市场调查报告书
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2030 年鹰嘴豆泥市场预测:按类型、包装、成分、分销管道和地区进行的全球分析Hummus Market Forecasts to 2030 - Global Analysis By Type, Packaging, Raw Material, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,2024 年全球鹰嘴豆泥市场规模为 45.3 亿美元,预计到 2030 年将达到 112.6 亿美元,预测期内复合年增长率为 16.4%。
鹰嘴豆泥是一种奶油状、多功能的蘸酱或涂抹酱,起源于中东美食,在黎巴嫩、以色列和巴勒斯坦等国家尤其受欢迎。它主要由煮熟并捣碎的鹰嘴豆与芝麻酱(芝麻酱)、柠檬汁、大蒜和橄榄油混合製成。混合这些成分会产生光滑、坚果味的糊状物。鹰嘴豆泥以其高营养价值而闻名,富含蛋白质、膳食纤维、多种维生素和矿物质。
《营养与食品科学期刊》的一项研究发现,经常吃鹰嘴豆和鹰嘴豆泥的人肥胖的可能性降低 53%。
素食和纯素人口不断增长
随着越来越多的人寻求植物性蛋白质来源和传统涂抹酱和蘸酱的健康替代品,鹰嘴豆泥因其营养价值和多功能性而成为首选。鹰嘴豆泥的吸引力超越了饮食偏好,因为它不含麸质,并且与世界各地的各种文化和烹饪传统相容。对鹰嘴豆泥的需求不断增长也得益于环境永续性意识的增强,消费者选择与动物替代品相比对环境影响较小的产品。此外,各种口味和创新产品扩大了鹰嘴豆泥的市场吸引力,使其成为家庭和餐厅的主食。
价格敏感度
鹰嘴豆泥市场的价格敏感度是指消费者对鹰嘴豆泥产品价格变动的反应程度。鹰嘴豆泥是一种相对简单且广泛使用的食品,面临来自各种品牌和替代品的激烈竞争。消费者经常比较不同品牌之间的价格,如果他们觉得品质相当,就会迅速转向价格较低的替代品。然而,自有品牌和商店品牌鹰嘴豆泥的价格较低,进一步加剧了价格竞争。
地中海和中东美食越来越受欢迎
随着消费者养成更健康的饮食习惯,以高蛋白质和纤维含量而闻名的鹰嘴豆泥已成为人们喜爱的点心、抹酱和沾酱。鹰嘴豆泥作为纯素和无麸质选择的多功能性进一步增加了其对更广泛受众的吸引力。此外,它融入各种菜餚和食品,如捲饼、三明治和沙拉,进一步增加了其需求。随着越来越多的消费者寻求正宗的民族风味和更健康的食品选择,鹰嘴豆泥市场预计将在其文化吸引力和营养价值的推动下持续增长。
产品中杂质的增加阻碍因素了成长
掺假是指在鹰嘴豆泥中添加劣质或廉价成分,损害其真实性和营养价值。此类做法不仅欺骗消费者,还会损害人们对产品和製造商的信任。受污染的鹰嘴豆泥也会导致健康问题,因为消费者可能在不知不觉中食用了有害或过敏成分。然而,这会为遵守品质标准的生产者创造不公平的竞争环境,扭曲市场竞争。
随着越来越多的人关门并限制外出用餐,消费者行为已转向在家做饭,对鹰嘴豆泥等方便且耐储存的产品的需求不断增加。这一趋势的推动者是消费者寻求健康、多功能的选择,这些选择可以用作蘸酱、涂抹酱和餐点。然而,供应链很早就面临中断,影响了生产和分销。製造商必须应对原材料成本波动和物流挑战,有时会导致商店暂时缺货。
红辣椒鹰嘴豆泥部分预计在预测期内是最大的
「鹰嘴豆泥」细分市场预计将在预测期内成为最大的细分市场,为消费者提供传统鹰嘴豆泥口味的充满活力的变化。这种变化将鹰嘴豆的奶油质地和营养价值与烤红辣椒的浓郁烟熏甜味结合在一起。它的吸引力在于其浓郁的风味特征,不仅吸引鹰嘴豆泥爱好者,也吸引那些希望探索健康零食新口味的人。红辣椒鹰嘴豆泥正在透过吸引那些比传统鹰嘴豆泥更喜欢辛辣和咸味的人们来扩大其市场。
预计橄榄油产业在预测期内复合年增长率最高
预计橄榄油产业在预测期内的复合年增长率最高。将橄榄油纳入鹰嘴豆泥市场中显着提高了消费者的兴趣和产品品质。橄榄油与地中海美食的结合与鹰嘴豆泥的起源完美契合,增强了其真实性和文化吸引力。就市场动态而言,这一趋势刺激了产品创新,製造商提供强调使用优质橄榄油的优质鹰嘴豆泥品种。从烹饪的角度来看,橄榄油的添加可以提供更光滑的质地和更丰富的风味,将鹰嘴豆泥从简单的蘸酱提升为美味佳餚。
传统上,原味、大蒜和烤红辣椒等标准口味是主流,但是拉差香甜辣椒酱、泡菜和咖哩等新口味的推出引起了消费者的兴趣,并将鹰嘴豆泥的吸引力扩大到其中东起源之外。该地区的趋势是由不断变化的消费者口味、对国际美食的认识不断增强以及尝试融合风味的愿望所推动的。此外,在日本、韩国和印度等国家,当地偏好和烹饪传统影响了针对当地口味和原料量身定制的区域特定鹰嘴豆泥口味的开发。
预计欧洲地区在预测期内将保持盈利成长。根据政府法规,鹰嘴豆泥製造商遵守严格的品管和成分标准,以确保向消费者提供的产品的安全性和真实性。欧洲法规强调标籤透明度,帮助消费者对购买的产品做出明智的选择,包括了解营养成分和过敏原资讯。此外,政府促进永续农业和负责任采购惯例的倡议正在鼓励全部区域的鹰嘴豆泥生产商采用环保生产方法和道德采购原料。
According to Stratistics MRC, the Global Hummus Market is accounted for $4.53 billion in 2024 and is expected to reach $11.26 billion by 2030 growing at a CAGR of 16.4% during the forecast period. Hummus is a creamy and versatile dip or spread originating from the Middle Eastern cuisine, particularly popular in countries like Lebanon, Israel, and Palestine. It is made primarily from cooked and mashed chickpeas blended with tahini (sesame seed paste), lemon juice, garlic, and olive oil. These ingredients are combined to create a smooth, slightly nutty-flavored paste that can vary in texture from silky to slightly coarse, depending on personal preference or regional tradition. Hummus is renowned for its nutritional benefits, being rich in protein, fiber, and various vitamins and minerals.
