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市场调查报告书
商品编码
1494862

到 2030 年行动食品服务市场预测：按类型、美食类型、服务类型、位置、营运模式、分销管道、最终用户和地区进行的全球分析

Mobile Food Services Market Forecasts to 2030 - Global Analysis By Type (Food Trucks, Food Carts, Food Trailers, Food Stands and Other Types), Cuisine Type, Service Type, Location, Operational Mode, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据Stratistics MRC预测，2024年全球行动食品服务市场规模将达246.2亿美元，预计2030年将达到382.8亿美元，预测期内复合年增长率为8.1%。

移动食品服务是指透过卡车、手推车或拖车等移动车辆运作并销售食品和饮料的企业。这些服务透过直接向顾客提供食物来提供便利，通常是在没有传统实体餐厅或不可行的地方。流动食品摊贩提供各种美食，从美食到街头小吃。行动食品服务因其灵活性、新颖性以及适应不断变化的消费者偏好和趋势的能力而受到欢迎。

据南非统计局称，2020年南非食品服务将创造30亿美元的收益。

街头小吃越来越受欢迎

街头小吃体现了文化的多样性和真实性，吸引了许多寻求独特美食体验的消费者。这种日益增长的兴趣正在创造对专门销售街头美食的行动摊贩的需求。此外，行动食品服务的便利性和可及性吸引了忙碌的都市区寻求方便且实惠的膳食选择。因此，街头食品的日益接受和讚赏正在推动全球行动食品服务市场的扩张。

健康和安全问题

行动食品服务面临健康和安全问题，主要是由于在非传统环境中运作的性质。挑战包括保持适当的食品储存温度、确保设备清洁以及安全处理食品以防止污染。这些担忧可能会导致食物中毒并损害供应商的声誉。因此，这些挑战削弱了消费者对行动食品服务的信任和信心，并阻碍了市场成长。

扩大社群媒体平台的使用

社群媒体为行动食品供应商提供了强大的行销工具来接触和吸引潜在客户。 Instagram、Facebook 和 Twitter 等平台让供应商展示他们的产品、共用即时位置和选单更新，并直接与客户互动。这种提高的知名度有助于您吸引新客户、建立品牌忠诚度并培养行动销售服务的社群意识，从而在竞争日益激烈的市场环境中推动成长和成功。

基础设施限制

流动食品服务的基础设施限制包括食品餐车的停车位有限、限制性的分区规定以及流动摊贩的电力和水供应不足。这些限制限制了行动供应商有效合法营运的范围。此外，缺乏适当的基础设施可能会增加营运成本并降低供应商的盈利。如果没有适当的基础设施支持，行动食品服务可能难以扩展到新市场，从而阻碍整体市场的成长潜力。

COVID-19 的影响

COVID-19 大流行对行动食品服务市场产生了重大影响。锁门、保持社交距离和取消活动让许多摊贩望而却步，并扰乱了业务。但一些企业的因应措施是提供非接触式外送、线上订购或专注于外带服务。对健康和安全的担忧导致卫生措施和监管的加强。儘管面临挑战，市场仍表现出了韧性，透过创新策略减少了损失并维持了客户关係。

预计活动场地产业在预测期内将是最大的

活动场地部分预计将出现利润丰厚的成长。活动场馆的流动食品服务可满足不同的烹饪偏好，为与会者提供便利、多样化的用餐体验。餐车、餐车和快闪食品摊位可以增强活动氛围，并为主办单位提供额外的收益来源。这些服务通常提供多种美食，从传统美食到美食选择，以满足各种饮食需求和偏好。活动场所的流动食品摊贩有助于聚会、节庆和音乐会的整体享受和成功。

专利权模式领域预计在预测期内复合年增长率最高

预计专利权模式产业在预测期内将以最高复合年增长率成长。行动食品服务专利权模式为企业家提供了进入市场的承包解决方案，具有既定的品牌知名度、营运支援和经过验证的经营模式。专利权提供了对资源网路的访问，例如行销策略、培训计划和供应链管理。这使得特许经营商能够以一定程度的独立性经营行动销售业务，同时仍受益于母公司的成功。

