![]() |
市场调查报告书
商品编码
1494790
2030 年 POS 终端市场预测:按产品、组件、部署模式、应用程式、最终用户和地区进行的全球分析Point-Of-Sale Terminals Market Forecasts to 2030 - Global Analysis By Product (Fixed POS Terminals and Mobile POS Terminals (mPOS)), Component, Deployment Mode, Application, End User and By Geography |
根据 Stratistics MRC 的数据,2024 年全球 POS 终端市场规模为 1,002.4 亿美元,预计到 2030 年将达到 1,526.2 亿美元,预测期内复合年增长率为 10.6%。
销售点 (POS) 终端机是一种用于在零售环境中完成交易的电子设备。它通常由硬体和软体的组合组成,允许客户为商品和服务付款。 POS终端机可以接受多种支付方式,包括信用卡、签帐金融卡、行动支付和现金。这些终端在安全处理交易、记录销售资料、管理库存以及向客户开立收据方面发挥关键作用。
根据印度储备银行统计,最近印度安装了超过470万台POS终端机。该地区的成长率也成长了五倍,已经达到了 2025 年的预测。 (n=13,000)。
非接触式付款方式的兴起
由于消费者更喜欢快速、安全的交易,对支援非接触式付款的销售点终端的需求正在迅速增加。各行业的企业正在采用这些终端来改善客户体验并简化交易。此外,近场通讯(NFC) 和行动钱包等技术进步进一步加速了这一趋势,推动 POS 终端市场的创新和扩张,以满足企业和消费者不断变化的需求。
资料外洩和网路攻击的风险
POS 终端机处理高度机密的财务讯息,因此容易受到资料外洩和网路攻击。骇客瞄准这些系统窃取信用卡资料、个人资讯并进行非法贸易。此类违规行为不仅会削弱客户的信任,还会透过罚款、法律责任和声誉损害等方式为企业带来经济损失。因此,这些安全问题阻碍了市场的成长。
全通路零售需求不断成长
由于消费者期望跨不同管道获得无缝的购物体验,零售商越来越多地采用可以整合线上和线下销售资料的 POS 系统。这些系统使零售商能够更有效地管理库存,提供个人化促销,并在所有接触点提供一致的客户体验。因此,对具有全通路功能的先进 POS 终端机的需求持续成长,推动零售技术解决方案的市场扩张和创新。
初始投资高
POS 终端的初始投资较高是因为需要先进的硬体、软体和实施服务。除了终端、读卡机和周边设备设备等可靠的硬体之外,公司还必须投资于软体授权以及与现有系统的整合。此外,员工培训和持续的技术支援成本高昂。如此高的初始支出可能会阻碍小型企业采用现代 POS 解决方案并限制市场渗透。
COVID-19 的影响
COVID-19的疫情对POS终端市场产生了重大影响。锁门和社交距离措施减少了零售商店的人流量,并减缓了销售点终端的采用。然而,对尽量减少身体接触的非接触式付款解决方案的需求激增,促使推出可以处理这些付款的 POS 终端。经济不确定性和供应链中断也影响了市场成长,导致采用延迟和公司支出减少。
电子商务整合领域预计将在预测期内成为最大的领域
电子商务综合业务预计将出现利润丰厚的成长。 POS 终端透过促进线上商家和客户之间的安全交易,在电子商务整合应用中发挥重要作用。即时连接可实现高效的库存管理、订单履行和客户资料追踪。简而言之,POS终端充当了网路零售平台和金融交易之间的桥樑,改善了整体电子商务体验。
零售领域预估在预测期内复合年增长率最高
预计零售领域在预测期内将以最高的复合年增长率成长。在零售应用中,POS 终端充当交易、库存管理和客户服务的中心枢纽。这些终端简化了结帐流程,并透过信用卡、签帐金融卡和现金等多种方式实现高效的支付处理。 POS 终端具有条码扫描和收据列印等功能,可提高业务效率,并为客户和零售商提供无缝的购物体验。
预计亚太地区在预测期内将占据最大的市场占有率。快速都市化、可支配收入增加和零售商店激增等因素正在推动市场扩张。此外,政府促进数位付款和金融包容性的措施也进一步加速了市场成长。先进 POS 技术(包括行动和云端基础解决方案)的采用正在增加。针对区域偏好和法规环境的创新 POS 技术的出现也为亚太地区的市场活力做出了贡献。
由于技术进步、非接触式付款的日益采用和电子商务普及等因素,预计北美在预测期内将出现最高的复合年增长率。在零售业高度发展、数位付款趋势强劲的北美地区,对POS解决方案的需求很高。市场主要企业不断创新并提供高效能的解决方案,以满足不断变化的消费者需求。这种竞争格局正在推动技术创新并推动全部区域POS 终端市场的成长。
According to Stratistics MRC, the Global Point-Of-Sale Terminals Market is accounted for $100.24 billion in 2024 and is expected to reach $152.62 billion by 2030 growing at a CAGR of 10.6% during the forecast period. Point-of-sale (POS) terminals are electronic devices used in retail environments to complete transactions. They typically consist of a combination of hardware and software that allows customers to make payments for goods or services. POS terminals can accept various forms of payment, including credit cards, debit cards, mobile payments, and cash. These terminals play a crucial role in processing transactions securely, recording sales data, managing inventory, and generating receipts for customers.
