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市场调查报告书
商品编码
1801157

2025 年至 2033 年行动加值服务 (MVAS) 市场规模、份额、趋势及预测（按解决方案、设备类型、最终用户、垂直行业和地区）

Mobile Value-Added Services (MVAS) Market Size, Share, Trends and Forecast by Solution, Device Type, End-User, Vertical, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 122 Pages | 商品交期: 2-3个工作天内

价格

2024年，全球行动加值服务 (MVAS) 市场规模达1.1154兆美元。展望未来， IMARC Group预测，到2033年，该市场规模将达到3.3192兆美元，2025-2033年期间的复合年增长率为12.9%。亚太地区目前占据市场主导地位，2024年将占据超过34.8%的市场。智慧型手机和行动装置的普及率不断提高，对个人化和便利用户体验的需求不断增长，行动技术的创新和第五代 (5G) 网路的部署，是推动市场发展的主要因素。

全球行动加值服务 (MVAS) 市场受到智慧型手机普及率上升、4G/5G 网路扩展以及行动网路渗透率上升的驱动。对数位娱乐、行动支付和云端企业解决方案日益增长的需求进一步加速了市场成长。人工智慧、物联网和巨量资料分析的进步提升了服务的个人化和效率。此外，政府推动数位包容和行动治理的措施也支持了市场扩张。行动广告、基于位置的服务和安全交易解决方案的兴起，增强了各行各业对 MVAS 的采用。此外，消费者对随选内容和无缝通讯的偏好日益增长，推动了 MVAS 产品的持续创新。

美国是行动加值服务（MVAS）的主要市场之一，这得益于其高智慧型手机普及率、先进的电信基础设施以及美国消费者对数位服务的强劲需求。例如，产业资料显示，到2024年，98%的美国人拥有手机，其中约有十分之九（即91%）的人拥有智慧型手机。此外，5G的全面部署将为行动加值服务（MVAS）开启更多应用，MVAS支援企业、手机银行、串流媒体和电子商务等关键应用。企业使用MVAS进行行销、客户联繫和便利交易。此外，合规性将影响MVAS服务的发展，并确保其完全的隐私和可靠性。云端运算、人工智慧或物联网等尖端技术的引进，显着提升了MVAS的成熟度。对行动便利性的更高需求将继续推动市场成长以及各行各业的进步。

行动加值服务（MVAS）市场趋势：

智慧型手机和行动装置的普及率不断上升

智慧型手机和其他行动装置在大众中的日益普及，以及全球网路设施的便利，促进了市场的成长。研究表明，2024 年第一季全球智慧型手机产业年增约 10%，达到 2.962 亿部。此外，智慧型手机作为一个多功能平台，可以帮助人们轻鬆且有效率地处理日常任务​​。行动装置让人们可以即时存取各种各样的资讯和服务。同时，高速互联网连接的出现让用户能够保持连接，访问社交媒体平台，并无缝浏览互联网，不会出现任何延迟和中断。除此之外，用户越来越多地寻求超越基本通讯的价值，这为市场前景带来了积极的成长。从娱乐和教育到生产力和健康，行动加值服务满足了用户的各个方面。

对个人化和便利体验的需求日益增长

全球消费者对用户友善客製化体验的需求日益增长，这大大加速了市场的扩张。据报道，当品牌提供客製化体验时，80% 的消费者更有可能购买。为此，行动加值服务 (MVAS) 提供客製化解决方案，以满足个人偏好和需求。消费者期望能够无缝存取符合其兴趣和行为的服务。此外，MVAS 还透过提供个人化内容推荐、基于位置的服务和客製化通知等服务来满足个人的不同需求。此外，即时存取相关资讯和服务的能力有助于提高用户满意度和参与度，从而对市场产生积极影响。 MVAS 供应商正在不断创新其产品，以在竞争中保持领先地位。

