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市场调查报告书
商品编码
1511247

2030年行动附加价值服务市场分析与预测：按服务类型、部署形式、公司规模、最终用户和地区

Mobile Value-added Services Market Analysis and Forecast to 2030 - By Service Type, Deployment Mode, Enterprise Size (Small & Medium Enterprises and Large Enterprises), End User and Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据Stratistics MRC预测，2024年全球行动付加（MVAS）服务市场规模将达11,552亿美元，预测期内复合年增长率为15.8%，预计到2030年将达到27,855亿美元。行动附加价值服务是指行动网路业者提供的非核心服务，旨在增强语音通讯和基本通讯以外的使用者体验。这些服务包括行动银行、娱乐、定位服务、行动广告等。 MVAS 利用行动网路基础设施提供各种功能，以满足消费者对行动装置上的便利、娱乐、生产力和资讯存取的需求。

根据GSMA预测，到2023年，全球独立行动电话用户将超过66亿，其中智慧型手机占新增连线数的80%以上。智慧型手机用户的成长为行动加值服务的实施奠定了坚实的基础。

智慧型手机的普及率提高

全球智慧型手机普及率的快速提高是行动附加价值服务市场的主要驱动力。随着越来越多的消费者使用智慧型手机，除了基本的语音通话和通讯之外，对行动应用程式、内容和服务的需求也在增加。智慧型手机可实现丰富的多媒体体验和高级功能，行动附加价值服务可以利用这些体验。不断成长的智慧型手机用户群（尤其是在新兴市场）为提供行动付款、定位服务和行动广告等创新服务的行动增值服务供应商创造了更大的潜在市场。智慧型手机的日益普及将鼓励各种行动附加价值服务的开发和消费。

设备相容性问题

具有不同作业系统、萤幕大小和硬体功能的行动装置种类繁多，因此很难在所有平台上开发和提供一致的 MVAS 体验。确保与高阶智慧型手机和低阶功能手机的兼容性需要额外的开发工作和成本。相容性问题可能会导致糟糕的用户体验并限制某些附加价值服务的采用。支援多种装置类型和作业系统版本的需求也增加了行动加值服务供应商的复杂性，并可能减缓新服务的创新和上市时间。

扩大物联网生态系统

不断发展的物联网（IoT）生态系统为行动附加价值服务市场带来了巨大机会。随着越来越多的设备联网，利用物联网资料和功能的创新行动加值服务的潜力不断增加。行动附加价值服务可以在透过智慧型手机应用程式管理、监控和控制物联网设备方面发挥重要作用。 MVAS 和物联网的整合在智慧家庭、联网汽车和工业IoT等领域实现了新的使用案例。这种融合将使 MVAS 供应商能够超越传统的行动服务，进入快速成长的物联网市场，创造新的收益来源并改善用户体验。

安全和隐私问题

安全和隐私问题对行动附加价值服务市场构成了重大威胁。 MVAS经常处理敏感的使用者资料，包括个人和财务信息，这增加了资料外洩和未授权存取的风险。如果用户意识到潜在的安全漏洞，他们可能会犹豫是否要采用某些附加价值服务。严格的资料保护条例和合规性要求也会增加行动增值服务提供者的营运成本。需要不断更新安全措施来应对不断变化的网路威胁，这使得服务开发和维护变得更加复杂。

COVID-19 的影响：

COVID-19 的爆发加速了数位转型并增加了对行动服务的依赖。这导致对某些行动加值服务（MVAS）的需求增加，例如行动付款、远端工作工具和娱乐服务。然而，经济不确定性也影响了消费者在非必要服务上的支出。这次疫情凸显了行动连线和附加价值服务在业务永续营运和停工期间维持社交联繫的重要性，并可能加速行动加值服务的长期采用。

