市场调查报告书
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2030 年草药补充品市场预测:按成分、形式、功能、分销管道、应用和地区进行的全球分析Herbal Supplements Market Forecasts to 2030 - Global Analysis By Source, Form, Function, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,2023 年全球草药补充品市场规模达 515 亿美元,预计在预测期内将以 9.8% 的复合年增长率增长,并于 2030 年达到 992 亿美元。
营养补充食品植物或植物的子集,通常称为草药补充品。这些植物性营养补充的主要目的食品促进健康。草药补充品中的活性成分来自草药。这些补充品广泛用于解决各种健康问题,包括增强免疫力、促进消化器官系统健康、增强认知功能和控制压力。此外,由于其天然来源和较少的副作用,它被认为是合成药物的安全替代品。
据世界卫生组织 (WHO) 称,估计有 2.5 亿学龄前儿童缺乏维生素 A,而且很大一部分孕妇也缺乏维生素 A。
对预防保健的兴趣日益浓厚
随着人们健康意识的增强并寻求传统药物的天然替代品,对草药补充品的需求激增。消费者越来越倾向于采取积极主动的措施来保持健康,并正在探索已知有助于预防性保健的草药。随着重点从疾病治疗转向预防,草药补充品提供了一个令人信服的解决方案,因为与合成药物相比,它们被认为更安全且副作用最小。
价格敏感度
随着消费者变得更加重视价格,他们倾向于选择价格较低的替代品或完全不购买。由于其天然成分和健康益处,草药补充品通常被视为奢侈品,但它们面临着吸引对价格敏感的消费者的挑战。这种敏感性在医疗保健费用高且可支配收入有限的地区尤其明显。製造商面临平衡品质和承受能力的困境,以迎合对价格敏感的消费者,同时又不影响产品完整性。
人们越来越意识到潜在的健康益处
随着消费者的健康意识越来越强,他们开始转向草药补充品作为传统药物的替代或补充方法。越来越多的科学研究支持草药疗法促进健康和保健的有效性,从而推动了这种认识的提高。整体医疗保健的兴起以及对有机和天然产品的偏好也进一步促进了市场扩张。此外,透过网路和社群媒体平台获得的资讯越来越多,消费者可以自行了解草药补充品的好处,从而推动需求。
科学依据有限
儘管草药在传统医学中的使用已有数百年历史,但由于缺乏严格的科学研究来检验其功效,普及受到阻碍。由于缺乏可靠的临床试验和实证资料,消费者、医疗保健专业人员和监管机构在推荐和核准草药补充品方面仍然持谨慎态度。证据的缺乏也阻碍了建立标准剂量、识别潜在药物交互作用和评估长期影响的能力。
最初,疫情爆发扰乱了全球供应链,由于生产和运输限制,导致某些草药产品短缺。在大流行期间,随着人们寻找增强免疫系统和整体健康的方法,对已知具有增强免疫力特性的草药补充品的需求激增。然而,这些中断不仅影响产品的可得性,而且还影响品管措施。供应链中断,包括原材料短缺和製造延误,给该行业带来了挑战。
预计糖浆产业在预测期内将是最大的
糖浆业务预计将成为预测期内最大的业务。糖浆是一种多功能的给药方法,可轻鬆调整剂量,并可根据个人需求进行客製化。这种灵活性吸引了广泛的消费者,包括儿童和老年人。此外,糖浆通常含有天然甜味剂和调味剂,使其更具吸引力。因此,糖浆领域正在扩大草药补充品的可用性和可接受性,并透过迎合现代消费者的偏好和便利性来推动市场成长。
心臟健康产业预计在预测期内复合年增长率最高
由于消费者对心血管健康的认识和兴趣不断增强,因此预计心臟健康领域在预测期内将出现最高的复合年增长率。针对心臟健康的草药补充品提供了一种自然、整体的方法,对寻求合成药物替代品的个人很有吸引力。随着心血管疾病盛行率的上升以及对预防性保健的偏好增加,消费者开始转向草药补充品作为预防措施。这些产品通常含有对心血管有益的成分,例如大蒜、山楂和Omega-3脂肪酸。这些因素正在推动该细分市场的成长。
在整个预测期内,亚太地区占据最大的市场份额。随着消费者越来越重视预防性保健和自然疗法,该地区对草药补充品的需求正在激增。这一趋势在亚太国家尤其明显。亚太国家拥有丰富的草药传统和重视整体福祉的文化。此外,人们越来越认识到草药补充品的益处,例如免疫支持、缓解压力和促进整体健康,进一步推动了该地区的市场扩张。可支配收入的增加和消费者对非合成替代品偏好的变化也促进了该地区的成长。
随着消费者越来越关注安全和产品功效,监管机构针对草药补充品的生产、标籤和分销制定了严格的准则。这些法规确保产品符合一定的品质标准并遵守安全通讯协定,从而增强全部区域消费者对草药的信心。此外,各国政府也越来越意识到草药在不同文化中的传统用途,并支持研究和开发,以检验其在全部区域的有效性。
According to Stratistics MRC, the Global Herbal Supplements Market is accounted for $51.5 billion in 2023 and is expected to reach $99.2 billion by 2030 growing at a CAGR of 9.8% during the forecast period. Therapeutic dietary supplements are a subset of plants or botanicals, commonly referred to as herbal supplements. The main purpose of these plant-based dietary supplements is to enhance health. The active elements in herbal supplements come from herbs. These supplements are widely used to address a range of health concerns, including boosting immunity, promoting digestive health, enhancing cognitive function, and managing stress. Moreover, they are perceived as safer alternatives to synthetic drugs due to their natural origins and minimal side effects.
