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市场调查报告书
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1551337

到 2030 年销售团队自动化市场预测：按部署、公司规模、应用程式、最终用户和地区进行的全球分析

Sales Force Automation Market Forecasts to 2030 - Global Analysis by Deployment (Cloud-based and On-premise), Enterprise Size (Small and Medium-sized Enterprises (SMEs) and Large Enterprises), Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，2024 年全球销售团队自动化市场规模将达到 120.3 亿美元，预计到 2030 年将达到 206.3 亿美元，预测期内复合年增长率为 9.4%。

销售团队自动化（SFA）是指使用软体工具和技术来简化和自动化销售流程。 SFA 将销售线索管理、销售追踪、联络人管理和预测等功能整合到一个统一的平台中。 销售团队自动化系统透过自动化日常任务、提高资料准确性和提供分析见解来提高销售团队的生产力。这使组织能够更有效地管理客户关係、优化销售工作流程并推动收益成长。

据 Gartner 称，到 2025 年，75% 的 B2B 销售组织将透过人工智慧引导的销售解决方案增强其传统销售策略。这显示人工智慧驱动的销售团队自动化工具在产业中的重要性与日俱增。

简化销售流程的需求日益增加

对销售流程效率不断增长的需求是销售团队自动化 (SFA) 市场的关键驱动力。随着企业面临日益激烈的竞争和提高生产力的压力，SFA 工具提供的解决方案可以简化销售活动、减少人工工作量并提高整体绩效。这些系统会自动执行重复性任务，提供即时资料洞察，并促进更好的客户关係管理。提高效率使销售团队能够专注于建立关係和完成交易等高价值活动，最终导致收益增加和市场成长。

实施成本高

SFA 系统所需的初始投资（包括软体许可证、硬体升级和员工培训）可能会很大，特别是对于中小型企业而言。此外，持续的维护和升级成本也会增加总拥有成本。这些财务障碍可能会阻碍组织采用 SFA 解决方案，特别是那些预算有限或投资回报不确定的组织。这些限制因素可能会减缓市场成长，特别是在价格敏感的细分市场和地区。

人工智慧和机器学习的成长

人工智慧 (AI) 和机器学习 (ML) 的成长为 SFA 市场带来了巨大机会。这些技术可以透过提供预测分析、个人化建议和自动化决策功能来增强 SFA 系统。人工智慧和机器学习提高了案源计分、预测准确性和客户洞察力，使销售团队能够更有效率、更有效地工作。这些技术的进步为更复杂、更聪明的 SFA 解决方案打开了大门，这些解决方案可以适应不断变化的市场条件和个人负责人行为，从而促进创新和市场扩张。

快速的技术变革

快速的技术创新对销售团队自动化市场构成了威胁。由于技术快速发展，现有的 SFA 系统很快就会过时，需要频繁更新或更换。这可能会给供应商和用户带来挑战，以跟上最新的进步并确保与其他业务系统的兼容性。此外，新技术的出现可能会颠覆传统的 SFA 模型，使某些解决方案变得不那么有效甚至无关紧要。

COVID-19 的影响：

随着公司转向远距工作，COVID-19 的爆发加速了 SFA 解决方案的采用。对远端管理销售流程的数位工具的需求推动了对云端基础的SFA 系统的需求。此次疫情也凸显了资料主导决策和高效能客户关係管理的重要性，进一步推动了这段期间SFA市场的成长。

云端基础的细分市场预计将在预测期内成为最大的细分市场

基于云端基础的细分市场在销售团队自动化市场中的主导地位有几个因素。云端解决方案灵活、扩充性且可访问，因此您的销售团队可以随时随地存取关键资讯。与本地解决方案相比，云端基础的SFA 系统通常还具有更低的初始成本和更简单的实施流程。此外，它还允许自动更新并与其他云端基础的业务工具无缝集成，从而提高整体效率和生产力。这些优势使得云端基础的SFA 解决方案对各种规模的企业都具有吸引力，为市场成长做出了重大贡献。

销售额预测部分预计在预测期内复合年增长率最高

销售团队自动化市场中销售额预测领域的高复合年增长率是由于准确预测在产业计画和决策中的重要性日益增加。先进的销售预测工具利用人工智慧和机器学习演算法来分析销售业绩和市场趋势以及其他相关因素，以提供更准确、更可靠的预测。这使企业能够优化资源分配、改善库存管理并做出明智的策略决策。随着公司寻求透过资料主导策略获得竞争优势，销售额预测领域有望快速成长。

