市场调查报告书
商品编码
1511258
全球谷物配料市场,预测到 2030 年:按类型、按成分类型、按形式、按分销管道、按应用、按最终用户、按地区Cereal Ingredients Market Forecasts to 2030 - Global Analysis By Type (Wheat, Rice, Barley, Corn, Oat and Other Types), Ingredient Type, Form, Distribution Channel, Application, End User and By Geography |
根据 Stratistics MRC 的数据,2024 年全球谷物配料市场规模为 4.587 亿美元,预计在预测期内将以 6.2% 的复合年增长率增长,并在 2030 年达到 6.581 亿美元。
谷物原料是指用于生产谷物的原料。这些成分通常包括小麦、大米、燕麦和玉米等谷物,这些谷物经过加工后与糖、香料和其他添加剂混合製成早餐用麦片谷类。此外,谷物成分还包括干果、坚果和种子,它们被混合到谷物混合物中以增强味道、质地和营养价值。谷物成分的成分差异很大,取决于所生产的谷物的具体类型和品牌。
根据梅奥诊所的数据,310 万美国人转向无麸质饮食,其中 72% 被归类为避免麸质的无乳糜泻 (PWAG) 族群。
素食和植物性趋势
市场正在明显转向素食和植物来源趋势。这项变化是由消费者健康和永续性意识的增强所推动的。为了满足这项需求,製造商正在添加植物性蛋白质、全谷谷物和天然甜味剂等成分。重点是创造营养和环保的谷物选择,以满足不断增长的具有健康意识和道德意识的消费者的需求。
与替代早餐的竞争
该市场面临着优格碗、冰沙和蛋白质棒等替代早餐选择的激烈竞争。这些食品替代品吸引了注重健康、寻求便利性和营养的消费者。为了保持竞争力,谷物原料製造商必须透过引进更健康、更多样化的产品线来进行创新。结合古老谷物、有机成分和适应饮食限制可以吸引更广泛的消费者群体,并应对替代早餐选择带来的挑战。
注重健康的消费者
注重健康的消费者正在推动市场发生重大变化。消费者优先考虑天然、全谷物和有机成分,避免人工添加剂和过量的糖。人们对添加维生素、矿物质、益生菌和蛋白质等功能性成分的谷物的需求不断增长。无麸质和无过敏原的选择也吸引了这一人群。市场参与者正在透过正在重塑市场格局的创新配方来应对这些注重健康的偏好。
价格波动
市场经历受多种因素影响的週期性价格波动。影响作物产量的天气模式的变化也会影响原料的可用性和成本。全球经济状况、贸易政策和外汇也是价格波动的因素。消费者需求趋势、健康考量和加工技术创新进一步影响价格波动。
COVID-19大流行对市场产生了重大影响。供应链中断、劳动力短缺和消费者需求波动导致生产挑战和成本增加。早餐用麦片谷类的销量有所增加,但由于饮食习惯的变化,例如更多的人在家吃饭,餐厅的销量有所下降。这些动态永远改变了谷物配料市场的面貌,迫使公司创新包装、投资数位平台并调整行销策略,以应对不断变化的消费者行为和偏好。
预计大麦细分市场在预测期内将是最大的
由于其高营养价值和多功能性,大麦预计将在预测期内成为最大的细分市场。大麦富含膳食纤维、维生素和矿物质,深受注重健康的消费者的欢迎。大麦广泛用于各种谷物产品,如早餐用麦片谷类、格兰诺拉麦片棒和零嘴零食,导致其市场需求量大。其天然坚果风味和增强质地的能力进一步增加了对製造商和消费者的吸引力。
预计风味细分市场在预测期内复合年增长率最高
预计调味品领域在预测期内复合年增长率最高。这些口味迎合了广泛的消费者偏好,包括那些寻求怀旧口味的消费者和那些寻求冒险和独特风味体验的消费者。谷物食品产业不断发展,不断推出令人兴奋的新口味,让消费者对各种选择着迷并感到满意。
在消费者偏好和健康趋势不断变化的推动下,预计北美将在预测期内占据最大的市场占有率。该市场的主要参与者包括主要谷物製造商、配料供应商和经销商。对天然和有机成分的需求不断增长,影响着产品配方和行销策略。此外,加工创新和永续采购实践正在塑造该地区谷物配料产业的未来。
预计亚太地区在预测期内将维持最高的复合年增长率。该地区消费者对更健康早餐选择的需求正在增加。谷物产品被视为方便且营养丰富的选择,从而推动了它们的流行。随着健康意识的增强,消费者开始选择富含维生素、矿物质和其他营养素的谷物。因此,对强化谷物原料的需求正在迅速增加。
According to Stratistics MRC, the Global Cereal Ingredients Market is accounted for $458.7 million in 2024 and is expected to reach $658.1 million by 2030 growing at a CAGR of 6.2% during the forecast period. Cereal ingredients refer to the components used in the production of cereals. These ingredients typically include grains such as wheat, rice, oats, and corn, which are processed and combined with sugars, flavorings, and other additives to create breakfast cereals. Additionally, cereal ingredients may also encompass dried fruits, nuts, and seeds that are mixed into the cereal blend to enhance taste, texture, and nutritional value. The composition of cereal ingredients varies widely depending on the specific type and brand of cereal being produced.