通讯服务领域预计将在预测期内成为最大的领域

由于其广泛采用和多功能性，通讯服务预计将主导行动附加价值服务市场。通讯服务在所有人群中都很受欢迎，因为它们提供了可靠且经济高效的通讯方式。随着通讯平台整合了富媒体共用、聊天机器人和业务通讯等高级功能，价值提案进一步加强。随着通讯不断发展，包含了更多的互动和交易功能，通讯仍然是行动附加价值服务的核心组成部分，为服务供应商带来了可观的收益。

预计中小型企业 (SME) 领域在预测期内复合年增长率最高

由于中小企业不断加大数位化力度，行动附加价值服务市场的中小企业细分市场可望快速成长。中小型企业正在认识到行动服务在增强业务、客户参与和竞争方面的潜力。行动附加价值服务为中小型企业描述了实施行动行销、客户关係管理和行动付款系统的经济高效的解决方案。 MVAS 的灵活性和可扩展性使中小型企业能够采用先进技术，而无需进行大量基础设施投资。随着越来越多的中小企业进行数位转型，该细分市场对客製化行动附加价值服务的需求将激增，预计将保持高成长。

占比最大的地区：

在不断增长的行动用户群、智慧型手机的快速普及和数位优先经济的推动下，亚太地区预计将保持其在行动附加价值服务市场的主导地位。中国和印度等国家为行动互联网普及提供了巨大的市场。该地区精通技术的人口和以移动为中心的文化对创新移动增值服务产生了很高的需求。对5G基础设施和新兴技术的大力投资将进一步提振市场。

复合年增长率最高的地区：

预计亚太地区的行动附加价值服务市场复合年增长率最高。该地区新兴经济体的快速都市化和可支配收入的增加正在推动行动服务支出的成长。跨产业的数位转型正在推动企业行动加值服务的需求。政府数位措施和智慧城市计划正在为创新行动服务创造机会。这些因素，加上行动基础设施的改善和智慧型手机价格的下降，正在加速亚太地区行动加值服务市场的成长。

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目录

第一章执行概述

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 介绍
  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 最终用户分析
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球行动附加价值服务市场：依服务类型

  • 介绍
  • 通讯服务
    • 短讯服务（SMS）
    • 多媒体通讯服务 (MMS)
  • 定位服务
  • 手机电子邮件
  • 行动货币
  • 行动广告
  • 行动资讯娱乐
  • 其他的

第六章全球行动附加价值服务市场：依部署模式

  • 介绍
  • 云端基础
  • 本地
  • 混合

第七章 全球行动附加价值服务市场：依公司规模划分

  • 介绍
  • 中小企业
  • 大公司

第八章全球行动附加价值服务市场：依最终用户分类

  • 介绍
  • 资讯科技和通讯
  • 银行、金融服务和保险 (BFSI)
  • 医疗保健
  • 教育
  • 媒体和娱乐
  • 製造业
  • 零售/电子商务
  • 政府和公共部门
  • 其他的

第九章全球行动附加价值服务市场：按地区

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 欧洲其他地区
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东/非洲

第10章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十一章 公司概况

  • AT&T
  • Apple
  • Mahindra Comviva
  • OnMobile
  • Tencent
  • Kongzhong Corporation
  • MyRepublic Limited
  • Singtel
  • Verizon
  • China Telecom
  • China Unicom
  • China Mobile
  • Reliance Jio
  • Bharti Airtel
  • Vodafone Idea
  • InMobi Pte. Ltd
  • Google
Product Code: SMRC26716

According to Stratistics MRC, the Global Mobile Value-added Services (MVAS) Market is accounted for $1155.2 billion in 2024 and is expected to reach $2785.5 billion by 2030 growing at a CAGR of 15.8% during the forecast period. Mobile value-added services (MVAS) refer to non-core services offered by mobile network operators that enhance the user experience beyond voice communication and basic messaging. These services include mobile banking, entertainment, location-based services, mobile advertising, and more. MVAS leverages the mobile network infrastructure to deliver diverse functionalities, catering to consumer demands for convenience, entertainment, productivity, and information access on mobile devices.

According to the GSMA, there were over 6.6 billion unique mobile phone users globally in 2023, with smartphones accounting for over 80% of new connections. This growing smartphone user base creates a strong foundation for MVAS adoption.