According to the World Health Organization (WHO), an estimated 250 million preschool children suffer from vitamin A deficiency, and a significant proportion of pregnant women are Vitamin A deficient.
Growing emphasis on preventive healthcare
As individuals become more health-conscious and seek natural alternatives to traditional medicine, the demand for herbal supplements has surged. Consumers are increasingly inclined towards proactive measures to maintain their well-being, leading them to explore herbal remedies known for their preventive health benefits. With a shift in focus from treating illnesses to preventing them, herbal supplements offer a compelling solution due to their perceived safety and minimal side effects compared to synthetic pharmaceuticals.
Price sensitivity
With consumers becoming increasingly price-conscious, they tend to opt for lower-cost alternatives or forego purchases altogether. Herbal supplements, often perceived as premium products due to their natural ingredients and health benefits, face challenges in attracting price-sensitive consumers. This sensitivity is particularly pronounced in regions where healthcare costs are high, and disposable incomes are limited. Manufacturers face the dilemma of balancing quality with affordability to cater to price-sensitive consumers without compromising on product integrity.
Increasing awareness of the potential health benefits
As consumers become more conscious of their well-being, they are turning to herbal supplements as an alternative or complementary approach to conventional medicine. This heightened awareness is fueled by a growing body of scientific research supporting the efficacy of herbal remedies in promoting health and wellness. The rise of holistic healthcare practices and a preference for organic and natural products further contribute to the market's expansion. Moreover, the accessibility of information through the internet and social media platforms enables consumers to educate themselves about the benefits of herbal supplements, driving demand.
Limited scientific evidence
While herbal remedies have been used for centuries in traditional medicine, their widespread adoption in modern healthcare is hindered by the lack of rigorous scientific studies validating their purported benefits. Without robust clinical trials and empirical data, consumers, healthcare professionals, and regulatory bodies remain cautious about recommending or approving herbal supplements. This dearth of evidence also hampers the ability to establish standardized dosages, identify potential interactions with medications, and assess long-term effects.
Initially, the outbreak disrupted global supply chains, leading to shortages of certain herbal products due to production and transportation constraints. As people sought ways to bolster their immune systems and overall health during the pandemic, there was a surge in demand for herbal supplements perceived to have immune-boosting properties. However, these disruptions not only impact product availability but also compromise quality control measures. Supply chain disruptions, including shortages of raw materials and manufacturing delays, posed challenges for the industry.
The syrups segment is expected to be the largest during the forecast period
Syrups segment is expected to be the largest during the forecast period. Syrups offer a versatile delivery method, allowing for easy dosage adjustments and customization to meet individual needs. This flexibility appeals to a broader consumer base, including children and the elderly. Additionally, syrups often incorporate natural sweeteners and flavors, further enhancing their appeal. As a result, the Syrups segment is expanding the accessibility and acceptance of herbal supplements, driving growth in the market by catering to the preferences and convenience of modern consumers.
The heart health segment is expected to have the highest CAGR during the forecast period
Heart Health segment is expected to have the highest CAGR during the forecast period due to growing consumer awareness and concern regarding cardiovascular well-being. Herbal supplements targeting heart health offer a natural and holistic approach, appealing to individuals seeking alternatives to synthetic medications. With rising incidence of cardiovascular diseases and increasing preference for preventive healthcare, consumers are turning to herbal supplements as a proactive measure. These products often contain ingredients like garlic, hawthorn, and omega-3 fatty acids, which are renowned for their cardiovascular benefits. These elements are boosting the segmental growth.
Asia Pacific region commanded the largest share of the market throughout the projection period. As consumers increasingly prioritize preventive healthcare and natural remedies, demand for herbal supplements has surged in the region. This trend is particularly pronounced in Asia Pacific countries due to their rich tradition of herbal medicine and cultural emphasis on holistic well-being. Moreover, rising awareness about the benefits of herbal supplements, such as immune support, stress relief, and overall wellness, has further fueled market expansion in the region. Increased disposable income and changing consumer preferences towards non-synthetic alternatives have also contributed to this regional growth.
With an increasing focus on consumer safety and product efficacy, regulatory bodies are implementing stringent guidelines for the manufacturing, labeling, and distribution of herbal supplements, Asia Pacific region is poised to hold profitable growth over the extrapolated period. These regulations ensure that products meet certain quality standards and adhere to safety protocols, thereby boosting consumer confidence in herbal remedies across the region. Additionally, governments are increasingly recognizing the traditional use of herbs in various cultures and are supporting research and development efforts to validate their efficacy throughout the region.
Key players in the market
Some of the key players in Herbal Supplements market include Ancient GreenFields Pvt. Ltd, Archer Daniels Midland Company, Ardent Mills LLC, Bio-Botanica Inc, Cargill, Incorporated, Glanbia plc, Herbalife International of America, Inc, Jarrow Formulas, Inc, Mondelez International, Inc, Nature's Bounty, Nutraceutical International Corporation, Permolex Ltd and Pioneer Industries Limited.
In October 2023, Jarrow Formulas(R) Launches MagMind(R) Student Loan Pay Off Sweepstakes Just in Time for Loan Payments Resuming. The more than 44 million Americans carrying upwards of $1.7 trillion of student debt will be feeling added stress as student loan payments resume.
In December 2022, Jarrow Formulas(R) Introduces Dual-Action Immune Booster. The fastest growing immunity brand in the natural channel launches clinically-supported Immune Booster in a convenient, single-serve stick pack format. The new product supports a healthy immune system and normal digestion.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.