占比最大的地区：

在都市化、不断变化的消费者生活方式和充满活力的街头美食文化的推动下，预计亚太地区在预测期内将占据最大的市场占有率。在中国、印度和泰国等国家，供应各种美食的餐车、小吃摊和快闪厨房不断出现。由于城市人口的不断增长以及提供方便、实惠和文化多样化的美食体验的能力，这个市场正在蓬勃发展。政府对小型企业和旅游业的支持进一步支持市场扩张。

复合年增长率最高的地区：

由于其充满活力的饮食文化、创业精神以及消费者对便利餐饮选择的需求，预计北美在预测期内将呈现最高的复合年增长率。餐车、拖车和小吃摊在美国和加拿大的城市中心随处可见，提供从美食到融合菜餚再到传统街头小吃的各种美食。市场成长也受到美食节、活动和社交媒体的推动，这些节日、活动和社交媒体促进了餐车文化并提高了客户参与。

免费客製化服务：

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    • 其他市场参与者的综合分析（最多 3 家公司）
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    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 最终用户分析
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球行动食品服务市场：依类型

  • 食物餐车
  • 食品车
  • 食品拖车
  • 小吃摊;路边摊
  • 其他类型

第六章全球行动食品服务市场：依美食类型

  • 美国食品
  • 义大利食物
  • 墨西哥菜
  • 中国菜
  • 印度菜
  • 其他烹饪类型

第七章全球行动食品服务市场：依服务类型

  • 外带
  • 店内用餐
  • 送货

第八章全球行动食品服务市场：按地区

  • 都市区
  • 郊区
  • 农村
  • 活动场地
  • 其他地点

第九章全球行动食品服务市场：依营运模式分类

  • 独立经营
  • 专利权模式

第10章全球行动食品服务市场：依通路分类

  • 本地销售
  • 网上订购
  • 第三方运输服务

第十一章全球行动食品服务市场：依最终用户分类

  • 个人消费者
  • 企业客户
  • 计划人，策划人
  • 游客
  • 其他最终用户

第十二章全球行动食品服务市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第十三章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十四章 公司概况

  • Uber Eats
  • Starbucks Mobile Truck
  • Smoothie King
  • HelloFresh
  • Home Chef
  • Sun Basket
  • Chipotle Catering
  • Boston Market Catering
  • DoorDash
  • Grubhub
  • Cousins Maine Lobster
  • The Halal Guys
  • Kogi BBQ
Product Code: SMRC26382

According to Stratistics MRC, the Global Mobile Food Services Market is accounted for $24.62 billion in 2024 and is expected to reach $38.28 billion by 2030 growing at a CAGR of 8.1% during the forecast period. Mobile food services refer to businesses that operate from movable vehicles such as trucks, carts, or trailers to sell food and beverages. These services provide convenience by bringing food directly to customers, often in locations where traditional brick-and-mortar restaurants may not be available or feasible. Mobile food vendors offer a variety of cuisines ranging from gourmet dishes to street food favourites. Mobile food services have gained popularity due to their flexibility, novelty, and ability to adapt to changing consumer preferences and trends.

According to Statistics South Africa, the food Service sector in South Africa produced revenues of USD 3 billion in 2020.

Market Dynamics:

Driver:

Rising popularity of street food

Street food embodies cultural diversity and authenticity, attracting a wide range of consumers seeking unique culinary experiences. This growing interest has created a demand for mobile food vendors who specialize in offering street food favourites. Additionally, the convenience and accessibility of mobile food services appeal to busy urban populations seeking quick and affordable dining options. As a result, the increasing acceptance and appreciation of street food have propelled the expansion of the mobile food services market worldwide.

Restraint:

Health and safety concerns

Mobile food services face health and safety concerns primarily due to the nature of their operation in non-traditional environments. Challenges include maintaining proper food storage temperatures, ensuring cleanliness of equipment, and handling food safely to prevent contamination. These concerns can lead to food borne illnesses and damage to the vendor's reputation. Consequently, these challenges hinder market growth by undermining consumer trust and confidence in mobile food services.