行动技术和连接方面的创新

多家产业巨头正在推动行动技术，以吸引全球各地的广泛客户群。此外，5G 网路的快速部署也增强了行动装置的功能。例如，预计到 2028 年底，使用 5G 的用户数量将成长至 46 亿，占全球行动用户的一半以上。此外，5G 技术凭藉其更快的资料速度、更低的延迟和更大的网路容量，有助于增强提供更具沉浸感和资料密集型行动加值服务 (MVAS) 内容的潜力。因此，这些进步对于扩增实境 (AR)、虚拟实境 (VR) 和高清视讯串流等服务尤其重要。更佳的连结性使企业能够创建和提供更完善、更具互动性的行动加值服务，从而提升用户体验。

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：简介

第五章：全球行动加值服务（MVAS）市场

  • 市场概览
  • 市场表现
  • COVID-19的影响
  • 市场预测

第六章：市场区隔：依解决方案

  • 简讯服务（SMS）
  • 多媒体讯息服务 (MMS)
  • 基于位置的服务
  • 行动电子邮件和即时通讯
  • 行动货币
  • 行动广告
  • 行动资讯娱乐
  • 其他的

第七章：市场区隔：依设备类型

  • 智慧型手机
  • 平板电脑
  • 笔记型电脑/数据卡
  • 其他的

第八章：市场区隔：按最终用户

  • 中小企业
  • 企业

第九章：市场区隔：依垂直产业

  • 金融服务业
  • 媒体与娱乐
  • 卫生保健
  • 教育
  • 零售
  • 政府
  • 电信和 IT
  • 其他的

第十章：市场细分：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲

第 11 章：SWOT 分析

第 12 章：价值链分析

第 13 章：波特五力分析

第 14 章：价格指标

第 15 章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • AT&T
    • Alphabet Inc.
    • Amazon.com Inc.
    • Apple Inc.
    • Baidu Inc.
    • Comverse Technology Inc.
    • Gaana.com
    • Gemalto
    • Google LLC
    • InMobi
    • Kongzhong Corp
    • Mahindra Comviva
    • Mobily
    • One97 Communications Ltd.
    • OnMobile
    • Vodafone Group Plc
Product Code: SR112025A2123

The global mobile value-added services (MVAS) market size was valued at USD 1,115.4 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 3,319.2 Billion by 2033, exhibiting a CAGR of 12.9% during 2025-2033. Asia-Pacific currently dominates the market, holding a significant market share of over 34.8% in 2024. The growing adoption of smartphones and mobile devices, rising demand for personalized and convenient user experiences, and innovations in mobile technology and deployment of fifth generation (5G) networks are some of the major factors propelling the market.

The global mobile value-added services (MVAS) market is driven by increasing smartphone adoption, expanding 4G/5G networks, and rising mobile internet penetration. Growing demand for digital entertainment, mobile payments, and cloud-based enterprise solutions further accelerates market growth. Advancements in AI, IoT, and big data analytics enhance service personalization and efficiency. Moreover, government initiatives promoting digital inclusion and mobile-based governance support market expansion. The rise of mobile advertising, location-based services, and secure transaction solutions strengthens MVAS adoption across industries. Additionally, increasing consumer preference for on-demand content and seamless communication drives continuous innovation in MVAS offerings.

The United States is one of the major markets for MVAS, resulting from high penetration of smartphones, advanced telecom infrastructures, and strong demand for digital services by American consumers. For example, industry data revealed that 98% of the American people possessed cellphone during the year 2024, with approximately 9 out of 10, i.e., 91% individuals, possessing a smartphone. Moreover, comprehensive deployment of 5G would open more accesses to MVAS, which supports key applications, encompassing enterprise, mobile banking, streaming, and e-commerce. Corporates use MVAS for marketing, customer reach, and easy transactions. In addition, and regulatory adherence would influence the service development with full privacy and reliability guarantee. The entrance of leading-edge technologies like cloud computing, AI, or IoT, significantly enhances the maturity of MVAS. Higher demand for mobile convenience continues to fuel market growth as well as advancements across a wide range of industries.

