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市场调查报告书
商品编码
1511262
到 2030 年全球运动自行车市场预测:按产品类型、材料、零件、分销管道、应用、区域划分Sports Bicycles Market Forecasts to 2030 - Global Analysis By Product Type, Material, Component, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,2024 年全球运动自行车市场规模为 186 亿美元,预计预测期内复合年增长率为 10.4%,到 2030 年将达到 339 亿美元。
运动自行车专为以性能为导向的自行车活动而设计,例如赛车、耐力骑行和激烈的休閒自行车。这些自行车设计轻巧、动态且灵活,与普通自行车或通勤自行车相比,骑士可以实现更高的速度和更好的机动性。运动自行车通常具有更符合动态的骑乘位置、更低的车把和更长的伸展距离,以提高效率和速度。
根据欧洲自行车联合会(ECF)的研究,欧洲成年人平均每天骑自行车0.32次,其中自行车占欧盟总出行份额的8%。
健康和健身意识不断增强
消费者越来越优先考虑具有人体工学设计、先进的健身追踪功能和可自订运动计画的自行车。製造商的应对措施是在其产品中内建心率监测器、GPS 追踪和虚拟骑行模拟等功能。这一趋势反映了对自行车日益增长的需求,不仅提供愉快的骑行体验,而且支持用户的健康和健身目标。因此,运动自行车市场的健康和健身意识明显增强。
访问限制
这个市场面临着准入受限的挑战。这项限制阻碍了潜在客户轻鬆获得和购买运动自行车,从而影响了销售和市场扩张。造成这项挑战的因素包括有限的分销管道、高定价和糟糕的行销策略。克服这一障碍可以采取创新的方法,包括加强线上影响力、与不同的零售商建立合作伙伴关係,以及引入预算选项,使运动自行车更容易被更广泛的消费者群体所接受。
人们对自行车运动的兴趣与日俱增
越来越多的自行车爱好者不仅将自行车作为休閒,而且还参与竞技活动。这一趋势背后有几个因素,包括健康意识的增强、对环保交通途径的偏好以及户外探险的刺激。随着越来越多的人喜欢骑自行车健身休閒,对高性能运动自行车的需求不断增加。製造商正在以创新设计、先进材料和技术来应对,以满足世界各地自行车爱好者日益增长的兴趣和多样化需求。
高成本
市场上的高成本挑战是由多种因素造成的。碳纤维等先进材料推高了製造成本,电子传输系统等最尖端科技推高了整体价格。此外,对高性能元件的需求也导致成本上升。这些因素结合起来,给许多消费者造成了障碍,使得运动自行车很难在不影响品质或创新的情况下进入更广泛的市场。
COVID-19的爆发对运动自行车市场产生了重大影响。最初,由于人们想要享受户外活动和独自玩耍,对自行车的需求激增。然而,供应链中断和经济不确定性导致生产延误和价格上涨。随着封锁的缓解,市场转向豪华车型和电动自行车,反映出人们对永续交通途径日益增长的兴趣。整体而言,疫情改变了运动自行车产业的消费者偏好和市场动态。
公路赛车自行车细分市场预计在预测期内规模最大
在预测期内,公路赛车自行车市场预计将是最大的。这些自行车专为竞技性铺装公路骑行而设计,具有轻质车架、动态设计以及针对速度和效率进行优化的齿轮、煞车和轮圈等高性能组件。公路赛车注重速度和操控性,迎合了广泛的爱好者和专业骑士的需求,为市场的动态和竞争格局做出了重大贡献。
框架材料领域预计在预测期内复合年增长率最高
框架材料领域预计在预测期内复合年增长率最高。常见的材料包括以重量轻、价格实惠而闻名的铝、因其强度重量比和减振特性而备受推崇的碳纤维,以及在强度和耐腐蚀性之间取得平衡的钛。每种材料都有其优点,通常会根据骑乘风格、地形和预算等因素进行选择,以适应骑乘者的多样化需求。
预计北美在预测期内将占据最大的市场占有率。受人们对健身、环保交通途径和休閒自行车日益增长的兴趣等因素的推动,该地区的市场正在稳步增长。运动自行车透过多种管道销售,包括自行车专卖店、线上零售商、运动用品店和百货公司。电子商务的兴起也正在影响市场,越来越多的消费者在网路上购买自行车。
预计亚太地区在预测期内复合年增长率最高。该地区许多政府都提倡骑自行车作为减少污染和改善公共卫生的一种方式。专用道和自行车共享计划等基础设施的改善也促进了运动自行车的普及。随着许多国家可支配收入的增加,越来越多的人有购买力投资高品质的运动自行车用于休閒和竞技目的。
According to Stratistics MRC, the Global Sports Bicycles Market is accounted for $18.6 billion in 2024 and is expected to reach $33.9 billion by 2030 growing at a CAGR of 10.4% during the forecast period. Sports bicycles are specifically designed for performance-oriented cycling activities such as racing, endurance riding, or intense recreational cycling. These bikes are engineered to be lightweight, aerodynamic, and agile, allowing riders to achieve higher speeds and better maneuverability compared to regular or commuter bicycles. Sports bikes often have a more aerodynamic riding position with a lower handlebar and a longer reach, promoting efficiency and speed.