Opportunity:

Growing utilization of social media platforms

Social media provides a powerful marketing tool for mobile food vendors to reach and engage with potential customers. Platforms like Instagram, Facebook, and Twitter enable vendors to showcase their offerings, share real-time updates on locations and menu items, and interact directly with their audience. This heightened visibility helps attract new customers, build brand loyalty, and create a sense of community around the mobile food service, thereby driving its growth and success in an increasingly competitive market landscape.

Threat:

Infrastructure constraints

Infrastructure constraints in mobile food services include limited parking availability for food trucks, restrictive zoning regulations, and inadequate access to electricity and water hook-ups for mobile vendors. These constraints limit the locations where mobile food vendors can operate effectively and legally. Additionally, the lack of proper infrastructure can increase operational costs and reduce profitability for vendors. Without suitable infrastructure support, mobile food services may struggle to expand into new markets, thus impeding overall market growth potential.

Covid-19 Impact

The covid-19 pandemic significantly impacted the mobile food services market. Lockdowns, social distancing measures, and event cancellations reduced foot traffic and disrupted operations for many vendors. However, some adapted by offering contactless delivery, online ordering, and focusing on takeaway services. Health and safety concerns prompted increased sanitation measures and heightened regulatory scrutiny. Despite challenges, the market showed resilience, with innovative strategies helping to mitigate losses and maintain customer engagement.

The event venues segment is expected to be the largest during the forecast period

The event venues segment is estimated to have a lucrative growth. Mobile food services in event venues cater to diverse culinary preferences, offering attendees a convenient and varied dining experience. Food trucks, carts, and pop-up stalls enhance event ambiance and provide additional revenue streams for organizers. These services often feature a wide range of cuisines, from traditional favourites to gourmet options, accommodating different dietary needs and tastes. Mobile food vendors in event venues contribute to the overall enjoyment and success of gatherings, festivals, and concerts.

The franchise models segment is expected to have the highest CAGR during the forecast period

The franchise models segment is anticipated to witness the highest CAGR growth during the forecast period. Mobile food services in franchise models offer entrepreneurs a turnkey solution to enter the market with established brand recognition, operational support, and proven business models. Franchises provide access to a network of resources, including marketing strategies, training programs, and supply chain management. This allows franchisees to benefit from the success of the parent company while retaining some degree of independence in managing their mobile food service operations.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period driven by urbanization, changing consumer lifestyles, and a vibrant street food culture. Countries like China, India, and Thailand have seen a proliferation of food trucks, stalls, and pop-up kitchens offering a diverse range of cuisines. The market here is thriving due to its ability to provide convenient, affordable, and culturally diverse dining experiences to a growing urban population. Government support for small businesses and tourism initiatives has further fuelled market expansion.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to the region's dynamic food culture, entrepreneurial spirit, and consumer demand for convenient dining options. Food trucks, trailers, and carts have become ubiquitous in urban centers across the United States and Canada, offering a wide array of cuisines from gourmet to fusion and traditional street foods. The market's growth is also propelled by food festivals, events, and social media, which promote food truck culture and drive customer engagement.

Key players in the market

Some of the key players profiled in the Mobile Food Services Market include Uber Eats, Starbucks Mobile Truck, Smoothie King, HelloFresh, Home Chef, Sun Basket, Chipotle Catering, Boston Market Catering, DoorDash, Grubhub, Cousins Maine Lobster, The Halal Guys, Kogi BBQ.

Key Developments:

In February 2022, Smoothie King launched text ordering to increase franchise development & sales. Using a 4-5-digit code, Smoothie King fans in Chicago and Jacksonville can place and pay for their order with the nearest Smoothie King location via SMS text message and visit the store to pick up and enjoy their smoothie.

In November 2017, Uber launched mobile food delivery app in Hyderabad. The company has partnered with over 300 restaurants across the city for taking delivery orders. The app has gained great momentum in India which has been one of the fastest growing markets in Asia Pacific region (APAC) for the company.