According to Journal of Nutrition & Food Sciences survey, people who regularly consumed chickpeas or hummus were 53% less likely to have obesity.
Rising vegetarian and vegan population
As more people seek plant-based protein sources and healthier alternatives to traditional spreads and dips, hummus has emerged as a favored choice due to its nutritional benefits and versatility. Its appeal extends beyond dietary preferences, as hummus is gluten-free and fits into various cultural and culinary traditions worldwide. The rising demand for hummus is also supported by a growing awareness of environmental sustainability, with consumers increasingly choosing products that have a lower environmental impact compared to animal-derived alternatives. Additionally, the availability of diverse flavors and innovative product offerings has expanded the market appeal of hummus, making it a staple in households and restaurants alike.
Price sensitivity
Price sensitivity in the hummus market refers to consumers' heightened responsiveness to changes in the price of hummus products. As a relatively simple and widely available food item, hummus faces intense competition among various brands and substitute products. Consumers often compare prices across different brands and are quick to switch to lower-priced alternatives if they perceive similar quality. However, the availability of private-label and store-brand hummus at lower prices further intensifies price competition
Growing popularity of Mediterranean and Middle Eastern cuisines
As consumers increasingly adopt healthier eating habits, hummus, known for its high protein and fiber content, has emerged as a favored choice for snacks, spreads, and dips. The versatility of hummus as a vegan and gluten-free option further enhances its appeal to a broader audience. Additionally, its integration into various cuisines and food products like wraps, sandwiches, and salads has further fueled its demand. With an increasing number of consumers seeking authentic ethnic flavors and healthier food options, the hummus market is poised for continued growth, driven by its cultural appeal and nutritional benefits.
Increasing product adulteration to impede growth
Adulteration involves the addition of lower quality or cheaper ingredients to hummus, compromising its authenticity and nutritional value. This practice not only deceives consumers but also erodes trust in the product and its manufacturers. Adulterated hummus can lead to health concerns as well, as consumers may unknowingly consume ingredients that are harmful or allergenic. However, it creates an uneven playing field for producers who adhere to quality standards, potentially distorting market competition.
