草本补充剂市场－全球产业规模、份额、趋势、机会和预测，按来源、应用、剂型、功能、地区和竞争格局划分，2020-2030年预测

2024年全球草药补充剂市场规模为8,896万美元，预计到2030年将以9.31%的复合年增长率增长至1.5177亿美元。草药补充剂是指源自植物，旨在支持特定健康或生理功能的配方产品。市场成长的主要驱动力是全球消费者对天然和预防性健康解决方案日益增长的兴趣，以及人们对植物药在满足各种健康需求方面的有效性的认识不断提高。新兴经济体可支配所得的增加也扩大了消费者取得这些产品的机会。然而，由于各国监管不一致且缺乏统一标准，导致产品品质参差不齐，合规要求复杂，该市场面临巨大的挑战。

主要市场驱动因素

主要市场挑战

主要市场趋势

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球草药补充剂市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依来源（叶、蔬果、树皮、根、其他）
  • 依应用领域（药品、个人护理用品、食品饮料、其他）
  • 按剂型（胶囊和片剂、糖浆、粉末、油剂、其他）
  • 按功能（药用、香料、其他）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美草药补充剂市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲草药补充剂市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区草药补充剂市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲草药补充剂市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲草药补充剂市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购（如有）
• 产品发布（如有）
• 最新进展

第十三章：全球草药补充剂市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• Glanbia PLC
• Archer Daniels Midland Company
• Nutramarks, Inc.
• Herbalife Nutrition Ltd.
• Blackmores Limited
• Ricola AG
• Bio-Botanica Inc.
• Nature's Bounty (NY) Inc.
• NaturaLife Asia Co., Ltd.

第十六章：策略建议

第17章调查会社について・免责事项

The Global Herbal Supplements Market, valued at USD 88.96 Million in 2024, is projected to grow at a CAGR of 9.31% to reach USD 151.77 Million by 2030. Herbal supplements are products derived from botanical sources, formulated to support specific health or physiological functions. Market growth is primarily driven by rising global consumer interest in natural and preventive health solutions and increasing awareness of the effectiveness of botanicals in addressing diverse wellness needs. Higher disposable incomes in emerging economies are also expanding access to these products. However, the market faces a significant challenge due to regulatory inconsistencies and the absence of harmonized standards across countries, creating variations in product quality and complicated compliance requirements.

Key Market Drivers

The herbal supplements market is strongly driven by rising health consciousness and the increasing adoption of preventive healthcare practices. Consumers are proactively seeking natural solutions to support long-term wellness, with many opting for herbal products perceived as safe and holistic. The Council for Responsible Nutrition's 2024 Consumer Survey reported that 42 percent of supplement users cited overall health and wellness as their primary motivation. A growing preference for plant-based and naturally derived ingredients further accelerates market expansion. The trend is evident in the performance of specific herbal ingredients; the American Botanical Council's 2023 Herb Market Report noted a 108 percent increase in beet root supplement sales in the U.S. mainstream channel. Additionally, the overall market strength is supported by significant retail activity, with U.S. herbal dietary supplement sales reaching an estimated USD 12.551 billion in 2023, underscoring sustained demand and growing consumer trust in botanical products.

Key Market Challenges

A major challenge hindering market growth is the lack of harmonized global regulatory standards for herbal supplements. Divergent regulations across countries lead to inconsistencies in product quality and complex compliance requirements related to ingredient approval, dosage limits, and labeling. Manufacturers must navigate multiple regulatory frameworks, increasing operational burdens and limiting scalability. This regulatory fragmentation also restricts international trade, slowing market expansion and discouraging innovation. According to the European Federation of Associations of Health Product Manufacturers (EHPM), the European food supplement sector was valued at EUR 18 billion in 2023, yet fragmented regulatory implementation in the region continues to impede innovation and make long-term investment planning difficult, illustrating how inconsistent standards directly constrain market development.

Key Market Trends

Personalized Herbal Formulations are emerging as a key trend, driven by consumer preference for individualized health solutions tailored to specific needs, genetics, and lifestyle factors. This approach enhances perceived effectiveness and customer satisfaction. In the Council for Responsible Nutrition's 2024 Consumer Survey, 69 percent of supplement users emphasized the importance of personalized regimens. Companies are responding by offering customized herbal blends developed through advanced diagnostic tools and data-driven insights. ZOOMSHEAL Health highlighted this trend in July 2025, demonstrating industry momentum toward bespoke formulation and R&D support for global brands.