According to the Reserve Bank of India, there were more than 4.7 million PoS terminals recently in India. Also, the region has leapfrogged as much as five times, already meeting projections for 2025. (n=13,000).
Rise in contactless payment methods
As consumers increasingly prefer quick and secure transactions, the demand for POS terminals capable of accepting contactless payments has surged. Businesses across various sectors are adopting these terminals to enhance customer experience and streamline transactions. Additionally, advancements in technology, such as near field communication (NFC) and mobile wallets, have further accelerated this trend, driving innovation and expansion in the POS terminals market to meet the evolving needs of businesses and consumers alike.
Risk of data breaches and cyber-attacks
POS terminals are susceptible to data breaches and cyber-attacks due to the sensitive financial information they handle. Hackers target these systems to steal credit card data, personal information, or execute fraudulent transactions. Such breaches not only compromise customer trust but also lead to financial losses for businesses through fines, legal liabilities, and damage to reputation. Consequently, these security concerns hinder market growth.
Escalating demand for omni-channel retailing
With consumers expecting seamless shopping experiences across various channels, retailers are increasingly adopting POS systems capable of integrating online and offline sales data. These systems enable retailers to manage inventory more efficiently, offer personalized promotions, and provide consistent customer experiences across all touch points. As a result, the demand for advanced POS terminals equipped with omni-channel capabilities continues to rise, driving market expansion and innovation in retail technology solutions.
High initial investment
The high initial investment in point-of-sale (POS) terminals stems from the need for sophisticated hardware, software, and implementation services. Businesses must invest in reliable hardware such as terminals, card readers, and peripherals, as well as software licenses and integration with existing systems. Additionally, there are costs associated with training staff and ongoing technical support. This significant upfront expenditure can deter smaller businesses from adopting modern POS solutions, thereby limiting market penetration.
Covid-19 Impact
The covid-19 pandemic significantly impacted the point-of-sale (POS) terminals market. Lockdowns and social distancing measures led to reduced foot traffic in retail establishments, slowing POS terminal deployments. However, there was a surge in demand for contactless payment solutions to minimize physical contact, driving the adoption of POS terminals capable of accepting such payments. Economic uncertainty and supply chain disruptions also affected market growth, causing delays in installations and reduced spending by businesses.
The e-commerce integration segment is expected to be the largest during the forecast period
The e-commerce integration segment is estimated to have a lucrative growth. POS terminals play a crucial role in e-commerce integration applications by facilitating secure transactions between online merchants and customers. Through real-time connectivity, they enable efficient inventory management, order processing, and customer data tracking. In essence, POS terminals serve as the bridge between online retail platforms and financial transactions, enhancing the overall e-commerce experience.
The retail segment is expected to have the highest CAGR during the forecast period
The retail segment is anticipated to witness the highest CAGR growth during the forecast period. In retail applications, POS terminals serve as the central hub for transactions, inventory management, and customer service. These terminals streamline the checkout process, enabling efficient payment processing through various methods like credit cards, debit cards, and cash. With features like barcode scanning and receipt printing, POS terminals enhance operational efficiency and provide a seamless shopping experience for both customers and retailers.
Asia Pacific is projected to hold the largest market share during the forecast period. Factors such as rapid urbanization, increasing disposable incomes, and the proliferation of retail establishments are driving market expansion. Additionally, government initiatives promoting digital payments and financial inclusion are further accelerating market growth. The adoption of advanced POS technologies, including mobile and cloud-based solutions, is on the rise. The emergence of innovative POS technologies tailored to local preferences and regulatory environments also contribute to the market's dynamism in the Asia-Pacific region.
North America is projected to have the highest CAGR over the forecast period, driven by factors such as technological advancements, rising adoption of contactless payments, and the proliferation of e-commerce. With a highly developed retail sector and a strong inclination towards digital payments, North America boasts a significant demand for POS solutions. Key players in the market continuously innovate to meet evolving consumer needs, offering solutions with advanced features. This competitive landscape fosters innovation and drives growth in the POS terminals market throughout the region.
Key players in the market
Some of the key players profiled in the Point-Of-Sale Terminals Market include Oracle Corporation, Panasonic Corporation, NEC Corporation, Samsung Electronics Corporation, Hewlett-Packard Inc, PhonePe, NCR Corporation, Newland Payment Technology, Ingenico Group, VeriFone Systems Inc., Casio Computer Corporation, Toshiba Corporation, Posiflex Technology Limited, Centerm Information Corporation, PAX Technology, Adyen and Diebold Systems Private Limited.
In July 2023, PhonePe has launched a new device called point-of-sale (POS) that allows merchants to accept payments through debit cards, credit cards, and UPI. This device comes with the PhonePe POS App installed and supports various transaction methods such as tap, swipe, dip, and interoperable dynamic QR codes.
In July 2023, Posiflex launched the world's first POS terminal featuring a clamshell design that optimizes maintenance efficiency, conserves space and enhances operational security. Through its clamshell, screwless and modular design, Haydn ZT Series enables effortless lifting of the monitor using a touch button, providing convenient access to internal modular components for easy repairs, replacements and upgrades.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.