Market Dynamics:

Driver:

Increasing smartphone penetration

The rapid growth in smartphone adoption worldwide is a key driver for the mobile value-added services market. As more consumers gain access to smartphones, there is increased demand for mobile apps, content, and services beyond basic voice and messaging. Smartphones enable rich multimedia experiences and advanced functionalities that mobile value-added services can leverage. The expanding smartphone user base, especially in emerging markets, creates a larger addressable market for MVAS providers to offer innovative services like mobile payments, location-based services, and mobile advertising. This growing smartphone penetration fuels the development and consumption of diverse mobile value-added services.

Restraint:

Device compatibility issues

The wide variety of mobile devices with different operating systems, screen sizes, and hardware capabilities makes it difficult to develop and deliver consistent MVAS experiences across all platforms. Ensuring compatibility with both high-end smartphones and low-end feature phones requires additional development efforts and costs. Compatibility issues can lead to poor user experiences, limiting adoption of certain value-added services. The need to support multiple device types and OS versions also increases complexity for MVAS providers, potentially slowing innovation and time-to-market for new services.

Opportunity:

Expansion of IOT ecosystem

The growing Internet of Things (IoT) ecosystem presents a significant opportunity for the mobile value-added services market. As more devices become connected, there is increased potential for innovative MVAS that leverage IoT data and capabilities. Mobile value-added services can play a crucial role in managing, monitoring, and controlling IoT devices through smartphone apps. The integration of MVAS with IoT enables new use cases in areas like smart homes, connected cars, and industrial IoT. This convergence allows MVAS providers to expand their offerings beyond traditional mobile services and tap into the rapidly growing IoT market, creating new revenue streams and enhancing user experiences.

Threat:

Security and privacy concerns

Security and privacy concerns pose a significant threat to the mobile value-added services market. As MVAS often involve handling sensitive user data, including personal information and financial details, there is an increased risk of data breaches and unauthorized access. Users may be hesitant to adopt certain value-added services if they perceive potential security vulnerabilities. Stringent data protection regulations and compliance requirements can also increase operational costs for MVAS providers. The need to continuously update security measures to combat evolving cyber threats adds complexity to service development and maintenance.

Covid-19 Impact:

The COVID-19 pandemic accelerated digital transformation and increased reliance on mobile services. This led to higher demand for certain MVAS like mobile payments, remote work tools, and entertainment services. However, economic uncertainties also impacted consumer spending on non-essential services. The pandemic highlighted the importance of mobile connectivity and value-added services in maintaining business continuity and social connections during lockdowns, potentially driving long-term MVAS adoption.

The messaging services segment is expected to be the largest during the forecast period

The messaging services segment is estimated to dominate the mobile value-added services market due to their widespread adoption and versatility. Messaging services offer a reliable and cost-effective means of communication, making them popular across all demographics. The integration of advanced features like rich media sharing, chatbots, and business messaging within messaging platforms further enhances their value proposition. As messaging evolves to include more interactive and transactional capabilities, it continues to be a core component of mobile value-added services, driving significant revenue for service providers.

The small & medium enterprises (SMEs) segment is expected to have the highest CAGR during the forecast period

The SME segment is poised for rapid growth in the mobile value-added services market due to increasing digitalization efforts among smaller businesses. SMEs are recognizing the potential of mobile services to enhance their operations, customer engagement, and competitiveness. Mobile value-added services offer cost-effective solutions for SMEs to implement mobile marketing, customer relationship management, and mobile payment systems. The flexibility and scalability of MVAS allow SMEs to adopt advanced technologies without significant infrastructure investments. As more SMEs embrace digital transformation, the demand for tailored mobile value-added services in this segment is expected to surge, driving high growth rates.

Region with largest share:

Asia Pacific is set to maintain its dominance in the mobile value-added services market, driven by its large and growing mobile user base, rapid smartphone adoption, and digital-first economies. Countries like China and India offer massive markets with increasing mobile internet penetration. The region's tech-savvy population and mobile-centric culture create a high demand for innovative MVAS. Strong investments in 5G infrastructure and emerging technologies further boost the market.

