市场调查报告书
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2030 年豪华车市场预测:按车型、燃料类型、车型和地区分類的全球分析Luxury Car Market Forecasts to 2030 - Global Analysis By Vehicle Type (Sedans, Coupes & Convertibles, Wagons, Sport Utility Vehicles (SUVs) and Other Vehicle Types), Fuel Type, Vehicle Class and By Geography |
根据Stratistics MRC预测,2024年全球豪华车市场规模将达到1.29兆美元,预计2030年将达到2.57兆美元,预测期内复合年增长率为12.1%。
豪华车是高端汽车,与普通汽车相比,其设计目的是提供卓越的舒适性、性能和先进功能。它们通常采用优质材料,如优质皮革和木质装饰,先进的娱乐和安全技术,以及实现平稳、强劲驾驶的卓越工程。豪华车通常配备独特的选配和先进的工艺。豪华车强调独特性和声望,吸引了寻求提升驾驶体验的消费者。
根据欧洲汽车工业协会(ACEA)统计,2020年上半年欧洲註册私家车数量较去年同期下降38.1%。
全球经济成长
随着经济的扩张,新兴市场和已开发市场的消费者都变得更愿意消费,中阶不断壮大,对豪华车的需求也随之增加。此外,经济繁荣往往会带来对基础设施和城市发展的更多投资,为豪华车销售创造有利的环境。随着财富分配的改善和新的富人阶级的出现,对高檔和豪华汽车的需求增加,推动市场成长。
世界贸易政策
全球贸易政策施加关税、贸易壁垒和进口限制,增加了豪华车的成本。这些政策扰乱了供应链,导致生产和运输成本上升。此外,贸易争端和保护主义措施可能会减少市场进入并限制某些地区的扩张机会。这些因素可能会提高豪华车的最终价格,减少消费者需求,并产生影响豪华车製造商市场成长和盈利的不确定性。
豪华汽车品牌扩张
现有品牌进入新市场,新豪华汽车品牌不断涌现,同时加剧竞争、促进创新并吸引多元化的客户群。随着可支配收入的增加,向新兴市场的扩张将豪华车引入了更广泛的人群。此外,品牌影响力的增加可以提高品牌知名度和声望,从而提高消费者的兴趣和忠诚度。这种成长将带来更多的经销商、更好的客户服务和更具竞争力的市场,进一步促进豪华车销售。
维护和维修成本高
豪华车高昂的保养和维修成本源自于采用优质材料、先进技术和专用零件,需要专业的维护和昂贵的零件。不断上升的维护成本增加了整体拥有成本,并使豪华车对注重成本的买家的吸引力降低。此外,高昂的维修成本可能会降低顾客满意度和转售价值、缩小目标受众范围并影响品牌忠诚度,进而进一步影响市场成长。
COVID-19 的影响
COVID-19 大流行对豪华车市场产生了重大影响,由于经济不确定性和供应链中断导致销售下降。然而,同时,向数位销售平台的转变加速,消费者寻求更安全、更个人化的交通选择,对豪华舒适车辆的需求也不断增加。随着线上销售的强劲成长以及对电动车和先进技术功能的关注,市场出现反弹。总体而言,疫情最初阻碍了豪华车的销售,但最终刺激了豪华车产业的创新和适应。
预计轿车市场在预测期内将是最大的市场
轿车市场预计将出现良好成长。豪华轿车的特点是优雅、宽敞的设计,注重舒适性和性能。它们通常采用四门布局,透过高品质材料和先进技术提供平稳而精緻的驾驶体验。这些汽车通常配备先进的资讯娱乐系统、豪华的内装和尖端的安全技术等高级功能。
高端豪华车市场预计在预测期内复合年增长率最高
预计高端豪华车市场在预测期内将以最高的复合年增长率成长。高端豪华汽车代表了卓越汽车的巅峰,结合了无与伦比的性能、奢华和最尖端科技。这些车辆采用优质材料,如手工皮革和异国风木材、先进的安全系统和顶级的娱乐选项。它还具有出色的驾驶动力、强大的引擎和 ADAS(高级驾驶员辅助系统)。
由于可支配收入的增加、都市化和中阶的扩大,亚太地区预计将在预测期内占据最大的市场占有率。主要市场包括中国、印度和日本,这些国家对豪华车的需求增加反映了向高端品牌和先进技术的转变。该地区对电动和混合豪华车的兴趣也在增长。全球领先的豪华汽车製造商正在亚太市场大力投资,根据当地偏好和监管标准客製化产品。
由于消费者购买力高且对豪华车的强烈偏好,预计北美在预测期内将呈现最高的复合年增长率。美国和加拿大是主要市场,对先进技术、性能和舒适功能的需求很高。人们对电动和混合豪华汽车的兴趣日益浓厚,以及自动驾驶技术创新正在推动成长。领先的奢侈品牌正在扩大其在该地区的产品供应和经销商网络,以适应不断变化的消费者偏好和环境法规。市场仍充满竞争与活力,销售业绩强劲。
According to Stratistics MRC, the Global Luxury Car Market is accounted for $1.29 trillion in 2024 and is expected to reach $2.57 trillion by 2030 growing at a CAGR of 12.1% during the forecast period. A luxury car is a high-end vehicle designed to offer superior comfort, performance, and advanced features compared to standard automobiles. It typically includes premium materials, such as high-quality leather and wood trim, advanced technology for entertainment and safety, and exceptional engineering for smooth, powerful driving. Luxury cars often come with personalized options and high levels of craftsmanship. They emphasize exclusivity and prestige, appealing to consumers seeking an elevated driving experience.