With widespread lockdowns and restrictions on dining out, consumer behavior shifted towards home-cooked meals and convenient, shelf-stable products like hummus saw increased demand. This trend was fueled by consumers looking for healthy, versatile options that could be used as dips, spreads, or meal accompaniments. However, supply chains faced disruptions early on, impacting production and distribution. Manufacturers had to adapt to fluctuating raw material costs and logistical challenges, which sometimes led to temporary shortages on store shelves.
The Red Pepper Hummus segment is expected to be the largest during the forecast period
Red Pepper Hummus segment is expected to be the largest during the forecast period by offering consumers a vibrant twist on traditional hummus flavors. This variation combines the creamy texture and nutritional benefits of chickpeas with the bold, smoky sweetness of roasted red peppers. Its appeal lies in its robust taste profile, appealing to both hummus enthusiasts and those looking to explore new flavors in healthy snacking. Red Pepper Hummus has expanded the market's demographic reach by attracting individuals who prefer spicier or more savory options over classic hummus varieties.
The Olive Oil segment is expected to have the highest CAGR during the forecast period
Olive Oil segment is expected to have the highest CAGR during the forecast period. The incorporation of olive oil into the hummus market has significantly elevated consumer interest and product quality. Olive oil's association with Mediterranean cuisine aligns perfectly with the origins of hummus, reinforcing authenticity and cultural appeal. In terms of market dynamics, this trend has spurred product innovation, with manufacturers offering premium varieties of hummus that highlight the use of high-quality olive oil. From a culinary standpoint, the addition of olive oil contributes to a smoother texture and a richer taste experience, elevating hummus from a simple dip to a gourmet delicacy.
Traditionally dominated by classic varieties like plain, garlic, or roasted red pepper, the introduction of new flavors such as sriracha, kimchi, and curry has sparked consumer interest and expanded the appeal of hummus beyond its Middle Eastern origins, Asia Pacific region commanded the largest share of the market over the extrapolated period. This regional trend is driven by evolving consumer palates, growing awareness of international cuisines, and a willingness to experiment with fusion flavors. Moreover, local preferences and culinary traditions in countries like Japan, South Korea, and India are influencing the development of region-specific hummus flavors, tailored to suit local tastes and ingredients.
Europe region is poised to hold profitable growth during the extrapolated period. Government regulations ensure that hummus manufacturers adhere to stringent quality controls and ingredient specifications, reassuring consumers about the product's safety and authenticity. European regulations emphasize transparency in labeling, which helps consumers make informed choices about the products they purchase, including understanding nutritional content and allergen information. Additionally, government initiatives promoting sustainable agriculture and responsible sourcing practices have encouraged hummus producers to adopt environmentally friendly production methods and ethical sourcing of ingredients across the region.
Key players in the market
Some of the key players in Hummus market include Bakkavor Group, Cedar's Mediterranean Foods, Fontaine Sante Foods Inc, Hormel Foods Corporation, Krinos Foods LLC, Lantana Foods, Sabra Dipping Co. LLC, Strauss Group Ltd, The Kraft Heinz Company and Tribe Mediterranean Foods.
In June 2023, Cedar's Foods, the family-owned Mediterranean brand that's #1 in the natural and organic grocery space, has unveiled a brand-new look and feel for their labels, bringing modernity and brightness to the Mediterranean food aisle. The new look remains true to the brand's Mediterranean roots, drawing inspiration from the region's vibrant landscapes, glimmering seas and bright sun. The product line features Cedar's signature green lid, and reimagined designs that feature bolder colors, fresh ingredient photography and updated typography across its entire product portfolio.
In June 2023, Ithaca Hummus, the crave-worthy hummus brand known for its fresh ingredients and bold flavors, announced its plan to update its Hummus and Salsa packaging to better serve both consumers and retailers. Rolling out in stores this fall, the Ithaca Salsa line will shift to clear tubs, allowing consumers to get a sneak peek of the dip's real chopped, diced and squeezed ingredients prior to purchasing. The Ithaca Hummus line will experience a subtle yet bolder update as well.
In October 2022, Fresh Cravings, a US-based brand that makes snacks, announced the launch of 3 new hummus flavors; Mediterranean, Lemon Garlic, and Jalapeno Cilantro. With this, the company has managed to expand its existing product portfolio and the items will be available for sale at all Walmart stores.