占比最大的地区：

北美在销售团队自动化市场的主导地位有几个因素。该地区技术精湛的公司高度集中， IT基础设施成熟，促进了先进 SFA 解决方案的采用。领先的 SFA 供应商的存在和创新文化有助于持续的产品开发和市场开拓。此外，对提高各行业销售效率和客户关係管理的关注正在推动该地区对 SFA 工具的需求。强调资料主导的决策和云端技术的早期采用进一步巩固了北美在 SFA 市场的主导地位。

复合年增长率最高的地区：

亚太地区销售团队自动化市场的快速成长背后有多个因素。快速成长的经济体，尤其是中国和印度等国家的经济体，正在推动数位技术在各行业的采用。这些市场的竞争正在加剧，公司寻求更有效率的销售流程和更好的客户参与策略。此外，云端技术的日益普及以及对 SFA 解决方案优势的日益认识也推动了市场扩张。亚太地区政府推动数位转型和电子商务兴起的倡议也推动了亚太地区 SFA 市场的复合年增长率。

免费客製化服务：

订阅此报告的客户将免费获得以下自订选项之一：

  • 公司简介
    • 其他市场参与者的综合分析（最多 3 家公司）
    • 主要企业SWOT分析（最多3家企业）
  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争标基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 应用分析
  • 最终用户分析
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球销售团队自动化市场：依部署

  • 云端基础
  • 本地

第六章全球销售团队自动化市场：依公司规模分类

  • 小型企业
  • 大公司

第七章全球销售团队自动化市场：依应用分类

  • 潜在客户管理
  • 销售额预测
  • 管理订单和申请
  • 机会管理
  • 其他用途

第八章全球销售团队自动化市场：依最终使用者分类

  • 银行、金融服务和保险 (BFSI)
  • 卫生保健
  • 零售
  • 製造业
  • 资讯科技和通讯
  • 政府
  • 其他最终用户

第九章全球销售团队自动化市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第10章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十一章 公司概况

  • Salesforce, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • Zoho Corporation
  • Aptean, Inc.
  • INFOR
  • SugarCRM
  • Creatio
  • CRMNEXT
  • Pegasystems Inc.
  • Keap
  • HubSpot
  • Pipedrive
  • Freshsales
  • IBM Corporation
  • Adobe Systems
  • Zendesk Sell
Product Code: SMRC27120

According to Stratistics MRC, the Global Sales Force Automation Market is accounted for $12.03 billion in 2024 and is expected to reach $20.63 billion by 2030 growing at a CAGR of 9.4% during the forecast period. Sales force automation (SFA) refers to the use of software tools and technologies to streamline and automate sales processes. It integrates functions like lead management, sales tracking, contact management, and forecasting into a unified platform. Sales force automation systems enhance sales team productivity by automating routine tasks, improving data accuracy, and providing insights through analytics. This enables organizations to manage customer relationships more effectively, optimize sales workflows, and drive revenue growth.

According to Gartner, by 2025, 75% of B2B sales organizations will augment traditional sales playbooks with AI-guided selling solutions. This indicates the growing importance of AI-powered sales force automation tools in the industry.

Market Dynamics:

Driver:

Increased need for efficiency in sales processes

The growing need for efficiency in sales processes is a significant driver for the Sales Force Automation (SFA) market. As businesses face increasing competition and pressure to improve productivity, SFA tools offer solutions to streamline sales activities, reduce manual tasks, and enhance overall performance. These systems automate repetitive tasks, provide real-time data insights, and facilitate better customer relationship management. By improving efficiency, SFA enables sales teams to focus more on high-value activities like relationship building and closing deals, ultimately leading to increased revenue and market growth.

Restraint:

High implementation costs

The initial investment required for SFA systems, including software licenses, hardware upgrades, and staff training, can be substantial, especially for small and medium-sized enterprises. Additionally, ongoing maintenance and upgrade costs contribute to the total cost of ownership. These financial barriers may deter some organizations from adopting SFA solutions, particularly those with limited budgets or those uncertain about the return on investment. This restraint can slow market growth, especially in price-sensitive segments or regions.

Opportunity:

Growth of artificial intelligence and machine learning

The growth of artificial intelligence (AI) and machine learning (ML) presents a significant opportunity for the Sales Force Automation market. These technologies can enhance SFA systems by providing predictive analytics, personalized recommendations, and automated decision-making capabilities. AI and ML can improve lead scoring, forecast accuracy, and customer insights, enabling sales teams to work more efficiently and effectively. As these technologies advance, they offer the potential for more sophisticated, intelligent SFA solutions that can adapt to changing market conditions and individual sales representative behaviors, driving innovation and market expansion.