Types Covered:

  • Food Trucks
  • Food Carts
  • Food Trailers
  • Food Stands
  • Other Types

Cuisine Types Covered:

  • American
  • Italian
  • Mexican
  • Chinese
  • Indian
  • Other Cuisine Types

Service Types Covered:

  • Takeaway
  • Dine-in
  • Delivery

Locations Covered:

  • Urban Areas
  • Suburban Areas
  • Rural Areas
  • Event Venues
  • Other Locations

Operational Modes Covered:

  • Independent Operators
  • Franchise Models

Distribution Channels Covered:

  • On-site Sales
  • Online Orders
  • Third-party Delivery Services

End Users Covered:

  • Individual Consumers
  • Corporate Clients
  • Event Planners
  • Tourists
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Mobile Food Services Market, By Type

  • 5.1 Introduction
  • 5.2 Food Trucks
  • 5.3 Food Carts
  • 5.4 Food Trailers
  • 5.5 Food Stands
  • 5.6 Other Types

6 Global Mobile Food Services Market, By Cuisine Type

  • 6.1 Introduction
  • 6.2 American
  • 6.3 Italian
  • 6.4 Mexican
  • 6.5 Chinese
  • 6.6 Indian
  • 6.7 Other Cuisine Types

7 Global Mobile Food Services Market, By Service Type

  • 7.1 Introduction
  • 7.2 Takeaway
  • 7.3 Dine-in
  • 7.4 Delivery

8 Global Mobile Food Services Market, By Location

  • 8.1 Introduction
  • 8.2 Urban Areas
  • 8.3 Suburban Areas
  • 8.4 Rural Areas
  • 8.5 Event Venues
  • 8.6 Other Locations

9 Global Mobile Food Services Market, By Operational Mode

  • 9.1 Introduction
  • 9.2 Independent Operators
  • 9.3 Franchise Models

10 Global Mobile Food Services Market, By Distribution Channel

  • 10.1 Introduction
  • 10.2 On-site Sales
  • 10.3 Online Orders
  • 10.4 Third-party Delivery Services

11 Global Mobile Food Services Market, By End User

  • 11.1 Introduction
  • 11.2 Individual Consumers
  • 11.3 Corporate Clients
  • 11.4 Event Planners
  • 11.5 Tourists
  • 11.6 Other End Users

12 Global Mobile Food Services Market, By Geography

  • 12.1 Introduction
  • 12.2 North America
    • 12.2.1 US
    • 12.2.2 Canada
    • 12.2.3 Mexico
  • 12.3 Europe
    • 12.3.1 Germany
    • 12.3.2 UK
    • 12.3.3 Italy
    • 12.3.4 France
    • 12.3.5 Spain
    • 12.3.6 Rest of Europe
  • 12.4 Asia Pacific
    • 12.4.1 Japan
    • 12.4.2 China
    • 12.4.3 India
    • 12.4.4 Australia
    • 12.4.5 New Zealand
    • 12.4.6 South Korea
    • 12.4.7 Rest of Asia Pacific
  • 12.5 South America
    • 12.5.1 Argentina
    • 12.5.2 Brazil
    • 12.5.3 Chile
    • 12.5.4 Rest of South America
  • 12.6 Middle East & Africa
    • 12.6.1 Saudi Arabia
    • 12.6.2 UAE
    • 12.6.3 Qatar
    • 12.6.4 South Africa
    • 12.6.5 Rest of Middle East & Africa

13 Key Developments

  • 13.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 13.2 Acquisitions & Mergers
  • 13.3 New Product Launch
  • 13.4 Expansions
  • 13.5 Other Key Strategies

14 Company Profiling

  • 14.1 Uber Eats
  • 14.2 Starbucks Mobile Truck
  • 14.3 Smoothie King
  • 14.4 HelloFresh
  • 14.5 Home Chef
  • 14.6 Sun Basket
  • 14.7 Chipotle Catering
  • 14.8 Boston Market Catering
  • 14.9 DoorDash
  • 14.10 Grubhub
  • 14.11 Cousins Maine Lobster
  • 14.12 The Halal Guys
  • 14.13 Kogi BBQ