Mobile Value-Added Services (MVAS) Market Trends:

Rising adoption of smartphones and mobile devices

The rising adoption of smartphones and other mobile devices among the masses, along with the ease of internet facilities around the world, is contributing to the growth of the market. As per research, the global smartphone industry witnessed a year-on-year growth of around 10% during the first quarter of 2024, reaching 296.2 Million units. In addition, smartphones act as a versatile platform that assists in handling daily tasks easily and efficiently. Mobile devices provide individuals with instant access to a wide range of information and services. In line with this, the availability of high-speed internet connectivity allows users to stay connected, access social media platforms, and browse the internet seamlessly without any delay and disruptions. Apart from this, users are increasingly seeking value beyond basic communication, which is offering a positive market outlook. From entertainment and education to productivity and health, MVAS caters to various aspects of users.

Increasing demand for personalized and convenient experiences

The magnifying need for user-friendly and tailored experiences amongst consumers globally is substantially accelerating the expansion of the market. According to reports, 80% of the customers are more likely to buy when brands provide customized experiences. In line with this, MVAS provides tailored solutions that cater to individual preferences and needs. Consumers expect seamless access to services that align with their interests and behaviours. Apart from this, MVAS caters to the different needs of individuals by offering services, such as personalized content recommendations, location-based services, and customized notifications. In addition, the ability to access relevant information and services in real time assists in enhancing user satisfaction and engagement, which is positively influencing the market. MVAS providers are continuously innovating their offerings to stay relevant in a competitive landscape.

Innovations in mobile technology and connectivity

Several industry giants are advancing mobile technology to appeal a comprehensive customer base across the world. In addition, the rapid employment of 5G networks is amplifying the abilities of mobile devices. For instance, the number of people sing 5G is anticipated to grow to 4.6 Billion by 2028 end, accounting for more than half of all mobile owners worldwide. Besides this, the 5G technology assists in enhancing the potential for delivering more immersive and data intensive MVAS content due to its higher data speeds, lower latency, and increased network capacity. In line with this, these advancements are particularly crucial for services, such as augmented reality (AR), virtual reality (VR), and high-definition video streaming. The improved connectivity allows businesses to create and deliver improved and more interactive MVAS offerings that enhance user experiences.

Mobile Value-Added Services (MVAS) Industry Segmentation:

Analysis by Solution:

  • Short Messaging Service (SMS)
  • Multimedia Messaging Service (MMS)
  • Location Based Services
  • Mobile Email and IM
  • Mobile Money
  • Mobile Advertising
  • Mobile Infotainment
  • Others

Short messaging service (SMS) is another crucial component of the MVAS, where users can share short text messages via the mobile networks. Solutions based on SMS offer a wide range of functionalities through two-factor authentication, transaction-based notifications, alerts, and campaign-based marketing. In addition to this, several businesses are actively incorporating SMS for extended customer engagement while sending service-associated information, timely updates, or promotions. The application of SMS supports all mobile phones with low costs and least to no technical needs, so SMS is appropriate for use in several regions and sectors. Moreover, it still enjoys considerable popularity because even if internet-based messaging applications grow exponentially, people often rely on the reliability of the message's reaching the destination irrespective of Internet availability. Furthermore, it becomes even more potent with the infusion of AI-driven automation tools.