Region with highest CAGR:

Asia Pacific is expected to experience the highest CAGR in the mobile value-added services market, fueled by several factors. The region's emerging economies are witnessing rapid urbanization and rising disposable incomes, leading to increased spending on mobile services. The ongoing digital transformation across industries is driving demand for business-oriented MVAS. Governments' push for digital initiatives and smart city projects creates opportunities for innovative mobile services. These factors, combined with improving mobile infrastructure and increasing smartphone affordability, position Asia Pacific for accelerated growth in the MVAS market.

Key players in the market

Some of the key players in Mobile Value-added Services (MVAS) market include AT&T, Apple, Mahindra Comviva, OnMobile, Tencent, Kongzhong Corporation, MyRepublic Limited, Singtel, Verizon, China Telecom, China Unicom, China Mobile, Reliance Jio, Bharti Airtel, Vodafone Idea, InMobi Pte. Ltd and Google.

Key Developments:

In May 2024, Apple announced new features for its iMessage service, including enhanced multimedia messaging and integration with Apple Pay for seamless mobile transactions. These updates are part of Apple's strategy to strengthen its MVAS portfolio.

In April 2024, Mahindra Comviva launched a new version of its mobiquity(R) Money platform, which includes advanced features for mobile banking and payments. The platform aims to enhance financial inclusion by providing secure and convenient mobile financial services.

In March 2024, OnMobile introduced ONMO, a cloud gaming platform that leverages AI and cloud streaming technologies. This platform is designed to offer a rich gaming experience on mobile devices, aligning with the growing demand for mobile entertainment services.

Service Types Covered:

  • Messaging Services
  • Location-Based Services
  • Mobile Email
  • Mobile Money
  • Mobile Advertising
  • Mobile Infotainment
  • Other Service Types

Deployment Modes Covered:

  • Cloud-based
  • On-premises
  • Hybrid

Enterprise Sizes Covered:

  • Small & Medium Enterprises (SMEs)
  • Large Enterprises

End Users Covered:

  • IT & Telecom
  • Banking, Financial Services & Insurance (BFSI)
  • Healthcare
  • Education
  • Media & Entertainment
  • Manufacturing
  • Retail & E-commerce
  • Government & Public Sector
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Mobile Value-added Services (MVAS) Market, By Service Type

  • 5.1 Introduction
  • 5.2 Messaging Services
    • 5.2.1 Short Messaging Service (SMS)
    • 5.2.2 Multimedia Messaging Service (MMS)
  • 5.3 Location-Based Services
  • 5.4 Mobile Email
  • 5.5 Mobile Money
  • 5.6 Mobile Advertising
  • 5.7 Mobile Infotainment
  • 5.8 Other Service Types

6 Global Mobile Value-added Services (MVAS) Market, By Deployment Mode

  • 6.1 Introduction
  • 6.2 Cloud-based
  • 6.3 On-premises
  • 6.4 Hybrid

7 Global Mobile Value-added Services (MVAS) Market, By Enterprise Size

  • 7.1 Introduction
  • 7.2 Small & Medium Enterprises (SMEs)
  • 7.3 Large Enterprises

8 Global Mobile Value-added Services (MVAS) Market, By End User

  • 8.1 Introduction
  • 8.2 IT & Telecom
  • 8.3 Banking, Financial Services & Insurance (BFSI)
  • 8.4 Healthcare
  • 8.5 Education
  • 8.6 Media & Entertainment
  • 8.7 Manufacturing
  • 8.8 Retail & E-commerce
  • 8.9 Government & Public Sector
  • 8.10 Other End Users

