市场调查报告书
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1530747
2030年旅游车辆租赁市场预测:按类型、车辆类型、租赁方式、租赁期限、预订管道、应用、最终用户和地区进行的全球分析Tourism Vehicle Rental Market Forecasts to 2030 - Global Analysis By Type (Luxury Vehicle and Economy Vehicle), Vehicle Type, Rental Mode, Rental Duration, Booking Channel, Application, End User and By Geography |
根据 Stratistics MRC 的数据,2024 年全球旅游车辆租赁市场规模达 814 亿美元,预计预测期内复合年增长率为 10.0%,到 2030 年将达到 1,443 亿美元。
旅游汽车租赁服务为旅客提供各种车辆来独立探索目的地。汽车、货车、房车和摩托车通常可满足各种旅客的偏好和团体规模。这些服务对于寻求灵活的行程规划以及前往僻静风景区的旅客来说非常有用。租赁通常包括 GPS 导航、保险和道路救援系统等选项,确保旅行时安心无忧。提供者还可能提供额外的设备,例如露营设备和儿童安全座椅,以方便客户。
根据美国旅游协会统计,2021年国内休閒旅客人数为16.76亿人次,预计2024年将突破19.98亿人次。
国际旅行和旅游活动增加
随着旅客探索新的目的地,他们对灵活交通的需求不断增加,从而推动了汽车租赁的需求。这一趋势刺激了市场成长,并促使租赁公司增强其服务并扩大持有车队,以满足不同旅客的偏好。此外,外国游客往往寻求可靠、便捷的交通途径,进一步增加了租车的需求。
遵守各种当地法规和许可证要求
不遵守地区法规和许可要求可能会对市场进入和业务扩张造成障碍,并透过罚款和法律处罚增加经营成本。此外,各地区法规环境不一致使合规性变得复杂,并影响业务效率和客户服务品质。此外,监管的不确定性可能会阻碍车队管理和标准化工作,限制我们有效扩大业务的能力,并阻碍市场成长。
对永续旅行实践的认识不断增强
消费者越来越青睐电动和混合动力汽车汽车等环保选择,租赁公司正在扩大永续汽车产品。这一趋势正在推动车队管理和营运的创新,以减少碳排放。此外,采用和推广永续实践的公司可以提高其品牌声誉并吸引具有环保意识的旅客。因此,对有关车辆排放和环境影响的透明资讯的需求不断增长,这透过影响汽车租赁决策来推动市场成长。
高保费和债务
高保费和负债导致营运费用增加,影响租赁公司的定价策略和盈利。较高的保费可能需要将成本转嫁给客户,从而降低负担能力和竞争。此外,严格的保险要求可能会限制车队的扩张和多样性,减少消费者可用的租赁选择并抑制市场成长。
由于旅游限制、封锁和游客流量减少,汽车租赁需求大幅下降。租赁公司面临车队管理挑战,车辆閒置,收入来源消失。健康和安全问题进一步减少了旅行,延长了行业的復苏期。儘管逐步重新开放和恢復工作,但不确定性和不断变化的旅行限制继续影响租赁业务和消费者信心。
豪华车市场预计在预测期内成为最大的市场
豪华汽车扩大了豪华租赁市场,以满足寻求优质体验的富裕旅行者的需求,预计在预测期内将成为最大的市场。这增加了租赁公司的收益潜力和利润率。然而,豪华车的维护、保险和折旧免税额等营运成本较高,影响盈利。
预计休閒/旅游业在预测期内复合年增长率最高
预计休閒/旅游业在预测期内将出现最高的复合年增长率,因为旅客通常需要灵活的交通途径来以自己的步调探索目的地,从而推动租赁需求。该行业包括广泛的客户,从度假家庭到独行旅行者和团体旅游,每个人都在推动市场寻找适合其特定需求的车辆。
北美为从国内到外国旅客的广泛旅客提供服务,预计在预测期内将占据最大的市场占有率。推动这一市场的关键因素包括该地区广阔的景观、受欢迎的旅游目的地以及浓厚的公路旅行和休閒旅行文化。此外,北美的租赁公司提供各种车辆,包括轿车、SUV、休閒车和摩托车,迎合不同的偏好和旅行方式,从而推动市场成长。
由于竞争激烈,亚太地区预计将在预测期内保持最高的复合年增长率,主要参与者提供广泛的服务网络、预订和导航技术整合以及以客户为中心的设施。挑战包括监管合规性和季节性需求波动,这需要采取适应性策略来实现永续成长。
According to Stratistics MRC, the Global Tourism Vehicle Rental Market is accounted for $81.4 billion in 2024 and is expected to reach $144.3 billion by 2030 growing at a CAGR of 10.0% during the forecast period. Tourism vehicle rental services provide travellers with a range of vehicles for exploring destinations independently. Offerings typically include cars, vans, RVs, and motorcycles, catering to diverse travel preferences and group sizes. These services are convenient for tourists seeking flexibility in itinerary planning and accessibility to remote or scenic locations. Rentals often include options for GPS navigation, insurance coverage, and roadside assistance, ensuring peace of mind during travel. Providers may also offer additional amenities like camping gear or child seats to enhance customer convenience.