Analysis by Device Type:

  • Mobile Phone
  • Tablet PC
  • Laptop or Data-Card
  • Others

Mobile phones hold the largest market share by device type in the global market for mobile value-added services (MVAS), mainly propelled by widespread smartphone adoption and increasing mobile internet penetration. The expansion of 4G and 5G networks has enhanced connectivity, enabling seamless access to MVAS solutions such as mobile banking, entertainment, digital payments, and enterprise communication tools. Businesses leverage mobile-based MVAS to improve customer engagement through targeted advertising, personalized content, and transaction notifications. Government initiatives promoting digital inclusion and mobile-based governance services further support market growth. Additionally, the affordability of smartphones and expanding app ecosystems are increasing MVAS accessibility across diverse demographics. Advancements in AI, cloud computing, and IoT integration improve the efficacy and personalization of mobile services. The growing dependency on mobile devices for essential services continues to drive innovation and investment in the MVAS ecosystem, reinforcing mobile phones as the dominant segment.

Analysis by End-User:

  • SMBs
  • Enterprises

Enterprises lead the market with around 53.8% of market share in 2024. Enterprises encompass a wide range of businesses of all sizes of various industries. Enterprises are seeking to leverage MVAS to enhance their operations, customer engagement, and overall efficiency, which is offering a positive market outlook. MVAS solutions tailored for enterprises include mobile marketing campaigns, business communication tools, mobile payment integrations, and workforce management applications. Enterprises utilize MVAS to streamline communication with customers and clients and facilitate real-time updates, transaction notifications, and personalized offers. Additionally, mobile apps and services cater to internal functions, optimize employee collaboration, project management, and data analysis. The rising adoption of cloud-based MVAS and AI-powered analytics is further improving decision-making and operational efficiency. The demand for personalized mobile experiences is also fueling the development of industry-specific MVAS solutions.

Analysis by Vertical:

  • BFSI
  • Media and Entertainment
  • Healthcare
  • Education
  • Retail
  • Government
  • Telecom and IT
  • Others

Government leads the market with around 21.0% of market share in 2024. MVAS solutions for governments encompass a range of applications, such as emergency alerts, public information dissemination, and interactive platforms for citizen feedback. Government agencies also utilize MVAS for administrative processes, such as mobile-based e-governance services for applications like online tax payment, vehicle registration, and document verification. These solutions enhance convenience for citizens and promote transparency in government operations. Furthermore, MVAS aids in disaster management and enables timely alerts and coordination during crises. Increasing digital transformation initiatives and the integration of AI-driven chatbots for citizen services are further expanding government adoption of MVAS. Enhanced security features and regulatory compliance measures are also driving investments in secure mobile platforms for public services.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

In 2024, Asia-Pacific accounted for the largest market share of over 34.8%. In the Asia-Pacific region, the growing adoption of mobile value-added services (MVAS) is fuelled by the expansion of small and medium-sized businesses (SMBs) that increasingly rely on mobile platforms to reach customers and manage operations. According to India Brand Equity Foundation, the number of MSMEs in the country is projected to grow from 6.3 crore to around 7.5 crore at a CAGR of 2.5%. The rising SMBs in the region demand innovative mobile solutions for customer engagement, payment systems, and business management tools. MVAS, including mobile commerce, messaging, and digital services, cater to the specific needs of SMBs, providing cost-effective solutions for growth. As SMBs recognize the value of leveraging mobile technology for business optimization, the market for MVAS expands, particularly in areas where mobile penetration and digital adoption are accelerating.

Key Regional Takeaways:

United States Mobile Value-Added Services (MVAS) Market Analysis

In 2024, the United States accounted for 78.70% of the market share in North America. The growing adoption of mobile value-added services (MVAS) in the United States is significantly driven by the deployment of fifth generation (5G) networks, which enable faster, more reliable, and higher-capacity mobile communication. According to Ericsson, in the US, more than 90% of the individuals, i.e., 300 Million people, dwell in regions provided with 5G low-band from service providers of three tier-1, whereas 210 to 300 Million are provided with mid-band. This enhanced network infrastructure supports the seamless delivery of MVAS, catering to increasing consumer demand for services such as mobile entertainment, cloud applications, and online transactions. As 5G networks expand, the increased bandwidth and reduced latency open new possibilities for innovation, attracting both consumers and businesses to embrace MVAS offerings. Furthermore, the ability of 5G to connect a larger number of devices and handle high data traffic facilitates a more efficient, personalized user experience, driving further MVAS adoption across various sectors.