Threat:

Rapid technological changes

Rapid technological changes pose a threat to the sales force automation market. The fast-paced evolution of technology can lead to the quick obsolescence of existing SFA systems, requiring frequent updates or replacements. This can create challenges for both vendors and users in terms of keeping up with the latest advancements and ensuring compatibility with other business systems. Additionally, the emergence of new technologies may disrupt traditional SFA models, potentially rendering some solutions less effective or irrelevant.

Covid-19 Impact:

The COVID-19 pandemic accelerated the adoption of Sales Force Automation solutions as businesses shifted to remote work. The need for digital tools to manage sales processes remotely drove increased demand for cloud-based SFA systems. The pandemic also highlighted the importance of data-driven decision-making and efficient customer relationship management, further boosting the SFA market's growth during this period.

The cloud-based segment is expected to be the largest during the forecast period

The cloud-based segment's dominance in the sales force automation market is driven by several factors. Cloud solutions offer greater flexibility, scalability, and accessibility, allowing sales teams to access critical information from anywhere, at any time. Cloud-based SFA systems also typically have lower upfront costs and easier implementation processes compared to on-premise solutions. Additionally, they provide automatic updates and seamless integration with other cloud-based business tools, enhancing overall efficiency and productivity. These advantages make cloud-based SFA solutions attractive to businesses of all sizes, contributing significantly to market growth.

The sales forecasting segment is expected to have the highest CAGR during the forecast period

The sales forecasting segment's high CAGR in the sales force automation market is attributed to the increasing importance of accurate predictions in business planning and decision-making. Advanced sales forecasting tools leverage AI and machine learning algorithms to analyze historical data, market trends, and other relevant factors, providing more accurate and reliable forecasts. This helps businesses optimize resource allocation, improve inventory management, and make informed strategic decisions. As companies seek to gain competitive advantages through data-driven strategies, the sales forecasting segment is poised for rapid growth.

Region with largest share:

North America's dominance in the sales force automation market is driven by several factors. The region has a high concentration of technology-savvy businesses and a mature IT infrastructure, facilitating the adoption of advanced SFA solutions. The presence of major SFA vendors and a culture of innovation contribute to continuous product development and market growth. Additionally, the region's focus on improving sales efficiency and customer relationship management across various industries fuels demand for SFA tools. The strong emphasis on data-driven decision-making and the early adoption of cloud technologies further solidify North America's leading position in the SFA market.

Region with highest CAGR:

The Asia Pacific region's rapid growth in the sales force automation market is attributed to several factors. The region's fast-growing economies, particularly in countries like China and India, are driving increased adoption of digital technologies across various industries. Rising competition in these markets is pushing businesses to seek more efficient sales processes and better customer engagement strategies. Additionally, the growing penetration of cloud technologies and increasing awareness of the benefits of SFA solutions are fueling market expansion. Government initiatives promoting digital transformation and the rise of e-commerce in the region further contribute to the high CAGR in the Asia Pacific SFA market.

Key players in the market

Some of the key players in Sales Force Automation market include Salesforce, Inc., Microsoft Corporation, Oracle Corporation, SAP SE, Zoho Corporation, Aptean, Inc., INFOR, SugarCRM, Creatio, CRMNEXT, Pegasystems Inc., Keap, HubSpot, Pipedrive, Freshsales, IBM Corporation, Adobe Systems, and Zendesk Sell.

Key Developments:

In September 2023, Oracle has added new artificial intelligence (AI) capabilities in Oracle Fusion Cloud Customer Experience (CX) to help marketers, sellers, and service agents grow revenue and deliver exceptional customer experience. The latest AI capabilities liberate marketers, sellers, and service agents from time-consuming and manual tasks by unlocking relevant content, recommendations, and insights with automation and conversational interfaces.

In March 2023, Salesforce, the global leader in CRM, launched Einstein GPT, the world's first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction, at hyperscale. With Einstein GPT, Salesforce will transform every customer experience with generative AI.

In March 2023, Microsoft announcing the next generation of AI product updates across our business applications portfolio, including the launch of the new Microsoft Dynamics 365 Copilot - providing interactive, AI-powered assistance across business functions. Dynamics 365 Copilot takes advantage of recent advancements in generative AI to automate these tedious tasks and unlock the full creativity of the workforce. Dynamics 365 Copilot puts CRM and ERP to work for business users to accelerate their pace of innovation and improve business outcomes in every line of business.