According to the US Travel Association, the number of domestic leisure trips accounted for 1,676.2 million in 2021 and is expected to reach over 1,998 million by 2024.
Increasing international travel and tourism activities
More travelers explore new destinations, the demand for rental vehicles rises, driven by the need for flexible transportation solutions. This trend stimulates market growth, encouraging rental companies to enhance service offerings and expand their fleet to meet diverse traveler preferences. Additionally, international tourists often require reliable and convenient transportation options, further fueling the demand for rental vehicles.
Compliance with varying local regulations and licensing requirements
Non-compliance with varying local regulations and licensing requirements can creates barriers to market entry and expansion, increasing operational costs due to fines or legal penalties. Inconsistent regulatory environments across different regions also lead to compliance complexities, affecting operational efficiency and customer service quality. Moreover, regulatory uncertainties can hinder fleet management and standardization efforts, limiting the ability to scale operations effectively hampering the market growth.
Rising awareness of sustainable travel practices
Consumers increasingly favor eco-friendly options such as electric or hybrid vehicles, pushing rental companies to expand their sustainable vehicle offerings. This trend encourages innovation in fleet management and operations to reduce carbon footprints. Further companies that adopt and promote sustainable practices enhance their brand reputation and appeal to environmentally conscious travelers. Thus there's a growing demand for transparent information on vehicle emissions and environmental impact, influencing rental decisions boosting its market growth.
High insurance premiums and liabilities
High insurance premiums and liabilities contribute to increased operational expenses, affecting pricing strategies and profitability for rental companies. Higher premiums may necessitate passing costs onto customers, potentially reducing affordability and competitiveness. Moreover, stringent insurance requirements can limit fleet expansion and diversity, constraining rental options available to consumers impeding market growth.
Travel restrictions, lockdowns, and reduced tourist flows led to plummeting demand for rental vehicles. Rental companies faced fleet management challenges, with vehicles sitting idle and revenue streams disrupted. Health and safety concerns further deterred travel, prolonging the recovery period for the industry. Despite gradual reopening and recovery efforts, uncertainty and changing travel restrictions continue to affect rental operations and consumer confidence.
The luxury vehicle segment is expected to be the largest during the forecast period
The luxury vehicle is expected to be the largest during the forecast period as they cater to affluent travellers seeking premium experiences, thereby expanding the market segment for high-end rentals. This increases revenue potential and profit margins for rental companies. However, operational costs such as maintenance, insurance, and depreciation are higher for luxury vehicles, impacting profitability.
The leisure/tourism segment is expected to have the highest CAGR during the forecast period
The leisure/tourism segment is expected to have the highest CAGR during the forecast period because travelers often require flexible transportation options to explore destinations at their own pace, driving up rental demand. This sector encompasses a wide range of customers, from families on vacation to solo travelers and group tours, each seeking suitable vehicles for their specific needs encouraging the market.
North America is projected to hold the largest market share during the forecast period by serving a wide range of travellers from domestic tourists to international visitors. Key factors driving this market include the region's vast landscapes, popular tourist destinations, and a strong culture of road trips and leisure travel. Further rental companies in North America offer a variety of vehicles, including cars, SUVs, RVs, and motorcycles, catering to different preferences and travel styles drive the market growth.
Asia Pacific is projected to hold the highest CAGR over the forecast period owing to competitive, with major players providing extensive service networks, technological integration for booking and navigation, and customer-focused amenities. Challenges include regulatory compliance and seasonal demand fluctuations, requiring adaptive strategies for sustained growth.
Key players in the market
Some of the key players in Tourism Vehicle Rental market include Alamo, Autoeurop, Avis, Carzonrent, Easycar, Enterprise Holdings Inc, Europcar Mobility Group, Europe Luxury Car Hire, Hertz Global Holdings Inc, Kemwel, National car rental, Sixt SE, Thrifty and Zoomcar
In March 2024, Europcar Mobility Group expands in India, with Satguru Travel becoming its new Europcar franchisee As part of its new strategic framework EXCEED, Europcar Mobility Group reinforces its global footprint thanks to a franchise agreement with Satguru Travel in India, one of the fastest-growing mobility markets in the world.
In October 2023, Enterprise holdings accelerate toward next era of mobility with diverse portfolio & growing global footprint. Millions of customers around the world use business to meet mobility needs, driving best year on record.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.