North America Mobile Value-Added Services (MVAS) Market Analysis

North America is a key market for mobile value-added services (MVAS), driven by high smartphone penetration, advanced telecom infrastructure, and widespread adoption of 4G and 5G networks. For instance, IMARC Group indicates that smartphone market in Canada is anticipated to showcase 3.70% of the growth rate during the time period 2024 to 2032, highlighting the increasing demand for this device in the nation. Moreover, the region benefits from strong consumer demand for digital entertainment, mobile banking, and e-commerce services. Enterprises increasingly integrate MVAS for business communication, marketing, and customer engagement, leveraging AI-driven analytics and cloud-based platforms. Regulatory frameworks promoting data security and user privacy shape market development, encouraging secure mobile transactions and authentication solutions. The expansion of IoT and smart devices further enhances MVAS adoption across industries, including healthcare, retail, and finance. Continuous technological advancements and rising demand for personalized mobile services position North America as a leading market for MVAS innovation and growth.

Europe Mobile Value-Added Services (MVAS) Market Analysis

In Europe, mobile value-added services (MVAS) are seeing increased adoption driven by the growth of the banking, financial services, and insurance (BFSI) sector. According to reports, in the year 20201, there were around 784 branches of foreign bank across the European Union, out of which were 165 from third nations and 619 from other European Union Member States. The expansion of digital banking, mobile payment systems, and secure online transactions encourages the use of MVAS to enhance customer experience and streamline services. The BFSI industry's reliance on advanced mobile services, such as mobile wallets, insurance apps, and customer support tools, drives the need for robust mobile platforms and infrastructure. The increasing demand for secure, convenient, and efficient mobile banking services propels the growth of MVAS adoption in this sector, enabling businesses to cater to evolving customer preferences and enhance service delivery.

Latin America Mobile Value-Added Services (MVAS) Market Analysis

In Latin America, the growing adoption of mobile value-added services (MVAS) is largely driven by the advancements in mobile technology and connectivity. According to GSMA, at the end of the year 2021, smartphone connections were forecasted to reach around 500 Million in Latin America, with a 74% of the adoption rate. As mobile networks expand and become more reliable, they facilitate the delivery of MVAS that are essential for both consumer and business needs. The widespread availability of mobile internet and increased smartphone penetration across the region contributes to greater access to digital services, such as mobile banking, entertainment, and e-commerce. Enhanced mobile connectivity also supports the growth of MVAS in sectors like healthcare, education, and logistics, where mobile platforms enable real-time access to information, further driving the region's digital transformation.

Middle East and Africa Mobile Value-Added Services (MVAS) Market Analysis

In the Middle East and Africa, the growing utilization of mobile value-added services (MVAS) is closely linked to the increasing investment in IT and telecom infrastructure. For instance, the total expenditure on information and communications technology in the Middle East, Turkiye, and Africa (META) will top USD 238 Billion in the year 2024, an 4.5% elevation over the year 2023. This investment has significantly improved mobile connectivity and the availability of mobile services, encouraging the use of MVAS in various industries, including healthcare, retail, and financial services. As businesses and consumers benefit from improved network capabilities, MVAS adoption continues to rise, with services encompassing mobile banking, messaging, and mobile entertainment playing key roles in enhancing user engagement and business operations.

Competitive Landscape:

The market is showcasing significant competition, with leading firms actively gravitating towards alliance formation, innovation, and service diversification. For instance, in February 2025, Axyom.Core announced a collaboration with Cirrus Core Networks under which Cirrus will provide Axyom.Core's leading-edge technology, facilitating mobile virtual network operators (MVNOs) to offer Internet of Things and differentiated subscriber packages, coupled with advanced service offerings. In addition to this, telecom operators, technology companies, and content providers are expanding their offerings to enhance customer engagement and revenue streams. Major companies invest in AI-driven analytics, cloud-based platforms, and mobile payment solutions to gain a competitive edge. Market consolidation through mergers and acquisitions strengthens industry positioning, while regional players capitalize on localized content and services. Regulatory compliance, cybersecurity, and data privacy remain critical factors influencing market competition.