According to several European Cyclists' Federation (ECF) surveys, adults in Europe make 0.32 bicycle journeys daily on average, and cycling accounts for 8% of all modal shares in the EU.
Increasing health and fitness awareness
Consumers are increasingly prioritizing bikes that offer ergonomic designs, advanced fitness tracking capabilities, and customizable workout programs. Manufacturers are responding by incorporating features such as heart rate monitors, GPS tracking, and virtual cycling simulations into their products. This trend reflects a growing demand for bicycles that not only provide enjoyable riding experiences but also support users' health and fitness goals. Thus, there has been a noticeable surge in health and fitness awareness within the sports bicycles market.
Restricted Accessibility
The market faces a challenge due to restricted accessibility. This limitation hinders potential customers from easily accessing and purchasing sports bicycles, impacting both sales and market expansion. Factors contributing to this challenge may include limited distribution channels, high pricing, or inadequate marketing strategies. Overcoming this obstacle requires innovative approaches, such as enhancing online presence, establishing partnerships with diverse retailers, or introducing budget-friendly options to make sports bicycles more accessible to a broader consumer base.
Growing interest in cycling as a sport
More enthusiasts are embracing cycling not just for recreation but also for competitive events. This trend is driven by several factors like increased health awareness, eco-friendly transportation preferences, and the thrill of outdoor adventure. As more people embrace cycling for fitness and leisure, demand for high-performance sports bicycles is escalating. Manufacturers are responding with innovative designs, advanced materials, and technology, catering to the growing interest and diverse needs of cycling enthusiasts worldwide.
High cost
The high cost challenge in the market stems from several factors. Advanced materials like carbon fiber drive up manufacturing costs, while cutting-edge technology such as electronic shifting systems adds to the overall price. Additionally, the demand for high-performance components further contributes to the elevated cost. These factors combined create a barrier for many consumers, making it challenging for sports bicycles to reach a wider market without compromising on quality or innovation.
The COVID-19 pandemic significantly impacted the Sports Bicycles market. Initially, there was a surge in demand for bicycles as people sought outdoor and solo activities. However, supply chain disruptions and economic uncertainties led to production delays and price increases. As lockdowns eased, the market saw a shift towards higher-end models and e-bikes, reflecting a growing interest in sustainable transportation. Overall, the pandemic catalyzed changes in consumer preferences and market dynamics within the Sports Bicycles sector.
The road racing bicycles segment is expected to be the largest during the forecast period
The road racing bicycles segment is expected to be the largest during the forecast period. Designed for competitive cycling events on paved roads, these bicycles feature lightweight frames, aerodynamic designs, and high-performance components such as gears, brakes, and wheels optimized for speed and efficiency. With a focus on speed and handling, road racing bicycles cater to enthusiasts and professional riders alike, contributing significantly to the dynamic and competitive landscape of the market.
The frame materials segment is expected to have the highest CAGR during the forecast period
The frame materials segment is expected to have the highest CAGR during the forecast period. Common materials include aluminum, known for its lightweight and affordable nature; carbon fiber, prized for its strength-to-weight ratio and vibration damping properties; and titanium, offering a balance of strength and corrosion resistance. Each material has its advantages and is often chosen based on factors like riding style, terrain, and budget, catering to the diverse needs of cyclists.
North America is projected to hold the largest market share during the forecast period. The market in the region has been growing steadily, driven by factors such as increasing interest in fitness, eco-friendly transportation options, and recreational cycling. Sports bicycles are sold through various channels including specialty bike shops, online retailers, sporting goods stores, and department stores. The rise of e-commerce has also impacted the market, with more consumers opting to purchase bikes online.
Asia Pacific is projected to hold the highest CAGR over the forecast period. Many governments in the region are promoting cycling as a means to reduce pollution and improve public health. Infrastructure development such as dedicated bicycle lanes and bike-sharing programs also contribute to the popularity of sports bicycles. As disposable incomes rise in many countries, more people have the purchasing power to invest in higher-quality sports bicycles for recreational or competitive purposes.
Key players in the market
Some of the key players in Sports Bicycles market include Canyon Bicycles, Trek Bicycle Corporation, Giant Manufacturing Co. Ltd., Specialized Bicycle Components, Colnago, Pinarello, BMC Switzerland AG, Felt Bicycles, Yeti Cycles, NS Bikes, Mondraker, Ghost Bikes, Transition Bikes, Evil Bikes, Ibis Cycles, Jamis Bikes, Diamondback Bicycles, Marin Bikes and Hero Cycles.
In February 2023, Trek Bicycle Corporation launched two electric bikes, both designed as kid and cargo movers. The new Trek Fetch Plus 2 and Trek Fetch Plus 4 mark Trek's deepest dive into the cargo e-bike segment. These family-friendly cargo e-bikes carry distinct designs, with the Trek Fetch Plus 2 rolling out as a longtail cargo bike and the Trek Fetch Plus 4 taking on a less common front-loader cargo bike layout.
In December 2022, Hero Cycles established a new e-commerce website to provide customers with an exceptional experience. In addition to promoting a new growth path, the website increases the brand's omnichannel presence.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.