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市场调查报告书
商品编码
1622731
全球运动自行车市场规模(按骑乘类型、自行车零件、价格范围、地区、范围和预测)Global Sports Bicycle Market Size By Type of Riding, By Bicycle Components, By Price Range, By Geographic Scope And Forecast |
近年来,运动自行车市场规模一直以中等速度成长,成长率显着,预计在预测期内(2024-2031年),市场将大幅成长。
运动自行车市场的市场推动因素受到多种因素的影响。
健康与健身意识
人们越来越意识到保持积极健康的生活方式的价值,从而推动了运动自行车市场的发展。运动自行车的流行是由于消费者需要透过运动和休閒活动来保持身体健康和体能。
人们对骑自行车这项运动的兴趣日益浓厚
骑自行车是一项越来越受欢迎的休閒和竞技运动。人们对越野自行车、公路赛和山地骑行等自行车运动的兴趣日益浓厚,对具有特定性能和耐用性的运动自行车的需求也随之增加。
技术开发
自行车技术的进步——轻质材料、空气动力学设计、精密的悬吊繫统、电子变速组件——使得运动自行车更有效率、更舒适、更有性能。技术进步吸引了寻求尖端装备的专业人士和业余爱好者。
都市化与基础建设发展
随着城市化进程加快以及专用自行车道、自行车共享计划和自行车道等骑行友善基础设施的发展,越来越多的人将骑自行车融入日常生活中。在城市环境中,运动自行车是一种有效且环保的交通方式。
环保交通
人们对碳排放和环境永续性的日益关注促使人们选择更环保的交通方式,例如骑自行车。运动自行车提供了一种环保且永续的通勤方式,减少了对化石燃料的依赖并促进了环境保护。
推广自行车赛事和项目
政府、组织和自行车运动爱好者推广自行车赛事、比赛和项目,以提高人们对自行车运动的认识和参与度。受自行车比赛、慈善骑行和社区骑行计划等活动的推动,运动型自行车运动越来越受欢迎。
健康益处与缓解压力
骑自行车有很多健康益处,包括缓解压力、锻炼肌肉和进行有氧运动。骑自行车对身心健康的益处吸引了那些寻求有趣且有效的运动方式的人们,从而扩大了运动自行车的市场。
客製化与个人化
随着消费者对个人化、客製化产品的需求不断增长,根据特定品味、体型和骑乘风格客製化的运动型自行车越来越受欢迎。透过客製化选择,骑乘者可以根据自己的需求客製化外观、舒适度和性能。
健康与健身
社群媒体网站和线上论坛对于分享与骑乘相关的内容、培育骑乘文化和影响顾客选择具有重要意义。有影响力的人物、职业运动员和自行车爱好者推动了运动自行车、装备和配件的销售和兴趣。
限制全球运动自行车市场的因素
有几个因素可能会对运动自行车市场造成限制和课题。
成本高
运动型自行车可能很昂贵,尤其是那些为登山或公路赛等专业或註重性能的运动而製造的自行车。潜在买家可能会因高昂的价格而却步,尤其是如果他们预算有限或不经常骑行且不重视高性能功能的话。
存取限制
运动型自行车通常在精品店或专卖店出售,因此如果您住的地方附近没有卖的话,可能很难买到。这种缺乏可近性可能会使产品难以进入市场,特别是在专门的自行车商店很少或分销选择不足的地区。
安全性问题
由于安全问题(包括骑行时发生事故或受伤),一些顾客可能会拒绝参与体育和骑行活动。潜在客户可能会意识到繁忙的道路和崎岖的地形上发生事故的风险并因此而避开,尤其是如果他们是缺乏经验的骑手或刚接触这项运动。
需求的季节性
运动自行车的销售具有很强的季节性,当天气适合户外骑行时销售量达到高峰,而当天气变冷或恶劣时销售量就会下降。由于季节性波动,製造商、零售商和分销商可能会发现难以管理库存并全年保持稳定的销售水准。
与其他活动衝突
慢跑、健行、团队运动和去健身房等替代性娱乐和健身活动与运动自行车竞争。特别是在经济不确定时期或人们的生活方式发生变化时,随着替代休閒活动的出现,运动自行车的购买量可能会下降。
基础设施限制
自行车基础设施(例如自行车道、小径和专用骑行路线)不足可能会阻碍运动自行车市场的成长。骑自行车的人可能难以找到合适的越野路径或在繁忙的道路上行驶,从而难以参与休閒和竞技自行车活动。
技术过时
自行车技术和创新发展迅速,因此旧款车型最终可能会变得没有吸引力或过时。客户可能会推迟购买,等待具有更好功能或性能的新版本的发布,从而促使产品生命週期更长和市场週转更慢。
监理障碍
安全法、许可要求和禁止在某些区域骑行等监管障碍可能会限制运动自行车的安装和使用范围。遵守法律和监管法规可能会增加您的运动自行车业务的复杂性和成本。
环境问题
社会对碳排放和环境永续性的认识不断提高,可能会影响消费者选择非机动化或环保的交通方式。骑自行车显然是环保的,但对材料、製造技术以及自行车製造对环境的影响的担忧可能会影响您的购买决定。
经济因素
运动自行车的需求可能受到消费者消费习惯和购买力的影响,也可能受到经济衰退或衰退以及可支配收入水准变化的影响。经济不确定性可能会导致消费者放弃购买奢侈品或选择更便宜的产品,进而影响整体市场需求。
Sports Bicycle Market size is growing at a moderate pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2024 to 2031.