The report provides a comprehensive analysis of the competitive landscape in the mobile value-added services (MVAS) market with detailed profiles of all major companies, including:

  • AT&T
  • Alphabet Inc.
  • Amazon.com Inc.
  • Apple Inc.
  • Baidu Inc.
  • Comverse Technology Inc.
  • Gaana.com
  • Gemalto
  • Google LLC
  • InMobi
  • Kongzhong Corp
  • Mahindra Comviva
  • Mobily
  • One97 Communications Ltd.
  • OnMobile
  • Vodafone Group Plc

Key Questions Answered in This Report

  • 1.How big is the mobile value-added services (MVAS) market?
  • 2.What is the future outlook of mobile value-added services (MVAS) market?
  • 3.What are the key factors driving the mobile value-added services (MVAS) market?
  • 4.Which region accounts for the largest mobile value-added services (MVAS) market share?
  • 5.Which are the leading companies in the global mobile value-added services (MVAS) market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Mobile Value-Added Services (MVAS) Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Solution

  • 6.1 Short Messaging Service (SMS)
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Multimedia Messaging Service (MMS)
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Location Based Services
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Mobile Email & IM
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Mobile Money
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Mobile Advertising
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Mobile Infotainment
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast
  • 6.8 Others
    • 6.8.1 Market Trends
    • 6.8.2 Market Forecast

7 Market Breakup by Device Type

  • 7.1 Mobile Phone
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Tablet PC
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Laptop/Data-Card
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by End-User