Key Market Players

• Glanbia PLC
• Archer Daniels Midland Company
• Nutramarks, Inc.
• Herbalife Nutrition Ltd.
• Blackmores Limited
• Ricola AG
• Bio-Botanica Inc.
• Nature's Bounty (NY) Inc.
• NaturaLife Asia Co., Ltd.

Report Scope:

In this report, the Global Herbal Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Herbal Supplements Market, By Source:

• Leaves
• Fruits & Vegetables
• Barks
• Roots
• Others

Herbal Supplements Market, By Application:

• Pharmaceuticals
• Personal Care
• Food & Beverages
• Others

Herbal Supplements Market, By Form:

• Capsules & Tablets
• Syrups
• Powder
• Oils
• Others

Herbal Supplements Market, By Function:

• Medicinal
• Aroma
• Others

Herbal Supplements Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Herbal Supplements Market.

Available Customizations:

Global Herbal Supplements Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Herbal Supplements Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Source (Leaves, Fruits & Vegetables, Barks, Roots, Others)
  • 5.2.2. By Application (Pharmaceuticals, Personal Care, Food & Beverages, Others)
  • 5.2.3. By Form (Capsules & Tablets, Syrups, Powder, Oils, Others)
  • 5.2.4. By Function (Medicinal, Aroma, Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2024)
• 5.3. Market Map

6. North America Herbal Supplements Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Source
  • 6.2.2. By Application
  • 6.2.3. By Form
  • 6.2.4. By Function
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Herbal Supplements Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Source
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Form
      • 6.3.1.2.4. By Function
  • 6.3.2. Canada Herbal Supplements Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Source
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Form
      • 6.3.2.2.4. By Function
  • 6.3.3. Mexico Herbal Supplements Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Source
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Form
      • 6.3.3.2.4. By Function

7. Europe Herbal Supplements Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Source
  • 7.2.2. By Application
  • 7.2.3. By Form
  • 7.2.4. By Function
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Herbal Supplements Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Source
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Form
      • 7.3.1.2.4. By Function
  • 7.3.2. France Herbal Supplements Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Source
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Form
      • 7.3.2.2.4. By Function
  • 7.3.3. United Kingdom Herbal Supplements Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Source
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Form
      • 7.3.3.2.4. By Function
  • 7.3.4. Italy Herbal Supplements Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Source
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Form
      • 7.3.4.2.4. By Function
  • 7.3.5. Spain Herbal Supplements Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Source
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Form
      • 7.3.5.2.4. By Function

8. Asia Pacific Herbal Supplements Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Source
  • 8.2.2. By Application
  • 8.2.3. By Form
  • 8.2.4. By Function
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Herbal Supplements Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Source
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Form
      • 8.3.1.2.4. By Function
  • 8.3.2. India Herbal Supplements Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Source
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Form
      • 8.3.2.2.4. By Function
  • 8.3.3. Japan Herbal Supplements Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Source
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Form
      • 8.3.3.2.4. By Function
  • 8.3.4. South Korea Herbal Supplements Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Source
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Form
      • 8.3.4.2.4. By Function
  • 8.3.5. Australia Herbal Supplements Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Source
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Form
      • 8.3.5.2.4. By Function

9. Middle East & Africa Herbal Supplements Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Source
  • 9.2.2. By Application
  • 9.2.3. By Form
  • 9.2.4. By Function
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Herbal Supplements Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Source
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Form
      • 9.3.1.2.4. By Function
  • 9.3.2. UAE Herbal Supplements Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Source
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Form
      • 9.3.2.2.4. By Function
  • 9.3.3. South Africa Herbal Supplements Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Source
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Form
      • 9.3.3.2.4. By Function

10. South America Herbal Supplements Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Source
  • 10.2.2. By Application
  • 10.2.3. By Form
  • 10.2.4. By Function
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Herbal Supplements Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Source
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Form
      • 10.3.1.2.4. By Function
  • 10.3.2. Colombia Herbal Supplements Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Source
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Form
      • 10.3.2.2.4. By Function
  • 10.3.3. Argentina Herbal Supplements Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Source
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Form
      • 10.3.3.2.4. By Function

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Herbal Supplements Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Glanbia PLC
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Archer Daniels Midland Company
• 15.3. Nutramarks, Inc.
• 15.4. Herbalife Nutrition Ltd.
• 15.5. Blackmores Limited
• 15.6. Ricola AG
• 15.7. Bio-Botanica Inc.
• 15.8. Nature's Bounty (NY) Inc.
• 15.9. NaturaLife Asia Co., Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer