市场调查报告书
商品编码
1558268
到 2030 年拉麵市场预测:按产品、风味、材料、包装、分销管道、最终用户和地区进行的全球分析Ramen Noodles Market Forecasts to 2030 - Global Analysis By Product, Flavour, Ingredient, Packaging, Distribution Channel, End User and By Geography |
根据 Stratistics MRC 的数据,全球拉麵市场预计到 2024 年将达到 586.4 亿美元,到 2030 年将达到 902.8 亿美元,预测期内复合年增长率为 4.6%。拉麵是一种日本麵条,由麵粉、水、盐和一种称为甘水的碱性矿物质製成,具有独特的质地和黄色。
煮熟后一般与肉片、蔬菜、鸡蛋等各种配料一起煮汤食用。拉麵起源于中国,传播于日本,现已成为世界各地的主食。
根据世界泡麵协会统计,2022年全球拉麵消费量为1,212亿份,与前一年同期比较成长2.6%。
对快速简便的膳食解决方案的需求不断增长
随着生活方式变得越来越忙碌,消费者正在寻求方便且省时的食品选择。拉麵以製作简单快速而闻名,完美满足了这些需求。尤其即时泡麵,它是一种方便快速的即食食品,对忙碌的个人、学生和专业人士很有吸引力。单人家庭和做饭时间有限的城市居民的增加进一步推动了这一需求。随着消费者偏好继续转向方便的膳食解决方案,拉麵市场预计将扩大。
饮食限制
对拉麵的饮食限制源于对高钠含量、麸质和人工添加剂的担忧。许多泡麵的钠含量很高,会带来高血压等健康风险,而传统食谱中则含有麸质,限制了乳糜泻或麸质不耐症患者的选择。人工防腐剂和调味料的存在也让注重健康的消费者却步。这些因素排除了某些消费群组并创造了对可能尚未广泛使用的更健康替代品的需求,从而限制了市场成长。
拓展电商通路
线上平台使拉麵品牌能够覆盖传统零售店之外的更广泛的都市区消费者。电子商务让您可以轻鬆比较产品、宣传活动促销以及存取更广泛的口味和品牌。它还促进直接面向消费者的销售,使品牌能够与客户建立更牢固的关係并收集有价值的市场洞察。此外,线上评论和评分可以提高品牌知名度和可信度。电子商务的成长,加上智慧型手机使用的增加和互联网的普及,正在创造扩大市场覆盖范围和推动销售的重大机会。
供应链问题
拉麵供应链问题通常源自于原物料采购中断、製造延误和物流挑战。这些问题导緻小麦和包装材料等原料短缺,影响生产水准和分配效率。因此,零售商可能会因成本增加而面临缺货和价格上涨的情况。这种干扰可能会减少产品供应、引起消费者不满,并可能导致销售下降,从而阻碍市场成长。
COVID-19 的影响
由于人们待在家用,对方便且保质期长的食品的需求增加,COVID-19 大流行极大地提振了拉麵市场。封锁和社交距离措施导致家庭烹饪的数量激增,而泡麵由于易于即时且价格实惠而成为一种受欢迎的选择。然而,供应链中断和原材料短缺影响了生产和分销。
预计即时市场在预测期内将是最大的市场
在估计和预测期内,即时业务预计将成为最大的业务。即时是一种快速方便的餐点选择,具有已烹调干麵和风味包。通常包装在杯子、碗或包装中,烹饪所需的只是沸水。泡麵以其实惠的价格和较长的保质期即时闻名于世界各地,有多种口味,包括鸡肉、牛肉和海鲜。
住宅领域预计在预测期内复合年增长率最高
预计住宅领域在预测期内的复合年增长率最高。拉麵作为一种快速、方便且经济实惠的膳食而广受欢迎。即时型只需要沸水,生食型只需几分钟的烹饪时间,因其易于製备而广受欢迎。住宅消费者喜欢各种口味和包装选择,从单份杯麵到多包装。拉麵用途广泛,可根据蔬菜、肉类和酱汁等原料进行定制,以增强风味和营养价值。
在亚太地区,拉麵市场因文化亲和性强、消费率高而占据最大份额。日本、中国和韩国等国家有着丰富的拉麵传统,即时和生食都很受欢迎。该市场受益于快速的都市化、可支配收入的增加以及对方便和负担得起的食品的日益偏好。风味和包装创新进一步激发了消费者的兴趣,而拉麵在国际上的日益普及也支持了该地区的市场成长。
在北美,随着消费者寻求方便且实惠的食品选择,拉麵市场正在不断成长。多样化的国际烹饪趋势增加了人们对拉麵的兴趣,即时拉麵和餐厅风格的拉麵越来越受欢迎。风味创新和健康意识选择(例如低钠和有机产品)正在吸引更广泛的消费者。家庭饮食和烹饪的增加也支持了市场的成长,拉麵是提供快速和令人满意的膳食的简单解决方案。
According to Stratistics MRC, the Global Ramen Noodles Market is accounted for $58.64 billion in 2024 and is expected to reach $90.28 billion by 2030 growing at a CAGR of 4.6% during the forecast period. Ramen noodles are a type of Japanese noodle made from wheat flour, water, salt, and an alkaline mineral called kansui, which gives them their distinctive texture and yellow colour. They are typically boiled and then served in a broth with various toppings, such as sliced meat, vegetables, and egg. Originating in China and popularized in Japan, ramen has become a global culinary staple.