  • 8.1 SMBs
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Vertical

  • 9.1 BFSI
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Media and Entertainment
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Healthcare
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Education
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Retail
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Government
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Telecom & IT
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Others
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 AT&T
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Alphabet Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Amazon.com Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Apple Inc.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 Baidu Inc.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 Comverse Technology Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Gaana.com
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Gemalto
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Google LLC
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 SWOT Analysis
    • 15.3.10 InMobi
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Kongzhong Corp
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
    • 15.3.12 Mahindra Comviva
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
    • 15.3.13 Mobily
      • 15.3.13.1 Company Overview
      • 15.3.13.2 Product Portfolio
    • 15.3.14 One97 Communications Ltd.
      • 15.3.14.1 Company Overview
      • 15.3.14.2 Product Portfolio
    • 15.3.15 OnMobile
      • 15.3.15.1 Company Overview
      • 15.3.15.2 Product Portfolio
      • 15.3.15.3 Financials
    • 15.3.16 Vodafone Group Plc
      • 15.3.16.1 Company Overview
      • 15.3.16.2 Product Portfolio
      • 15.3.16.3 Financials
      • 15.3.16.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Mobile Value-Added Services Market: Major Drivers and Challenges
  • Figure 2: Global: Mobile Value-Added Services Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Mobile Value-Added Services Market: Breakup by Solution (in %), 2024
  • Figure 4: Global: Mobile Value-Added Services Market: Breakup by Device Type (in %), 2024
  • Figure 5: Global: Mobile Value-Added Services Market: Breakup by End-User (in %), 2024
  • Figure 6: Global: Mobile Value-Added Services Market: Breakup by Vertical (in %), 2024
  • Figure 7: Global: Mobile Value-Added Services Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Mobile Value-Added Services Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 9: Global: Mobile Value-Added Services (Short Messaging Service) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 10: Global: Mobile Value-Added Services (Short Messaging Service) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 11: Global: Mobile Value-Added Services (Multimedia Messaging Service) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Mobile Value-Added Services (Multimedia Messaging Service) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Mobile Value-Added Services (Location Based Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Mobile Value-Added Services (Location Based Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Mobile Value-Added Services (Mobile Email & IM) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Mobile Value-Added Services (Mobile Email & IM) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Mobile Value-Added Services (Mobile Money) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Mobile Value-Added Services (Mobile Money) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Mobile Value-Added Services (Mobile Advertising) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Mobile Value-Added Services (Mobile Advertising) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Mobile Value-Added Services (Mobile Infotainment) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Mobile Value-Added Services (Mobile Infotainment) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Mobile Value-Added Services (Other Solutions) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Mobile Value-Added Services (Other Solutions) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Mobile Value-Added Services (Mobile Phone) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Mobile Value-Added Services (Mobile Phone) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Global: Mobile Value-Added Services (Tablet PC) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: Mobile Value-Added Services (Tablet PC) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: Mobile Value-Added Services (Laptop/Data-Card) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: Mobile Value-Added Services (Laptop/Data-Card) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Global: Mobile Value-Added Services (Other Device Types) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Global: Mobile Value-Added Services (Other Device Types) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: Global: Mobile Value-Added Services (SMBs) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: Global: Mobile Value-Added Services (SMBs) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: Global: Mobile Value-Added Services (Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: Global: Mobile Value-Added Services (Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Global: Mobile Value-Added Services (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Global: Mobile Value-Added Services (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: Global: Mobile Value-Added Services (Media and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: Global: Mobile Value-Added Services (Media and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: Global: Mobile Value-Added Services (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: Global: Mobile Value-Added Services (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Global: Mobile Value-Added Services (Education) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Global: Mobile Value-Added Services (Education) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: Global: Mobile Value-Added Services (Retail) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: Global: Mobile Value-Added Services (Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: Global: Mobile Value-Added Services (Government) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: Global: Mobile Value-Added Services (Government) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: Global: Mobile Value-Added Services (Telecom & IT) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: Global: Mobile Value-Added Services (Telecom & IT) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: Global: Mobile Value-Added Services (Other Verticals) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: Global: Mobile Value-Added Services (Other Verticals) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: North America: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: North America: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: United States: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: United States: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: Canada: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: Canada: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: Asia Pacific: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: Asia Pacific: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: China: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: China: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Japan: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Japan: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: India: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: India: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: South Korea: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: South Korea: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: Australia: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 70: Australia: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 71: Indonesia: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: Indonesia: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Others: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: Europe: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 76: Europe: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: Germany: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 78: Germany: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 79: France: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 80: France: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 81: United Kingdom: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 82: United Kingdom: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 83: Italy: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 84: Italy: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 85: Spain: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 86: Spain: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 87: Russia: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 88: Russia: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 89: Others: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 90: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 91: Latin America: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 92: Latin America: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 93: Brazil: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 94: Brazil: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 95: Mexico: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 96: Mexico: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 97: Others: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 98: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 99: Middle East and Africa: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 100: Middle East and Africa: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 101: Global: Mobile Value-Added Services Industry: SWOT Analysis
  • Figure 102: Global: Mobile Value-Added Services Industry: Value Chain Analysis
  • Figure 103: Global: Mobile Value-Added Services Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Mobile Value-Added Services Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Mobile Value-Added Services Market Forecast: Breakup by Solution (in Million USD), 2025-2033
  • Table 3: Global: Mobile Value-Added Services Market Forecast: Breakup by Device Type (in Million USD), 2025-2033
  • Table 4: Global: Mobile Value-Added Services Market Forecast: Breakup by End-User (in Million USD), 2025-2033
  • Table 5: Global: Mobile Value-Added Services Market Forecast: Breakup by Vertical (in Million USD), 2025-2033
  • Table 6: Global: Mobile Value-Added Services Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 7: Global: Mobile Value-Added Services Market: Competitive Structure
  • Table 8: Global: Mobile Value-Added Services Market: Key Players