According to Mayo Clinic, 3.1 million Americans are shifting toward gluten-free diets, where 72% of them are classified as people without celiac disease avoiding gluten (PWAG).
Vegan and plant-based trends
The market has witnessed a notable shift towards vegan and plant-based trends. This shift is driven by increasing consumer awareness of health and sustainability. Manufacturers are incorporating ingredients like plant-based proteins, whole grains, and natural sweeteners to meet this demand. The emphasis is on creating nutritious and environmentally friendly cereal options, catering to a growing segment of health-conscious and ethically minded consumers.
Competition from alternative breakfast options
The market faces tough competition from alternative breakfast options like yogurt bowls, smoothies, and protein bars. These alternatives appeal to health-conscious consumers seeking convenience and nutrition. To stay competitive, cereal ingredient manufacturers must innovate by introducing healthier and more diverse product lines. Incorporating ancient grains, organic ingredients, and addressing dietary restrictions can attract a wider consumer base and counter the challenge posed by alternative breakfast choices.
Health-conscious consumers
Health-conscious consumers are driving significant changes in the market. They prioritize natural, whole-grain, and organic ingredients, avoiding artificial additives and excess sugars. Demand is rising for cereals fortified with vitamins, minerals, and functional ingredients like probiotics or protein. Gluten-free and allergen-friendly options are also gaining traction among this demographic. Manufacturers are responding with innovative formulations that cater to these health-conscious preferences, reshaping the landscape of the market.
Price fluctuations
The market witnesses periodic price fluctuations influenced by several factors. Changes in weather patterns, affecting crop yields, can impact ingredient availability and costs. Global economic conditions, trade policies, and currency exchange rates also contribute to price volatility. Consumer demand trends, health considerations, and innovations in processing techniques further influence pricing dynamics.
The COVID-19 pandemic significantly impacted the market. Supply chain disruptions, labor shortages, and fluctuating consumer demand led to production challenges and increased costs. Changes in eating habits, such as more people dining at home, increased breakfast cereal sales but decreased restaurant service sales. These dynamic forced companies to innovate packaging, invest in digital platforms, and adapt marketing strategies to meet changing consumer behaviors and preferences, reshaping the landscape of the cereal ingredients market.
The barley segment is expected to be the largest during the forecast period
The barley segment is expected to be the largest during the forecast period due to its nutritional value and versatility. It is a rich source of fiber, vitamins, and minerals, making it a popular choice for health-conscious consumers. Barley is widely used in various cereal products such as breakfast cereals, granola bars, and snacks, contributing to its significant demand in the market. Its natural nutty flavor and ability to enhance texture further add to its appeal among manufacturers and consumers alike.
The flavors segment is expected to have the highest CAGR during the forecast period
The flavors segment is expected to have the highest CAGR during the forecast period. These flavors cater to a wide range of consumer preferences, including those seeking nostalgic tastes and others looking for adventurous and unique flavor experiences. The cereal industry continually evolves to introduce new and exciting flavor profiles, keeping consumers engaged and satisfied with a variety of choices.
North America is projected to hold the largest market share during the forecast period driven by changing consumer preferences and health trends. Key players in this market include major cereal manufacturers, ingredient suppliers, and distributors. The demand for natural and organic ingredients is on the rise, influencing product formulations and marketing strategies. Additionally, innovations in processing technologies and sustainable sourcing practices are shaping the future of the cereal ingredients industry in the region.
Asia Pacific is projected to hold the highest CAGR over the forecast period. There is an increasing demand for healthier breakfast options among consumers in the region. Cereal products are seen as convenient and nutritious choices, driving their popularity. With growing awareness about health and wellness, consumers are opting for cereals that are fortified with vitamins, minerals, and other nutrients. This has led to a surge in demand for fortified cereal ingredients.
Key players in the market
Some of the key players in Cereal Ingredients market include Kellogg Company, General Mills,Nestle, PepsiCo, Associated British Foods , Archer Daniels Midland, Cargill, Bunge Limited, Conagra Brands, Kerry Group, Grain Millers, Nature's Path Foods, Honeyville, Inc., Hodgson Mill and TreeHouse Foods.
In April 2024, General Mills has announced its collaboration with TXT. General Mills is releasing six different limited-edition TXT boxes, with each of the five members appearing on one of the brand's popular cereals.
In October 2023, General Mills, Walmart and Sam's Club announced a collaboration to help accelerate the adoption of regenerative agriculture on 600,000 acres in the U.S. by 2030.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.