List of Tables

  • Table 1 Global Mobile Food Services Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Mobile Food Services Market Outlook, By Type (2022-2030) ($MN)
  • Table 3 Global Mobile Food Services Market Outlook, By Food Trucks (2022-2030) ($MN)
  • Table 4 Global Mobile Food Services Market Outlook, By Food Carts (2022-2030) ($MN)
  • Table 5 Global Mobile Food Services Market Outlook, By Food Trailers (2022-2030) ($MN)
  • Table 6 Global Mobile Food Services Market Outlook, By Food Stands (2022-2030) ($MN)
  • Table 7 Global Mobile Food Services Market Outlook, By Other Types (2022-2030) ($MN)
  • Table 8 Global Mobile Food Services Market Outlook, By Cuisine Type (2022-2030) ($MN)
  • Table 9 Global Mobile Food Services Market Outlook, By American (2022-2030) ($MN)
  • Table 10 Global Mobile Food Services Market Outlook, By Italian (2022-2030) ($MN)
  • Table 11 Global Mobile Food Services Market Outlook, By Mexican (2022-2030) ($MN)
  • Table 12 Global Mobile Food Services Market Outlook, By Chinese (2022-2030) ($MN)
  • Table 13 Global Mobile Food Services Market Outlook, By Indian (2022-2030) ($MN)
  • Table 14 Global Mobile Food Services Market Outlook, By Other Cuisine Types (2022-2030) ($MN)
  • Table 15 Global Mobile Food Services Market Outlook, By Service Type (2022-2030) ($MN)
  • Table 16 Global Mobile Food Services Market Outlook, By Takeaway (2022-2030) ($MN)
  • Table 17 Global Mobile Food Services Market Outlook, By Dine-in (2022-2030) ($MN)
  • Table 18 Global Mobile Food Services Market Outlook, By Delivery (2022-2030) ($MN)
  • Table 19 Global Mobile Food Services Market Outlook, By Location (2022-2030) ($MN)
  • Table 20 Global Mobile Food Services Market Outlook, By Urban Areas (2022-2030) ($MN)
  • Table 21 Global Mobile Food Services Market Outlook, By Suburban Areas (2022-2030) ($MN)
  • Table 22 Global Mobile Food Services Market Outlook, By Rural Areas (2022-2030) ($MN)
  • Table 23 Global Mobile Food Services Market Outlook, By Event Venues (2022-2030) ($MN)
  • Table 24 Global Mobile Food Services Market Outlook, By Other Locations (2022-2030) ($MN)
  • Table 25 Global Mobile Food Services Market Outlook, By Operational Mode (2022-2030) ($MN)
  • Table 26 Global Mobile Food Services Market Outlook, By Independent Operators (2022-2030) ($MN)
  • Table 27 Global Mobile Food Services Market Outlook, By Franchise Models (2022-2030) ($MN)
  • Table 28 Global Mobile Food Services Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 29 Global Mobile Food Services Market Outlook, By On-site Sales (2022-2030) ($MN)
  • Table 30 Global Mobile Food Services Market Outlook, By Online Orders (2022-2030) ($MN)
  • Table 31 Global Mobile Food Services Market Outlook, By Third-party Delivery Services (2022-2030) ($MN)
  • Table 32 Global Mobile Food Services Market Outlook, By End User (2022-2030) ($MN)
  • Table 33 Global Mobile Food Services Market Outlook, By Individual Consumers (2022-2030) ($MN)
  • Table 34 Global Mobile Food Services Market Outlook, By Corporate Clients (2022-2030) ($MN)
  • Table 35 Global Mobile Food Services Market Outlook, By Event Planners (2022-2030) ($MN)
  • Table 36 Global Mobile Food Services Market Outlook, By Tourists (2022-2030) ($MN)
  • Table 37 Global Mobile Food Services Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.