9 Global Mobile Value-added Services (MVAS) Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 AT&T
  • 11.2 Apple
  • 11.3 Mahindra Comviva
  • 11.4 OnMobile
  • 11.5 Tencent
  • 11.6 Kongzhong Corporation
  • 11.7 MyRepublic Limited
  • 11.8 Singtel
  • 11.9 Verizon
  • 11.10 China Telecom
  • 11.11 China Unicom
  • 11.12 China Mobile
  • 11.13 Reliance Jio
  • 11.14 Bharti Airtel
  • 11.15 Vodafone Idea
  • 11.16 InMobi Pte. Ltd
  • 11.17 Google

List of Tables

  • Table 1 Global Mobile Value-added Services (MVAS) Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Mobile Value-added Services (MVAS) Market Outlook, By Service Type (2022-2030) ($MN)
  • Table 3 Global Mobile Value-added Services (MVAS) Market Outlook, By Messaging Services (2022-2030) ($MN)
  • Table 4 Global Mobile Value-added Services (MVAS) Market Outlook, By Short Messaging Service (SMS) (2022-2030) ($MN)
  • Table 5 Global Mobile Value-added Services (MVAS) Market Outlook, By Multimedia Messaging Service (MMS) (2022-2030) ($MN)
  • Table 6 Global Mobile Value-added Services (MVAS) Market Outlook, By Location-Based Services (2022-2030) ($MN)
  • Table 7 Global Mobile Value-added Services (MVAS) Market Outlook, By Mobile Email (2022-2030) ($MN)
  • Table 8 Global Mobile Value-added Services (MVAS) Market Outlook, By Mobile Money (2022-2030) ($MN)
  • Table 9 Global Mobile Value-added Services (MVAS) Market Outlook, By Mobile Advertising (2022-2030) ($MN)
  • Table 10 Global Mobile Value-added Services (MVAS) Market Outlook, By Mobile Infotainment (2022-2030) ($MN)
  • Table 11 Global Mobile Value-added Services (MVAS) Market Outlook, By Other Service Types (2022-2030) ($MN)
  • Table 12 Global Mobile Value-added Services (MVAS) Market Outlook, By Deployment Mode (2022-2030) ($MN)
  • Table 13 Global Mobile Value-added Services (MVAS) Market Outlook, By Cloud-based (2022-2030) ($MN)
  • Table 14 Global Mobile Value-added Services (MVAS) Market Outlook, By On-premises (2022-2030) ($MN)
  • Table 15 Global Mobile Value-added Services (MVAS) Market Outlook, By Hybrid (2022-2030) ($MN)
  • Table 16 Global Mobile Value-added Services (MVAS) Market Outlook, By Enterprise Size (2022-2030) ($MN)
  • Table 17 Global Mobile Value-added Services (MVAS) Market Outlook, By Small & Medium Enterprises (SMEs) (2022-2030) ($MN)
  • Table 18 Global Mobile Value-added Services (MVAS) Market Outlook, By Large Enterprises (2022-2030) ($MN)
  • Table 19 Global Mobile Value-added Services (MVAS) Market Outlook, By End User (2022-2030) ($MN)
  • Table 20 Global Mobile Value-added Services (MVAS) Market Outlook, By IT & Telecom (2022-2030) ($MN)
  • Table 21 Global Mobile Value-added Services (MVAS) Market Outlook, By Banking, Financial Services & Insurance (BFSI) (2022-2030) ($MN)
  • Table 22 Global Mobile Value-added Services (MVAS) Market Outlook, By Healthcare (2022-2030) ($MN)
  • Table 23 Global Mobile Value-added Services (MVAS) Market Outlook, By Education (2022-2030) ($MN)
  • Table 24 Global Mobile Value-added Services (MVAS) Market Outlook, By Media & Entertainment (2022-2030) ($MN)
  • Table 25 Global Mobile Value-added Services (MVAS) Market Outlook, By Manufacturing (2022-2030) ($MN)
  • Table 26 Global Mobile Value-added Services (MVAS) Market Outlook, By Retail & E-commerce (2022-2030) ($MN)
  • Table 27 Global Mobile Value-added Services (MVAS) Market Outlook, By Government & Public Sector (2022-2030) ($MN)
  • Table 28 Global Mobile Value-added Services (MVAS) Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.