市场调查报告书
商品编码
1551249
到 2030 年包装胶带印刷市场预测:按产品类型、印刷油墨类型、材料、胶带宽度、应用、最终用户和地区进行的全球分析Packaging Tape Printing Market Forecasts to 2030 - Global Analysis By Product, Printing Ink Type, Material, Tape Width, Application, End User and By Geography |
根据Stratistics MRC的数据,2024年全球包装胶带印刷市场规模为195.2亿美元,预计到2030年将达到367.4亿美元,预测期内复合年增长率为7.4%。
包装胶带印刷是将客製化设计、徽标和讯息应用到用于密封和固定包装的胶带上。此流程透过整合品牌、产品资讯和安全功能来增强包装胶带的功能。透过利用先进的印刷技术,公司可以创建具有视觉吸引力和资讯丰富的印刷品,从而提高品牌知名度,确保防篡改,并有助于在整个供应链中有效保护和展示产品。
根据印度造纸工业协会统计,印度造纸业约占世界纸张产量的5%。印度人均纸张消费量约15公斤。
电子商务成长
随着网路购物的增加,公司正在改进其包装,以提高品牌知名度并改善客户体验。客製化印刷胶带有助于增强品牌形象、提供产品资讯和安全交付,所有这些在电子商务的竞争格局中都至关重要。此外,对防篡改和保护性包装的需求正在推动印刷胶带的采用。电子商务的扩张不仅推动了包装胶带的使用,还推动了胶带设计和功能的创新。
原物料价格波动
黏剂、油墨、基材等原料价格波动造成生产成本波动。这种不可预测性导致印刷胶带价格上涨,影响製造商的盈利和定价策略。它还使该市场中的公司的预算和财务规划变得复杂。不确定性会抑制对新技术和创新的投资,减缓市场扩张,迫使企业承担成本或将成本转嫁给消费者,并影响需求和成长。
对个人化包装解决方案的需求不断增长
个人化包装增强了品牌形象和客户参与,从而更多地使用印刷胶带来製作独特的设计、标誌和促销讯息。这种趋势在电子商务和零售等领域尤其强劲,在这些领域,独特的包装可以区分产品并提高品牌影响力。此外,个人化胶带通常包含安全和防篡改元素,满足消费者对美观和保护的期望。随着企业努力脱颖而出,对客製化印刷包装胶带的需求不断增长。
初始成本高
包装胶带印刷的初始成本较高是由于与专业印刷设备、客製自订设计设定和材料采购相关的成本。这些成本对于小型企业和新兴企业来说可能过高,限制了他们投资客自订印刷胶带的能力。结果,小型企业可能会错失提高品牌认知度和产品安全的机会,而大公司可能会主导并扼杀创新和更广泛的市场扩张。
COVID-19 的影响
COVID-19 大流行加速了电子商务的成长并导致对客製化包装解决方案的需求增加,对包装胶带印刷市场产生了重大影响。然而,供应链中断和原材料短缺带来了挑战,导致延误和价格波动。此外,安全问题的增加促使公司专注于安全且防篡改的包装。儘管市场面临短期挫折,但向网路购物的转变和对安全包装的重视最终推动了长期成长。
预计品牌细分市场将在预测期内成为最大的细分市场
品牌产业预计将出现利润丰厚的成长。在包装胶带印刷品牌应用中,客製化胶带可以作为强大的行销工具,透过展示您的公司商标、品牌颜色和独特的设计。这提高了运输和装卸过程中的品牌知名度和认知度。印刷胶带不仅可以保护您的包装,还可以增强您的品牌形象,并将每个包装变成行销资产。使用包装胶带进行有效的品牌塑造有助于建立一致的品牌形象,培养客户忠诚度,并使您的产品在竞争激烈的市场中脱颖而出。
消费品产业预计在预测期内复合年增长率最高
预计消费品产业在预测期内复合年增长率最高。在消费品领域,包装胶带印刷对于品牌推广和产品差异化至关重要。客製化印刷胶带可提高品牌知名度并传达产品详细资讯和安全预防措施等重要讯息。它还有助于防止篡改并确保产品完整性。该应用在零售业尤其重要,因为引人注目的设计和清晰的标籤会影响消费者的选择。它还可以作为行销工具来提升品牌形象并增强消费者对产品的信心。
在电子商务、製造和物流行业快速扩张的推动下,亚太地区包装胶带印刷市场正在强劲成长。中国、印度和日本等国家是主要贡献者,对客製化和品牌包装解决方案的需求不断增长。该地区零售业的蓬勃发展和消费者对产品安全意识的不断增强进一步推动了市场的扩张。此外,印刷技术的进步和具有成本效益的原材料的供应加强了市场竞争,使亚太地区成为全球包装胶带印刷行业的关键参与者。
随着电子商务、零售和製造业的强劲发展,北美包装胶带印刷市场正在稳步成长。客製化和品牌包装解决方案的需求量很大,公司专注于提高品牌知名度和产品安全性。该地区先进的印刷技术和对永续包装材料的重视正在促进市场扩张。美国和加拿大是主要参与者,受益于完善的供应链以及在包装中使用防篡改和环保印刷胶带的日益增长的趋势。
According to Stratistics MRC, the Global Packaging Tape Printing Market is accounted for $19.52 billion in 2024 and is expected to reach $36.74 billion by 2030 growing at a CAGR of 7.4% during the forecast period. Packaging tape printing involves applying customized designs, logos, and messages onto adhesive tapes used for sealing and securing packages. This process enhances the functionality of packaging tapes by integrating branding, product information, and security features. By utilizing advanced printing technologies, companies can create visually appealing and informative tapes that improve brand visibility, ensure tamper-evidence, and contribute to effective product protection and presentation throughout the supply chain.