According to the World Instant Noodles Association, in 2022, the global consumption of ramen noodles reached a record 121.2 billion servings, up 2.6% from the previous year.
Growing demand for quick and easy meal solutions
As lifestyles become increasingly hectic, consumers seek convenient and time-saving food options. Ramen noodles, known for their ease of preparation and quick cooking time, perfectly address this need. Instant ramen, in particular, offers a fast, ready-to-eat meal that requires minimal effort, appealing to busy individuals, students, and working professionals. This demand is further driven by the increasing number of single-person households and urban dwellers with limited time for cooking. As consumer preferences continue to shift toward convenient meal solutions, the ramen noodles market is expected to expand.
Dietary restrictions
Dietary restrictions with ramen noodles arise from concerns over high sodium content, gluten, and artificial additives. Many instant ramen varieties are high in sodium, which poses health risks such as hypertension, while traditional recipes contain gluten, limiting options for those with celiac disease or gluten intolerance. The presence of artificial preservatives and flavor enhancers also deters health-conscious consumers. These factors restrict market growth by excluding certain consumer groups and creating demand for healthier alternatives, which may not yet be widely available.
Expanding e-commerce channels
Online platforms enable ramen brands to reach a broader audience beyond traditional retail locations, catering to both urban and rural areas. E-commerce allows for easy comparison of products, promotional offers, and access to a wider variety of flavours and brands. It also facilitates direct-to-consumer sales, enabling brands to build stronger relationships with their customers and gather valuable market insights. Additionally, online reviews and ratings can boost brand visibility and credibility. The growth of e-commerce, combined with increasing smartphone usage and internet penetration, creates a substantial opportunity for expanding market reach and driving sales.
Supply chain issues
Supply chain issues with ramen noodles often arise from disruptions in ingredient sourcing, manufacturing delays, and logistical challenges. These issues can lead to shortages of raw materials like wheat and packaging supplies, impacting production levels and distribution efficiency. Consequently, retailers may face stock outs, and prices may rise due to increased costs. Such disruptions can hamper market growth by reducing product availability, creating consumer dissatisfaction, and potentially leading to decreased sales.
Covid-19 Impact
The covid-19 pandemic significantly boosted the ramen noodles market due to increased demand for convenient, long-shelf-life foods as people stayed home. Lockdowns and social distancing measures led to a surge in at-home meal preparation, with instant ramen being a popular choice for its ease of preparation and affordability. However, supply chain disruptions and ingredient shortages impacted production and distribution.
The instant ramen segment is expected to be the largest during the forecast period
The instant ramen segment is estimated to be the largest during the forecast period. Instant ramen is a quick and convenient meal option featuring pre-cooked, dried noodles and a flavouring packet. Typically packaged in cups, bowls, or packets, it requires just boiling water to prepare. Known for its affordability and long shelf life, instant ramen is popular worldwide, with a variety of flavours including chicken, beef, and seafood.
The residential segment is expected to have the highest CAGR during the forecast period
The residential segment is anticipated to witness the highest CAGR during the forecast period. Ramen noodles are a popular choice for quick, convenient, and budget-friendly meals. They are favored for their ease of preparation, requiring only boiling water for instant versions or a few minutes of cooking for fresh varieties. Residential consumers appreciate the wide range of flavours and packaging options, from single-serving cups to multi-packs. Ramen noodles offer versatility, allowing for customization with added ingredients like vegetables, meats, or sauces to enhance taste and nutritional value.
In the Asia-Pacific region, the ramen noodles market is thriving to have largest share due to strong cultural affinity and high consumption rates. Countries like Japan, China, and South Korea have a rich tradition of ramen, with both instant and fresh varieties being popular. The market benefits from rapid urbanization, rising disposable incomes, and a growing trend of convenient and affordable meals. Innovations in flavours and packaging further drive consumer interest, while the increasing popularity of ramen internationally also supports regional market growth.
In North America, the ramen noodles market is expanding as consumers seek convenient and affordable meal options. The growing trend of diverse and international cuisines has led to increased interest in ramen, with both instant and restaurant-style varieties gaining popularity. Innovations in flavours and health-conscious options, such as low-sodium and organic choices, are attracting a broader audience. The rise in at-home dining and cooking also supports market growth, as ramen offers an easy solution for quick and satisfying meals.
Key players in the market
Some of the key players profiled in the Ramen Noodles Market include Nissin Foods, Nestle, Kikkoman Corporation, Samyang Foods, Ottogi Corporation, Maruchan Inc., Indomie, Myojo Foods, Sapporo Ichiban, Nongshim Corporation, Acecook Vietnam, Universal Robina Corporation, Vitasoy International Holdings Limited, Kabuto Noodles, Mamee-Double Decker and Paldo Corporation.
In July 2024, Nissin Foods announced the new, limited-edition Cup Noodles flavor. The instant ramen was described as a "gooey, sweet noodle experience." Cup Noodles Campfire S'mores transports consumers to a new kind of campfire moment wherever they are by combining the unmistakable blend of decadent chocolate, marshmallow and graham cracker flavors with a smokey note for a truly unique s'mores experience.
In November 2023, Nestle Maggi launched barbeque-flavoured Korean noodles with two flavours: BBQ Chicken and BBQ Veg. They are priced at Rs 60 and Rs 55 respectively for a 90g pack. This launch represents Nestle Maggi's strategic move to diversify its product offerings and cater to evolving consumer tastes in the instant noodle segment.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.