specialty stores segment is expected to be the largest during the forecast period
The specialty stores segment in the beetroot powder market has experienced notable growth because these stores cater to niche markets, offering a wide variety of specialty food items, including beetroot powder. Consumers increasingly seek out these stores for their unique product offerings and high-quality selections. Specialty stores often provide a curated shopping experience, emphasizing the quality and purity of their products, which appeals to health-conscious consumers. Additionally, the versatility of beetroot powder in culinary applications, including smoothies, baked goods, and savory dishes, has contributed to its popularity in specialty stores, where shoppers seek innovative ingredients.
The food colour segment is expected to have the highest CAGR during the forecast period
The food color segment has experienced significant growth due to increasing demand from consumers for seeking natural alternatives to synthetic food coloring agents, driving the demand for beetroot powder as a natural coloring agent in various food products. The clean label trend, which emphasizes transparent and natural ingredients, has propelled the adoption of beetroot powder in food coloring applications. As a versatile ingredient, beetroot powder offers manufacturers a natural solution to enhance the visual appeal of their products without compromising on health or quality. Additionally, the growing interest in plant-based diets and vegan-friendly products has also contributed to the expansion of the market.
The North American region has experienced notable growth due to increasing consumer awareness about the health benefits of beetroot powder, such as its high nutrient content and potential to support cardiovascular health has driven demand. The rising trend of clean-label and natural ingredients in food products has spurred the adoption of beetroot powder as a natural food coloring and flavoring agent. Furthermore, the expanding application of beetroot powder in various industries, including food and beverage, cosmetics, and pharmaceuticals, has further fueled its market growth in the region.
The Asia-Pacific region has witnessed significant growth in the beetroot powder market due to rising awareness about the health benefits of beetroot powder, such as its high nutrient content and potential to lower blood pressure, has spurred its consumption. Additionally, the increasing adoption of natural food additives and ingredients in the region's food and beverage industry has further propelled market growth. Innovations in food processing technologies have made beetroot powder more accessible and versatile for use in various culinary applications. Moreover, the expanding vegan and vegetarian populations in countries like India and China have contributed to the surge in demand for plant-based alternatives, including beetroot powder.
Key players in the market
Some of the key players in Beetroot Powder market include Beet It, Biofinest, BioGin Biochemicals Co., Ltd., BulkSupplements, Diana Food, Nature's Way Products, LLC, Organic Herb Inc., Pure Naturals, Pure Synergy, Radiant Whole Food, Starwest Botanicals, Terrasoul Superfoods and Vital Health Foods.
In February 2024, Starwest Botanicals has launched Eco-Pouch line of herbs and spices. The new, smaller pre-packaged line of spices makes for easy grab-n-go purchase and a simple complement to the bulk bin section. Building off consumer demand, the line includes popular adaptogens like ashwagandha, licorice root, nettle and turmeric that may help support healthy stress and energy levels and overall mental balance.
In May 2023, Nature's Way introduces Brain Fuel-a tasty, convenient gummy supplement formulated to support short-term memory, focus, and concentration for adults age 18+. Brain Fuel reflects the 50-year mission of Nature's Way to harness the problem-solving power of nature to nourish human potential.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.