According to the European Automobile Manufacturers' Association (ACEA), private vehicle registrations in Europe were contracted by 38.1% year-on-year for the first half of 2020.
Global economic growth
As economies expand, both emerging and developed markets experience higher consumer spending power and a growing middle class, fueling demand for luxury cars. Additionally, economic prosperity often leads to greater investments in infrastructure and urban development, creating a conducive environment for luxury vehicle sales. As wealth distribution improves and new affluent demographics emerge, the appetite for premium and exclusive automobiles rises, driving market growth.
Global trade policies
Global trade policies impose tariffs, trade barriers, and import restrictions that increase the cost of luxury vehicles. Such policies can disrupt supply chains, leading to higher production and transportation costs. Additionally, trade disputes and protectionist measures may result in reduced market access and limited opportunities for expansion in certain regions. These factors can increase the final price of luxury cars, decrease consumer demand, and create uncertainties that impact market growth and profitability for luxury car manufacturers.
Expansion of luxury car brands
While established brands enter new markets and new luxury brands emerge, competition intensifies, driving innovation and attracting diverse customer segments. Expansion into emerging markets introduces premium vehicles to a broader audience with rising disposable incomes. Additionally, increased brand presence enhances brand visibility and prestige, encouraging consumer interest and loyalty. This growth leads to more dealerships, better customer service, and a more competitive market, further boosting luxury car sales.
High maintenance and repair costs
High maintenance and repair costs in luxury cars arise from their use of premium materials, advanced technology, and specialized components, which require expert servicing and expensive parts. As maintenance expenses rise, the overall ownership cost increases, making luxury vehicles less attractive to cost-conscious buyers. Additionally, high repair costs can lead to reduced customer satisfaction and lower resale values, further impacting market growth by narrowing the target audience and affecting brand loyalty.
Covid-19 Impact
The covid-19 pandemic significantly impacted the luxury car market, leading to decreased sales due to economic uncertainties and disrupted supply chains. However, it also accelerated shifts toward digital sales platforms and increased demand for high-end, comfortable vehicles as consumers sought safer, personal transportation. The market saw a rebound with strong growth in online sales and a focus on electric and advanced technology features. Overall, while the pandemic initially hindered luxury car sales, it eventually prompted innovation and adaptation within the sector.
The sedans segment is expected to be the largest during the forecast period
The sedans segment is estimated to have a lucrative growth. Sedan-type luxury cars are characterized by their elegant, spacious design and emphasis on comfort and performance. Typically featuring a four-door layout, they offer a smooth and refined driving experience with high-quality materials and advanced technology. These vehicles often come with premium features such as advanced infotainment systems, luxury upholstery, and cutting-edge safety technologies.
The high-end luxury segment is expected to have the highest CAGR during the forecast period
The high-end luxury segment is anticipated to witness the highest CAGR growth during the forecast period. High-end luxury cars represent the pinnacle of automotive excellence, combining unmatched performance, opulence, and cutting-edge technology. These vehicles feature premium materials, such as handcrafted leather and exotic wood, advanced safety systems, and top-tier entertainment options. They offer exceptional driving dynamics, powerful engines, and advanced driver-assistance systems.
Asia Pacific is projected to hold the largest market share during the forecast period driven by rising disposable incomes, urbanization, and an expanding middle class. Key markets include China, India, and Japan, where increasing demand for high-end vehicles reflects a shift towards premium brands and advanced technology. This region is also seeing a growing interest in electric and hybrid luxury cars. Major global luxury automakers are investing heavily in the Asia-Pacific market, tailoring their offerings to meet local preferences and regulatory standards.
North America is projected to have the highest CAGR over the forecast period, owing to high consumer purchasing power and a strong preference for premium vehicles. The U.S. and Canada are key markets, with significant demand for advanced technology, performance, and comfort features. Growth is fueled by increasing interest in electric and hybrid luxury cars, as well as innovations in autonomous driving. Major luxury brands are expanding their offerings and dealership networks in the region, adapting to evolving consumer preferences and environmental regulations. The market remains competitive and dynamic, with strong sales performance.
Key players in the market
Some of the key players profiled in the Luxury Car Market include Mercedes-Benz, Bayerische Motoren Werke AG (BMW), Volkswagen Group, Toyota Motor Corporation, Jaguar Land Rover, Tesla Inc., General Motors, Stellantis N.V., Ferrari N.V., Aston Martin Lagonda Global Holdings PLC, Bugatti, McLaren, Pagani, Genesis, Alfa Romeo, Infiniti, Porsche and Maserati.
In July 2024, BMW launched 5 Series luxury sedan, two new Mini Coopers, and its first scooter for Indian markets. India is the first country to get the long-wheelbase luxury sedan with a right-hand side driving configuration. These launches reflect BMW's commitment to expanding its presence in the Indian automotive market and catering to a diverse range of customer preferences, from luxury sedans to practical scooters.
In June 2023, Aston Martin signed a partnership with the Lucid Group, a leading electric vehicle technologies company. The deal aims at accelerating the high-performance electrification of vehicle strategy for long-term growth. Through this partnership, Aston Martin aimed at developing a battery electric vehicle (BEV) using the powertrain and battery technology offered by Lucid.