According to the Indian Paper Manufacturers Association, the Indian paper industry contributes around 5% of global paper production. Per capita, paper consumption in India is around 15kg.
E-commerce growth
As online shopping volumes rise, businesses seek to enhance their packaging for better brand visibility and customer experience. Customized printed tapes help reinforce brand identity, provide product information, and ensure secure delivery, which are crucial in the competitive e-commerce landscape. Additionally, the need for tamper-evident and protective packaging drives the adoption of printed tapes. The expansion of e-commerce not only boosts the volume of packaging tape usage but also encourages innovation in tape design and functionality.
Volatility in raw material prices
Volatility in raw material prices, such as adhesives, inks, and substrates, causes fluctuations in production costs. This unpredictability can lead to higher prices for printed tapes, impacting profitability and pricing strategies for manufacturers. It also complicates budgeting and financial planning for companies in the market. The uncertainty can deter investment in new technologies and innovation, slow down market expansion, and force businesses to either absorb costs or pass them on to consumers, potentially affecting demand and growth.
Escalating demand for personalized packaging solutions
Personalized packaging enhances brand identity and customer engagement, leading to greater use of printed tapes for unique designs, logos, and promotional messages. This trend is particularly strong in sectors like e-commerce and retail, where distinct packaging can differentiate products and strengthen brand presence. Additionally, personalized tapes often feature security and tamper-evident elements, meeting consumer expectations for both aesthetics and protection. As businesses strive to stand out, the need for customized printed packaging tapes continues to rise.
High initial costs
High initial costs in packaging tape printing stem from expenses related to specialized printing equipment, setup for custom designs, and material procurement. These costs can be prohibitive for smaller businesses and start-ups, limiting their ability to invest in custom-printed tapes. Consequently, smaller players may miss out on opportunities to enhance brand visibility and product security, while larger companies may dominate, potentially stifling innovation and broader market expansion.
Covid-19 Impact
The covid-19 pandemic significantly impacted the packaging tape printing market by accelerating e-commerce growth, leading to increased demand for customized packaging solutions. However, supply chain disruptions and raw material shortages posed challenges, causing delays and price fluctuations. Companies also focused more on secure and tamper-evident packaging due to heightened safety concerns. While the market faced short-term setbacks, the shift towards online shopping and the emphasis on secure packaging ultimately drove long-term growth.
The branding segment is expected to be the largest during the forecast period
The branding segment is estimated to have a lucrative growth. In the branding application of packaging tape printing, customized tapes serve as a powerful marketing tool by showcasing company logos, brand colors, and unique designs. This enhances brand visibility and recognition during shipping and handling. Printed tapes not only secure packages but also reinforce brand identity, turning each package into a marketing asset. Effective branding through packaging tapes helps create a consistent brand image, fosters customer loyalty, and distinguishes products in competitive markets.
The consumer goods segment is expected to have the highest CAGR during the forecast period
The consumer goods segment is anticipated to witness the highest CAGR growth during the forecast period. In the consumer goods sector, packaging tape printing is vital for branding and product differentiation. Customized printed tapes enhance brand visibility and convey important information, such as product details and safety instructions. They also contribute to tamper-evidence, ensuring product integrity. This application is especially significant in the retail industry, where eye-catching designs and clear labeling can influence consumer choice. They serve as a marketing tool, promoting brand identity and increasing consumer trust in the product.
The packaging tape printing market in the Asia-Pacific region is experiencing robust growth, driven by the rapid expansion of e-commerce, manufacturing, and logistics sectors. Countries like China, India, and Japan are major contributors, with increasing demand for customized and branded packaging solutions. The region's booming retail industry and rising consumer awareness about product safety further fuel market expansion. Additionally, advancements in printing technologies and the availability of cost-effective raw materials enhance the market's competitiveness, making Asia-Pacific a key player in the global packaging tape printing industry.
The packaging tape printing market in North America is witnessing steady growth, driven by the strong presence of e-commerce, retail, and manufacturing industries. The demand for customized and branded packaging solutions is high, with companies focusing on enhancing brand visibility and product security. The region's advanced printing technologies and emphasis on sustainable packaging materials contribute to market expansion. The United States and Canada are key players, benefiting from well-established supply chains and the rising trend of using tamper-evident and eco-friendly printed tapes in packaging.
Key players in the market
Some of the key players profiled in the Packaging Tape Printing Market include 3M Company, Avery Dennison Corporation, Tesa SE, Intertape Polymer Group Inc., Lintec Corporation, Nitto Denko Corporation, Scapa Group plc, Shurtape Technologies LLC, Hy-Tape International, Berry Global, Adhesives Research Inc., CCL Industries Inc., York Tape & Label Inc., Wuxi Bosheng Adhesive Products Corporation and Bagla Group.
In March 2024, 3M launched the first known padded, paper-based curbside recyclable mailer material that businesses can also use to automate their packaging process. This new material called 3M(TM) Padded Automatable Curbside Recyclable (PACR) Mailer Material is capable of producing packages up to three times faster than manual packing when paired with qualified automated packaging machines.
In November 2023, Tesa introduced the new tesa(R) 51345, a paper-based reinforcement adhesive tape that can be used, for example, to reinforce packaging or cartons at sensitive points such as side hole handles, flap handles, and top-hole handles. It is part of a comprehensive range for corrugated board manufacturers
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.