The market drivers for the Sports Bicycle Market can be influenced by various factors. These may include:
Health and Fitness Awareness
: The market for sports bicycles has been stimulated by growing recognition of the value of maintaining an active and healthy lifestyle. Sports bicycle adoption is being driven by consumers' need for exercise and leisure activities to preserve physical fitness and general well-being.
Growing Interest in Cycling as a Sport
: Cycling has become more and more well-liked as a recreational and competitive sport. A rise in interest in cycling competitions like cyclocross, road racing, and mountain riding has increased the need for sports bicycles with specific performance and endurance features.
Technological Developments
: Sports bicycles are now more efficient, comfortable, and perform better thanks to ongoing developments in bicycle technology, which include lightweight materials, aerodynamic designs, sophisticated suspension systems, and electronic shifting components. Technological advancements draw professionals and hobbyists looking for state-of-the-art gear.
Urbanization and Infrastructure Development
: More individuals are incorporating cycling into their daily routines as a result of urbanization and the development of cycling-friendly infrastructure, such as bike lanes, bike-sharing programs, and cycling trails. In urban settings, sports bicycles provide an effective and eco-friendly form of transportation.
Eco-Friendly Transportation Options
: People are choosing more environmentally friendly modes of transportation, such as cycling, due to growing concerns about carbon emissions and environmental sustainability. Sports bicycles offer an environmentally friendly and sustainable way to commute, lowering dependency on fossil fuels and promoting environmental preservation.
Promotion of Cycling Events and projects
: Governments, organizations, and cycling enthusiasts have promoted cycling events, contests, and projects, which has increased awareness and involvement in the sport. Sports bicycles are becoming more popular, and this is being driven by events like cycling races, charity rides, and community riding programs.
Health Benefits & Stress Reduction
: Cycling has a number of health benefits, such as stress reduction, muscular building, and cardiovascular exercise. The benefits of riding for both physical and emotional well-being draw people looking for a fun and efficient way to exercise, which increases the market for sports bicycles.
Customization & Personalization
: As consumer demand for personalized and customized goods rises, sports bicycles made to order based on specific tastes, body types, and riding styles are becoming more and more popular. Cyclists may tailor the appearance, comfort, and performance to meet their own needs through customization choices.
Health and Fitness Awareness
: Social media sites and online forums are important for sharing cycling-related content, fostering a cycling culture, and influencing customer choice. Sales and interest in sports bicycles, gear, and accessories are stimulated by influencers, professional athletes, and cycling fans.
Global Sports Bicycle Market Restraints
Several factors can act as restraints or challenges for the Sports Bicycle Market. These may include:
High Cost
: Sports bicycles can be pricey, particularly those made for specialist or performance-oriented sports like mountain riding or road racing. Potential buyers may be turned off by the expensive price, especially if they are on a tight budget or are seldom riders who might not value high-performance features.
Restricted Accessibility
: Since sports bicycles are frequently offered through boutiques or specialty shops, customers who do not live close to these establishments may find it difficult to purchase them. This inaccessibility may make it more difficult for a product to enter the market, particularly in areas with a dearth of cycling-specific stores or insufficient distribution options.
Safety issues
: Some customers may be discouraged from engaging in sports cycling activities due to safety issues, which include incidents and injuries related to riding. Potential customers may be deterred by perceived dangers of accidents on congested roads or rough terrain, especially if they are less experienced riders or new to the sport.
Demand Seasonality
: Sales of sports bicycles may be highly seasonal, peaking when the weather is ideal for riding outside and falling when it's colder or unfavorable. Manufacturers, retailers, and distributors may find it difficult to manage inventories and sustain steady sales levels all year round due to seasonal variations.
Competition from Alternative Activities
: Alternative recreational and fitness activities like jogging, hiking, team sports, and gym sessions compete with sports bicycles. Sports bicycle purchases may decline due to the availability of alternative leisure activities, especially in times of economic uncertainty or when people's lifestyles change.
Infrastructure Restrictions
: The expansion of the sports bicycle market may be hampered by inadequate cycling infrastructure, such as bike lanes, trails, and dedicated riding routes. It may be difficult for cyclists to find appropriate off-road trails or navigate congested roadways, which makes it more difficult for them to participate in recreational or competitive cycling activities.
Technological Obsolescence
: As bicycle technology and innovation develop quickly, older models may eventually become less appealing or outmoded. Customers might put off making purchases in anticipation of the release of newer versions with better features or improved performance, which would result in longer product life cycles and slower market turnover.
Regulatory Barriers
: There may be constraints on the locations and uses of sports bicycles due to regulatory barriers such as safety laws, license requirements, and bans on riding in specific areas. Adhering to legal regulations and regulatory norms could complicate and increase the cost of the sports bicycle business.
Environmental Concerns
: Growing public knowledge of carbon emissions and environmental sustainability may sway customer choices in favor of non-motorized or environmentally friendly transportation options. Even though riding a bicycle is naturally environmentally benign, judgments about what to buy may be influenced by worries about the materials, manufacturing techniques, and effects of bicycle manufacture on the environment.
Economic Factors
: The demand for sports bicycles can be impacted by consumer spending habits and purchasing power, which can be affected by recessions, downturns, and changes in disposable income levels. Uncertain economic times may cause consumers to put off luxury purchases or choose less expensive options, which will affect market demand as a whole.
The Global Sports Bicycle Market is Segmented on the basis of Type of Riding, Bicycle Components, Price Range and Geography.