市场调查报告书
商品编码
1503349
到 2030 年防伪包装市场预测:按产品类型、技术、最终用户和地区分類的全球分析Anti-Counterfeiting Packaging Market Forecasts to 2030 - Global Analysis By Product Type (Primary Packaging, Secondary Packaging and Tertiary Packaging), Technology, End User and By Geography |
根据Stratistics MRC的数据,2024年全球防伪包装市场规模为1,792亿美元,预计2030年将达到3,955亿美元,预测期内复合年增长率为14.1%。
防伪包装是一种专门的包装解决方案,旨在防止诈欺的复製和分销仿冒品。这些包装技术结合了各种安全功能,例如全像图、二维码、防篡改密封件和 RFID 标籤,以验证产品并确认其真实性。透过实施防伪包装,製造商可以保护其品牌声誉、保护消费者安全并减少与仿冒品相关的经济损失。
根据美国海关和边防安全的资料,2022年,美国边境查获了价值20亿美元的商品和价值2,000万美元的假药。
仿冒品增加
假冒产品对消费者安全、品牌声誉和收益来源构成风险,因此企业正在增加对强有力的防伪措施的投资。全像图、防篡改密封件以及追踪系统等防伪包装技术有助于证明产品的真实性并阻止造假者。此外,严格的法规和对造假者的打击进一步推动了防伪包装解决方案的采用。
生产成本高、投资大
电镀需要在设备、化学品和熟练劳动力方面进行大量投资。此外,遵守环境法规和安全标准也会增加生产成本。这些高昂的初始成本和持续支出可能会阻止小型企业进入市场或投资升级和扩张。此外,对价格敏感的客户可能会寻求替代的整理方法或更便宜的供应商,从而影响市场竞争力。
对产品安全和保障的需求不断增长
电镀在提高产品耐用性、耐腐蚀和美观性以及确保其符合严格的安全和品质标准方面发挥着重要作用。随着消费者对产品安全的认识和监管要求的不断提高,汽车、电子和航太等行业的製造商都依赖电镀作为可靠的表面处理解决方案。此外,电镀能够提供防篡改涂层和耐腐蚀,从而增强产品安全性,防止假冒,并确保客户信心。
缺乏消费者意识
许多消费者可能不完全了解电镀在提高产品品质、耐用性和安全性方面的作用。因此,他们可能不会优先考虑具有电镀饰面的产品,而是选择较便宜的替代品或表面处理效果较差的产品。这种意识的缺乏可能会导致对电镀服务和产品的需求下降,从而影响市场成长和製造商的盈利。
COVID-19 的影响
全球供应链和製造活动最初受到干扰,导致电镀服务需求放缓,但医疗设备和电子产品等行业的需求和表面处理解决方案的需求增加。随着公司适应新的健康和安全通讯协定,电镀公司在维持营运和满足客户要求方面面临挑战。但疫情也刺激了电镀技术的创新,以满足抗菌涂层等新需求。
预计在预测期内认证技术行业将是最大的
随着製造商越来越多地转向整合到电镀产品中的认证技术,预计认证技术将在预测期内达到顶峰。这些技术,如RFID标籤、全像图和二维码,可以在整个供应链中实现产品认证和可追溯性,确保商品的真实性。提供具有内建认证功能的产品的电镀公司可以透过为关心其产品真实性的客户提供付加来获得竞争优势。
预计製药业在预测期内复合年增长率最高。
由于药品监管不善和国际自由贸易的增加,防伪技术在药品应用中的扩展,预计製药业在预测期内将出现最高的复合年增长率。该技术可以避免药品假冒并追踪供应链和储存中的产品。为了阻止供应链中的非法药品,世界各地对隐蔽技术、公开技术和追踪追溯等各种防伪技术的需求不断增加,预计这将在预测期内推动该行业的成长。
由于新技术采用率高以及该地区製造商的高消费能力,预计欧洲在预测期内将占据最大的市场占有率。该地区严格的政府法律规范预计将成为预测期内行业成长的关键驱动力。在欧洲,至少有5%的进口产品是仿冒品的,而且这个数字随着进口需求的增加而不断增加。因此,该地区仍需要严格打击假冒产品,预计这将对预测期内的行业成长产生积极影响。
由于食品和饮料、服饰、服装和家电行业的快速增长,预计亚太地区将在预测期内保持最高的复合年增长率,预计将推动预测期内的行业增长。人均可支配收入的上升和製造业的强劲成长是该地区工业成长的主要驱动力。
According to Stratistics MRC, the Global Anti-Counterfeiting Packaging Market is accounted for $179.2 billion in 2024 and is expected to reach $395.5 billion by 2030 growing at a CAGR of 14.1% during the forecast period. Anti-counterfeiting packaging is specialized packaging solutions designed to prevent the unauthorized reproduction and distribution of counterfeit products. These packaging technologies incorporate various security features such as holograms, QR codes, tamper-evident seals, and RFID tags to authenticate products and verify their legitimacy. By implementing anti-counterfeiting packaging, manufacturers can protect their brand reputation, safeguard consumer safety, and mitigate financial losses associated with counterfeit goods.