Deployments Covered:

  • Cloud-based
  • On-premise

Enterprise Sizes Covered:

  • Small and Medium-sized Enterprises (SMEs)
  • Large Enterprises

Applications Covered:

  • Lead Management
  • Sales Forecasting
  • Order & Invoice Management
  • Opportunity Management
  • Other Applications

End Users Covered:

  • Banking, Financial Services and Insurance (BFSI)
  • Healthcare
  • Retail
  • Manufacturing
  • IT & Telecom
  • Government
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Sales Force Automation Market, By Deployment

  • 5.1 Introduction
  • 5.2 Cloud-based
  • 5.3 On-premise

6 Global Sales Force Automation Market, By Enterprise Size

  • 6.1 Introduction
  • 6.2 Small and Medium-sized Enterprises (SMEs)
  • 6.3 Large Enterprises

7 Global Sales Force Automation Market, By Application

  • 7.1 Introduction
  • 7.2 Lead Management
  • 7.3 Sales Forecasting
  • 7.4 Order & Invoice Management
  • 7.5 Opportunity Management
  • 7.6 Other Applications

8 Global Sales Force Automation Market, By End User

  • 8.1 Introduction
  • 8.2 Banking, Financial Services and Insurance (BFSI)
  • 8.3 Healthcare
  • 8.4 Retail
  • 8.5 Manufacturing
  • 8.6 IT & Telecom
  • 8.7 Government
  • 8.8 Other End Users

9 Global Sales Force Automation Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Salesforce, Inc.
  • 11.2 Microsoft Corporation
  • 11.3 Oracle Corporation
  • 11.4 SAP SE
  • 11.5 Zoho Corporation
  • 11.6 Aptean, Inc.
  • 11.7 INFOR
  • 11.8 SugarCRM
  • 11.9 Creatio
  • 11.10 CRMNEXT
  • 11.11 Pegasystems Inc.
  • 11.12 Keap
  • 11.13 HubSpot
  • 11.14 Pipedrive
  • 11.15 Freshsales
  • 11.16 IBM Corporation
  • 11.17 Adobe Systems
  • 11.18 Zendesk Sell

List of Tables

  • Table 1 Global Sales Force Automation Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Sales Force Automation Market Outlook, By Deployment (2022-2030) ($MN)
  • Table 3 Global Sales Force Automation Market Outlook, By Cloud-based (2022-2030) ($MN)
  • Table 4 Global Sales Force Automation Market Outlook, By On-premise (2022-2030) ($MN)
  • Table 5 Global Sales Force Automation Market Outlook, By Enterprise Size (2022-2030) ($MN)
  • Table 6 Global Sales Force Automation Market Outlook, By Small and Medium-sized Enterprises (SMEs) (2022-2030) ($MN)
  • Table 7 Global Sales Force Automation Market Outlook, By Large Enterprises (2022-2030) ($MN)
  • Table 8 Global Sales Force Automation Market Outlook, By Application (2022-2030) ($MN)
  • Table 9 Global Sales Force Automation Market Outlook, By Lead Management (2022-2030) ($MN)
  • Table 10 Global Sales Force Automation Market Outlook, By Sales Forecasting (2022-2030) ($MN)
  • Table 11 Global Sales Force Automation Market Outlook, By Order & Invoice Management (2022-2030) ($MN)
  • Table 12 Global Sales Force Automation Market Outlook, By Opportunity Management (2022-2030) ($MN)
  • Table 13 Global Sales Force Automation Market Outlook, By Other Applications (2022-2030) ($MN)
  • Table 14 Global Sales Force Automation Market Outlook, By End User (2022-2030) ($MN)
  • Table 15 Global Sales Force Automation Market Outlook, By Banking, Financial Services and Insurance (BFSI) (2022-2030) ($MN)
  • Table 16 Global Sales Force Automation Market Outlook, By Healthcare (2022-2030) ($MN)
  • Table 17 Global Sales Force Automation Market Outlook, By Retail (2022-2030) ($MN)
  • Table 18 Global Sales Force Automation Market Outlook, By Manufacturing (2022-2030) ($MN)
  • Table 19 Global Sales Force Automation Market Outlook, By IT & Telecom (2022-2030) ($MN)
  • Table 20 Global Sales Force Automation Market Outlook, By Government (2022-2030) ($MN)
  • Table 21 Global Sales Force Automation Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.