According to the data provided by the US Customs and Border Protection, over USD 2.0 billion worth of goods and USD 20 million worth of counterfeit drugs were seized on the country's border in 2022.
Rising prevalence of counterfeit goods
Counterfeit products posing risks to consumer safety, brand reputation, and revenue streams, companies are increasingly investing in robust anti-counterfeiting measures. Anti-counterfeiting packaging technologies, such as holograms, tamper-evident seals, and track-and-trace systems, help authenticate products and deter counterfeiters. Additionally, stringent regulations and enforcement actions against counterfeiters further drive the adoption of anti-counterfeiting packaging solutions.
High cost of production and investment
Electroplating requires substantial investments in equipment, chemicals, and skilled labor. Additionally, compliance with environmental regulations and safety standards adds to production costs. These high upfront costs and ongoing expenses can deter smaller companies from entering the market or investing in upgrades and expansions. Furthermore, price-sensitive customers may seek alternative finishing methods or cheaper suppliers, impacting market competitiveness.
Growing demand for product safety and security
Electroplating plays a crucial role in enhancing the durability, corrosion resistance, and aesthetic appeal of products, ensuring they meet stringent safety and quality standards. With increasing consumer awareness and regulatory requirements regarding product safety, manufacturers across industries such as automotive, electronics, and aerospace rely on electroplating for reliable surface finishing solutions. Additionally, electroplating's ability to provide tamper-evident coatings and anti-corrosive properties enhance product security, protecting against counterfeiting and ensuring customer trust.
Lack of consumer awareness
Many consumers may not fully understand the role of electroplating in enhancing product quality, durability, and safety. Consequently, they may not prioritize products with electroplated finishes, opting for cheaper alternatives or products with less effective surface treatments. This lack of awareness can result in lower demand for electroplating services and products, impacting market growth and profitability for manufacturers.
Covid-19 Impact
While the initial disruptions in global supply chains and manufacturing activities led to a slowdown in demand for electroplating services, industries such as medical devices and electronics experienced increased demand, driving the need for surface finishing solutions. As businesses adapted to new health and safety protocols, electroplating companies faced challenges in maintaining operations and meeting customer requirements. However, the pandemic also spurred innovation in electroplating technologies to address emerging needs, such as antimicrobial coatings.
The authentication technology segment is expected to be the largest during the forecast period
The authentication technology is expected to be the largest during the forecast period as manufacturers increasingly turn to authentication technologies integrated into electroplated products. These technologies, such as RFID tags, holograms, and QR codes, enable product authentication and traceability throughout the supply chain, ensuring the legitimacy of goods. Electroplating companies offering products with built-in authentication features gain a competitive edge, as they provide added value to customers concerned about product authenticity.
The pharmaceutical segment is expected to have the highest CAGR during the forecast period
The pharmaceutical segment is expected to have the highest CAGR during the forecast period due to the growth of inadequate drug regulation and international free trade have resulted in the expansion of anti-counterfeit technologies in pharmaceutical applications. The technology can avoid drug imitation and track the products in the supply chain and storage. Growing demand for various anti-counterfeit techniques such as covert, overt, and track & trace across the world to detain illegitimate pharmaceutical products in their supply chain is expected to propel industry growth over the projected period.
Europe is projected to hold the largest market share during the forecast period owing to the high adoption of new technologies coupled with the high spending capacities of manufacturers in the region. A stringent government regulatory framework in the region is expected to be a key factor for industry growth over the projected period. In Europe, at least 5% of the products that are imported are counterfeit and registering an increase with growing imports demand. As a result, strict regulations against counterfeit products remain a necessity in the region, which is anticipated to have a positive impact on industry growth over the forecast period.
Asia Pacific is projected to hold the highest CAGR over the forecast period owing to the rapid growth of the food & beverage, pharmaceuticals, clothing & apparel, and consumer electronics industry in the region is expected to drive industry growth over the forecast period. Increasing per capita disposable income along with strong manufacturing sector growth are the key drivers for industry growth in the region.
Key players in the market
Some of the key players in Anti-Counterfeiting Packaging market include 3M, Advanced Track & Trace, AlpVision SA, Applied DNA Sciences Inc., Authentix Inc , Avery Dennison Corporation, BrandWatch Technologies, CCL Industries Inc, DuPont, Impinj, Inc., Intelligent Label Solutions, SATO Holdings, SAVI Technology Inc, Sicpa Holding S.A., SML Group, Systech International, Tracelink Inc. and Zebra Technologies Corporation
In May 2024, 3M expands facility in Valley, Nebraska. The $67 million investment includes new production lines, equipment and a warehouse, and will help 3M more quickly meet customer demand for the company's personal safety products.
In May 2024, DuPont Announces Plan to Separate into Three Independent, Publicly Traded Companies. New DuPont will remain a premier diversified industrial company with industry-leading brands and solutions
In April 2024, 3M launches new Verify app to help tackle counterfeit personal protective equipment. A genuine result provides a high degree of certainty that you have an authentic 3M(TM) Disposable Respirator. An inconclusive result means that the package is either not recognized or a potential counterfeit.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.